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Parse.ly

Parse.ly

Overview

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used…

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Learn from top reviewers

Parse.ly Review from a User.

Rating: 9 out of 10
August 12, 2024
IncentivizedVetted ReviewVerified User
Yes, we use it for page analytics tracking. It helps us get real-time data on page/article performance.
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Fahad Zafar
Engineer - Engineering
Director Software Engneering
WBD
Parse.ly15 years of experience

Parse.ly is time saver

Rating: 8 out of 10
March 5, 2024
Vetted ReviewVerified User
Parse.ly means data about the entire group's online traffic is available pretty much instantly. I use the platform to analyse my own traffic, for instance I can see which stor...
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Mike Scialom
Employee - Social Media
Business correspondent
Cambridge Independent
Parse.ly3 years of experience

Parse.ly tells me what's popular and where it's popular

Rating: 9 out of 10
March 1, 2024
IncentivizedVetted ReviewVerified User
We use Parse.ly across our digital platforms for assessing how our news stories are performing and how many visitors we are getting to our website. This means we are able to s...
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EJ Ward, MCIJ
Manager - Social Media
Senior Editor
Global Radio - LBC
Parse.ly3 years of experience

Intuitive and clean software

Rating: 7 out of 10
February 29, 2024
IncentivizedVetted ReviewVerified User
We use Pare.ly across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops....
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Alice Marshall
Employee - Marketing
eCommerce Staff Writer
Future Plc
Parse.ly2 years of experience

Passing judgement on Parse.ly

Rating: 9 out of 10
February 27, 2024
IncentivizedVetted ReviewVerified User
Used entirely across the social aspects of Wireless to see in real time the page views of stories as well as historical data to plan ahead. It allows us to see what is doing w...
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Ross Perkins
Employee - Social Media
Sport social media manager - The Sun
News UK
Parse.ly3 years of experience
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Pricing

View all pricing

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $499 per month
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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

7.5
Avg 8.0
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Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section. Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Screenshot of Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Screenshot of Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Screenshot of Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Screenshot of Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Screenshot of Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Frequently Asked Questions

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

Parse.ly starts at $499.

Adobe Analytics, Chartbeat, and Google Analytics are common alternatives for Parse.ly.

Reviewers rate Reporting in real-time highest, with a score of 8.6.

The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 48)

Parse.ly view, from a publisher

Rating: 8 out of 10
Incentivized
December 17, 2020
Verified User
Director in Marketing
Publishing Company, 1001-5000 employees
Vetted Review
Verified User
Parse.ly
3 years of experience
Use Cases and Deployment Scope
We use Parse.ly across our media business. We started with the Audience team and BI, rolled out to editorial, but it's now the default self-serve analytics tool for many people across all divisions. Parse.ly doesn't necessarily provide data that isn't available elsewhere, but the fact it's designed for publishers and so simple to use means usage is extremely high and frequent, more so than other tools.
Pros
  • Simplicity and presentation of data
  • Real-time analytics
  • Designed for publishers
Cons
  • More event and conversion tracking in real-time
  • Improvements to reporting centre
  • Make comparative period-on-perios reporting simpler and more effective.
Likelihood to Recommend
Parse.ly is significantly better than Google Analytics in terms of real-time accuracy and usability.

Parse.ly offers some really useful longer-term reports (eg. I like the evergreen report).

We do tend to default back to Google Analytics for longer-term reporting. Also comparing period-on-period is very limited in Parse.ly. I'd love to see that improved

Intuitive And Attractive

Rating: 9 out of 10
Incentivized
November 23, 2020
Verified User
Manager in Other
Media Production Company, 501-1000 employees
Vetted Review
Verified User
Parse.ly
2 years of experience
Use Cases and Deployment Scope
We use Parse.ly across multiple departments and it is being used to assess page views and traffic patterns of content on our website. We use this information to help craft content we post on the site. I personally generate reports for a team of editors and other management within the company.
Pros
  • Page views: We look at counts throughout the day, weekly and monthly.
  • Traffic source. We look to see where our site visitors come from to view content.
  • Comparisons. I find it easy to compare across timelines.
Cons
  • Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
  • I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
  • Some more customization of reports (or maybe more training).
Likelihood to Recommend
Parse.ly is well suited for page views and short timeline comparisons, as well as author reports, in addition to general traffic source patterns for content for media operations. I expect it would be less appropriate for ecommerce. I am also not aware of any potential for ad impression analytics, and am not sure of that is a capability.

