Great Tool for Marketing Automation for Existing SFDC Users
We leverage Salesforce Marketing Cloud, previous Pardot, as the marketing extension of our existing CRM. We are a Salesforce shop and we …
Salesforce Marketing CloudFormerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.
Starting at $1,250 per month per installation
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What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
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Popular Features
- A/B testing (139)8.484%
- Email deliverability reporting (119)8.383%
- Dynamic content (140)8.282%
- List management (116)7.575%
Reviewer Pros & Cons
Pricing
Account Engagement
$1,250
Cloud
per month
Engagement
$1,250
Cloud
per month
Intelligence
$3,000
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.salesforce.com/products/mar…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $1,250 per month per installation
Product Demos
Pardot Engagement Studio: How-to Demo
YouTube
How to Use Pardot Salesforce Engage
YouTube
Pardot Demo: A Pardot Introduction for Beginners
YouTube
Pardot Marketing Automation Demo
YouTube
Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo
YouTube
Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.
Salesforce Marketing Cloud Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
- Supported: Third-party software integrations
Salesforce Marketing Cloud Screenshots
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | All |
Frequently Asked Questions
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Salesforce Marketing Cloud starts at $1250.
Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.
Reviewers rate Integration with Salesforce.com highest, with a score of 8.7.
The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(1351)Attribute Ratings
Reviews
(101-125 of 316)Companies can't remove reviews or game the system. Here's why
September 18, 2019
Great A/B testing and Personalization tool
- Easy to implement A/B tests
- Tracking a visitors browsing history
- The ability to create user segments based various criteria (Location, date, time, visits etc...)
- Build complex front-end campaigns with HTML, Javascript/JQuery and API.
- The reporting can be confusing at times.
- More 3rd party integrations would be great.
July 11, 2019
Evergage and OnStrategy
- User behavior analytics
- Custom web-based messaging (campaigns)
- A/B testing
- The UI is not particularly user-friendly.
- The HTML/Javascript code editor for campaigns is finicky.
- A comprehensive email marketing suite.
- Provides a good segue into other Salesforce Marketing Products.
- It's important for marketers today to use and implement with clients to create more effective outcomes.
- None that I can think of -- this platform is comprehensive in terms of functionality, integration, and ease of use.
June 18, 2019
Pardot and Why We Chose It
- Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
- Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
- Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
- Pardot is not easy to teach others and takes multiple hours to truly teach to someone in the organization so they can understand the platform as a whole.
- My organization was trying to set up an automate campaign based on birthdays and send these emails out based on their birthday day going a month out, a week out and on the day of. This was very difficult to achieve and the customer service could not provide assistance. The answer came from the Pardot blog and other users working together. Birthday campaigns are used by many non profits and this should be fixed so it is easier to implement.
- Creating lists in Pardot for you to send emails to can be difficult and takes time. There are many steps when trying to create certain lists of an audience.
June 04, 2019
Pardot/Salesforce integration is second to none
- The integration with Salesforce is second to none. If you are using Salesforce, you should be using Pardot. It makes everything seamless.
- Pardot's Engagement Studio gives us opportunities to communicate to current customers based on their behavior -- plus, all Salesforce users have complete visibility into what our prospects are engaging with.
- Our customer success manager is amazing. She is always so fast to respond, and if she doesn't have an answer, she will do whatever it takes to find it!
- The general customer support (ticketing system) is horrible. I wait, on average, 10 days for any sort of response.
- The email builder lacks basic functionality. We have to complete workarounds for nearly everything other than simple text blocks, including centering text and adding buttons. Even with our old email system (which was not robust at all), those functions were built in and easy to use. The template builder is clunky and hard to use. We are waiting patiently for a drag-and-drop email builder!
- There are certain email completion actions that don't currently exist and should. For example, when a prospect clicks on a link in an email, we cannot notify the account's support rep. Salesforce could not provide a workaround for this.
