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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
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How PathFactory Differs From Its Competitors

PathFactory Value Proposition

Yes, it has provided visibility into results with different cohorts of prospects. It also gives a lot of autonomy to campaign managers, abm managers, field marketing managers, etc to create their own content tracks and tailor them accordingly.
I would say the greatest benefit is the capacity of the …
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PathFactory Time to Value

First few weeks with Pathfactory was a challenge as we try to familiarize ourselves with the tool. But as time pass by, we were able to use it with no issues. Learning the tool is worth all the effort
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PathFactory Value Proposition

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their leisure vs. a website or email campaign. I was not on the demand generation side of PF solely was …
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PathFactory Buyer Enablement

Not being on the purchasing side of marketing rather focused on content creation and library set up - I would have to assume that the ability and functionality of PF making it very easy and efficient for prospects to consume as much content as possible to help them make a purchasing decision …
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PathFactory Buyer Enablement

This AI-powered content intelligence allows us to generate personalized content experiences for individual buyers and target accounts for our ABM strategy. Accelerate deal velocity and grow our pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and …
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PathFactory Value Proposition

We have immensely benefited from using PathFactory to streamline our marketing process. From creating auto reports to in-depth analysis, PathFactory has proved its worth in gold. The ultimate decision to pick PathFactory over other alternatives was its ability to provide details into our …
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PathFactory Value Proposition

We really only just started utilizing the campaign integration to relate PathFactory views to Salesforce results, so I wouldn't have a good baseline to explain how effective the tool is right now at helping us achieve our desired results. I will say that the team has been incredibly helpful in …
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PathFactory Time to Value

The most effort put forth was getting up to speed on our current state and library. It had been used for about 2 years before I took it over and needed a total overhaul. With the direction of PathFactory's amazing customer support, I was able to quickly ramp on the understanding of its most …
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PathFactory Value Proposition

If someone is consuming content, 99% of the time, it's through PathFactory. We have integrated PathFactory experiences across our entire marketing strategy. This has enabled us with deeper insights into the customer journey that sales can utilize to have more meaningful conversations throughout …
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PathFactory Time to Value

Very easy process with a very supportive team. PathFactory always takes the time to explain things clearly and works with us every step of the way. They are always open to more enablement sessions for marketing or sales teams, and that remains true further into our contract as we expand to other …
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PathFactory Buyer Enablement

Users are able to binge content we have curated in an experience, allowing them to consume more relevant content at the time they are interested in reading. Previously, we would have spent more time, effort and dollars to get them to engage with us a second time to read an additional piece of …
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PathFactory Value Proposition

Since starting our journey with PathFactory, we've understood better the content that converts best. We've beefed up our content library and focused mainly on creating the content our prospects spend the most time reading or watching. It has been a beneficial tool in allowing us to truly …
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PathFactory Time to Value

The onboarding process with PathFactory was very easy. The folks we worked with, from our sales rep to our current CSM, took time to understand our business, our goals, and how we intended to use their product. This made the process feel less strenuous and I was confident from the get-go.
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PathFactory Value Proposition

PathFactory has helped us generate higher performing campaigns. We have seen content engagement within emails increase tremendously. We've also been able to help our sales teams with 1:1 campaigns by creating tailored microsites for top accounts. We were able to close one of our largest deals of …
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PathFactory Buyer Enablement

On average, users binge 2-3 assets rather than 1 which helps get these users in front of our sales teams faster. We have content consumption included in our scoring model which gets sales to these users faster rather than having to wait for a form to be submitted.
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PathFactory Buyer Enablement

Because we can organize all our assets by solution type or industry the content is catered to that prospect. We also use personalization in our explore pages. These really help push the prospect through the pipeline and since they can review multiple different assets and different assets types …
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PathFactory Value Proposition

