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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
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How PathFactory Differs From Its Competitors

PathFactory Value Proposition

Yes, it has provided visibility into results with different cohorts of prospects. It also gives a lot of autonomy to campaign managers, abm managers, field marketing managers, etc to create their own content tracks and tailor them accordingly.
I would say the greatest benefit is the capacity of the …
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PathFactory Value Proposition

My organization has benefited from PathFactory's capabilities in that our email nurture campaigns are more user-friendly and easy to navigate. If we did not use PathFactory, we would need to present multiple CTAs in each email. Our analytics have shown that multiple CTAs per email negatively …
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PathFactory Time to Value

My organization has been using PathFactory since before I joined the company. It took me a few weeks to feel fully comfortable with the platform, but after that learning period, I've been able to navigate PathFactory with ease. My company has an internal community for PathFactory stakeholders. We …
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PathFactory Buyer Enablement

We curate PathFactory content tracks and explore pages for both prospects and customers. Depending on where users are in the buying cycle, we select the content that we think is the most relevant to them. Since PathFactory allows us to tag offers based on the consideration stage, it's easy to find …
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PathFactory Value Proposition

It was a great experience using campaign tools and concierge. These solutions helped us to deliver more relevant content in an attractive way, analyze overall performance, engagement, and conversions, and as a result, increase return on investment rates. PathFactory's approach enriched the …
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PathFactory Time to Value

It was a kind of expected amount of effort. Everything went fine. The good thing here is that PathFactory has a great documentation that always comes to help you in case of any difficulties, unexpected situations, or other confusions. It is worth also mentioning PathFactory's tech support which …
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PathFactory Buyer Enablement

Our use case was not directly connected to sales, so it is hard to say about the impact on buyers. I assume that the better they (buyers) know our product(s) through the company's assets, educational materials, guides, and recommendations the easier for them to make a right, well-weighted decision.
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PathFactory Value Proposition

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their leisure vs. a website or email campaign. I was not on the demand generation side of PF solely was …
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PathFactory Buyer Enablement

Not being on the purchasing side of marketing rather focused on content creation and library set up - I would have to assume that the ability and functionality of PF making it very easy and efficient for prospects to consume as much content as possible to help them make a purchasing decision …
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PathFactory Buyer Enablement

This AI-powered content intelligence allows us to generate personalized content experiences for individual buyers and target accounts for our ABM strategy. Accelerate deal velocity and grow our pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and …
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PathFactory Value Proposition

We have been able to deliver content to known users in an effort to move them further down the sales pipeline as well as Paid (Facebook, Display, LinkedIn, etc) & Organic (Social) Tactics to an unknown audience with specific assets to engage users higher up the funnel
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PathFactory Time to Value

Training was more work than expected, but definitely worth the effort. We rely less on the web team to spin up landing pages, and are able to use the Explore page functionality.
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PathFactory Buyer Enablement

By offering tailored tracks of multiple pieces of content in one interaction, buyers are able to educate themselves more in one sitting, with content selected for them based on their profile.
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PathFactory Value Proposition

We have immensely benefited from using PathFactory to streamline our marketing process. From creating auto reports to in-depth analysis, PathFactory has proved its worth in gold. The ultimate decision to pick PathFactory over other alternatives was its ability to provide details into our …
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PathFactory Value Proposition

We have benefited by creating custom after-conversion branded pages (thank you pages) that enable users to continue their journey on the website after they have completed a download goal. These pages integrate well with the website experience and enable good tracking in Google Analytics.
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PathFactory Value Proposition

PathFactory has helped personalize our campaigns to a much higher degree. We are now able to quickly create content-rich experiences around specific accounts, topics, and industries. We are also able to derive better conclusions from content performance than standard web-reporting services such as …
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PathFactory Value Proposition

We really only just started utilizing the campaign integration to relate PathFactory views to Salesforce results, so I wouldn't have a good baseline to explain how effective the tool is right now at helping us achieve our desired results. I will say that the team has been incredibly helpful in …
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PathFactory Time to Value

The most effort put forth was getting up to speed on our current state and library. It had been used for about 2 years before I took it over and needed a total overhaul. With the direction of PathFactory's amazing customer support, I was able to quickly ramp on the understanding of its most …
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PathFactory Value Proposition

