Pardot

Pardot Reviews

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Ratings and Reviews
(1-19 of 19)

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Nicolas Costa Ossa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
2
This is a professional marketer who had to study the system deeply and learn how it works. It can take months to learn it. We used a Pardot implementor to do this process along with someone who helped us throughout
February 03, 2016

Pardot - It works!

Yvette Montague | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
2
Supporting Pardot requires a mix of marketing and technical skills. Support needs to have a thorough understanding of online marketing - HTML coding experience is an asset. Support should know Salesforce.com (creating fields, formulas, workflows + process builder, understanding profiles and data access) and how the connector works if Pardot is connected to Salesforce. Support should also have a solid grasp of how Pardot works. I would highly recommend the advanced Pardot certification.
Karol Clark | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
2
Sales support is responsible for making sure LinkedIn social connectors are working and in place for each of our account executives. They are also responsible for creating automation rules and monitoring lead queues. The marketing manager is responsible for creating email templates and deploying various email marketing campaigns. The third party vendor social media expert is responsible for adding various social campaigns to the marketing calendar and launching any press releases via email.
Steven Steier | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
2
We have two part-time people supporting the product. The marketing team has a go-to person on how to set up forms and generate emails and I support the product in terms of its interface with SalesForce and in generating lists. The person who works the interface with your CRM needs a strong background in both Pardot and your CRM to insure your fields remain in synch.. The marketing person along with their marketing skills needs to have astrong grasp of Pardot itself
Marshall Darr | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
2
Administration of Pardot really only requires one individual although our team has split the load into two sections. One individual is in charge of the sales applications of the product while the other oversees the marketing processes.
April 08, 2015

Pardot Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
2
It is probably myself (mainly) + between 1 or 2 people (collectively) that help other less advanced users in the broader team, which is why I answered 2 people. The main skill is enthusiasm :) for software platforms, and, of course, to be 'converted' on the subject of marketing automation. Generally technical savvy people, although, the system is user friendly and less technical people get their way around easily, I hear.

Pardot Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
78%
7.8
WYSIWYG email editor (87)
66%
6.6
Dynamic content (79)
77%
7.7
Ability to test dynamic content (76)
82%
8.2
Landing pages (86)
75%
7.5
A/B testing (79)
80%
8.0
Mobile optimization (75)
75%
7.5
Email deliverability reporting (104)
81%
8.1
List management (90)
86%
8.6
Triggered drip sequences (61)
80%
8.0
Lead Management (4)
76%
7.6
Lead nurturing (83)
73%
7.3
Lead scoring and grading (84)
79%
7.9
Data quality management (84)
72%
7.2
Automated sales alerts and tasks (79)
78%
7.8
Campaign Management (2)
81%
8.1
Calendaring (74)
81%
8.1
Event/webinar marketing (71)
81%
8.1
Social Media Marketing (2)
70%
7.0
Social sharing and campaigns (62)
65%
6.5
Social profile integration (21)
75%
7.5
Reporting & Analytics (3)
74%
7.4
Dashboards (85)
74%
7.4
Standard reports (88)
70%
7.0
Custom reports (66)
76%
7.6
Platform & Infrastructure (6)
76%
7.6
API (64)
76%
7.6
Role-based workflow & approvals (60)
70%
7.0
Customizability (80)
78%
7.8
Integration with Salesforce.com (81)
92%
9.2
Integration with Microsoft Dynamics CRM (3)
83%
8.3
Integration with SugarCRM (4)
54%
5.4

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Pardot Screenshots

Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Video

Visit http://www.youtube.com/watch?v=oxxjIhlFbUU to watch Pardot video.

Pardot Integrations

Pardot Competitors

Pardot Pricing

Starting Price: $1250

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Growth$1,250/month/up to 10,000 contacts billed annually
Plus$2,500/month/up to 10,000 contacts billed annually
Advanced$4,000/month/up to 10,000 contacts billed annually
Premium$15,000/month/up to 10,000 contacts billed annually

Pardot Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

How much does Pardot cost?

Pardot starts at $1250.

What is Pardot's best feature?

Reviewers rate Integration with Salesforce.com highest, with a score of 9.2.

Who uses Pardot?

The most common users of Pardot are from Mid-size Companies and the Computer Software industry.