Yes, as mentioned in previous answers, our teams greatly benefited from PF from a campaign and individual pages/explore pages standpoint. PathFactory has allowed us to get very specific with content we are sending, and allow drive website foot traffic which has been key in exposing our prospects …
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PathFactory Time to Value

It was about what we expected. There was a learning curve on ways to make the creation of content and pages faster and easier, which we are still working on. Overall the tool was adopted pretty quickly. It is still limited when it comes to who is allowed to use it, so things can be managed by key …
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PathFactory Buyer Enablement

PathFactory has definitely enabled potential buyers and current customers to self-educate and make better purchase decisions faster. This tool has allowed us to stay in front of folks and educate them on specific pieces of content which otherwise without curing the content can be very overwhelming.
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PathFactory Value Proposition

For how we use PathFactory in my part of the business, the tool serves more as just a simple PDF delivery mechanism for sales. What PathFactory lacks is the ability to build landing pages in a simple, easy format. For this reason, I don't use PathFactory to create web destinations (I use my …
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PathFactory Buyer Enablement

Again, from a sales enablement perspective, PathFactory is good for sharing PDFs -- therefore, its use in my part of the company is for low-funnel prospects. Outside of that, the tool didn't have features that were beneficial for upper-funnel prospects/customer acquisition.
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PathFactory Value Proposition

Again, with the help of the catalogue feature, it's easier to create journeys for prospective leads. Similarly, multiple other journeys can be created through PathFactory for account-based marketing, customer expansion, and prospect demand generation. Therefore, a connected story keeps the leads …
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PathFactory Time to Value

Setup was easy, but the integrations take some time, if you would like to integrate with salesforce then it becomes a little challenging. But yes, it was worth the wait, if the lead engagement from PathFactory is correctly syncing with the Customer Relationship Management software, the sales talks …
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PathFactory Buyer Enablement

Self-education is highly helpful when it comes to PathFactory, as the segmented lead journey helps you with the correct buyer engagement which acts as a catalyst in the purchase decisions. It is all about creating continuous touch points with the potential buyers to make them educated about the …
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PathFactory Value Proposition

Yes, we have benefitted on several fronts: -ease of user management -consolidation of content platforms into a single hub that promotes scalable experiences -agile content uploading, tagging, and campaign creation
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PathFactory Value Proposition

PathFactory has helped us design a powerful webinar experience that is baked into our campaigns. The ecosystem of our campaign content includes webinars and the PathFactory platform has made it easy to create new webinars easily and efficiently. The platform allows us to connect campaign content …
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PathFactory Time to Value

Getting set up with PathFactory was less work than expected as they did a lot of the heavy lifting. They provided us with guidelines and as a partner, helped us get set up fairly quickly. They are also very helpful on an on-going basis by being available to answer questions. They have also …
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PathFactory Buyer Enablement

One of the most powerful features of PathFactory is that they designed our webinars with the ability for our potential buyers to engage with related content. While a viewer watches a webinar, they can read PDFs or read related content to self-educate on the content that they are viewing. We find …
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PathFactory Buyer Enablement

The webinar platform that PathFactory has built for the APJC team has given us the confidence to build scale - not just by adding non-English speaking APJC countries to the program but also showcase this as a best practice with the global marketing team.
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PathFactory Value Proposition

yes we did benefit from it as we were looking for a platform to host On-demand and Live content + provide supplemental content so the viewers doesn't leave the page and we keep the viewers/customers in a constant loop of content engagement
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PathFactory Buyer Enablement

by adding supplemental content while watching webinars as an example showcase their ability to get the customer to self-educate Also they provide a content repository with an intuitive navigation path allowing self-education for our partners and customers
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PathFactory Value Proposition

We have greatly benefited from PathFactory's features! It is a part of every marketing campaign because it is so convenient to compile the needed content pieces, add CTAs and report on the results.
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PathFactory Buyer Enablement

When you're selling B2B, the buyer usually does their own research and familiarizes themselves even before they speak to a sales rep. So having highly contextualized content journeys available for them is beneficial for both parties because the buyer now feels more informed, engaged, and willing …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.2
    92%
  • Forms / Gated content (132)
    8.9
    89%

Reviewer Pros & Cons

View all pros & cons
Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.1
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(1-25 of 85)
Companies can't remove reviews or game the system. Here's why
October 18, 2023

PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.

Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I used PathFactory to drive prospects to relevant content. PathFactory worked as a content platform and I was able to leverage our marketing assets for the right prospect at the right time in their customer journey.
Pros and Cons
  • Allows you to easily group interactive content (lookbooks) in the same place
  • Allows you to track use and performance of content
  • Allows you to replay webinars
  • Binge functionality
  • Sometimes the webinar replay integration bugs out
  • there is no room to influence their product roadmap
Likelihood to Recommend
You can get really deep into insights, for example: you can tell how your known visitors spend their time (binging webinars) vs unknown visitors can spend it surfing non-webinar content (Whitepapers, e-books, etc.).

You can get insights into topic interests to support your product teams with roadmap direction.

You can compare Desktop vs Mobile
August 15, 2023

Pathfactory, the future of customer engagement

Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Pathfactory helps make marketing easier. It helps us create a better experience for the customer’s journey, from awareness to rousing interest to elevating desire to sales.
We are able to personalize contents based on our market needs, create layouts and designs that are compliant, and launch effective campaigns.

Integrating Pathfactory to our other apps/softwares are possible as well.
Pros and Cons
  • Customer journey made easier
  • Integration with other apps/software
  • Customer service/client assistance is superb
  • In depth analytics
Likelihood to Recommend
Pathfactory team is very hands on. They make sure that all our needs are addressed, requests are taken into consideration (and they make good progress in granting most of requests), and that they are on top of everything. They are so proactive in setting weekly calls to make sure that we maximize the tool and that we have no concerns at all.
August 11, 2023

Increase content relevance by audience

TG
Traci Gregorski
VP Marketing
Cayuse (Computer Software, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We produce a high volume of content to help educate and inform our customers and prospects, but getting them to consume more of what we are creating was a challenge. In addition, there are distinct buying personas and multiple stakeholders on nearly every opportunity, with different areas of concern. Pathfactory allows us to serve related content in multiple ways, driving engagement and conversions.
Pros and Cons
  • Drives engagement with your content
  • Creates a personalized experience by persona/group
  • Facilitates additional consumption and interaction points
  • It would be nice if Website tools were part of the main offering rather than additional
Likelihood to Recommend
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
May 29, 2023

Need a content hub that encourages self-education and asset binging - PathFactory is your solution!

KS
Kathryn Shypulski
Senior Marketing Manager
Thomson Reuters (Legal Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
From a marketing prospective, we used PF as a content library housing external facing assets such as flyers, whitepapers, thought leadership articles.
Pros and Cons
  • Organized view of content assets
  • Ability to promote similar content for users to continue their journey
  • Great tracking on time users spend in particular content sets
  • easier ways to share both static documents/PDF and videos or webinars on-demand
  • get details on usage but would appreciate more filtering capabilities by organization and users
Likelihood to Recommend
Best use case was ability to share with our sales team to send a set of content to existing customers and new prospects allowing them to consume as much or as little content as possible. Not so great tool for internal education Thomson Reuters uses a platform called Advisor. I view PF platform as a customer facing tool excellent for content sharing.
May 29, 2023

Pathfactory helps me to seize every opportunity

Verified User
Executive in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
It has been an amazing experience in using Pathfactory! It provides a consolidated place for all collaterals. It has been an innovative experience which gives fuel to the creativity of reaching out to our customers enriching the customer experience.
Pros and Cons
  • Recommended Tracks
  • Microsites
  • Tracks
  • Interactive assets
Likelihood to Recommend
Pathfactory is really an amazing asset for customer centric campaigns
May 29, 2023

PathFactory generates successful customer engagement.