- Ability to custom style emails, landing pages, and forms
- Lots of customization options for workflows
- Ability to use completion actions to assign contact to Salesforce campaigns
- Visual builder for email and existing templates are clunky and hard to use without development knowledge
- Integration with Salesforce still requires manual field mappings and creating properties separately in both systems so that sync will work properly
- Workflows are linear, and it's difficult to use if/and statements based on custom property values
- Lead scoring. We associate prospects actions with a score. That way we have a system to know which prospects are more likely to close when.
- Email campaigns. You can set up not a single email campaign, but a set of them, all interconnected, so you can design (and control) your customer journey.
- Lead management. By having Pardot as a part of our Salesforce instance, you have a complete integration between Marketing and Sales. You know where the lead is sitting all the team, and you can take action on the real-time data you see. The marketing team will nurture leads up until they are ready for a sales representative to jump in.
- The implementation can be a little rough. Unlike other modern systems, like HubSpot, Pardot will require more attention, in both implementation and configuration. Your team will have to study and learn how to use it. It will take time to get it right. I highly recommend you do this process with an implementer.
- Lead scoring for large sales organizations would be very useful.
- We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
- Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
- Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.
- Email broadcasts are professional and clean
- Email templates are well thought out and provide a number of good b2b solutions
- SMS is involved and functional.
- SMS could be more thought out and engaging.
- Email is not as sophisticated as in Marketing Cloud.
- Users are not as easily up to speed as they are with Marketing Cloud.
- The whole experience seems a bit piece meal.
May 14, 2019
Pardot Review
- Extremely clean and user-friendly dashboard
- Unlimited automation branching
- Strong customer service team
- Extremely pricey - not good for small companies
- Solution only B2B focus
- Not many integration options
May 14, 2019
Nurture Your Leads
- drip campaigns
- build templates
- captures leads
- build redirects
- searching and navigating
- training resources
May 09, 2019
Pardot
- Ease of creating emails based on templates
- seamless integration with salesforce
- little ongoing maintenance required from an administration perspective.
- The interface looks a little dated
- File storage capacity is low and needs constant management
May 09, 2019
Pardot: Above Par
- Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
- Wealth of functionality and features. ex: engagement scoring
- User friendly. It's not very hard to catch on and there are lots of resources to leverage.
- Salesforce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
- Pricey. I work for a nonprofit so it was a big decision to go with Pardot but it is one of the best in its class.
- You must have the capacity/time/resources to actually use the functionalities and features. Otherwise, it could be a waste of money.
May 09, 2019
Simple, reliable, but with some limitations
- Simplicity - I can't stress this enough. Pardot does a very good job of making marketing automation manageable for one person, but scalable for multiple if you have a larger demand-gen team.
- Automation workflows - Pardot has a great selection of workflows out of the box, making it really quick and easy to set up some cool automation that will save a lot of time.
- Salesforce compatibility - Being a Salesforce product, you aren't bound by an API call limit, the sync is really quick, and excluding data integrity exceptions, there's almost never a hiccup with ensuring that your data is properly synced over.
- Emails - Pardot's email builder is really easy to use and comes with some very useful templates out-of-the-box which can be customized to get the look you're wanting. There's a good set of instructions for how to build email templates that are compatible with Pardot's builder.
- Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
- You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
- As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
- There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
- No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
- Tracking tracking tracking... we track everything across every channel we have.
- Nurture and re-engagement programs for leads, accounts, lost opportunities especially via email.
- Segmentation. As long as you set up tracking well, you can segment to your heart's content.
- Multi-channel marketing - many see this as a weakness of Pardot, yet, we use it extensively across channels.
- Lead routing and scoring.
- Landing pages -there isn't a marketing automation platform that does this well. We use a 3rd party (and it is far from the worst).
- Reporting... it's hit or miss here.
- Better personalization - the "dynamic" part of it is great in theory, but like its main competitor seriously lacks.
