Pardot Reviews

646 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Do you work for this company? Learn how we help vendors

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-8 of 8)

Companies can't remove reviews or game the system. Here's why.
Pam Risch | TrustRadius Reviewer
September 02, 2015

Pardot Solid Choice for Small to Mid-Sized Enterprises

Score 9 out of 10
Vetted Review
Verified User
Review Source

Reliability and Availability

9
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Read Pam Risch's full review
Anonymous | TrustRadius Reviewer
December 17, 2012

Great at prospect tracking; tough to pull data for reporting.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Reliability and Availability

6
I find that during the week, it takes longer for me to pull the segmentation lists (responses per asset on our website), but that their servers are less trafficked during the weekends.

I have not experienced an outage in the almost two years I've used it.
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (82)
6.7
Dynamic content (72)
6.9
Ability to test dynamic content (69)
7.3
Landing pages (80)
6.8
A/B testing (73)
8.5
Mobile optimization (69)
7.7
Email deliverability reporting (91)
8.4
List management (84)
8.2
Triggered drip sequences (56)
8.3
Lead nurturing (79)
8.3
Lead scoring and grading (79)
8.6
Data quality management (79)
7.5
Automated sales alerts and tasks (74)
7.8
Calendaring (70)
7.7
Event/webinar marketing (67)
7.8
Social sharing and campaigns (58)
5.9
Social profile integration (21)
7.5
Dashboards (81)
7.4
Standard reports (82)
7.0
Custom reports (61)
6.6
API (61)
7.8
Role-based workflow & approvals (57)
7.2
Customizability (76)
7.3
Integration with Salesforce.com (75)
8.6
Integration with Microsoft Dynamics CRM (3)
8.3
Integration with SugarCRM (4)
5.4

About Pardot

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Categories:  Marketing Automation

Pardot Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Lead Management Features

Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks

Campaign Management Features

Has featureCalendaring
Has featureEvent/webinar marketing

Social Media Marketing Features

Has featureSocial sharing and campaigns

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com

Pardot Screenshots

Pardot Integrations

Pardot Competitors

Marketo, HubSpot, Act-On Software, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Pardot Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Standard$1,000per month (up to 1,000 contacts)
Pro$2,000per month (up to 10,000 contacts)
Ultimate$3,000per month (up to 10,000 contacts)

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Pardot Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:All
Supported Languages: English