Pardot

Pardot

Top Rated
About TrustRadius Scoring
Score 7.8 out of 100
Top Rated
Pardot

Overview

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (91)
    8.6
    86%
  • Email deliverability reporting (178)
    7.9
    79%
  • Standard reports (89)
    6.9
    69%
  • WYSIWYG email editor (88)
    5.9
    59%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Growth

$1,250

Cloud
/month/up to 10,000 contacts billed annually

Plus

$2,500

Cloud
/month/up to 10,000 contacts billed annually

Advanced

$4,000

Cloud
/month/up to 10,000 contacts billed annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.pardot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,250 per month
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Features Scorecard

Email & Online Marketing

7.3
73%

Lead Management

7.7
77%

Campaign Management

7.5
75%

Social Media Marketing

7.0
70%

Reporting & Analytics

7.0
70%

Platform & Infrastructure

7.4
74%
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Product Details

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Pardot Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Integrations

Pardot Competitors

Pardot Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Pardot.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.4.

The most common users of Pardot are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
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Comparisons

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Reviews

(1-25 of 149)
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Score 9 out of 10
Vetted Review
Verified User
Pardot is well-suited for an organization that is looking to maximize the output of its Sales team. The software is easy to use, but I would say that it takes time in order to figure out how best to use it for your organization's goals and your own reporting needs. It's easy enough for any marketer to pick up but it does take time to master.
Pankaj Singh Shah | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Well suited: For email marketing, lead capturing, lead nurturing, and if you are using Salesforce, Pardot gives you a very tight integration for data sync. Not well suited: If you are not using Dalesforce then Pardot doesn't give you an edge when we compare it to other marketing automation tools.
Score 7 out of 10
Vetted Review
Verified User
Overall Pardot is fine, but there are much better tools out there. Marketo seems more advanced as a marketing automation tool offering tracking link redirects and is easier to segment lists. Pardot is very limited on the marketing automation aspect side of things which can be very frustrating when you're trying to come up with a workaround.
Score 7 out of 10
Vetted Review
Verified User
If your company uses SalesForce, then Pardot is the best recommendation for you. The integration here is really the strongest and allows for easier notification of inbound leads/prospects. In the past, we used HubSpot and even though there is a SalesForce integration, we were always finding workarounds to getting the right information to the sales/accounts team. If you don't use SalesForce, then I think going with HubSpot is a better solution, as their UX/UI is geared more towards marketers and marketing users.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice.
Score 8 out of 10
Vetted Review
Verified User
When I need to create very specific segments, Pardot is not the easiest to use. It takes a long and convoluted process to be able to segment to the degree I like to.
But if your PII data is not too sophisticated and you are focused on being able to send mass emails, Pardot it great. Particularly if you would like to do A/B testing.
Score 7 out of 10
Vetted Review
Verified User
Pardot is amazing for creating dynamic lists that sync well with Salesforce. It is honestly a bit limited as far as design buildout if you don't have a ton of coding knowledge, but most people don't buy Pardot for ease of design. It also kind of struggles with social integrations as those features are a bit dated. If they updated their integrations, it might make it a more widely used tool.
Robert Nagelmaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
It is well suited if you would want to use Pardot for emailing SME's with a limit of up to 1.000.000 contact records in one business unit. It is less appropiate when you need to email over 1 million contacts as the bandwith of the system simply isn't up to par and it doesn't have the proper server capacity to have thorough cleaning/automation, this shows in their email deliverability settings and the degree of limitations when it comes to the capabilities of the engagement studio inside of Pardot.
Score 7 out of 10
Vetted Review
Verified User
Pardot is a great tool for B2B companies that want an email marketing automation platform and don't have the budget for Marketo or HubSpot. It also makes a lot of sense if your CRM is Salesforce. There's good integration between the two (although worth noting that Pardot was not a native Salesforce tool, which explains some of the weirdness).