- Attribution - it only allows for a single type of attribution for campaigns... we have to use other platforms.
- Not the best for ABM (but that is a Salesforce FAILURE, that overflows into Pardot).
May 09, 2019
Pardot connects the dots...
- Segmented lists are easy to use in Pardot.
- Setting up emails in the WYSIWYG editor is fairly intuitive and easy to manage.
- The A/B testing abilities are particularly useful as we determine the most effective strategies for engaging our audience.
- It would be nice if excluding prior opens was handled in a more obvious fashion (I still have not figured this out since taking over the primary responsibility of the tool from another employee several months ago).
- I would like to see somewhat more sensitive search features, particularly by words.
- Lead nurturing
- Automation
- Sales-marketing alignment
- Campaign reporting
- Social media listening
- Social media management
- Social media monitoring
- B2C marketing automation
May 08, 2019
Pardot is King
- Automation rules are a life saver.
- Email campaigns are super easy to create and launch.
- Database management is a cinch with global search, easy tag management systems and automated list builds.
- Forms and content all come with vanity URLs and trackable links.
- Email nurture campaigns get really hairy really fast.
- To this day cannot find a good use for folders.
- They need more nuanced roles.
- The form customization is a bit limited.
May 08, 2019
Smart lead generation and sales email tool
- Cloud-based system.
- Ability to add multiple user licenses at different levels.
- API plugs into existing email campaigns via Outlook.
- Expensive tool.
- Lack of automated reporting.
- Requires a fair amount of user training to gain benefits of using the tool.
May 08, 2019
Pardot makes marketing automation easy
- Drip campaigns.
- Link/Sync with Salesforce.
- The UI is very easy to configure.
- Better tools when building drip campaigns - the tools are flexible but it can be quite complex.
- A/B testing is very easy. Clicking a button will split the emails into 2 versions, and from there you can determine which portion of the list you would like to test.
- Easy integration with our CRM (Salesforce).
- Ease of use. Most users, even with little marketing automation experience, will be able to set up an email or landing page.
- Reporting. Most of the reporting is out of the box, meaning you can make very little changes to the report parameters.
- Email and LP editor. I wish there were more drag and drop functionality.
- Lead scoring customization. As with the reporting, the lead scoring categories are out of the box and determined by Pardot.
April 29, 2019
Pardot works well
- Lead nurture. Good engagement studio for marketing automation.
- Lead scoring. Great way to track the progress of your leads.
- Some things are called one thing in pardot and another in Salesforce. This is due to the way Pardot was before Salesforce acquired it.
- Price is high. Contracts can be long. There is a lot of volatility in marketing, teams change, people come and go. It can be difficult to want to keep a software like pardot for 5 years.
- Email building tool is not the best.
March 26, 2019
Great for Internal and External Communications!
- Reporting, tracking history, and analytics.
- Scheduled sends and automation tools.
- Coding and HTML formatting, with a content builder tool for easy use for first-time users.
- Ability to send as someone else (ghostwriting).
- The content builder is glitchy and frequently crashes.
- Salesforce cloud stacks go down frequently and you cannot send emails.
- A better scheduling feature with a built out calendar would be nice.
- Needs a better translation to Outlook; emails don't always display properly, and functions don't work when integrating with/sending to Outlook recipients.
March 14, 2019
Good optimization tool
- Customize a webpage based on the visitor’s history
- Alter parts of the site to optimize for conversions
- Track a user’s browsing history
- Reporting interface is confusing
- Not as easy to make design changes as we’d like
- Hard to set up conversion goals on a global level
March 13, 2019
Personalized Recommendations Done Right
- Easy 'zone' placement can be integrated into mast any platform quickly.
- Recommendations given are relevant and useful to the customer.
- Creative assistance is an issue with both timeliness and a lack of communication.
- They could be much more pro-active in suggesting new features to use.