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Salesforce Marketing Cloud

Salesforce Marketing Cloud
Formerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.

Overview

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • A/B testing (139)
    8.4
    84%
  • Email deliverability reporting (119)
    8.3
    83%
  • Dynamic content (140)
    8.1
    81%
  • List management (116)
    7.5
    75%

Reviewer Pros & Cons

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Pricing

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Account Engagement

$1,250

Cloud
per month

Engagement

$1,250

Cloud
per month

Intelligence

$3,000

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,250 per month per installation
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Product Demos

Pardot Engagement Studio: How-to Demo

YouTube

How to Use Pardot Salesforce Engage

YouTube

Pardot Demo: A Pardot Introduction for Beginners

YouTube

Pardot Marketing Automation Demo

YouTube

Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo

YouTube

Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.6
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.8
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.6
Avg 7.6
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Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.

Salesforce Marketing Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

Salesforce Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll

Frequently Asked Questions

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Salesforce Marketing Cloud starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.

The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(1350)

Attribute Ratings

Reviews

(76-100 of 280)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketing Cloud by Salesforce is the best email marketing platform to send customized emails. The triggers, notifications, and real-time personalizations work very well. It helps you analyze the prospect and the touchpoints. The machine learning capabilities from Interaction Studio are amazing. It helps in analyzing the customer journey and outbound orchestration. The visualization and reporting with the Marketing Cloud are really simple and cool. With this platform, we have created a lot of leads and positive responses. This is an extremely useful platform for all size businesses.
Jonathan Sandoval | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Simply the best CRM platform in existence, every company should make a contract with Salesforce Audience Studio in order to keep track of their audience processes, developers just like me tend to be constantly learning new ways to improve our techniques using the platform, so most of us are really committed. The way my organization uses it commonly is to accomplish some tasks required by external companies requiring solutions for their CRM platforms, most of the times it's all about improving their employees' tasks, creating apps to help them register new information quicker and more efficiently, also designing a comfortable environment.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is used by one department. It is basically used to strengthen customer and client relationships by helping us to understand what the customer seeks and based on analysis provide him with the best product. It helps to segment the customer based on their needs in order to provide better customer satisfaction.
Dérick St-Hilaire | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Interaction Studio is mostly being used by our marketing department to increase our nurturing, sales respond, trials knowledge and to monitor users actions. We are only starting with the solution and are planning many more applications towards mutliple channels and department in the organization. This tool has a lot to offer for multiple department across the organization.
Score 7 out of 10
Vetted Review
Verified User
We primarily use Pardot as our core marketing automation platform in the Marketing department. Marketing is the administrator and primary user, but other departments like sales and customer success receive benefits as well through the connected alerts.
Score 1 out of 10
Vetted Review
Verified User
We tried to set up Salesforce Marketing Cloud Email Studio and failed. It is next to impossible to set up unless you are an Advanced Salesforce Developer, have unlimited amounts of time and/or unlimited funds to spend on consulting services.
Bailey Witt, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As an agency, we assist a SaaS client with using Pardot for marketing automation. It solves the need for email marketing, website forms, landing pages, reporting, list management and segmentation, and more. We are able to trap leads with forms and landing pages, capture their lead source, report on campaigns, send email blasts, and do drip campaigns to our contact base.
William Reese | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud is primarily used by our Marketing Department. However, employees across the organization will benefit from it. Our organization has not had any formal email marketing solutions during my tenure. Employees tends to implement their own solutions - mainly mass emails from their address books - and then they need to "log" Opens, Clicks, Responses into our CRM system (if at all). Additionally, this method is not CAN-SPAM compliant, so we run a risk of FTC complaints.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Pardot is being used across the whole organization. We use it for web forms, all email marketing efforts, and as a database. Our company uses Salesforce, and we chose Pardot because it is built into Salesforce and syncs instantly. Also, we really wanted a platform that has a visual email workflow.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Email Studio is used in our Creative department at work. We solely use it for one dedicated client that has a subscription to the service. Salesforce Marketing Cloud Email Studio allows us to send out dynamic monthly eNewsletters / eBlasts and has allowed us to effectively target specific audiences.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Email Studio was only used by the marketing department. We used it to send out our blog posts, promote different events and products, and send out a popular twice-weekly newsletter to subscribers. It addressed the business problem of needing to communicate with customers and potential customers. Email was the biggest channel for revenue for the company, so it was important to have a strong ESP to help us reach our customers.
February 05, 2020

Technical Consultant

SENTHILKUMAR VSK | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Email Studio is especially useful for custom ad campaigns. It eases the whole exercise by providing handy templates, forms, buttons, text and ensures it reaches the intended recipient on time, with a trace.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Almost 5 years ago, we implemented a stand-alone license of Pardot for the CenturyLink Hybrid Cloud and IT Solutions product portfolio. I was the primary administrator of the tool and was deeply involved in rolling it out to our site for activity tracking of all visitors, forms management, prospect auditing, list management, email marketing, event promotion, drip campaigns and critical customer notifications. My internal customers have been Product Managers, Lifecycle Management teams, Billing, Operations and Product Engineering. We made the decision not to integrate with Salesforce.com, which simplified the rollout but limited our ability to engage the sales force to drive product adoption. In retrospect, I think it would have been beneficial to invest in Salesforce integration, as we're now moving toward much broader use of the application across the enterprise.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Organizationally, we are using Salesforce Marketing Cloud Email Studio for consistency. Our brand is a huge priority for us, so by using the tools in the Studio, we're able to maintain a consistent brand feel over thousands of emails.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We use Pardot as part of our Salesforce CRM to handle all of the marketing automation needs we have (like email marketing, social, and web forms) and our pipeline tracking as well as the lead qualification process our business development team needs to ensure the right people are being sent to our sales teams to unearth opportunities and close deals.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Bepress uses a Pardot integration with Salesforce CRM to manage email campaigns and measure impact. With marketing campaigns spanning dozens of market segments, and with the task of managing each falling on one coordinator, it's essential to have software that tracks the efficacy of messages to specific segments. It's just not possible for the human memory alone to do this, but with Pardot we could track opens and links within specific campaigns, allowing us to hone our message to specific audiences based on past results.
November 18, 2019

Radian6 Delivers

Alexis Ramsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Currently, Radian6 is used across our military recruitment department to identify opportunities where our brand can become a part of the larger conversation. Using broad keywords, we’re looking for conversations surrounding enlistment, thinking about joining, and stories of extraordinary Soldiers. We have a team of six, in the system at multiple points during the day between 8 am - 12 am EST.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's currently being used across the whole organization. We use Salesforce Marketing Cloud for our Marketing Dept to assist the sales organization in connecting with prospects and existing clients. To keep them all up to date with info on the product roadmap, product updates, and future releases and up and coming new features. Also used by Marketing to communicate events and allow registrations. A great feature is the analytics and reporting enabling us to track open rates. It addresses issues such as traditionally not being able to track communications i.e. open rates etc.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Radian6 was used for one of my prior jobs to have an organized dashboard of our brand social media handles - set up to respond to customers, brand engagement, social listening, etc. It was being used by the customer service team and also by the marketing / social media team.
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