Verified User
Manager in Marketing
Mechanical Or Industrial Engineering Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use tracks to allow our customers to easily be able to view multiple pieces of content. We track how many users go to the site and interact with the content. We also display a lead form on the site for lead generation. We have used a microsite as well, but that has not been as successful as the traditional track experience.
Pros and Cons
  • Provide a good user experience for our customers.
  • Provide a good mobile experience.
  • Able to customize to fit your business needs.
  • Microsite was very hard to build ourselves.
  • Better instructions on how to customize tracks and use the different tools.
  • Users that come in without UTM parameters should still be included in all data reporting.
Likelihood to Recommend
Great for displaying multiple pieces of content to customers in a very easy-to-consume design. Difficult to have a good experience that can easily speak to multiple topics.
May 24, 2023

PathFactory: The proof is in the pudding

Verified User
Employee in Marketing
Logistics & Supply Chain Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used within the organization to understand and visualize the performance of our content marketing activities.
Being plagued with having to see, understand, and visualize the performance of our diverse content marketing activities in an easy to understand and present way to top level management, we decided to try out PathFactory and it's been a gamechanger.
Pros and Cons
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
  • PathFactory can do better in providing a more easier accessed user guide to using the platform
  • The interface can be made a little more colorful to help bring immediate focus to important details
Likelihood to Recommend
Pathfactory is best suited if you are running a content marketing campaign especially based off of an internal or bespoke content platform. We run a content marketing campaign from an internal content platform and found the other alternatives as less accurate in their reports
April 04, 2023

PathFactory is the tool you need to elevate your content, engagement and conversion strategy!

Kayla Trevino | TrustRadius Reviewer
Kayla Trevino
Sr. Digital Marketing Manager
Field Nation (Information Technology & Services, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to create a better experience for our visitors, to better track our content to the campaign and business objective level and optimize our content strategy. A mantra around here is why send a single PDF when this allows for a dynamic experience and exposes them to related content or calls to action that would otherwise be missed.
Pros and Cons
  • A well managed content library
  • Great customer support
  • Personalized experiences and integrations
  • Attribution tracking doesn't always match Google Analytics
  • Impossible to find out where tracks are being used or if a track has been deleted what dead ends it is causing now
  • A lot of targeting, form strategy or redirection rules require regex knowledge
Likelihood to Recommend
PathFactory is a robust content engagement tool that really helps us elevate the exposure of not only one piece of content but all related content. The forms strategy also turns every track into an opportunity to convert and learn about their viewing habits, showing us the patterns that create value for our buyers.
December 23, 2022

Overall Satisfaction with PathFactory.

Verified User
Manager in Marketing
Information Technology & Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is the key to content organization. Overall, we have benefited from PathFactory's capabilities by creating content tracks that tell the story of our products and directing our leads to those content tracks to increase their engagement with our content. We have been able to leverage the platform's analytics to identify top-performing content and create rules to accelerate a lead's buying journey based on that engagement.
Pros and Cons
  • Ease of use in the UI to create and customize content tracks.
  • Creating account based content.
  • We need viewer permissions and history so we can have better tracking of who has been working on what and be able to lock certain tracks or content.
  • I don't really know where they need to improve; maybe they just keep innovating and listening to customers and helping to point out problems we didn't know we had.
Likelihood to Recommend
If you have a lot of content and are having trouble managing the performance metrics, you should definitely look into this solution.
December 22, 2022

