June 18, 2019
Pardot and Why We Chose It
Number of Contacts (List Size)
25,000 to 100,000
TrustRadius
Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling and email marketing.https://media.trustradius.com/product-logos/8Q/UY/F103QG0JK5NR.pngSalesforcePardot and Why We Chose It2019-06-18T19:09:06.772ZPardot is being used by our entire organization as we communicate with our donors, event participants, sponsors, partners and all of our constituents. Pardot is used to promote new campaigns, remind event participants of event details, share our monthly birthday campaign and share news and information with our constituents. Pardot solves the issue of having to have an entire marketing team dedicated to scheduling and creating emails. Each department is able to create their own emails within the system and then have them approved by marketing.,Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.,Pardot is not easy to teach others and takes multiple hours to truly teach to someone in the organization so they can understand the platform as a whole.
My organization was trying to set up an automate campaign based on birthdays and send these emails out based on their birthday day going a month out, a week out and on the day of. This was very difficult to achieve and the customer service could not provide assistance. The answer came from the Pardot blog and other users working together. Birthday campaigns are used by many non profits and this should be fixed so it is easier to implement.
Creating lists in Pardot for you to send emails to can be difficult and takes time. There are many steps when trying to create certain lists of an audience.,7,In the beginning, Pardot took a lot of time to learn and to train others. Other systems are easier to learn on your own, but Pardot is a system that needs to be taught by a well versed individual.
Once learned, Pardot is able to have incredible automated systems that save staff time from creating weekly or monthly emails. The systems are easy to duplicate and work through.
Pardot allows my team to pull reports on the development side to see what donors are interested in reading and opening. This allows us to tailor information to them regarding our organization.,Act-On Software and Rallybound,25,000 to 100,000,B2C,Canva, Feature Toggle, Asana, Tallie, RallyboundDanielle ArmourPardot2019-05-09T15:32:02.405ZPardot was initially implemented for external marketing purposes - to send company updates to our customers. More recently we have extended the use to include more targeted updates on existing projects as well as all company-wide internal updates. I would estimate that we send out at least 2-3 targeted emails per week and a similar number of internal company announcements.,Ease of creating emails based on templates
seamless integration with salesforce
little ongoing maintenance required from an administration perspective.,The interface looks a little dated
File storage capacity is low and needs constant management,9,We did not and do not measure ROI for Pardot. It's essential for doing business.,,10,000 to 25,000,B2BRichard MasseyPardot: Above Par2019-05-09T15:08:00.506ZPardot is predominately used by our marketing and communications team. However, all departments leverage the usefulness of the product. It assists us in reaching our various audiences and segmenting communications to them. It also helps us see and understand what our audiences are doing to engage with us online. Pardot is a great marketing and communications tool.,Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
Wealth of functionality and features. ex: engagement scoring
User friendly. It's not very hard to catch on and there are lots of resources to leverage.
SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.,Pricey. I work for a nonprofit so it was a big decision to go with Pardot but it is one of the best in its class.
You must have the capacity/time/resources to actually use the functionalities and features. Otherwise, it could be a waste of money.,8,Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
The connection to SalesForce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.,25,000 to 100,000,Both,Salesforce Community CloudJillian PapaSimple, reliable, but with some limitations2019-05-09T12:39:21.785ZPardot is a cornerstone of our Sales and Marketing program. We use it for the typical marketing automation functionality like email automation (drip/nurture programs, auto-responders, etc.), and also make use of automation and workflows to handle more complex tasks like CASL management, advanced lead grading (beyond what comes out of the box), and advanced sales enablement workflows. I think of Pardot as the glue that binds together a bunch of different processes and technologies in our Marketing Tech stack. While Pardot is primarily used by Marketing, the insights and notifications that it provides are used daily by our Sales team as well.,Simplicity - I can't stress this enough. Pardot does a very good job of making marketing automation manageable for one person, but scalable for multiple if you have a larger demand-gen team.
Automation workflows - Pardot has a great selection of workflows out of the box, making it really quick and easy to set up some cool automation that will save a lot of time.
Salesforce compatibility - Being a Salesforce product, you aren't bound by an API call limit, the sync is really quick, and excluding data integrity exceptions, there's almost never a hiccup with ensuring that your data is properly synced over.
