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Pendula

Pendula

Overview

What is Pendula?

Pendula drives the shift from broadcast to conversation by enabling two-way messaging and workflow at scale, allowing users to create, manage, and optimise digital customer experiences across every channel. With no coding knowledge required and built on Zuora &…

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Learn from top reviewers

Easy-to-use product; great customer success program

Rating: 9 out of 10
August 3, 2021
Vetted ReviewVerified User
We use Pendula as our primary mobile-based communications tool. We are mostly a direct sales organization so SMS that make offers to our customer base is important. We used Pe...
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Michael McKerlie
C-Level Executive - Marketing
Chief Marketing & Technology Officer
The Wine Community
Pendula1 year of experience
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Pricing

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Pendula

Pendula

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What is Pendula?

Pendula drives the shift from broadcast to conversation by enabling two-way messaging and workflow at scale, allowing users to create, manage, and optimise digital customer experiences across every channel. With no coding knowledge required and built on Zuora & Salesforce, Pendula supports…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

demo - two pendula of different lengths

YouTube

Coupled Pendula, demo

YouTube

Demo 10106: Twin Pendula

YouTube

optik pendula by martong & viljami

YouTube

Demo 20402: Six Coupled Pendula

YouTube

Mafie Zouker & Anna | Pendula Variations Zouk Demo | Dutch Zouk Congress 2014

YouTube
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Product Details

What is Pendula?

Pendula drives the shift from broadcast to conversation by enabling two-way messaging and workflow at scale, allowing users to create, manage, and optimise digital customer experiences across every channel.

With no coding knowledge required and built on Zuora & Salesforce, Pendula supports automated two-way communication across SMS, email, social messaging and fax. It also enables outbound posts. Customers can see and take action on messages, whenever and wherever they are.

Beyond automating communication with Pendula, users can configure simple database actions and processes based on customer interactions and replies. Administrators can configure any kind of communication flow with the builder interface.

Criteria segmentation and event-based flows allow granular control over who gets what, and when. Drill down within a flow for targeted communications, and create journeys based on customer splits and segments.

Leverage existing investment in a customer relationship management or billing system with Pendula, which sits inside the platform. See every conversation you’ve ever had, with every customer, directly linked to data in Salesforce and Zuora.

Pendula Features

Additional Features

  • Supported: Integration with Zuora

Pendula Screenshots

Screenshot of Trigger Actions in Zuora & Salesforce based on customer responseScreenshot of Create stronger experiences with customers through Subscriber Engagement

Pendula Videos

This is Pendula
Pendula for Media
Create automated appointment reminders

Pendula Integrations

Pendula Competitors

Pendula Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Pendula has proven to be a valuable tool for users looking to streamline their communication processes. By simplifying universally sent messages, users have been able to save time and find the pricing well worth it. Additionally, the ability to segment the target market based on response rate has allowed users to set up communication campaigns for feedback surveys and craft personalized messages for each group. The database is highly praised for being extremely user-friendly, granting users easy access to all conversations and administrative needs such as records and billing. One positive aspect highlighted by a user is the ability for customers to have their availability at all times.

One of Pendula's notable use cases lies in its effectiveness in engaging customers through real-time chat and texts. Users with extensive lists of names and little to no engagement have found success in reaching out to these individuals using Pendula, offering a non-threatening path to reactivate them as customers. This not only reconnects users with potential clients but also opens an additional communication channel. Pendula has also been utilized as the primary mobile-based communications tool for a direct sales organization. With its auto-response and automation features, it enables users to reach large segments of customers while creating Salesforce-side data and opportunities. The deep integration with Salesforce further enhances the platform's capabilities, providing excellent access to segments and empowering users to design mobile-led journeys that seamlessly hand over to telesales teams. Lastly, Pendula plays a vital role in integrating transactions and web interactions, including advertising campaigns, making it an integral component of the overall marketing and customer care process.

Intuitive User Interface: Several users have praised the product for its simple and intuitive user interface, requiring minimal training. This has allowed them to easily implement the solution for their company without the need for technical specialists.