PathFactory's #1 fan

Eleni Mitzalis | TrustRadius Reviewer
Eleni Mitzalis
Sr Manager Demand Generation
Contentsquare (Computer Software, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to host and share marketing content and collateral with our prospects and customers. We create relevant, personalized content tracks to engage with various audiences in our target market, and utilize the engagement insights we get from PathFactory to inform future content decisions as well as enable our sales team with these insights for personalized follow-up.
Pros and Cons
  • Content engagement insights for Sales. Time spent enables them to prioritize their follow-up with high-intent leads who have increased time spent on content. Content journey insights allow the Sales team to see what content actually resonated with a prospect, enabling more personalized conversations throughout the sales cycle.
  • Content insights for Marketing. By analyzing PathFactory's insights on content, we are able to make smarter, more strategic decisions on the future content pieces we should produce based on what we know will resonate with our audience and what they will actually spend time reading.
  • Ease of use. Many members of our team are able to utilize the tool, uploading content and creating tracks in an easy and intuitive way.
  • Smart and supportive team. From the first sales cycle to our regular check-ins as customers, we have enjoyed every step of working with everyone we have come across on the PathFactory team.
  • Support team. The support team has specifically been so helpful in dealing with any bugs and even working with us to come up with new custom solutions to fit certain use cases in our go to market strategy.
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
Likelihood to Recommend
Perfect for teams who want a deeper understanding of content engagement past form fills or page views. Great for marketing teams who are always looking for more insights to enable their sales teams to follow up on, specifically around intent. Currently, only for marketing teams to create content experiences for sales to share as they cannot create their own experiences.
December 22, 2022

PathFactory is a Creative Solution to Incorporate Throughout all of your Marketing Programs and Channels

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory across all of our marketing channels (website, email, ads, events, sales cadences, etc.) to offer up relatable content to allow our readers to binge on the topics they are interested in. PathFactory allows customers and prospects to get more information in whatever format they best consume content without having to search around to find it.
Pros and Cons
  • Easily bundle related content.
  • Create tracks for nurture streams.
  • Provide insights into what assets are being viewed.
  • Track how long someone is viewing a piece of content.
  • Less coding needed for the Explore pages.
Likelihood to Recommend
PathFactory fits well in all our marketing channels and it is easy to swap out content in a track when there is an updated version.
December 22, 2022

PathFactory is a game changer!

KK
Kate Kennedy
Director of Growth Marketing
Tripleseat (Hospitality, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to create curated landing pages for ABM initiatives and also to lead newly closed customers through a content path filled with training one-pagers and videos. We've also used it in email marketing to create general content journeys for prospects.
Pros and Cons
  • Allows us to quickly create customized landing pages for ABM tactics.
  • Helps our onboarding team streamline their processes with new customers.
  • Helps our sales reps share content that is valuable to the specific accounts they are selling to.
  • The microsite builder is not user friendly but there are ways to create pages that feel like microsites even though they are just content journeys.
  • I do think the reporting could be more intuitive. It also takes some time to load (although I realize this is an issue for a lot of software)
Likelihood to Recommend
PathFactory works great for email marketing, ABM, and paid advertising. Our onboarding team also loves using it to help assimilate newly adopted customers with our software. Our sales team uses it to understand the specific features a prospect is interested in, but I think the sales piece could be enhanced for easier use. Sales reps are not easily convinced to use any software (well, at least ours aren't), so making the process as simple as possible would be beneficial. These are the only areas we've used it in, and it works well. We are a B2B software company - I don't think PathFactory would be helpful for a B2C company.
December 22, 2022

An Excellent Marketing Tool to Add to your Arsenal.

Verified User
Team Lead in Marketing
Computer Software Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Provide a self-service tool to create content tracks to share specific information with prospects, customers, or internal users. The portals can take the user on a specific journey around a specific product or concept with the ultimate goal of informing or capturing a lead.
Pros and Cons
  • Constant upgrades and improvement.
  • Fast resolution of issues or recommendations.
  • Easy interface.
  • Many integrations.
  • Can't think of anything at the moment.
Likelihood to Recommend
An excellent platform to share information with your marketing prospects and to gather leads in an efficient manner, with excellent analytics and information about the marketing funnel.
December 18, 2022

One of my Favorite Marketing Tools in my Tech Stack!