Best in Market For Content Analytics and Getting to Know more about sites pain points to improve.

Rating: 8 out of 10
Incentivized
September 05, 2021
Verified User
Team Lead in Information Technology
Media Production Company, 10,001+ employees
Vetted Review
Verified User
Parse.ly
3 years of experience
Use Cases and Deployment Scope
We use Parse.ly for content analytics, recommendation, trending now, curation, and generating more traffic on [the] entire site. It gives [a] good recommendation on trending now content based on end-user interest. Their best product [is] pages viewed, age time user on the page, visitors on the site, visitor on the site for x time, how many social interactions by the user, how many [users] read the posts.
Pros
  • Page viewed
  • Visitors on the site
  • [Average] time visitors [are] on the page
  • Social interactions
  • New posts read by users
  • Overall current traffic on the site
Cons
  • Reporting
  • Metrics
  • Dashboard
Likelihood to Recommend
Well: Their technical implementation is very strong, and [the] team knows what their business function is. This product is best for analytics on-site to get to know how many users viewed pages, for how long, which pages are most viewed, how many users visited the site again, which page is generating more traffic on the site, and users like that content.

Less: Should add [a] defensive check on API, so when it is down, it should have some fallback.

Parse.ly is an essential tool for the modern newsroom

Rating: 7 out of 10
Incentivized
November 23, 2021
Verified User
Employee in Social Media
Newspapers Company, 11-50 employees
Vetted Review
Verified User
Parse.ly
3 years of experience
Use Cases and Deployment Scope
We use Parse.ly to track the number of page views our news stories and features receive on a daily basis. Parse.ly answers the question of what content works with our audiences, and what times of the day it is best to share it. It is also vital for knowing which channel different users opt to use to consume our content, for example, what is read most via search thanks to SEO.
Pros
  • Gives accurate real-time insights into how many people are reading a story - as well as which social channel they've used to find it and how the story compares to others [at] that moment.
  • Allows an author to keep an exhaustive bank of their stories along with the data behind them, making it easier to make informed choices on which content to create.
  • Uses data to place stories in a leaderboard-type format to show the best-performing articles from any given day, week, or month. This helps us create daily and round-up newsletters for our readers based on tried and tested content.
Cons
  • Page-view data could be more incisive. For example, a drop-down menu inside the Facebook tab which also indicates how many views have come from Facebook Stories, as well as conventional timeline posts.
  • With Facebook algorithms constantly changing, it would be useful if Parse.ly was able to liaise with social networks to send out best-practice notes to publishers. For example, which kinds of posts - and post reactions - will lead to content appearing on more people's timelines.
  • Expand the data set for page views in the 'Historical' tab beyond a year.
  • Integrate newsletter-tracking and subscription conversion data capabilities into the Parse.ly experience as standard.
Likelihood to Recommend
Parse.ly is brilliant for understanding when spikes in page views happen in a day and what caused them. It is less useful for trying to understand which individual stories have led to subscriptions and conversions. We can of course look at which stories have driven the most traffic, but these are not always the ones [that] ultimately cause people to subscribe to us.

Very Happy With How Parse-ly Has Improved My Web Strategy

Rating: 9 out of 10
Incentivized
June 29, 2021
Verified User
Professional in Quality Assurance
Publishing Company, 501-1000 employees
Vetted Review
Verified User
Parse.ly
1 year of experience
Use Cases and Deployment Scope
Our editorial staff uses it to see how many people are reading our stories in real-time. We can do subsequent stories based on stories that are generating strong traffic. We can see which topics are in demand by readers, and which are not. We can also see where the views are originating from--our own site our an external portal.
Pros
  • Chronicling web traffic in real time
  • Stating where the traffic originates from
  • Ranking authors in terms of daily traffic
Cons
  • Suggestions on getting higher page views per post
  • Suggestions on how to drive traffic from external sources
  • Pointers on SEO
Likelihood to Recommend
I love that I can view our site's web traffic in real-time, and see how specific stories are doing in terms of reaching their targeted audience. My page views per post are consistently fewer than my colleagues and I'd like to figure out how to get more page views with my posts.
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