Pardot

Pardot

Customer Verified
Top Rated
About TrustRadius ScoringScore 7.7 out of 100
Top Rated
Pardot

Overview

Recent Reviews

Great if your sales team uses salesforce

7
June 14, 2021
Pardot is currently being used by the marketing team for marketing automation purposes. This includes scheduling emails, creating one-off …
Verified User
Manager in Marketing
Hospital & Health Care Company, 51-200 employees
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Great for nonprofit email campaigns

9
May 25, 2021
We use Pardot for email marketing campaigns for nonprofit organizations. The platform is easy to use when managing a variety of templates, …
Verified User
Executive in Information Technology
Information Technology & Services Company, 1-10 employees
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Pardot is a phenomenal tool!

7
May 21, 2021
We regularly use Pardot every single day as the primary means of communicating with our database. We don't open it up to every department …
Verified User
Manager in Marketing
Religious Institutions Company, 201-500 employees
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My review of Pardot

7
May 21, 2021
It is being used by a division, which contains several business units. It addresses the business problems that were presented by having …

Efficient and Comprehensive Campaigns

9
March 31, 2020
We used Pardot primarily for email and marketing campaigns. It provides an extremely intuitive and friendly user interface for creating …
Verified User
Representative in Sales
Marketing & Advertising Company, 51-200 employees
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Pardot and Salesforce Go Hand in Hand

9
February 26, 2020
Pardot is being used across the whole organization. We use it for web forms, all email marketing efforts, and as a database. Our company …
Verified User
Manager in Marketing
Computer Software Company, 201-500 employees
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2018

Popular Features

View all 26 features

List management (90)

8.4
84%

Email deliverability reporting (177)

7.9
79%

Standard reports (88)

6.8
68%

WYSIWYG email editor (87)

6.8
68%

Reviewer Pros & Cons

View all pros & cons
Pankaj Singh Shah | TrustRadius Reviewer
Pankaj Singh Shah
Marketing Operations Manager
Quark softwares (Utilities, 201-500 employees)
Neal Sweeney | TrustRadius Reviewer
Neal Sweeney
Marketing Coordinator
BSI (Marketing & Advertising, 1001-5000 employees)

Video Reviews

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Pricing

View all pricing

Growth

$1,250

Cloud
/month/up to 10,000 contacts billed annually

Plus

$2,500

Cloud
/month/up to 10,000 contacts billed annually

Advanced

$4,000

Cloud
/month/up to 10,000 contacts billed annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.pardot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,250 per month

Features Scorecard

Email & Online Marketing

7.7
77%

Lead Management

7.4
74%

Campaign Management

7.7
77%

Social Media Marketing

7.0
70%

Reporting & Analytics

7.0
70%

Platform & Infrastructure

7.5
75%

Product Details

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Pardot Screenshots

Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Video

Visit http://www.youtube.com/watch?v=oxxjIhlFbUU to watch Pardot video.

Pardot Integrations

Pardot Competitors

Pardot Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish

Comparisons

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Frequently Asked Questions

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

How much does Pardot cost?

Pardot starts at $1250.

What is Pardot's best feature?

Reviewers rate Integration with Salesforce.com highest, with a score of 9.4.

Who uses Pardot?

The most common users of Pardot are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews and Ratings

 (783)

Ratings

Likelihood to Renew (86)

1.4
14%

Usability (17)

8.5
85%

Availability (16)

7.5
75%

Performance (10)

8.3
83%

Support Rating (28)

6.4
64%

In-Person Training (3)

9.0
90%

Online Training (7)

8.1
81%

Implementation Rating (22)

8.2
82%

Reviews

(1-25 of 105)
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