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Salesforce Marketing Cloud

Salesforce Marketing Cloud
Formerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.

Overview

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (139)
    8.4
    84%
  • Email deliverability reporting (119)
    8.3
    83%
  • Dynamic content (140)
    8.1
    81%
  • List management (116)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Account Engagement

$1,250

Cloud
per month

Engagement

$1,250

Cloud
per month

Intelligence

$3,000

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,250 per month per installation
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Product Demos

Pardot Engagement Studio: How-to Demo

YouTube

How to Use Pardot Salesforce Engage

YouTube

Pardot Demo: A Pardot Introduction for Beginners

YouTube

Pardot Marketing Automation Demo

YouTube

Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo

YouTube

Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.6
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.

Salesforce Marketing Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

Salesforce Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll

Frequently Asked Questions

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Salesforce Marketing Cloud starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.

The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1350)

Attribute Ratings

Reviews

(126-150 of 316)
Companies can't remove reviews or game the system. Here's why
Sylvia Flores | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you are already using Salesforce, everything within the Salesforce universe is exceptional. If you are using it correctly and taking every advantage, it will help you grow your business, by virtue of having robust data at your fingertips. Email Studio lets you get to know your customers and their behaviors while building a one-to-one relationship with them. It's great for small businesses that are looking to build their brand and create that value-add of customer service, while also building out personas. It can be cost prohibitive for some businesses. However, this is an expenditure that is well worth it. I find it to be very intuitive, but if you are a micro startup with limited time and people resources, you may not be able to get the bang for your buck.
Chris Lesner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you are trying to automate all of your emails by building funnels and paths that consumers can go through that help you feed them better content based on their interests. It's really great if you need to be able to rate a users experience based on their engagement with your organization and create rules that start and stop users from being sent emails.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Email Studio is a great tool for a larger organization that is looking to send targeted emails and other forms of communication to their customer base. You can follow the entire process through the tool and pulling analytics numbers is a breeze. This tool is not for smaller companies. The price alone could rule Salesforce Marketing Cloud Email Studio out for many.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I don't think we would use Pardot if we didn't have Salesforce. Great for companies who want to automate email messaging and track interactions with those emails. Pardot can be used for new leads and existing contacts within Salesforce, and that is really helpful. Good for form handling/info gathering from your website into data you can put in front of the sales team. The data you have in Salesforce needs to be clean before integrating this - data nightmares could easily happen and duplicate contacts galore!!
Score 6 out of 10
Vetted Review
Verified User
Incentivized
If an organization is using Salesforce CRM, Salesforce Marketing Cloud is a natural extension for email and mobile marketing. It does have a relatively steep learning curve, but once someone understands the integration between CRM and Marketing Cloud, it will generally work for all email applications. It's not suited for users with less technical backgrounds and/or people who have limited experience working in email marketing platforms.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The creation of an engagement studio program is super easy, using the Salesforce campaigns and member lists for sending and suppressing. Being able to see the results of each step of the program by just clicking on the item is super helpful without having to run a huge separate report. We also use the reporting for website forms results each month, which clearly shows which form was submitted, the contact's name and the date of the action.
Christina Wells | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Jaclyn Parker, MPA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Pardot is well suited for someone who knows basic HTML coding and who is working in either a marketing or a public relations function. It is well suited for someone who is willing to learn fast and pick up some new skills. However, it is not good for the person who may not be as technologically savvy or as willing to learn, as there is definitely a giant learning curve with the software.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Marketing email campaigns are one of the good features of Salesforce. Will be useful for campaigns, to send a message to multiple customers at once, in a single click. However when the message that needs to be sent is customized for one user, and a mass email campaign doesn't work - then this is not a great feature.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's good for any business that needs to send a high volume of email on a regular basis, particularly highly targeted campaigns. As I mentioned, it's not cheap and you're paying for a level of sophistication that might be more than you really need, so I recommend carefully weighing up how frequently you think you'll actually use some features.
