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Parse.ly

Parse.ly

Overview

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used…

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Learn from top reviewers

Parse.ly Review from a User.

Rating: 9 out of 10
August 12, 2024
IncentivizedVetted ReviewVerified User
Yes, we use it for page analytics tracking. It helps us get real-time data on page/article performance.
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Fahad Zafar
Engineer - Engineering
Director Software Engneering
WBD
Parse.ly15 years of experience

Parse.ly is time saver

Rating: 8 out of 10
March 5, 2024
Vetted ReviewVerified User
Parse.ly means data about the entire group's online traffic is available pretty much instantly. I use the platform to analyse my own traffic, for instance I can see which stor...
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Mike Scialom
Employee - Social Media
Business correspondent
Cambridge Independent
Parse.ly3 years of experience

Parse.ly tells me what's popular and where it's popular

Rating: 9 out of 10
March 1, 2024
IncentivizedVetted ReviewVerified User
We use Parse.ly across our digital platforms for assessing how our news stories are performing and how many visitors we are getting to our website. This means we are able to s...
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EJ Ward, MCIJ
Manager - Social Media
Senior Editor
Global Radio - LBC
Parse.ly3 years of experience

Intuitive and clean software

Rating: 7 out of 10
February 29, 2024
IncentivizedVetted ReviewVerified User
We use Pare.ly across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops....
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Alice Marshall
Employee - Marketing
eCommerce Staff Writer
Future Plc
Parse.ly2 years of experience

Passing judgement on Parse.ly

Rating: 9 out of 10
February 27, 2024
IncentivizedVetted ReviewVerified User
Used entirely across the social aspects of Wireless to see in real time the page views of stories as well as historical data to plan ahead. It allows us to see what is doing w...
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Ross Perkins
Employee - Social Media
Sport social media manager - The Sun
News UK
Parse.ly3 years of experience
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Pricing

View all pricing

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $499 per month
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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

7.5
Avg 8.1
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Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section. Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Screenshot of Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Screenshot of Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Screenshot of Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Screenshot of Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Screenshot of Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Frequently Asked Questions

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

Parse.ly starts at $499.

Adobe Analytics, Chartbeat, and Google Analytics are common alternatives for Parse.ly.

Reviewers rate Reporting in real-time highest, with a score of 8.6.

The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 23)

Great product for understanding traffic and intent

Rating: 10 out of 10
Incentivized
January 24, 2020
Verified User
Director in Corporate
Newspapers Company, 201-500 employees
Vetted Review
Verified User
Parse.ly
1 year of experience
Use Cases and Deployment Scope
Parse.ly allows us to see realtime traffic and usage along with sharing and referrals. It helps us decide how to best curate and distribute our content.
Pros
  • Track reader usage habits and trends.
  • Measure time spent on site and the sources of traffic those visitors came from.
Cons
  • Honestly, it's pretty close to everything I expected from it. Perhaps the search function could be a bit more robust.
Likelihood to Recommend
Newsroom producers and newspaper data scientists need a product like Pasre.ly to identify strong traffic areas and understand visitor behavior.

Solid performance in tracking web hits

Rating: 7 out of 10
Incentivized
January 31, 2020
Verified User
Employee in Other
Newspapers Company, 51-200 employees
Vetted Review
Verified User
Parse.ly
2 years of experience
Use Cases and Deployment Scope
The platform is used to track hits on stories and is partly used to determine which stories are resonating with our audience. It is helpful to know which stories spark reader interest, which can then lead to decisions by newsroom staff about which stories we should follow up on in the future.
Pros
  • Provides a variety of metrics.
  • Allows one to see total time on site for a particular stories.
Cons
  • Sometimes the system crashes and things aren't collected.
  • Search function for a particular story could be better.
Likelihood to Recommend
Parse.ly is well suited, in the news business, for someone aiming to track how many times a story has been looked at, by how many unique users, and also a variety of other metrics like how much total time was sent on a site or average time. But it is important to be mindful of the fact that while not all stories get a lot of "hits," that does not mean they are not important, or that they did not reach the right people.