Better content experience has a direct impact on our campaign performance. We push buyers through the funnel faster and track the effectiveness of our campaigns on a deeper content level. Nowadays, personalization is key for a successful campaign, and PathFactory allows us to achieve this with no …
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PathFactory Time to Value

Due to our existing processes and systems, we had to find some workarounds that delayed the implementation slightly. But it was definitely worth the effort, and we continue improving as we go. PathFactory offers several use cases which we are about to explore and keep taking it to the next level.
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PathFactory Buyer Enablement

Obviously, offering relevant content guides the buyers to educate further on the topic. After that, at the bottom of a content track, we offer our on-demand demo so the buyer can go through the whole journey in one session. We also always have 2 CTAs on every track, which invites you to either …
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PathFactory Value Proposition

If someone is consuming content, 99% of the time, it's through PathFactory. We have integrated PathFactory experiences across our entire marketing strategy. This has enabled us with deeper insights into the customer journey that sales can utilize to have more meaningful conversations throughout …
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PathFactory Time to Value

Very easy process with a very supportive team. PathFactory always takes the time to explain things clearly and works with us every step of the way. They are always open to more enablement sessions for marketing or sales teams, and that remains true further into our contract as we expand to other …
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PathFactory Buyer Enablement

Users are able to binge content we have curated in an experience, allowing them to consume more relevant content at the time they are interested in reading. Previously, we would have spent more time, effort and dollars to get them to engage with us a second time to read an additional piece of …
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PathFactory Value Proposition

PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. …
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PathFactory Buyer Enablement

We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.
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PathFactory Buyer Enablement

Because we can organize all our assets by solution type or industry the content is catered to that prospect. We also use personalization in our explore pages. These really help push the prospect through the pipeline and since they can review multiple different assets and different assets types …
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PathFactory Value Proposition

Refinitiv has definitely benefited using the tracks because it allows users to see what content pieces are proved successful and which have not. The flexibility of the tracks allows a user to amend a live track without causing any complications or contact experience. PathFactory is also …
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PathFactory Buyer Enablement

I think the biggest contributor to potential buyers to make sound decisions is based around two key factors. One is the recommend feature of the track where the PathFactory AI Algorithm hones in on the potential buyer interest and to feed them a consistent stream of relevant information that meets …
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PathFactory Value Proposition

Yes, as mentioned in previous answers, our teams greatly benefited from PF from a campaign and individual pages/explore pages standpoint. PathFactory has allowed us to get very specific with content we are sending, and allow drive website foot traffic which has been key in exposing our prospects …
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PathFactory Time to Value

It was about what we expected. There was a learning curve on ways to make the creation of content and pages faster and easier, which we are still working on. Overall the tool was adopted pretty quickly. It is still limited when it comes to who is allowed to use it, so things can be managed by key …
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PathFactory Buyer Enablement

PathFactory has definitely enabled potential buyers and current customers to self-educate and make better purchase decisions faster. This tool has allowed us to stay in front of folks and educate them on specific pieces of content which otherwise without curing the content can be very overwhelming.
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PathFactory Value Proposition

Pathfactory has helped us create very specific content paths which can can tailor to specific job roles, industries, and other criteria. It provides a digestible content path which we can lead the prospects down, this improves time on site and interest in our product.
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PathFactory Value Proposition

I'm not able to see at my level if my company benefited of it or not. I quickly scroll down on Salesforce every time that one of my leads read an ebook to see the topic to pick a sequence, I see how long they spent on it but that's not an information I'll be able to use afterwards. Ebooks leads …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.2
    92%
  • Forms / Gated content (132)
    8.9
    89%

Reviewer Pros & Cons

View all pros & cons
Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.1
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(1-25 of 99)
Companies can't remove reviews or game the system. Here's why
October 18, 2023

PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.

Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I used PathFactory to drive prospects to relevant content. PathFactory worked as a content platform and I was able to leverage our marketing assets for the right prospect at the right time in their customer journey.
Pros and Cons
  • Allows you to easily group interactive content (lookbooks) in the same place
  • Allows you to track use and performance of content
  • Allows you to replay webinars
  • Binge functionality
  • Sometimes the webinar replay integration bugs out
  • there is no room to influence their product roadmap
Likelihood to Recommend
You can get really deep into insights, for example: you can tell how your known visitors spend their time (binging webinars) vs unknown visitors can spend it surfing non-webinar content (Whitepapers, e-books, etc.).

