Pardot

Pardot Reviews

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Ratings and Reviews
(1-25 of 148)

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Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice.
Robert Nagelmaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is well suited if you would want to use Pardot for emailing SME's with a limit of up to 1.000.000 contact records in one business unit. It is less appropiate when you need to email over 1 million contacts as the bandwith of the system simply isn't up to par and it doesn't have the proper server capacity to have thorough cleaning/automation, this shows in their email deliverability settings and the degree of limitations when it comes to the capabilities of the engagement studio inside of Pardot.
Score 8 out of 10
Vetted Review
Verified User
Review Source
When I need to create very specific segments, Pardot is not the easiest to use. It takes a long and convoluted process to be able to segment to the degree I like to.
But if your PII data is not too sophisticated and you are focused on being able to send mass emails, Pardot it great. Particularly if you would like to do A/B testing.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Overall Pardot is fine, but there are much better tools out there. Marketo seems more advanced as a marketing automation tool offering tracking link redirects and is easier to segment lists. Pardot is very limited on the marketing automation aspect side of things which can be very frustrating when you're trying to come up with a workaround.
Score 7 out of 10
Vetted Review
Verified User
Review Source
If your company uses SalesForce, then Pardot is the best recommendation for you. The integration here is really the strongest and allows for easier notification of inbound leads/prospects. In the past, we used HubSpot and even though there is a SalesForce integration, we were always finding workarounds to getting the right information to the sales/accounts team. If you don't use SalesForce, then I think going with HubSpot is a better solution, as their UX/UI is geared more towards marketers and marketing users.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Pardot is amazing for creating dynamic lists that sync well with Salesforce. It is honestly a bit limited as far as design buildout if you don't have a ton of coding knowledge, but most people don't buy Pardot for ease of design. It also kind of struggles with social integrations as those features are a bit dated. If they updated their integrations, it might make it a more widely used tool.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Pardot is a great tool for B2B companies that want an email marketing automation platform and don't have the budget for Marketo or HubSpot. It also makes a lot of sense if your CRM is Salesforce. There's good integration between the two (although worth noting that Pardot was not a native Salesforce tool, which explains some of the weirdness).

If basic HTML/CSS are not in your wheelhouse, I wouldn't select Pardot because their templates are not great out of the box and their builder leaves are basically a WYSIWYG. But if you're looking for an email automation platform that does email fairly well at a reasonable cost, Pardot might be a good choice.
Bailey Witt, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
For B2B marketing automation, it gets the job done. It's a comprehensive tool that provides everything you need in one tool. However, it isn't really great at one thing, it's just serviceable at everything. The top things are forms, landing pages, and automations, and reporting. The worst are email builder and list/contact management.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Pardot is great if you are using it to manage forms, emails, and all of your lead flows. Pardot works extremely well if you are using Salesforce. They are owned by the same company and the sync is fantastic.
I wouldn't use Pardot if you are a small company. They are very expensive. I also wouldn't use Pardot to build landing pages, as the builder is not that great.
Score 4 out of 10
Vetted Review
Verified User
Review Source
Pardot is likely your first choice—if you are working with Salesforce— for your CRM needs. The two are built to coexist so many Salesforce clients are steered to Pardot. As far as cost and functionality, it remains very close to competitors like HubSpot where marketing automation is the main focus.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Any business entity using Salesforce to manage email campaigns to more than a half dozen market segments would benefit from Pardot, assuming there is buy-in from stakeholders to implement insights derived from impact analysis. We were able to attenuate our subject lines, hyperlinks, message text, and so forth based on numbers from previous messages and saw improvement across the board by acting on these insights!
Danielle Armour | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
May 09, 2019

Pardot

Richard Massey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it in a very simplistic implementation so we do not push the boundaries of the system. It suits our needs perfectly. We have, in the past, suffered through a lack of internal support for the system - just to help with the little questions that pop up from time to time.
May 09, 2019