Emails - Pardot's email builder is really easy to use and comes with some very useful templates out-of-the-box which can be customized to get the look you're wanting. There's a good set of instructions for how to build email templates that are compatible with Pardot's builder.,Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.,10,Pardot saves sales hundreds of hours per year by automating the lead follow-up.
Gives the Sales team more visibility into what their leads are doing.
Ultimately, sales and marketing would be a lot harder if we didn't have Pardot. It's the glue that pulls everything together, and the amount of work and data processing that goes on behind the scenes thanks to the platform means that our sales team can focus on conversations rather than email followup, lead grading, etc.,Marketo and Autopilot,10,000 to 25,000,B2B,Zapier, PandaDoc, CalendlyGarrett GenestSolid all around. Not best in class at any one thing.2019-05-08T16:14:56.211ZAs an agency, we assist a SaaS client with using Pardot for marketing automation. It solves the need for email marketing, website forms, landing pages, reporting, list management and segmentation, and more. We are able to trap leads with forms and landing pages, capture their lead source, report on campaigns, send email blasts, and do drip campaigns to our contact base.,Forms and landing pages. These are fairly simple to set up but also provide a lot of customization and capability. You can trap leads and automatically track a lead source for most of them from online sources.
Integration with Salesforce. Coupled with Salesforce, Pardot becomes a powerful tool. Two-way integration means contacts the sales team is adding are immediately available for marketing campaigns, and new inbound leads can easily be sent to Salesforce to manage through a pipeline.
Reporting. Pardot can report very well on email blasts, forms, landing pages, marketing campaigns, and even other things like Google paid search campaigns, webinars, or even search engine rankings vs. competitors.,Email builder. At an agency where we've used plenty of email tools, Pardot is the farthest behind. While their testing functions are robust, the builder itself is behind the times. The templates are often not mobile responsive and requires a decent amount of HTML hard coding. There's no modern block editor either.
List management is more cumbersome than other tools. It's difficult to manage a big group of contacts all at once. There's only ever a few options like removing/adding to list or tagging. There's not an easy way to mass update contacts.
Contact search and segmentation is not great. Other tools have advanced search filters that make it easy to narrow in on contacts and see how many fit a certain criteria. Pardot doesn't really have that. The only way to do such a thing is to make a dynamic list, but the list of lists can get cluttered real fast.,7,Positive in terms of lead generation via web forms and landing pages for Google Ads
Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities,Infusionsoft by Keap, SharpSpring and Mailchimp,10,000 to 25,000,B2B,Infusionsoft by Keap, SharpSpringBailey Witt, MBAAffordable Marketing Automation with Good Salesforce Integration2019-06-03T16:02:58.801ZPardot is used as the marketing automation tool for one of our clients. We manage it, create campaigns in it, run reporting, manage the integration with Salesforce, and maintain the integrity of the overall leads/customers/prospects database. Pardot is used to track website activity (form submissions) and trigger workflows for email marketing and contact organization/segmentation. It is also responsible for syncing information about contacts that we learn on our website with the sales team's CRM, Salesforce.,Ability to custom style emails, landing pages, and forms
Lots of customization options for workflows
Ability to use completion actions to assign contact to Salesforce campaigns,Visual builder for email and existing templates are clunky and hard to use without development knowledge
Integration with Salesforce still requires manual field mappings and creating properties separately in both systems so that sync will work properly
Workflows are linear, and it's difficult to use if/and statements based on custom property values,4,Positive impact in that it's better than having no marketing automation solution in place.
Positive impact by having a way to directly route leads into CRM from the website without manual data entry.
It gives us basic reporting based on leads generated, which is limited, but still a positive.,HubSpot, Marketo, Act-On Software and SharpSpring,25,000 to 100,000,B2B,HubSpot, SharpSpring, Act-On SoftwareKyle MolooPowerful marketing automation. True sales-marketing integration for B2B2019-05-21T12:59:12.173ZWe use Pardot as our main marketing automation tool. All our online marketing activities are connected to Pardot, that way we funnel all data through the application. Pardot is only used by the Marketing and Sales teams. The main problem is solving for us is that we used to have zero visibility into our Marketing big picture. Since we started using Pardot, we channel everything through there so we have complete date about our marketing campaigns, leads, ad performance, etc.,Lead scoring. We associate prospects actions with a score. That way we have a system to know which prospects are more likely to close when.