You can get insights into topic interests to support your product teams with roadmap direction.

You can compare Desktop vs Mobile
June 01, 2023

Good for building content-driven user experiences.

Verified User
Employee in Marketing
Computer Software Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use PathFactory to create interactive user experiences for email marketing. My colleagues and I upload a variety of marketing offers (e.g., briefs, checklists, infographics, videos, etc.) to the content library. Then we add them to either content tracks or explore pages, customizable experiences that allow users to navigate through multiple resources on one page.
Pros and Cons
  • PathFactory has advanced in-platform analytics.
  • PathFactory has the capacity to house a vast amount of content from different uploaders.
  • PathFactory provides detailed fields for searching for and filtering through content.
  • PathFactory can sometimes be slow to load, especially when you are searching for offers.
  • PathFactory does not flag when files render in an odd way in content tracks.
  • PathFactory can no longer house webpages from my company's site.
Likelihood to Recommend
PathFactory is well suited to marketers who would like to present multiple resources to their audiences. It is especially suitable for establishing your company as a thought leader since it's a good medium for informative content. It might not be as useful for users who are trying to create short, catchy campaigns.
June 01, 2023

PathFactory, almost good!

Verified User
Employee in Marketing
Computer Software Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory helped to increase engagement in the company's assets.
Pros and Cons
  • Provides great recommendations.
  • Improves engagement.
  • Provides additional flexibility to the user journey.
  • We need to perform more QA on the solutions and tools.
  • The speed of asset processing is not enough, but it is definitely worth improving.
  • Develop fail-safe mechanisms.
Likelihood to Recommend
PathFactory did a great job in assets consumption increase as well as overall improvement of the user journey. Chosen tools gave an opportunity to consume the assets in a great suitable way with an addition of context-based personalized recommendations. On the other hand, there were some minor technical issues that affected the overall experience with the product.
May 29, 2023

Need a content hub that encourages self-education and asset binging - PathFactory is your solution!

KS
Kathryn Shypulski
Senior Marketing Manager
Thomson Reuters (Legal Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
From a marketing prospective, we used PF as a content library housing external facing assets such as flyers, whitepapers, thought leadership articles.
Pros and Cons
  • Organized view of content assets
  • Ability to promote similar content for users to continue their journey
  • Great tracking on time users spend in particular content sets
  • easier ways to share both static documents/PDF and videos or webinars on-demand
  • get details on usage but would appreciate more filtering capabilities by organization and users
Likelihood to Recommend
Best use case was ability to share with our sales team to send a set of content to existing customers and new prospects allowing them to consume as much or as little content as possible. Not so great tool for internal education Thomson Reuters uses a platform called Advisor. I view PF platform as a customer facing tool excellent for content sharing.
May 29, 2023

Pathfactory helps me to seize every opportunity

Verified User
Executive in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
It has been an amazing experience in using Pathfactory! It provides a consolidated place for all collaterals. It has been an innovative experience which gives fuel to the creativity of reaching out to our customers enriching the customer experience.
Pros and Cons
  • Recommended Tracks
  • Microsites
  • Tracks
  • Interactive assets
Likelihood to Recommend
Pathfactory is really an amazing asset for customer centric campaigns
May 29, 2023

PathFactory generates successful customer engagement.

Verified User
Manager in Marketing
Mechanical Or Industrial Engineering Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use tracks to allow our customers to easily be able to view multiple pieces of content. We track how many users go to the site and interact with the content. We also display a lead form on the site for lead generation. We have used a microsite as well, but that has not been as successful as the traditional track experience.
Pros and Cons
  • Provide a good user experience for our customers.
  • Provide a good mobile experience.
  • Able to customize to fit your business needs.
  • Microsite was very hard to build ourselves.
  • Better instructions on how to customize tracks and use the different tools.
  • Users that come in without UTM parameters should still be included in all data reporting.
Likelihood to Recommend
Great for displaying multiple pieces of content to customers in a very easy-to-consume design. Difficult to have a good experience that can easily speak to multiple topics.
May 25, 2023