Verified User
Contributor in Marketing
Computer Software Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used to provide seamless self-nurturing experiences across many different channels. We struggled with one and done content experiences. PathFactory allows us to provide multiple pieces of relevant content in a single experience to allow a user to consume content at once rather than having to wait for additional emails or endless website searching. PathFactory was also implemented to provide more thoughtful lead scoring in relation to content consumption. Rather than scoring a lead based on an email click or open, we are able to incorporate content consumption time to provide more meaningful context to a lead's behavior.
Pros and Cons
  • Customer support and production documentation
  • Ease of use
  • Reporting
  • Integrations with Eloqua
  • Account matching
Likelihood to Recommend
PathFactory is a great tool for nurture activities across many different channels, but email especially. Rather than sending out one piece of content and hoping it's the right piece, users have the opportunity to "binge" through multiple pieces and/or find a more relevant piece if the first asset happened to not be the right one. PathFactory is great to find out account/user behavior. Rather than having to guess what topics are top of mind for a user, PathFactory captures the topics based on user behavior which can help you customize future content journeys.
December 17, 2022

Big Fan of PathFactory

MV
Margot van den broek
demand gen
Tidelift (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to easy share our marketing assets. The product address the issue of easily sharing a lot of different kind of assets and being able to put them in one place to consume. They also help us understand who is reviewing our assets. We use it all over our website and in our marketing/sales emails.
Pros and Cons
  • customer success
  • having a useful product
  • help engage our customers
  • the platform has a bit of a learning curve. sometimes hard to learn and if something changes its hard to find what I was looking for
  • sometimes there is a lack customizations but often times the engineers can find some sort of solution for it
Likelihood to Recommend
I think PathFactory would be really helpful for any companies working with large enterprises and have a good amount of content/assets to share. It is such a great way to organize a bunch of assets in one place or engage prospects with several different assets at once. I think if you dont have a lot of content to work with it might not be the best.
December 14, 2022

Great platform for Content Marketing and Consumption

Verified User
Manager in Marketing
Computer Software Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory enables us to provide:

Better Content experience for users
Binge content at scale
Organic & Paid media amplification
Pros and Cons
  • Organic & Paid media amplification
  • Buyer insights
  • Content deep dive on a particular topic
  • Track experience for users
  • More design options
  • Enablement sessions
Likelihood to Recommend
Well suited for enterprises looking to provide customers with an engaging content consumption model and believes in provide un-gated value content to users; not suitable for small companies / marketing teams as the software is built for scale.
December 14, 2022

PathFactory has helped our organization significantly with content sharing and tracking capabilities!

Verified User
Manager in Sales
Information Technology & Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory has been our go-to solution to share content externally with customers and prospects. It has allowed us to add a touch of personalization that comes a long way given the immense amount of data we could share with a specific contact or company. This tool has also allowed our teams to track the consumption of our content which has allowed us to take a look at trends and adjust for campaigns.
Pros and Cons
  • Allows for personalization as well as for generic pages and content links
  • Allows for dynamic changes
  • Allows for one consolidated spot to find key content
  • Lagging when making live changes to Explore, Appearances, Tracks
  • Picture formatting with Appearances could be easier to manage
  • More simplified interface
Likelihood to Recommend
PathFactory is a great tool for a company looking to consolidate content sharing into one single place. Learning from content comsuption allows companies to refocus on what is important to the receiving end. To differentiate yourself from the competition, attention to detail and personalization come a long way and that is what PF allows users to do.
December 14, 2022

