Top Rated
Score 7.8 out of 10
Top Rated


What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
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Recent Reviews

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Popular Features

View all 26 features
  • List management (92)
  • Email deliverability reporting (179)
  • Standard reports (90)
  • WYSIWYG email editor (89)

Reviewer Pros & Cons

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/month/up to 10,000 contacts billed annually



/month/up to 10,000 contacts billed annually



/month/up to 10,000 contacts billed annually

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,250 per month
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.1Avg 7.5

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.9Avg 7.5

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.2Avg 7.4

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7Avg 7.3

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.9Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3Avg 7.2
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Product Details

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with

Pardot Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.

Pardot Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Pardot starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Pardot.

Reviewers rate Integration with highest, with a score of 9.4.

The most common users of Pardot are from Mid-sized Companies (51-1,000 employees).
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