Pardot Reviews

630 Ratings
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Score 7.5 out of 100

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Reviews (1-11 of 11)

Pam Risch | TrustRadius Reviewer
September 02, 2015

Pardot Solid Choice for Small to Mid-Sized Enterprises

Score 9 out of 10
Vetted Review
Verified User
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Implementation Rating

9
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
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Steven Steier | TrustRadius Reviewer
June 17, 2015

Pardot solid but has some holes

Score 6 out of 10
Vetted Review
Verified User
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Implementation Rating

8
Pardot assigned a specific point man for us to work with for the first 90 days and that was very helpful. I don't feel they made a huge effort to understand why we did things a certain way. They had a way to use the software and did not want us to deviate from it.
At that point we had been on Marketo for 3 years and had a very effective process in place and we did not want to make many changes to that process. We just wanted a software that would allow us to make that process run smoother which Pardot had trouble understanding.
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Anna Johansson | TrustRadius Reviewer
June 16, 2015

Try it if you haven´t

Score 10 out of 10
Vetted Review
Verified User
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Implementation Rating

10
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
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Vinny Poliseno | TrustRadius Reviewer
August 08, 2013

Get more out of Automation

Score 9 out of 10
Vetted Review
Verified User
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Implementation Rating

9
It's a SaaS tool so implementation of the product is a few clicks on your end. Connections to other services are pretty simple and straightforward. Again they have documentation with images walking you through the process.
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Feature Scorecard Summary

WYSIWYG email editor (81)
7.0
Dynamic content (71)
6.8
Ability to test dynamic content (68)
7.1
Landing pages (79)
7.1
A/B testing (72)
8.4
Mobile optimization (68)
7.7
Email deliverability reporting (86)
8.3
List management (83)
8.2
Triggered drip sequences (55)
8.4
Lead nurturing (78)
8.4
Lead scoring and grading (78)
8.6
Data quality management (78)
7.5
Automated sales alerts and tasks (73)
7.6
Calendaring (69)
7.7
Event/webinar marketing (66)
7.7
Social sharing and campaigns (57)
5.7
Social profile integration (21)
7.5
Dashboards (80)
7.3
Standard reports (81)
7.2
Custom reports (61)
6.5
API (61)
7.8
Role-based workflow & approvals (57)
7.2
Customizability (76)
7.2
Integration with Salesforce.com (74)
8.6
Integration with Microsoft Dynamics CRM (3)
8.3
Integration with SugarCRM (4)
5.4

About Pardot

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Categories:  Marketing Automation

Pardot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM

Pardot Screenshots

Pardot Integrations

Pardot Competitors

Marketo, HubSpot, Act-On Software, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Standard$1,000per month (up to 1,000 contacts)
Pro$2,000per month (up to 10,000 contacts)
Ultimate$3,000per month (up to 10,000 contacts)

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Pardot Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:All
Supported Languages: English