Good asset management tool, whether intended to be or not

SM
Stefanie Mueller
Senior Manager
PwC (Accounting, 10,001+ employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
As a marketer who works closely with sales, PathFactory gives me the ability to create URLs for PDFs and make updates to such PDFs without losing the URL that is distributed through marketing channels. For this reason, sales are always eager to use a PathFactory link rather than a PDF attachment. Also able to provide viewer stats/metrics as sales intel.
Pros and Cons
  • Easy viewing experience as a consumer of PathFactory content that is published
  • Once understand some of nuances how to use it, it's pretty simple to use
  • Document maintenance
  • Ease of use for replacing content and maintaining same URL
  • Sales intel email notifications would be a plus
  • For content hubs, better design options
Likelihood to Recommend
PathFactory is good for sales use as a replacement for sending PDFs. For that reason, it is good for asset management though that is not necessarily what the tool feels like it's meant to do. PathFactory is less ideal from a marketing perspective since it doesn't provide the ability to make simple landing pages; if this were possible would be a big plus.
December 02, 2022

Amazing!

Eli Wolkenfeld | TrustRadius Reviewer
Eli Wolkenfeld
Associate
Andersen (Accounting, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use pathfactory quite frequently at work. We’re all about saving money in any way possible, so finding the most efficient ways to communicate to clients/customers is very important to us.
Pros and Cons
  • Efficiency
  • Software
  • Easy to use
  • Accuracy
  • Easier to use for the older generations
  • Faster responses
Likelihood to Recommend
Parhfactory is be very well suited at creating better leads. It makes for a much easier conversation as we can relate to our clients needs. It is less appropriate when we are looking for new leads, which I think it can do a better job at. Perhaps recording some keys search terms that somewhat relate to our product/service that we can use to create more leads.
July 08, 2022

Game changer for B2B engagement`

Verified User
Team Lead in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory for creating asset catalogues, the assets range from documents, videos, and more. The problem we had was to nurture the leads in the funnel journey, and PathFactory does the job well. For multiple personas and account-based marketing, PathFactory helps in creating journeys for the leads and helps in nurturing them from pre-funnel to funnel.
Pros and Cons
  • It acts as an amazing asset repository.
  • The journey creation feature helps you tap some key personas.
  • It simplifies account based marketing.
  • It is beneficial in cases of segmented targeting.
  • In the asset repository, it should have tagging options.
  • Can be little more user friendly in the channel view.
  • The real time analytics feature can be improved as well, from measurement perspective.
Likelihood to Recommend
It is well suited in multiple B2B buyer engagement scenarios, for demand generation, for content marketing, and in general, it helps you to keep your leads engaged. Both customers, as well as prospect leads, can be engaged using the PathFactory journeys. Integrations is a very useful feature that helps you connect
PathFactory with other MarTech/Customer Relationship Management software such as Salesforce and more.
June 29, 2022

Pathfactory Review

Verified User
Employee in Marketing
Information Technology & Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Pathfactory as a content management platform within the customer lifecycle journey. The platform serves as a content repository and is leveraged across various campaigns and nurtures.
Pros and Cons
  • tracking engagement
  • promoting content binging
  • content library management
  • form manager
  • tagging manager
  • analytics viewer
Likelihood to Recommend
Pathfactory is well suited for hosting content within the customer journey; we want to track visitor behavior and use it to help gain insight into customer interests while providing a content experience that helps visitors engage with relevant content.
June 22, 2022