Email campaigns. You can set up not a single email campaign, but a set of them, all interconnected, so you can design (and control) your customer journey.
Lead management. By having Pardot as a part of our Salesforce instance, you have a complete integration between Marketing and Sales. You know where the lead is sitting all the team, and you can take action on the real-time data you see. The marketing team will nurture leads up until they are ready for a sales representative to jump in.,The implementation can be a little rough. Unlike other modern systems, like HubSpot, Pardot will require more attention, in both implementation and configuration. Your team will have to study and learn how to use it. It will take time to get it right. I highly recommend you do this process with an implementer.,8,Visibility. Clear visibility on where our prospects or leads are. When are they ready for more content, or when are they ready for a sales representative.
Today we know what are the best performing online marketing campaigns we put out there. We can double down on the ones that work, or we can turn off the ones that are underperforming.
Marketing and Sales integration. We used to work in silos. Today it feels like just one single team. The customer journey is one and we all work together as a team to bring the wins in. Pardot is the tool that allowed us to work like that, as a team, by delivering complete data of a lead while they consume our content.,Infusionsoft by Keap,25,000 to 100,000,B2B,Retently, Zoom,8,2,email automated campaigns
campaign reporting
lead scoring,connected campaigns,Predictive analytics
Bulk social-media posting,8Nicolas Costa OssaPardot in the Higher Ed Space Can Be a Blessing or a Lower Top 102019-05-14T02:00:23.220ZWe are using Pardot as a way of engaging with prospective students. This is being used across the entire college and university system as a way of engaging with prospective students at all levels. This addresses a number of issues but mostly in regards to email and communications with said student body.,Email broadcasts are professional and clean
Email templates are well thought out and provide a number of good b2b solutions
SMS is involved and functional.,SMS could be more thought out and engaging.
Email is not as sophisticated as in Marketing Cloud.
Users are not as easily up to speed as they are with Marketing Cloud.
The whole experience seems a bit piece meal.,6,Positive in that we have been able to better engage with our overall base.
Positive that email has been better received.
Negative in that we have other options for SMS and email that might work somewhat better from a UG Admissions perspective.,Adobe Marketing Cloud, Salesforce Marketing Cloud Email Studio and Amobee Marketing Platform (formerly Turn),1 to 5 million,B2C,Salesforce Marketing Cloud Email Studio, TargetX, Mailchimp, Exact Online, Twilio SendGrid Email Marketing, Return Path, MessageGears, ChaseDataJustin WiebePardot is great for teams from 1 to 50 and has tremendous flexibility2019-05-09T00:48:12.378ZPardot is the central platform for marketing. It serves as our engagement hub to target and engage our prospects and customers across multiple channels (including email, social, website, and more). It was first seen just as a "marketing tool" by much of our org, but I proved it out to be a valuable center of insights for sales and now our CS team. Sales uses it to see history of engagement, quality and lead scoring. they can walk into a call or meeting with the most up to date engagement data so they know what that account is most interested in hearing about. For CS, we now have the full tracking on our platform so that they also have an extra layer of insight into the customer needs and interests. We also use it to message to our customers with newsletters, releases, updates, and best practices. it is truly our engagement hub. and all the data porting into Salesforce is fantastic.,Tracking tracking tracking... we track everything across every channel we have.
Nurture and re-engagement programs for leads, accounts, lost opportunities especially via email.
Segmentation. As long as you set up tracking well, you can segment to your heart's content.
Multi-channel marketing - many see this as a weakness of Pardot, yet, we use it extensively across channels.
Lead routing and scoring.,Landing pages -there isn't a marketing automation platform that does this well. We use a 3rd party (and it is far from the worst).
Reporting... it's hit or miss here.
Better personalization - the "dynamic" part of it is great in theory, but like its main competitor seriously lacks.
Attribution - it only allows for a single type of attribution for campaigns... we have to use other platforms.
Not the best for ABM (but that is a Salesforce FAILURE, that overflows into Pardot).,9,It has decreased our time to response and opportunity dramatically.