If basic HTML/CSS are not in your wheelhouse, I wouldn't select Pardot because their templates are not great out of the box and their builder leaves are basically a WYSIWYG. But if you're looking for an email automation platform that does email fairly well at a reasonable cost, Pardot might be a good choice.
Bailey Witt, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
For B2B marketing automation, it gets the job done. It's a comprehensive tool that provides everything you need in one tool. However, it isn't really great at one thing, it's just serviceable at everything. The top things are forms, landing pages, and automations, and reporting. The worst are email builder and list/contact management.
Score 9 out of 10
Vetted Review
Verified User
Pardot is great if you are using it to manage forms, emails, and all of your lead flows. Pardot works extremely well if you are using Salesforce. They are owned by the same company and the sync is fantastic.
I wouldn't use Pardot if you are a small company. They are very expensive. I also wouldn't use Pardot to build landing pages, as the builder is not that great.
Score 10 out of 10
Vetted Review
Verified User
I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Score 4 out of 10
Vetted Review
Verified User
Pardot is likely your first choice—if you are working with Salesforce— for your CRM needs. The two are built to coexist so many Salesforce clients are steered to Pardot. As far as cost and functionality, it remains very close to competitors like HubSpot where marketing automation is the main focus.
Score 9 out of 10
Vetted Review
Verified User
Any business entity using Salesforce to manage email campaigns to more than a half dozen market segments would benefit from Pardot, assuming there is buy-in from stakeholders to implement insights derived from impact analysis. We were able to attenuate our subject lines, hyperlinks, message text, and so forth based on numbers from previous messages and saw improvement across the board by acting on these insights!
Danielle Armour | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Score 10 out of 10
Vetted Review
Verified User
If you use Salesforce as your primary CRM system, you should be using Pardot -- no questions asked. You will not find a better or more efficient integration out there. If you are looking for simply an email automation tool, I would consider other options as well. The email builder is by far the weakest part of Pardot. I have high hopes they will improve this!
Kyle Moloo | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Pardot is well suited if the cost is the most important factor when choosing a marketing automation system, especially if you're already using Salesforce. They don't charge as much per contact as HubSpot does, and you can even pay by total email sends (like Act-On). Pardot is less appropriate if you don't have a team in place with HTML/CSS proficiency. There are multiple instances when building emails, landing pages, form and workflows that you can get stuck if you don't go into the raw code and touch up what you're working on. Contact management and list building also have a bit of a learning curve as the UX can seem backward at times (how to add a contact to a list, how to create dynamic lists, etc.)
Nicolas Costa Ossa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
If your business needs an intensive online content strategy and you are at least a three-person Marketing team, you can probably benefit greatly from Pardot. Especially if you are in a B2B model.

If you are putting a lot of content out there, in multiple places (online), you'll need something to help you automate and work smarter. Because is not only the tough work of developing the content and do proper distribution but the data gathering from those efforts and understanding that data to act upon it. Pardot helps you throughout the whole customer journey.
Score 3 out of 10
Vetted Review
Verified User
We found Pardot to be limiting and ended up switching to Marketing Cloud. With the exception of the lead scoring and lead grading, Marketing Cloud can do everything that Pardot can do and integrates better with Salesforce if you are using Salesforce as your CRM. From the email builder and options for testing to how the data is mapped over and used out of Salesforce, we found we had to do a lot of custom work-arounds to get the product to work for our use case. Pardot doesn't seem to get the same amount of resources and attention as Marketing Cloud and I question the commitment to keeping it around long-term.
Justin Wiebe | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Pardot is a solution that is ultimately more of a B2B product rather than a B2C solution. This provides some limitations as it relates to the higher education ecosystem in which I work. It still can function as well as Marketing Cloud but ultimately it is not as robust and "clean" interface as that with Marketing Cloud. It is a solution that can work from a grad school perspective. The market segment is somewhat more in line with this realm.
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