Flexibility: Many reviewers appreciate the flexibility of the product, mentioning that it can handle multiple tasks simultaneously. They highlight how this flexibility enables them to customize workflows and messaging systems according to their specific requirements.

Multiple Interfaces for Customer Engagement: The product's various interfaces for customer engagement have been positively received by users. This suggests that it offers a wide range of options for interacting with customers, enhancing the overall customer experience.

Struggles with managing break times: Some users have expressed frustration with the current difficulty of managing break times during lunch, stating that it has been an ongoing struggle for them. They feel that the system lacks effective tools or features to help them efficiently manage and track their break times.

Too many options: Several reviewers have mentioned that the application offers too many options, which can sometimes be overwhelming and may lead to decision paralysis. Users have suggested that simplifying the interface or providing better guidance in choosing the most relevant options would greatly improve user experience.

Slow growth compared to competitors: A number of users have noted that Pendula's growth is slower compared to other CRM apps in the market. This can be a concern for businesses seeking rapid implementation and expansion. Users expect Pendula to step up its development pace and offer competitive features to keep up with industry standards.

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(1-1 of 1)

Easy-to-use product; great customer success program

Rating: 9 out of 10
August 03, 2021
MM
Michael McKerlie
Chief Marketing & Technology Officer
The Wine Community (Wine and Spirits, 11-50 employees)
Vetted Review
Verified User
Pendula
1 year of experience
View profile
Use Cases and Deployment Scope
We use Pendula as our primary mobile-based communications tool. We are mostly a direct sales organization so SMS that make offers to our customer base is important. We used Pendula to reach large segments en masse and then the auto-responses and automation to further engage the potential customer and create Salesforce side data and opportunities. Pendula, with its deep integration with Salesforce, enables excellent access to segments and pairs that with designing mobile-led journeys that hand over to telesales teams. We have introduced integrations on our transactions and through web interactions, such as advertising campaigns. Pendula is across our entire marketing and customer care.
Pros
  • EOFY campaigns that drove limited time, limited release offers. We could segment our targets and engage those most likely to respond well.
  • Limited release wine offers, again targeting the right buyers, and then designing a series of interactions with them. This enabled sales reps to speak to those most warm.
  • Customer re-engagement. We have very many historical customers. We were able to reach 30,000 or so people and then lead them through several steps towards re-engagement.
  • Targeting smaller customer segments was made easy due to the deep integration with Salesforce. We could create campaigns to account owners of contacts that met criteria--which provided a deeply personal experience.
Cons
  • Navigating a variety of journeys can get tricky. They have been steadily improving the interface here.
  • Managing launch times and turning campaigns on and off can be cumbersome.
  • Naming, tagging, and cross-journey reporting would be great.
Likelihood to Recommend
We used Pendula as part of our re-engagement program. This was valuable, as we were able to connect with 40,000 or more names. Knowing that either a significant telesales team effort--too expensive and not enough people--would be implausible. We designed an interactive SMS journey that allowed us to begin the process of taking the 40.000 and discovering those who were willing to shop with us again automatically. We also found that promotions and blasts worked really well, were very easy to set up and run, and then the automation on the back to create the Salesforce opportunity. We have also engaged with custom objects and were able to trigger events on internal activities and sales status, such as shipping notifications.
Most Important Features
  • Easy-to-use interface for creating SMS journeys is excellent
  • Integration with all objects in Salesforce
  • Passing of information back to Salesforce so we can uses Salesforce reporting
  • Customer service made a massive difference, from technical to campaign ideas
Return on Investment
  • We were able to activate a large number of old customers
  • We generated significant revenues and fast sales
  • We have been able to run multichannel campaigns to great effect
Alternatives Considered
We found the user interface, the customer service, and the feature sets worked very well for us. Pricing was also affordable.
Other Software Used
Training Types Used
  • Online training
Pre-Sale Experience
10
An excellent company to operate with.
Post-Sale Experience
10
We have found Pendula a very proactive and service-orientated organization.
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