It has enabled us to truly nurture and re-engage prospects AND customers across the entire journey.,Marketo, Act-On Software and HubSpot,25,000 to 100,000,B2B,Salesforce CPQ (formerly SteelBrick), Unbounce, Clearbit, Engagio, SalesLoft, Bombora, GoToWebinar, Leadfeeder, AdRollShannon JohlicAlign Marketing-Sales teams through improved reporting and a full pipeline2019-05-08T19:13:31.980ZOur Marketing and Sales teams rely on Pardot to help them build, track, and report on our sales pipeline. Marketing is able to build content, such as emails or landing pages, and generate then nurture leads. Once they are engaged enough or qualified our Sales team is able to reach out to those leads to understand their needs and build a relationship. We get a full view of our pipeline and lifecycle- helping us market and sell better/deeper.,Lead nurturing
Automation
Sales-marketing alignment
Campaign reporting,Social media listening
Social media management
Social media monitoring
B2C marketing automation,9,Improved Reporting
Clear view of our leads and their stage in our pipeline
Marketing-sales alignment,HubSpot,10,000 to 25,000,B2B,DriftJacqueline FassettSmart lead generation and sales email tool2019-05-08T13:32:45.665ZPardot is used in our agency to monitor leads and opportunities that are generated via our email campaigns, as well as through our website. Pardot is linked through both our business development department, that also works cross-functionally with our internal brand marketing teams. Pardot is used to streamline and monitor our inbound and lead-generating business development and sales efforts.,Cloud-based system.
Ability to add multiple user licenses at different levels.
API plugs into existing email campaigns via Outlook.,Expensive tool.
Lack of automated reporting.
Requires a fair amount of user training to gain benefits of using the tool.,7,Improved benchmarking.
Improved trackable leads.
Improved mid-to-lower funnel engagement tracking into sales conversions.,Mailchimp,Less than 10,000,B2C,Cision PR Software, NUVI, WordPressDan LobringPardot works well2019-04-29T16:19:45.370ZPardot has been a great tool for me as a marketer at 2 companies I have worked at. I have used it for lead nurture programs to help interested parties become customers of 'software as a service' programs. It is a must-have tool for email marketing, lead scoring, lead generation, outbound marketing, and measuring success with marketing.,Lead nurture. Good engagement studio for marketing automation.
Lead scoring. Great way to track the progress of your leads.
Salesforce connection. It is a Salesforce product, so it integrates very well with Salesforce.,Some things are called one thing in pardot and another in salesforce. This is due to the way Pardot was before salesforce acquired it.
Price is high. Contracts can be long. There is a lot of volatility in marketing, teams change, people come and go. It can be difficult to want to keep a software like pardot for 5 years.
Email building tool is not the best.,9,Good lead nurturing. More leads made it to a sales rep.
Helped increase the volume of leads and how those leads were handled. Lead acquisition.
Good measurement of MQL to SQL to Sale.,Drip from Leadpages, Mailchimp and Salesforce Lightning,25,000 to 100,000,B2B,Drip from Leadpages, Mailchimp, Ahrefs Site ExplorerJordan ComstockPardot is King2019-05-08T15:55:52.523ZIt is our Marketing engine. We run every lead through it to be scored, graded, communicated to, measured, routed and analyzed. We also host all of our content and forms there as well.,Automation rules are a life saver.
Email campaigns are super easy to create and launch.
Database management is a cinch with global search, easy tag management systems and automated list builds.
Forms and content all come with vanity URLs and trackable links.,Email nurture campaigns get really hairy really fast.
To this day cannot find a good use for folders.
They need more nuanced roles.
The form customization is a bit limited.,10,Huge ROI, but I take credit for that. We closed millions from Pardot use.
It gives visibility to every marketing campaign so you can integrate just about everything.