Parse.ly is great for what it offers, could use some fancier features

Rating: 8 out of 10
Incentivized
March 22, 2021
Verified User
Employee in Other
Newspapers Company, 1001-5000 employees
Vetted Review
Verified User
Parse.ly
2 years of experience
Use Cases and Deployment Scope
Parse.ly is used across our whole company to track story performance on newspaper websites. It also is used by individual newsrooms, reporters, and photographers to track that same performance. Parse.ly is used to determine page views, referral sources, engagement time, and other metrics important to determine what readers are looking at, how they're getting there, how long they're engaging, and where they go next on the website.
Pros
  • Parse.ly's ability to show data in virtually real time.
  • Parse.ly's breakdown of where website viewers are coming from (social, direct, internal).
  • Parse.ly is user friendly and has an easy-to-use interface.
Cons
  • While Parse.ly provides a breakdown of what social sites viewers are coming from, it's impossible to see the exact referring post/tweet.
  • I'd like to be able to see video views on a web page as a percentage of page views.
  • Would love to be able to know what Google keywords/searches were part of a search function that got viewers to a particular page.
Likelihood to Recommend
Parse.ly is easy to use and quick to learn. It has a lot of features that are helpful in determining who your website users are, how they got there, and how long they stayed. It's a great tool for media companies to track engaged readers. There are some features that would be helpful and I wish would be expanded but they don't deteriorate the overall Parse.ly experience or benefits.

Using Parse.ly to engage our team

Rating: 8 out of 10
Incentivized
February 28, 2024
Verified User
Director in Other
Newspapers Company, 51-200 employees
Vetted Review
Verified User
Parse.ly
2 years of experience
Use Cases and Deployment Scope
We use Parse.ly to keep track of the success of our newspaper website in terms of audience reach and dwell time. It is used daily by the editorial department but also to help our advertising teams discuss online digital advertising sales with clients. It guides our news team on content that is doing well in real-time, helping to inform decisions about what stories to cover in the future. It offers excellent insight into the online performance of both individuals and the title (and its sister publications). We can gauge how we are performing from day to day, week to week, and month to month, enabling us to set targets to help us achieve growth in our online audience. We monitor the sources by which people come to us--such as social media or a Google search--along with the times of day and the type of platform they are using. By setting up reports, we can swiftly inform all team members how we are faring and how their stories are doing, encouraging them to continue posting content that our audience appreciates.
Pros
  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
Cons
  • A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site.
  • The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
  • Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly.
Likelihood to Recommend
Ideal for news teams who want to keep track of the success of their online audience and understand what stories perform well, where their audience is coming from, how sticky their content is, and how they are performing compared to normal achievements. It may be more difficult for ad managers to understand how specific ads are performing--although this is not my area of expertise.

Parse.ly helps understand audiences, but social tracking is lacking

Rating: 8 out of 10
Incentivized
March 20, 2021
AC
Andrew Capps
Reporter
Gannett (Newspapers, 10,001+ employees)
Vetted Review
Verified User
Parse.ly
1 year of experience
Use Cases and Deployment Scope
We use Parse.ly to monitor website metrics for our news departments. It helps us track how well our content is doing with our audience and where that audience is coming, plus when they most want to see new content and when they make time to read more content, which drives our publishing decisions and our content strategy.
Pros
  • Real-time metrics are great and help us decide what content to follow up on.
  • Audience segmenting is key, helps us determine where we're strong and where we're not.
  • Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
Cons
  • Needs better social tracking, what post/group is generating traffic rather than just which platform.
  • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
  • The overlay function is very limited and even more temperamental, not a valuable tool.
Likelihood to Recommend
Parse.ly is great for real-time metrics and for analyzing audience interaction over time. It does a great job in showing you what people are engaging within the moment and how they've engaged with it in the past and does a fair job of showing where that engagement comes from in terms of search/social/internal audiences. It is not great at pinpointing the origin of social audiences, which is needed for getting content in front of the right viewers. It's also not particularly suited to market analysis. Your site's metrics are offered without any context for what's happening online in your area.
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