Consistently delivering value to our prospects

Verified User
Program Manager in Marketing
Information Technology & Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is a great tool that we use in email marketing. It allows us to serve up multiple pieces of curated content to our contacts within one interaction. We also love the detailed tracking capabilities - we are able to see how long users viewed our tracks, down the second, so that we can thoughtfully tailor our content selection. We love PathFactory!
Pros and Cons
  • Tracking/reporting
  • Ease of use
  • customization
  • Organization (sometimes hard to navigate between folders)
  • Restrictions (it would be nice to be able to "lock" a track so that others can't use it)
  • Automatic notifications of broken pieces of content (should notify you if a link leads to a 404 error)
Likelihood to Recommend
Best used for email campaigns for known contacts, to serve up multiple pieces of content within 1 interaction
Not as great for paid media - contacts get confused when they land on the PathFactory url and not our website's url
May 24, 2023

PathFactory: The proof is in the pudding

Verified User
Employee in Marketing
Logistics & Supply Chain Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used within the organization to understand and visualize the performance of our content marketing activities.
Being plagued with having to see, understand, and visualize the performance of our diverse content marketing activities in an easy to understand and present way to top level management, we decided to try out PathFactory and it's been a gamechanger.
Pros and Cons
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
  • PathFactory can do better in providing a more easier accessed user guide to using the platform
  • The interface can be made a little more colorful to help bring immediate focus to important details
Likelihood to Recommend
Pathfactory is best suited if you are running a content marketing campaign especially based off of an internal or bespoke content platform. We run a content marketing campaign from an internal content platform and found the other alternatives as less accurate in their reports
May 24, 2023

No-code improvement of user journeys post-conversion for B2B

Verified User
Manager in Marketing
Information Technology & Services Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory enables our user journeys to not end after conversions on our main marketing website, offering users more relevant actions to take on the website after they downloaded a written asset. We present them with an enhanced thank you page that requires no code knowledge to set up and publish.
Pros and Cons
  • User journey enhancement
  • Quick setup once installed
  • Conversions easy to track on Google Analytics
  • Overall design of after-conversion pages could be enhanced
  • URL paths of after-conversion pages are a bit awkward
  • Better mobile experience
Likelihood to Recommend
PathFactory helps users enhance user journeys for better marketing and improved conversion rates for B2B. It is easy to set up and it is effective at tracking results after implementation.
April 18, 2023

Great content enhancement tool

Christopher Vasquez | TrustRadius Reviewer
Christopher Vasquez
Demand Generation Manager, PLM
PTC (Computer Software, 5001-10,000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to essentially give us the ability to create web-based experiences in less than 24hrs. Rather than create a webpage on a topic that may be too niche or too campaign-specific, PathFactory gives us the ability to stand up these pages quickly and efficiently, without taking an SEO hit. We also use it for reporting to get a better understanding of who is consuming our content, what topics are they gravitating towards, and which content types they like to consume content through.
Pros and Cons
  • Reporting
  • Ease of use
  • Design flexability
  • Localization features
Likelihood to Recommend
PathFactory is great for topic-specific, ABM, or campaign-specific experiences. If you have lots of different types of content relating to a topic, organization, industry, or campaign, PathFactory makes it very easy to create those "all in one place" types of experiences. It's also great for creating a collection point across content types where blogs, videos, ebooks, etc. can all live on a single page simultaneously.

In my opinion, PathFactory is not a website replacement tool but rather a content empowerment tool. The experiences you're able to create don't lend themselves to the type of exploring you'd get on a typical website.
April 05, 2023

Review of PF

Verified User
Manager in Marketing
Telecommunications Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend track link to an Explore page or a PF microsite (driving traffic to a landing page rather than a single asset in track)
Email
Paid advertising - retarget people and drive them to a topical track (e.g. all about AVA Energy) a set of assets of the same content type (e.g. a case study track or use cases, etc)
funnel stage-specific track (e.g. MOFU or BOFU assets only for the solution/selection stage)
Content syndication - instead of serving PDFs, if the vendor can syndicate links, you can put a selection of assets in front of them
Webinars, virtual event resource section during event post-event followup with link to track relevant content
Partner activities
ABM activities

Pros and Cons
  • Tracks account data via IP and cookies
  • flexible in creating tracks
  • different ways to create tracks
  • integration with other tools
  • better personalization: e.g. machine learning or AI that tracks user behaviour and suggest content to them
Likelihood to Recommend
Great for content distribution and putting gated form for Contact us to those pages that don't necessarily have it.
Improvement areas: as described in the previous question.
April 04, 2023

PathFactory is the tool you need to elevate your content, engagement and conversion strategy!