Our ability to manage funnel flow is completely enabled by Pardot.,,250,000 to 1 million,B2BJordan LinfordPardot vs Marketing Cloud- Choose Wisely and Do Your Research2019-05-20T19:21:35.875ZI work at a small non-profit with a very specific niche audience and a small marketing team of 2 people. We selected Pardot for marketing automation over Marketing Cloud. Our use case was for building journeys for both new and existing B2B and B2C customers to deliver a consistent customer experience every time and automate some of the manual processes that often times weren't getting done on a timely basis due to capacity issues often experienced by smaller organizations. We also wanted something to help support lead generation and our developing sales team. We needed it to be user-friendly and to integrate well into our Salesforce CRM.,Lead scoring for large sales organizations would be very useful.,We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.,3,We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.,Salesforce Marketing Cloud Email Studio,Less than 10,000,Both,Salesforce Marketing Cloud Email Studio,Yes,Price
Product Features
Product Usability
Third-party Reviews,We were pushed to buy Pardot over Marketing Cloud by our account executive. There was not a proper demo or evaluation of all our different use cases and we ended up having to switch to Marketing Cloud to automate our first journey as Pardot couldn't do it. It seems Salesforce doesn't do a great job of spending the time you need in order to thoroughly evaluate the product. They want to invest a minimal amount of time in order to get the sale so do your own research and ask for reviews from other clients using both Pardot and Marketing Cloud.Verified UserDecent marketing automation tool, but better ones are available.2019-05-16T20:24:35.112ZWe use Pardot across our entire global organization for all of our webforms, outbound email campaigns, marketing automation, lead scoring, landing pages, etc. Using it globally we're able to share our creations throughout our company and reuse them in other countries. Pardot helps us keep in contact with our clients and engage prospects while trying to increase sales.,Easy to share resources globally
Easy to copy and modify resources
Easy to organize,Lack of automated tracking redirects is frustrating
Things that should be easy to edit on an email or a landing page are sometimes very difficult for no rhyme or reason
While it's easy to organize, if your folders go down below the fold you have to scroll up to see everything.,5,Improved our marketing automation over our last system
Increased sharing between marketing teams globally and sped things up in that regard
Integration with Salesforce is a welcome addition.,Marketo,250,000 to 1 million,B2B,Salesforce Community Cloud, SurveyMonkey, PeopleImportVerified UserGreat if your sales team uses salesforce2018-01-15T22:43:21.427ZPardot is currently being used by the marketing team for marketing automation purposes. This includes scheduling emails, creating one-off emails, creating and deploying landing pages, and pushing marketing information back to salesforce to be used by the sales team. It makes it easier for us to find, engage, and connect with both current and prospective clients. Additionally, it helps provide relevant information to the sales/accounts team in SalesForce easily.,SalesForce Connection/Integration - While I found that most marketing automation software "sucks" in their own way, Pardot does the SalesForce integration the best. Which is really important if other departments such as the sales team uses it to follow up on prospects.
Segmentation - Pardot has some great rules/segmenting features that make it easy to implement engagement programs/email campaigns. Also, with the SF connection, it is a 2-click process to go from a contact or leads report to having a new list in Pardot.
Uploading New Lead/Contact Lists - The uploading system automatically deduplicates by email address, which comes in handy all the time! Also, uploading big lists of client updates etc. is very efficient and easy to implement.,Reporting - I have yet to see an automation tool with strong reporting, but Pardot's is really lacking here. The reports are not very customizable, you can't filter out for things like previously imported leads, and their landing page/form reports are EXTREMELY unreliable.
Support - Honestly, trying to get someone on the phone is not only difficult, it is expensive. They just merged their pardot and salesforce support teams and even deciphering their emails can be difficult.
UX/UI - Similar to SalesForce, it is not very intuitive, they use marketing definitions that don't make sense (campaign), it isn't the prettiest or easiest system for landing page or email creation. Their navigation is really really bad.,7,Pardot helps us quickly deploy campaigns with email/landing page creation, which allows us to engage with prospect/current clients to shorten the sales cycle and potentially upsell new solutions.
Custom redirects help us make the most of our advertising spend by tracking links to see where people are clicking and attributing leads to those campaign times.
Overall, Pardot saves us time and energy by providing a centralized platform for most of our marketing activities.,HubSpot,100,000 to 250,000,B2B,FunctionFox, Teamwork Projects, Microsoft Office 365Verified UserPardot and Salesforce Go Hand in Hand2019-07-06T23:10:51.507ZPardot is being used across the whole organization. We use it for web forms, all email marketing efforts, and as a database. Our company uses Salesforce, and we chose Pardot because it is built into Salesforce and syncs instantly. Also, we really wanted a platform that has a visual email workflow.,My favorite feature of Pardot is the visual email workflows. It's very easy to see how leads will flow down the sales funnel.
