Pardot

Pardot

Top Rated
About TrustRadius ScoringScore 7.8 out of 100
Top Rated
Pardot

Overview

Recent Reviews

Pardot is a phenomenal tool!

7 out of 10
May 21, 2021
We regularly use Pardot every single day as the primary means of communicating with our database. We don't open it up to every department …
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Verified User
Manager

Awards

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Popular Features

View all 26 features

List management (91)

8.6
86%

Email deliverability reporting (178)

7.9
79%

Standard reports (89)

6.9
69%

WYSIWYG email editor (88)

6.1
61%

Reviewer Pros & Cons

View all pros & cons
Verified User
Strategist in Marketing
Furniture Company, 11-50 employees
Pankaj Singh Shah | TrustRadius Reviewer
Pankaj Singh Shah
Marketing Operations Manager
Quark softwares (Utilities, 201-500 employees)

Video Reviews

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Pricing

View all pricing

Growth

$1,250

Cloud
/month/up to 10,000 contacts billed annually

Plus

$2,500

Cloud
/month/up to 10,000 contacts billed annually

Advanced

$4,000

Cloud
/month/up to 10,000 contacts billed annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.pardot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,250 per month

Features Scorecard

Email & Online Marketing

7.5
75%

Lead Management

7.6
76%

Campaign Management

7.6
76%

Social Media Marketing

7.0
70%

Reporting & Analytics

7.0
70%

Platform & Infrastructure

7.4
74%

Product Details

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Pardot Screenshots

Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Video

Visit http://www.youtube.com/watch?v=oxxjIhlFbUU to watch Pardot video.

Pardot Integrations

Pardot Competitors

Pardot Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish

Comparisons

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Frequently Asked Questions

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

How much does Pardot cost?

Pardot starts at $1250.

What is Pardot's best feature?

Reviewers rate Integration with Salesforce.com highest, with a score of 9.4.

Who uses Pardot?

The most common users of Pardot are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews and Ratings

 (788)

Ratings

Likelihood to Renew (86)

1.4
14%

Usability (17)

8.5
85%

Availability (16)

7.5
75%

Performance (10)

8.3
83%

Support Rating (28)

6.4
64%

In-Person Training (3)

9.0
90%

Online Training (7)

8.1
81%

Implementation Rating (22)

8.2
82%

Reviews

(1-5 of 5)
Popular Filters
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April 11, 2013

Would love real-time integration with Salesforce!

Verified User
Manager in Marketing
Telecommunications Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Review Source

Performance

8
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.