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Pega Customer Decision Hub

Pega Customer Decision Hub

Overview

What is Pega Customer Decision Hub?

Pega Customer Decision Hub optimizes customer lifetime value by providing an “always-on brain” to unify data, analytics, and channels into one connected experience. Customer Decision Hub collects data from every interaction as it’s taking place, combines that with the customer’s…

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Recent Reviews

TrustRadius Insights

Anthem's central hub for managing marketing campaigns has proven invaluable for users within the organization. By integrating Direct Mail, …
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cost over runs

4 out of 10
April 21, 2022
The organization presently utilizes the platform to support Grievance and Appeals as part of claims processing for our customer service …
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Pega CRM

9 out of 10
August 21, 2018
Incentivized
Call Center Operations are primary users of this module but the workflow touches pretty much every other department in the company when it …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Case Management

$97.00

Cloud
Per User Per Month

Unified Messaging

$145.00

Cloud
Per User Per Month

Enterprise

$165.00

Cloud
Per User Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Pega Customer Decision Hub?

Pega Customer Decision Hub optimizes customer lifetime value by providing an “always-on brain” to unify data, analytics, and channels into one connected experience. Customer Decision Hub collects data from every interaction as it’s taking place, combines that with the customer’s full interaction history to determine their current context, and then delivers nextbest-action recommendations. Pega aims to enable users to pivot between selling, serving, retaining, and nurturing in real time.

Pega Customer Decision Hub Screenshots

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Pega Customer Decision Hub Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android
Supported Countriesglobal support
Supported LanguagesAll major languages; localization available

Frequently Asked Questions

Pega Customer Decision Hub optimizes customer lifetime value by providing an “always-on brain” to unify data, analytics, and channels into one connected experience. Customer Decision Hub collects data from every interaction as it’s taking place, combines that with the customer’s full interaction history to determine their current context, and then delivers nextbest-action recommendations. Pega aims to enable users to pivot between selling, serving, retaining, and nurturing in real time.

Salesforce Sales Cloud, Oracle Siebel CRM, and Microsoft Dynamics 365 are common alternatives for Pega Customer Decision Hub.

The most common users of Pega Customer Decision Hub are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(35)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Anthem's central hub for managing marketing campaigns has proven invaluable for users within the organization. By integrating Direct Mail, Email, CRM, and web properties, the platform eliminates the problem of siloed campaigns. With a focus on the full customer journey, the product seamlessly integrates business rules, eligibility rules, and customer preferences. This comprehensive approach ensures that every interaction is tailored to the individual customer's needs and desires.

One prominent use case for this product is its application in claims systems and customer engagement across multiple channels. Anthem users have found that automating workflow and collaboration through the platform not only improves efficiency but also provides meaningful metrics to business leaders. The ability to describe business processes and workflows within the platform allows customers to directly translate their requirements into software. Additionally, the product supports Grievance and Appeals processing for customer service teams by coordinating workflow, approvals, and reviews.

Moreover, this versatile tool serves as a powerful Business Process Management solution. It streamlines processes by automating, measuring, and optimizing various business operations. The platform's integrated experience helps drive intelligent campaigns and facilitates meaningful conversations throughout the customer journey. Furthermore, it offers analytics that provide visibility into payment issues and propensity to pay, assisting with payment resolution.

Overall, Anthem's product excels in its ability to unify marketing campaigns, optimize business processes, support complex customer issues, and enhance customer service operations. Its wide range of use cases demonstrates its adaptability across different industries and departments.

Intuitive and Easy-to-Use UI: Several users have praised Pega's user interface for its intuitiveness and ease of use. They have mentioned that the drag and drop functionality makes it simple to build and customize complex business rules, resulting in a straightforward UI building process.

AI Adaptive Analytics Capabilities: Many reviewers have appreciated Pega's AI adaptive analytics capabilities. By utilizing AI to learn which marketing efforts work best, businesses can make data-driven decisions and optimize their campaigns accordingly.

Valuable Educational Resources from Pega Academy: Multiple users have expressed their appreciation for the resources provided by Pega Academy. They have found it to be a great way to get their marketing team certified in the platform and become familiar with implementing campaigns in Pega's UI, indicating that Pega Academy offers valuable educational materials and training opportunities.

Steep Learning Curve: Several users have found the learning curve to implement AI adaptive analytics in Pega Customer Engagement Suite to be very steep. They mentioned that it takes a significant amount of time and effort to understand and effectively utilize this feature.

Lack of In-depth Help Documentation: Some users have expressed that the help documentation should be more in-depth and provide step-by-step instructions. They feel that having more detailed guidance would greatly assist them in navigating through complex tasks and ensuring successful implementation.

High Cost: Users have mentioned that the cost of Pega Customer Engagement Suite is quite high, making it difficult for small organizations to afford the licensing and cloud implementation. This pricing barrier restricts access to the suite's features, limiting its potential user base.

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
April 21, 2022

cost over runs

Score 4 out of 10
Vetted Review
Verified User
overall the platform does very well for what it was intended to do. however, when unique business customization must occur, it is very expensive and time consuming. it forces the organization to address sunk cost and does not support simple customizations.
John Silva, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pega Customer Engagement Suite is a good fit for companies in need of flexibility and agility to deal with ever-changing business rules and goals. Pega is well suited to adapt to changes in the business environment due to its robust business-process-management engine. Additionally, Pega CRM also is a very intuitive and robust platform that takes full advantage of Pega's flexible and scalable business process engine.
August 21, 2018

Pega CRM

Score 9 out of 10
Vetted Review
Verified User
Incentivized

Seamless Integration across various incoming channels. Please don't misunderstand this review to be for Omni channel as we have not implemented it yet.

Case management to record interactions of the customer inquiry and take actions.

Capability to customize case types based on customer needs.

Contact data exposure to external systems is a challenge. BIX is not the best way to extract data.

Next Best Action is promising but have not implemented it yet.

WFI doesn't work as expected.

Word integration with Pega requires Silverlight which is getting out of support.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:

1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA.

2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.

3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Best suited for scenarios where it helps manage customer engagement across multiple interaction channels. Integrated experience helps drive the intelligent campaigns and meaningful conversations throughout the customer journey. With inbuilt Analytics support, it provides visibility into your key customer metrics and you can track and improve those metrics across the customer journey.
Less appropriate in bots or RPA scenario.
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