Forms are very easy to create and manage. We have completely switched over all of our form to Pardot.
Pardot is built into Salesforce, making syncs instantaneous.,You have to pay extra if you want good customer support.
Sometimes the platform can be a little sluggish when trying to upload or download data lists.
Expensive. They are one of the more expensive platforms out there.,8,It's helped us create multiple automated email flows.
The multiple scoring option helped us create a really useful lead scoring system.
Sometimes we hit our prospects and have to pay extra to continue to send emails and house them on the database.,HubSpot, HubSpot CRM, SalesLoft, Act-On Software, Twilio SendGrid Email Marketing, ActiveCampaign, GetResponse, Marketo, Omnisend, Drip from Leadpages, Oracle Eloqua, BounceX, Sailthru and Adobe Campaign,1 to 5 million,B2B,HubSpot, Adobe Campaign, Sailthru, BounceX, Act-On Software, GetResponse, MarketoVerified UserPardot/Salesforce integration is second to none2019-06-04T12:53:05.147ZWe decided to use Pardot due to its robust integration with Salesforce, which we use as our database of existing customers. We use Pardot to communicate with our customers regarding service changes, product updates, etc. Previously, we used a marketing automation system that did not integrate with Salesforce, so we were constantly uploading static lists and had zero visibility into customer behavior when it came to our communications. Pardot allows us to be more proactive with our customer communications and experience.,The integration with Salesforce is second to none. If you are using Salesforce, you should be using Pardot. It makes everything seamless.
Pardot's Engagement Studio gives us opportunities to communicate to current customers based on their behavior -- plus, all Salesforce users have complete visibility into what our prospects are engaging with.
Our customer success manager is amazing. She is always so fast to respond, and if she doesn't have an answer, she will do whatever it takes to find it!,The general customer support (ticketing system) is horrible. I wait, on average, 10 days for any sort of response.
The email builder lacks basic functionality. We have to complete workarounds for nearly everything other than simple text blocks, including centering text and adding buttons. Even with our old email system (which was not robust at all), those functions were built in and easy to use. The template builder is clunky and hard to use. We are waiting patiently for a drag-and-drop email builder!
There are certain email completion actions that don't currently exist and should. For example, when a prospect clicks on a link in an email, we cannot notify the account's support rep. Salesforce could not provide a workaround for this.,10,Higher client retention rates.
Increased recurring revenue with existing customers.,ClickDimensions, Mailchimp and Salesfusion,Not available,B2B,WrikeVerified UserPardot Pairs Perfectly with Salesforce2019-05-24T20:46:06.594ZWe use Pardot as part of our Salesforce CRM to handle all of the marketing automation needs we have (like email marketing, social, and web forms) and our pipeline tracking as well as the lead qualification process our business development team needs to ensure the right people are being sent to our sales teams to unearth opportunities and close deals.,Integrates wonderfully with Salesforce.
Adds important insights to your existing CRM data.
Can customize easily to fit your needs.
Strong customer support.,Doesn't integrate too well with other data third-party apps.
Too many features are only available at higher levels.
Doesn't have as robust an email integration tool like HubSpot.,8,Pardot has helped us segment our marketing leads.
Pardot has made reporting easy for our leadership team to access which creates a better buy-in from the top.
Pardot's real-time activity updates have helped us stay close to our prospect's interests and timing.,HubSpot Sales, SugarCRM and Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM),25,000 to 100,000,B2B,Microsoft 365 Business, SugarCRM, eGrabber eMail-ProspectorVerified UserPardot Review2019-05-14T01:53:57.604ZPardot is used across various departments in my organization, specifically in marketing. It's extremely useful for quick data consumption and provides solid interaction history that we use to help target specific users for campaigns as we plan and revise them.,Extremely clean and user-friendly dashboard
Unlimited automation branching
Strong customer service team,Extremely pricey - not good for small companies
Solution only B2B focus
Not many integration options,8,Allows marketers to track campaign performance
Automates efforts between sales and marketing teams,,250,000 to 1 million,Both,HubSpot, Salesforce Analytics Cloud, Adobe CampaignVerified UserBest CRM for Marketing Automation2019-05-10T20:09:49.884ZPardot was used in our Sales department to help us streamline the sales process. It has helped us better understand our customers, generate leads and create a more meaningful relationship with them. It is also easy to create email marketing campaigns and measure their success and the insights and the data is also useful to better understand the patterns and modify the campaigns accordingly. It has helped us manage our sales and marketing initiatives.,Easy to use User Interface.