Kayla Trevino | TrustRadius Reviewer
Kayla Trevino
Sr. Digital Marketing Manager
Field Nation (Information Technology & Services, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to create a better experience for our visitors, to better track our content to the campaign and business objective level and optimize our content strategy. A mantra around here is why send a single PDF when this allows for a dynamic experience and exposes them to related content or calls to action that would otherwise be missed.
Pros and Cons
  • A well managed content library
  • Great customer support
  • Personalized experiences and integrations
  • Attribution tracking doesn't always match Google Analytics
  • Impossible to find out where tracks are being used or if a track has been deleted what dead ends it is causing now
  • A lot of targeting, form strategy or redirection rules require regex knowledge
Likelihood to Recommend
PathFactory is a robust content engagement tool that really helps us elevate the exposure of not only one piece of content but all related content. The forms strategy also turns every track into an opportunity to convert and learn about their viewing habits, showing us the patterns that create value for our buyers.
December 28, 2022

A Tool that Delivers a Content Experience our Buyers Deserve

Indre Wakil | TrustRadius Reviewer
Indre Wakil
Senior Global Demand Generation Manager
Bizzdesign (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to optimize the user experience, package content to encourage binging, and get better visibility into content consumption.
Pros and Cons
  • Custom design - easy to adjust look and feel to match the brand
  • Accelerating the buyer journey with more relevant content
  • Provides important insights to make better decisions on content strategy
  • Integrates with Salesforce to share content consumption history with our sales
  • Known visitors can avoid forms and still gain lead scores on Pardot
  • Analytics could be a bit more intuitive (it is easy to get lost among many different report types, need training)
Likelihood to Recommend
PathFactory is a great tool for those who are still stuck with sharing PDFs with their prospects and who rely on content marketing or just want to optimize their content hubs. To avoid PDFs being a dead end, PathFactory enables buyers to get hooked on the content they are reading. It also provides valuable information on how long did the users stay on your content, did they move to the next one, and where did they come from. A smooth integration with existing martech makes it suitable for organizations of any size or industry.
December 23, 2022

Overall Satisfaction with PathFactory.

Verified User
Manager in Marketing
Information Technology & Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is the key to content organization. Overall, we have benefited from PathFactory's capabilities by creating content tracks that tell the story of our products and directing our leads to those content tracks to increase their engagement with our content. We have been able to leverage the platform's analytics to identify top-performing content and create rules to accelerate a lead's buying journey based on that engagement.
Pros and Cons
  • Ease of use in the UI to create and customize content tracks.
  • Creating account based content.
  • We need viewer permissions and history so we can have better tracking of who has been working on what and be able to lock certain tracks or content.
  • I don't really know where they need to improve; maybe they just keep innovating and listening to customers and helping to point out problems we didn't know we had.
Likelihood to Recommend
If you have a lot of content and are having trouble managing the performance metrics, you should definitely look into this solution.
December 22, 2022

PathFactory's #1 fan

Eleni Mitzalis | TrustRadius Reviewer
Eleni Mitzalis
Sr Manager Demand Generation
Contentsquare (Computer Software, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to host and share marketing content and collateral with our prospects and customers. We create relevant, personalized content tracks to engage with various audiences in our target market, and utilize the engagement insights we get from PathFactory to inform future content decisions as well as enable our sales team with these insights for personalized follow-up.
Pros and Cons
  • Content engagement insights for Sales. Time spent enables them to prioritize their follow-up with high-intent leads who have increased time spent on content. Content journey insights allow the Sales team to see what content actually resonated with a prospect, enabling more personalized conversations throughout the sales cycle.
  • Content insights for Marketing. By analyzing PathFactory's insights on content, we are able to make smarter, more strategic decisions on the future content pieces we should produce based on what we know will resonate with our audience and what they will actually spend time reading.
  • Ease of use. Many members of our team are able to utilize the tool, uploading content and creating tracks in an easy and intuitive way.
  • Smart and supportive team. From the first sales cycle to our regular check-ins as customers, we have enjoyed every step of working with everyone we have come across on the PathFactory team.
  • Support team. The support team has specifically been so helpful in dealing with any bugs and even working with us to come up with new custom solutions to fit certain use cases in our go to market strategy.
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
Likelihood to Recommend
Perfect for teams who want a deeper understanding of content engagement past form fills or page views. Great for marketing teams who are always looking for more insights to enable their sales teams to follow up on, specifically around intent. Currently, only for marketing teams to create content experiences for sales to share as they cannot create their own experiences.
December 22, 2022