Pardot: Above Par

Jillian Papa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I think if a company has Salesforce, it's kind of a no brainer. Pardot integrates really well with Salesforce. I also believe that the set up to link the two is free (you just need the resources to do it). Given what I know, I would recommend Pardot. I say that because I am not a marketing or communications person so I feel I'm unable to give it much higher than an 8 having not used all of the marketing features myself. For my job, I leverage the engagement scoring that Pardot offers and that is a wonderful tool.
Garrett Genest | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Great for smaller marketing teams, if you use Salesforce CRM, and if you have the knowledge to hack things to create more robust automation. Out-of-the-box Pardot is great for anyone in Marketing who isn't super tech-savvy thanks to its simplicity. If you are more tech-inclined, you'll quickly run up against the limitations of Pardot and will need to begin using additional tools like Zapier, etc. to do what you need to do. I would say Pardot is less desirable if you're a larger organization with more resources to put behind your program (team members, developers, designers, etc.) but much more desirable for any organization with a smaller team count thanks to its simplicity.
Kyle Moloo | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
Pardot is well suited if the cost is the most important factor when choosing a marketing automation system, especially if you're already using Salesforce. They don't charge as much per contact as HubSpot does, and you can even pay by total email sends (like Act-On). Pardot is less appropriate if you don't have a team in place with HTML/CSS proficiency. There are multiple instances when building emails, landing pages, form and workflows that you can get stuck if you don't go into the raw code and touch up what you're working on. Contact management and list building also have a bit of a learning curve as the UX can seem backward at times (how to add a contact to a list, how to create dynamic lists, etc.)
Nicolas Costa Ossa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
If your business needs an intensive online content strategy and you are at least a three-person Marketing team, you can probably benefit greatly from Pardot. Especially if you are in a B2B model.

If you are putting a lot of content out there, in multiple places (online), you'll need something to help you automate and work smarter. Because is not only the tough work of developing the content and do proper distribution but the data gathering from those efforts and understanding that data to act upon it. Pardot helps you throughout the whole customer journey.
Justin Wiebe | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Pardot is a solution that is ultimately more of a B2B product rather than a B2C solution. This provides some limitations as it relates to the higher education ecosystem in which I work. It still can function as well as Marketing Cloud but ultimately it is not as robust and "clean" interface as that with Marketing Cloud. It is a solution that can work from a grad school perspective. The market segment is somewhat more in line with this realm.
Shannon Johlic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I used it as the sole marketing team for quite a while. It is VERY easy to use but packed with more power than you can imagine. BUT it does require familiarity with marketing automation platforms already in order to get the most out of it. I would recommend someone who owns it full time and that's ALL they do, there is enough in there. (on a note, we tore out Marketo for Pardot to match our needs and company growth projections. Marketo is great if you have a TEAM owning it...) Pardot is great for growing companies.

Pardot Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
78%
7.8
WYSIWYG email editor (87)
66%
6.6
Dynamic content (79)
77%
7.7
Ability to test dynamic content (76)
82%
8.2
Landing pages (86)
75%
7.5
A/B testing (79)
80%
8.0
Mobile optimization (75)
75%
7.5
Email deliverability reporting (104)
81%
8.1
List management (90)
86%
8.6
Triggered drip sequences (61)
80%
8.0
Lead Management (4)
76%
7.6
Lead nurturing (83)
73%
7.3
Lead scoring and grading (84)
79%
7.9
Data quality management (84)
73%
7.3
Automated sales alerts and tasks (79)
78%
7.8
Campaign Management (2)
81%
8.1
Calendaring (74)
81%
8.1
Event/webinar marketing (71)
81%
8.1
Social Media Marketing (2)
70%
7.0
Social sharing and campaigns (62)
65%
6.5
Social profile integration (21)
75%
7.5
Reporting & Analytics (3)
74%
7.4
Dashboards (85)
74%
7.4
Standard reports (88)
70%
7.0
Custom reports (66)
76%
7.6
Platform & Infrastructure (6)
76%
7.6
API (64)
76%
7.6
Role-based workflow & approvals (60)
70%
7.0
Customizability (80)
78%
7.8
Integration with Salesforce.com (81)
92%
9.2
Integration with Microsoft Dynamics CRM (3)
83%
8.3
Integration with SugarCRM (4)
54%
5.4

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Pardot Screenshots

Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Video

Visit http://www.youtube.com/watch?v=oxxjIhlFbUU to watch Pardot video.

Pardot Integrations

Pardot Competitors

Pardot Pricing

Starting Price: $1250

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Growth$1,250/month/up to 10,000 contacts billed annually
Plus$2,500/month/up to 10,000 contacts billed annually
Advanced$4,000/month/up to 10,000 contacts billed annually
Premium$15,000/month/up to 10,000 contacts billed annually

Pardot Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

How much does Pardot cost?

Pardot starts at $1250.

What is Pardot's best feature?

Reviewers rate Integration with Salesforce.com highest, with a score of 9.2.

Who uses Pardot?

The most common users of Pardot are from Mid-size Companies and the Computer Software industry.