Easy to create campaigns and track their progress.
Exceptional Customer Support Team.,Implementation takes a lot of time.
Data migration from the current system to Salesforce was not easy.,7,Great return on Marketing Campaigns.
Lead to more sales generation.,,10,000 to 25,000,B2CVerified UserPardot connects the dots...2019-05-09T00:01:50.818ZPardot is used to send a variety of emails to our database, including newsletters, demand generation emails, webinar invitations, customer notifications, partner notifications and training emails. It is also used for drip email campaigns. This enables us to communicate with our database of over 20K using segmented lists to tailor messages to the appropriate audience.,Segmented lists are easy to use in Pardot.
Setting up emails in the WYSIWYG editor is fairly intuitive and easy to manage.
The A/B testing abilities are particularly useful as we determine the most effective strategies for engaging our audience.,It would be nice if excluding prior opens was handled in a more obvious fashion (I still have not figured this out since taking over the primary responsibility of the tool from another employee several months ago).
I would like to see somewhat more sensitive search features, particularly by words.,7,Pardot allows us to score users for activity, so we can identify the high-value activity and have Sales follow up.
Pardot is a good direct communication tool to customers and potential customers, as well as to partners.
Pardot has helped us refine our metrics-driven approach to marketing and definitely provides a strong ROI.,10,000 to 25,000,B2B,WordPress, BufferVerified UserPardot makes marketing automation easy2019-05-08T13:20:51.579ZWe use Pardot for our email marketing lead generation campaigns and to communicate with our users. It is primarily used by the Sales and Marketing teams with limited use by our account managers. Pardot allows us to leverage automation and drip campaigns to make our marketing efforts much more effective and wide reaching.,Drip campaigns.
Link/Sync with Salesforce.
The UI is very easy to configure.,Better tools when building drip campaigns - the tools are flexible but it can be quite complex.,9,We have closed several deals from leads generated from Pardot.
Pardot has allowed us to get more from our marketing budget and has mad the sales team more efficient.,Marketo,10,000 to 25,000,B2BVerified UserEasy to use marketing automation for any size company2019-05-01T03:53:32.054ZWe use Pardot as our marketing automation tool to communicate with our customers and prospects within the marketing department. It helps us effectively stay engaged with our clients, while also giving insight into their behavior and engagement. Also, Pardot helps us streamline processes with their automation rules.,A/B testing is very easy. Clicking a button will split the emails into 2 versions, and from there you can determine which portion of the list you would like to test.
Easy integration with our CRM (Salesforce).
Ease of use. Most users, even with little marketing automation experience, will be able to set up an email or landing page.,Reporting. Most of the reporting is out of the box, meaning you can make very little changes to the report parameters.
Email and LP editor. I wish there were more drag and drop functionality.
Lead scoring customization. As with the reporting, the lead scoring categories are out of the box and determined by Pardot.,7,Lead scoring helped identify warm leads and accelerate their cycle through the funnel.
Drip campaigns helped generate a pipeline for net new and old opportunities.
Automation rules helped save peers more time and helped them do their jobs more efficiently.,Oracle Eloqua,25,000 to 100,000,B2B,Skype for Business (formerly Lync), BrightTALK, ON24Verified UserNurture Your Leads2019-05-14T01:50:33.761ZPardot provides marketing automation for our organization. We can better address prospects before sending lead information over to Salesforce. This provide us better nurturing opportunities with potential clients.,drip campaigns
build templates
captures leads,build redirects
searching and navigating
training resources,6,Helped us better track assets and emails
Allows us to better nurture leads
We can see what campaigns are working well,Marketo,100,000 to 250,000,Both,Articulate 360, Adobe Connect, Adobe PhotoshopVerified User
Windows, Linux, Mac
Pardot
568 Ratings
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