Top Rated
About TrustRadius Scoring
Score 7.7 out of 100
Top Rated


Recent Reviews

Pardot is a phenomenal tool!

7 out of 10
May 21, 2021
We regularly use Pardot every single day as the primary means of communicating with our database. We don't open it up to every department …
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Popular Features

View all 26 features

List management (91)


Email deliverability reporting (178)


Standard reports (89)


WYSIWYG email editor (88)


Reviewer Pros & Cons

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Video Reviews

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/month/up to 10,000 contacts billed annually



/month/up to 10,000 contacts billed annually



/month/up to 10,000 contacts billed annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,250 per month

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with

Pardot Screenshots

Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Video

Visit to watch Pardot video.

Pardot Integrations

Pardot Competitors

Pardot Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish


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Frequently Asked Questions

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

How much does Pardot cost?

Pardot starts at $1250.

What is Pardot's best feature?

Reviewers rate Integration with highest, with a score of 9.4.

Who uses Pardot?

The most common users of Pardot are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.


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Companies can't remove reviews or game the system. Here's why
Sean Marsh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...

The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Vinny Poliseno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
When brought on board you get an implementation specialist who provides you a timeline & tasks to be completed. We received 30 mins per week for a screen share to get all of those questions answered and he was very responsive to email replies with screencasts showing my faults or misconfigures.
Score 9 out of 10
Vetted Review
Verified User
Review Source
The topics and content are well thought out, but Pardot I have to be honest the last webinar I attended the guy sounded drunk. My team and I continue to attend the webinars as knowledge is key and who best to put on a clinic than that of the folks working within the company!