Tony Messier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Great for a company that already has Salesforce and wants to add marketing automation to utilize the data your company has already gathered and cleaned. However, it's only as good as the data you have, and your plan for the data Pardot collects. It's obviously better for working with leads, as it's intended to nurture prospects, but it can also be used to send communications to your customer base.
Gaurav Gautam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Data-driven email marketing for higher conversion and ROI
  • Personalization of email campaigns
  • Data management and usage from cloud ecosystems
  • Very simple UI to create AB tests and review results
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud is good for professional, business, and enterprise users. I would not recommend Salesforce Marketing Cloud solely for email marketing - others do it just as well and for cheaper - however, if you work with the Salesforce ecosystem - Service Cloud, Sales Cloud, etc., - then Marketing Cloud is the obvious choice for the digital marketing.
Megan Lemons | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
It's an extremely powerful tool with its integration with Salesforce but it takes a long while to become efficient and effective with the product. Someone who has a lot of experience with Salesforce and Pardot itself would be well suited to use this, however, most people would probably find this outdated and be able to find a better option.
Simon Whight | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is great if you are a B2B business looking to get a well-integrated piece of software for your org. If you have a problematic data universe and are expecting it to magically make things better, you may find that you're just throwing another piece of software into your ecosystem to under-deliver. Get your org in order before you try to build on top of it.
Jack Pennuto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pardot is extremely well suited for an organization that is on Salesforce and wants a seamless method to integrate sales prospecting with their marketing automation. For those not on Salesforce, it does not seem of particular value compared to the other big players in the market, particularly HubSpot and Marketo.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Well suited for a small company that wants a Salesforce (SF) recommended product. Not suited for anyone who is on Hubspot currently and not suited for anyone who just wants to send marketing emails. I would recommend anyone looking to leave Hubspot or implement any marketing automation platform to look at https://autopilothq.com/ if they are evaluating options. Pardot is underdeveloped and seems like it is just something that SF wanted to sell in order to make more money and not really solve marketers problems.
Tom Lyttleton, PMP, ACP, PBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think any B2B environment would benefit from Pardot if implemented and configured correctly. It is an "active tool" or garden that needs to be tended to and used daily in a marketing environment. The A/B testing is very helpful when evaluating marketing pieces or journeys. Less appropriate environments are primarily ones where users don't use the tools provided. I think there needs to be a commitment on the part of marketing and sales to embrace the technology.
Sarah Fisher | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Evergage is great for any organization that has the resources and commitment to building out personalization campaigns. Once the content is all rolling to website visitors, it's very effective for fueling leads and engaging customers (especially in-app, if you have a software product). But it's not just sign up and go. Be prepared to do the work.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Evergage is a great on-site testing and recommendation tool. Not only does it help with A/B testing on the site, it also helps easily personalize a site for your audiences. I think it works well with smaller marketing teams as their support is like having a personal Evergage analyst to help keep you on track and complete projects that may be above your Evergage knowledge.
December 06, 2017

Pardot Gets it Done Right

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pardot is great if you have a company with a lead generating team. That team can enter leads in and be able to send them marketing material and assign a rep. It works out great to keep track of who has been contacted and where they are at in the funnel.
Ben Alvord | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As stated before, the platform works very well for regional and industry based targeting. Evergage allows you to bubble up CTAs targeted at the specific user, or you can even just modify content on a webpage to better speak to that user. For instance, the content on our pricing page changes slightly for those users who are in the EU, as opposed to US.
Bogdan Enache | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The Salesforce Marketing Cloud platform is well suited for companies looking to deploy and automate Marketing and Sales communications in general but where it shines is in the scenarios where you need a cross platform solution between the Sales and Marketing Clouds because your need involves either capturing data in the Salesforce CRM (email metrics, leads, etc.) or using some of the CRM data as part of the campaign itself (i.e. segment your audience, dynamic email content with CRM data fields or logic).

Its weak point is the web tracking capabilities if your web tracking needs go beyond displaying some charts of visits and visitors (aka use web metrics as part of your email automation, lead scoring, etc.)
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