PathFactory is a Creative Solution to Incorporate Throughout all of your Marketing Programs and Channels

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory across all of our marketing channels (website, email, ads, events, sales cadences, etc.) to offer up relatable content to allow our readers to binge on the topics they are interested in. PathFactory allows customers and prospects to get more information in whatever format they best consume content without having to search around to find it.
Pros and Cons
  • Easily bundle related content.
  • Create tracks for nurture streams.
  • Provide insights into what assets are being viewed.
  • Track how long someone is viewing a piece of content.
  • Less coding needed for the Explore pages.
Likelihood to Recommend
PathFactory fits well in all our marketing channels and it is easy to swap out content in a track when there is an updated version.
December 22, 2022

PathFactory is a Must Have for Your Marketing Tech Stack

Jamie Newton | TrustRadius Reviewer
Jamie Newton
Demand Generation Marketing Manager
Vector Solutions (Public Safety, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory in a number of ways, including for ABM and personalized campaigns, measuring engagement and content consumption from webinars, conferences, and campaigns, and for the sales team to have individualized tracks for prospects. We're gearing up to expand the usage of PathFactory to different sectors of the company and with more teams outside of demand gen and product marketing.
Pros and Cons
  • Measuring content engagement and user journeys.
  • Providing personalized tracks and pages for ABM.
  • Very easy to add in new content pieces and replace outdated ones.
  • Domain matching for using PathFactory outside of 1st party tracking (like for social ads).
  • Better and easier reporting with the ability to do saved reports in the platform.
Likelihood to Recommend
PathFactory makes it incredibly easy to have multiple, similar explore pages/tracks that can be used in various places. This works great for ABM and Sales pages, especially when you need to create something quickly.
December 22, 2022

An Excellent Marketing Tool to Add to your Arsenal.

Verified User
Team Lead in Marketing
Computer Software Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Provide a self-service tool to create content tracks to share specific information with prospects, customers, or internal users. The portals can take the user on a specific journey around a specific product or concept with the ultimate goal of informing or capturing a lead.
Pros and Cons
  • Constant upgrades and improvement.
  • Fast resolution of issues or recommendations.
  • Easy interface.
  • Many integrations.
  • Can't think of anything at the moment.
Likelihood to Recommend
An excellent platform to share information with your marketing prospects and to gather leads in an efficient manner, with excellent analytics and information about the marketing funnel.
December 17, 2022

Big Fan of PathFactory

MV
Margot van den broek
demand gen
Tidelift (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to easy share our marketing assets. The product address the issue of easily sharing a lot of different kind of assets and being able to put them in one place to consume. They also help us understand who is reviewing our assets. We use it all over our website and in our marketing/sales emails.
Pros and Cons
  • customer success
  • having a useful product
  • help engage our customers
  • the platform has a bit of a learning curve. sometimes hard to learn and if something changes its hard to find what I was looking for
  • sometimes there is a lack customizations but often times the engineers can find some sort of solution for it
Likelihood to Recommend
I think PathFactory would be really helpful for any companies working with large enterprises and have a good amount of content/assets to share. It is such a great way to organize a bunch of assets in one place or engage prospects with several different assets at once. I think if you dont have a lot of content to work with it might not be the best.
December 15, 2022

