Pardot

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Pardot Scorecard Summary

Feature Scorecard Summary

Email & Online Marketing (9)
78%
7.8
WYSIWYG email editor (87)
66%
6.6
Dynamic content (79)
77%
7.7
Ability to test dynamic content (76)
82%
8.2
Landing pages (86)
75%
7.5
A/B testing (79)
79%
7.9
Mobile optimization (75)
75%
7.5
Email deliverability reporting (104)
81%
8.1
List management (90)
86%
8.6
Triggered drip sequences (61)
80%
8.0
Lead Management (4)
76%
7.6
Lead nurturing (83)
73%
7.3
Lead scoring and grading (84)
79%
7.9
Data quality management (84)
72%
7.2
Automated sales alerts and tasks (79)
78%
7.8
Campaign Management (2)
81%
8.1
Calendaring (74)
81%
8.1
Event/webinar marketing (71)
81%
8.1
Social Media Marketing (2)
70%
7.0
Social sharing and campaigns (62)
65%
6.5
Social profile integration (21)
75%
7.5
Reporting & Analytics (3)
74%
7.4
Dashboards (85)
74%
7.4
Standard reports (88)
70%
7.0
Custom reports (66)
76%
7.6
Platform & Infrastructure (6)
76%
7.6
API (64)
76%
7.6
Role-based workflow & approvals (60)
70%
7.0
Customizability (80)
78%
7.8
Integration with Salesforce.com (81)
92%
9.2
Integration with Microsoft Dynamics CRM (3)
83%
8.3
Integration with SugarCRM (4)
54%
5.4

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Pardot Screenshots

Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Video

Visit http://www.youtube.com/watch?v=oxxjIhlFbUU to watch Pardot video.

Pardot Integrations

Pardot Competitors

Pardot Pricing

Starting Price: $1250

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Growth$1,250/month/up to 10,000 contacts billed annually
Plus$2,500/month/up to 10,000 contacts billed annually
Advanced$4,000/month/up to 10,000 contacts billed annually
Premium$15,000/month/up to 10,000 contacts billed annually

Pardot Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

How much does Pardot cost?

Pardot starts at $1250.

What is Pardot's best feature?

Reviewers rate Integration with Salesforce.com highest, with a score of 9.2.

Who uses Pardot?

The most common users of Pardot are from Mid-size Companies and the Computer Software industry.