Top Rated
Score 7.8 out of 10
Top Rated


What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
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Recent Reviews

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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (92)
  • Email deliverability reporting (179)
  • Standard reports (90)
  • WYSIWYG email editor (89)

Reviewer Pros & Cons

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/month/up to 10,000 contacts billed annually



/month/up to 10,000 contacts billed annually



/month/up to 10,000 contacts billed annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,250 per month
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.1Avg 7.5

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.9Avg 7.5

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.2Avg 7.4

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7Avg 7.3

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.9Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3Avg 7.2
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Product Details

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with

Pardot Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Pardot.

Reviewers rate Integration with highest, with a score of 9.4.

The most common users of Pardot are from Mid-sized Companies (51-1,000 employees).
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(1-20 of 20)
Companies can't remove reviews or game the system. Here's why
Nicolas Costa Ossa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
This is a professional marketer who had to study the system deeply and learn how it works. It can take months to learn it. We used a Pardot implementor to do this process along with someone who helped us throughout
February 03, 2016

Pardot - It works!

Yvette Montague | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Supporting Pardot requires a mix of marketing and technical skills. Support needs to have a thorough understanding of online marketing - HTML coding experience is an asset. Support should know (creating fields, formulas, workflows + process builder, understanding profiles and data access) and how the connector works if Pardot is connected to Salesforce. Support should also have a solid grasp of how Pardot works. I would highly recommend the advanced Pardot certification.
Karol Clark | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Sales support is responsible for making sure LinkedIn social connectors are working and in place for each of our account executives. They are also responsible for creating automation rules and monitoring lead queues. The marketing manager is responsible for creating email templates and deploying various email marketing campaigns. The third party vendor social media expert is responsible for adding various social campaigns to the marketing calendar and launching any press releases via email.
Steven Steier | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We have two part-time people supporting the product. The marketing team has a go-to person on how to set up forms and generate emails and I support the product in terms of its interface with SalesForce and in generating lists. The person who works the interface with your CRM needs a strong background in both Pardot and your CRM to insure your fields remain in synch.. The marketing person along with their marketing skills needs to have astrong grasp of Pardot itself
April 08, 2015

Pardot Review

Score 8 out of 10
Vetted Review
Verified User
It is probably myself (mainly) + between 1 or 2 people (collectively) that help other less advanced users in the broader team, which is why I answered 2 people. The main skill is enthusiasm :) for software platforms, and, of course, to be 'converted' on the subject of marketing automation. Generally technical savvy people, although, the system is user friendly and less technical people get their way around easily, I hear.
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