PathFactory is a gold standard for webinars

Verified User
Manager in Marketing
Marketing & Advertising Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory as our platform of choice for our global webinars. We wanted a self-serve platform with the flexibility to upload on-demand webinars, as well as broadcast, live webinars as we needed in all the languages that we support. We use this across all regions, Americas, Europe, and the Asia Pacific, and find the platform very versatile and easy to use. The main business problem that we tried to solve was how to provide users with a rich webinar experience that enabled them to explore related content on the site while watching a webinar. We needed a way to engage our customers with additional content that would support their needs in their journey. The professional services provided by PathFactory are world-class. They have been our partner for over 2 years and are the gold standard of the kind of support that a client looks for in a vendor.
Pros and Cons
  • Very responsive to the needs of their client. Their level of support is the gold standard. They are flexible and willing to do whatever it takes to address requests from our team.
  • They have a quick turnaround time and provide exceptional service to address the needs of their clients.
  • They are innovative and think outside the box to provide solutions to challenges that their clients might have. We had a few challenges that we did not know how to handle and Pathfactory came up with solutions that we did not think of and then proceeded to execute and deliver a better-than-expected solution.
  • They behave like a partner by doing whatever it takes to support their clients. They make you feel like they are on your side along the way.
  • They have a can-do attitude. No matter how big or small the request, Pathfactory is there to provide solutions. It is extraordinary the length that they take to make sure that their customers get what they need.
  • Focusing on SEO is an area that they can focus a bit more on.
  • Page speed is an issue, especially on mobile devices. Although their pages are fast, they can be improved on.
Likelihood to Recommend
PathFactory is an incredible agency that treats their clients as partners. They are very accomodating and find solutions to difficult challenges and provide the level of support that is needed by their clients. They are great at developing a world class webinar experience with insights to user behaviour on their platform. They are great at creating a seamless experience that looks great and is easy to engage with for customers. Their product is great for both desktop and mobile devices and they are willing to make out of the box modifications to adjust to the custom needs of their clients. Their product also provides insights to what customers are engaging with so you can retarget them with the most relevant content to support them after they engage with webinars.
June 22, 2022

PathFactory - laying the path for our success

Joshua Mathew | TrustRadius Reviewer
Joshua Mathew
Leader - APJC Campaign Marketing
Cisco (Computer Software, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory helped us set up the UI for our webinar program. It was built grounds-up and was a fairly complex project.
Pros and Cons
  • The account and support team are fantastic
  • They work tirelessly to deliver the outcomes we want
  • They are often proactive and come up with great ideas
  • They are flexible and their turn around times are amazing
  • Think of sharing best practices from similar projects
  • Provide recommendations based on insights derived
Likelihood to Recommend
They make wonderful partners for a project, as they are always keen to listen to what we have to say. Their 'can-do attitude is refreshing and they always deliver exactly what we envisage.
June 20, 2022

Great platform to enhance webinar experience across customers and partners

Verified User
Manager in Marketing
Information Technology & Services Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
we use PathFactory to host our webinars On-demand & Live
Pros and Cons
  • Customer service with dedicated resources to help us navigate the platform.
  • Incredible responsiveness when an issue occurs on the platform.
  • Follow up with weekly meetings & ongoing daily conversation via team space. They provide an incredible customer experience helping us shape the next generation of the hosted webinar platform for the company
  • they could do a bit better on the analytics side as their automated dashboard is great but we always need to double-check some of the data with our own.
Likelihood to Recommend
hosting videos, webinars, and user navigation through video content Great to host content & user experience is very friendly Ability to display supplemental content while playing video in the background without closing the windows or browser
June 20, 2022

Takes your buyer journey to another level!

Verified User
Employee in Marketing
Computer Software Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is a crucial part of our marketing tech stack and every marketing campaign that targets prospects and our customer base. We use it to store and categorize our content pieces, build engaging content experiences and pull sophisticated reporting. It gives us incredible insights into our audience's behavior and helps them binge and learn as much beneficial content as possible.
Pros and Cons
  • They are amazing at ensuring their customers get everything from their platform. Very responsive, attentive, and ready to help us meet our business goals.
  • The platform has many unique features that can be easily customized to fit our needs. One of the recent ones was the microsites; they are so sophisticated yet flexible. We actively use them across different marketing departments for various purposes just because they are easy to customize and get the most results.
  • The level of reporting is unmatched! We can find numbers on every single aspect of the experience.
  • For some newer features, there is still some UX work that can be done, but it is a minor thing.
Likelihood to Recommend
PathFactory is excellent for those who want to improve their buyer's journey experience and elevate how they view your content and brand as a whole! Buyers need to learn more about your company and your product before even talking to a person, so PathFactory will allow you to build highly engaging content experiences that will encourage the audience to do exactly that.
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