Pathfactory - the future of content management software

Anish Patel | TrustRadius Reviewer
Anish Patel
Marketing Manager
Refinitiv (Financial Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used to host multiple types of asset types which provides an important insight and overview of not only our current product suite, but also relevant hot topics covering anything from green crime to USA presidential elections. PathFactory allows Refinitiv to bring large amounts of important content in one track into a structured and informative format. The data we collate from PathFactory on visitors of our tracks provides us with a deeper understanding [of] their behavior which was not clear previously, so this has enhanced our ability to make better strategic decisions in how we nurture interested recipients of our tracks.
Pros and Cons
  • Content hosting.
  • Reporting.
  • API Feeds via its webhooks.
  • Support.
  • Can do attitude.
  • More details around form capture.
  • I would like to see categories to be free text and not be limited to choosing from the list used for Tags.
Likelihood to Recommend
Given that Refinitiv is a relatively new brand in the financial world, we were spawn from Thomson Reuters, so our experience, top class product suite, and trusted clients came out of this together. Getting the message out there to prospects was important and PathFactory played an important role in hosting a lot of the content out there in the public domain via multiple channels. Another area PathFactory plays an important role is within our Demand Generation program in nurturing our prospects through a structured communication stream of relevant content.
December 14, 2022

Great platform for Content Marketing and Consumption

Verified User
Manager in Marketing
Computer Software Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory enables us to provide:

Better Content experience for users
Binge content at scale
Organic & Paid media amplification
Pros and Cons
  • Organic & Paid media amplification
  • Buyer insights
  • Content deep dive on a particular topic
  • Track experience for users
  • More design options
  • Enablement sessions
Likelihood to Recommend
Well suited for enterprises looking to provide customers with an engaging content consumption model and believes in provide un-gated value content to users; not suitable for small companies / marketing teams as the software is built for scale.
December 14, 2022

PathFactory has helped our organization significantly with content sharing and tracking capabilities!

Verified User
Manager in Sales
Information Technology & Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory has been our go-to solution to share content externally with customers and prospects. It has allowed us to add a touch of personalization that comes a long way given the immense amount of data we could share with a specific contact or company. This tool has also allowed our teams to track the consumption of our content which has allowed us to take a look at trends and adjust for campaigns.
Pros and Cons
  • Allows for personalization as well as for generic pages and content links
  • Allows for dynamic changes
  • Allows for one consolidated spot to find key content
  • Lagging when making live changes to Explore, Appearances, Tracks
  • Picture formatting with Appearances could be easier to manage
  • More simplified interface
Likelihood to Recommend
PathFactory is a great tool for a company looking to consolidate content sharing into one single place. Learning from content comsuption allows companies to refocus on what is important to the receiving end. To differentiate yourself from the competition, attention to detail and personalization come a long way and that is what PF allows users to do.
December 05, 2022

Pathfactory are on Track!

Verified User
Employee in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Pathfactory for our ABM and brand awareness campaigns to drive prospects to tailored content that talks to their current business challenges.
Pros and Cons
  • Streamlines the audiences experience by providing digestible content
  • Enables us to create multiple streams to tailor the content further
  • Enables us to make a video the first thing a prospect sees- most landing pages don't do this.
  • Data and tracking
  • The UI could be a little nicer
Likelihood to Recommend
ABM campaigns and brand awareness campaigns are ideal for Pathfactory. We also use Pathfactory when hosting digital ads on 3rd party websites. It creates a tailored experience for prospects who can access specific content based on their business challenges.
December 05, 2022

The only Path worth going down on

Peter Orban | TrustRadius Reviewer
Peter Orban
Digital Campaign Manager
Nokia (Telecommunications, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is immensely helpful when it comes to hosting, presenting and reporting on our creative collaterals and other assets. The fact that PathFactory makes embedding and sharing so seamless is an absolute dream. Reporting-wise, we find the detailed insights incredibly useful, and they've been key in helping us with our content optimization efforts.
Pros and Cons
  • Integration
  • Reporting
  • Usability
  • Social-sharing
Likelihood to Recommend
PathyFactory is very well suited, when it comes to adding content quickly to a webpage. In a time, when speed is everything, it is very much appreciated.

I can't think of one, where it would not be appropriate.
December 01, 2022

Useful for sales

Verified User
Representative in Sales
Information Technology & Services Company, 1001-5000 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Pathfactory to know how long our ebooks have been read, their title and what's their main topic. It's usually the only information i get
Pros and Cons
  • Track users
  • Create categories
  • What does the time of opening exactly means (active scrolling ? Open in a tab?)
Likelihood to Recommend
Path factory is a good insight but hard to use when calling someone for the first time. We can't call saying 'Hi, I've seen that you spent 12 minutes (or just say "a lot of time") reading this earlier" because we sound intrusive really easily.
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