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Percolate, now part of Seismic

Percolate, now part of Seismic

Overview

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

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Recent Reviews
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Popular Features

View all 12 features
  • Content performance analytics (12)
    10.0
    100%
  • Approval workflows (12)
    8.6
    86%
  • Content calendar (12)
    8.5
    85%
  • Content hub (11)
    7.6
    76%
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Pricing

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Unavailable

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://percolate.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Lynx.FX Percolate (Harmonic Percolator clone) quick guitar demo

YouTube
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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.6
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

8.4
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.4
Avg 7.8
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Product Details

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. It featured content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media asset management with filtered search and tagging for asset location.

The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Percolate, now part of Seismic Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: Proofing
  • Supported: Campaign Calendar
  • Supported: Work Request
  • Supported: Metadata
  • Supported: Work Management
  • Supported: Campaign Management

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar

Percolate, now part of Seismic Video

Percolate, now part of Seismic Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Optimizely Content Marketing Platform, Kapost, and Adobe Workfront are common alternatives for Percolate, now part of Seismic.

Reviewers rate Content performance analytics highest, with a score of 10.

The most common users of Percolate, now part of Seismic are from Enterprises (1,001+ employees).

Percolate, now part of Seismic Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)95%
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Comparisons

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Reviews and Ratings

(41)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users frequently advise thoroughly learning Percolate to take full advantage of its numerous features that simplify tasks. They recommend investing time in the analytics tool, which might be challenging at first but proves invaluable once a customized dashboard is established.

Another common recommendation is to involve the IT team during transition or onboarding. Users suggest close collaboration with Percolate's engineering team and careful workflow mapping before committing to a contract due to certain software limitations.

Many users also propose exploring alternative options like Sprout or Hubspot combined with quality Photoshop capabilities and stock image subscriptions. They recommend using another tool for Instagram posting as Percolate lacks this functionality.

Attribute Ratings

Reviews

(1-13 of 13)
Companies can't remove reviews or game the system. Here's why
Inés Prieto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is the best software I have used for all my clients' digital marketing strategies. It is very complete as it helps with campaign planning and metric and statistical reporting for all social networks. You can manage the content of all social networks easily.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Percolate by Seismic is a tool my company used to increase marketing efficiency and channel effectiveness. It enabled us to create campaigns and promote products through distinct customer segments. The tool also provides a good insight into analytics and data, and provided us with multiple graphs and visualisations to identify potential issues.
Ashlee Taylor, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Percolate in the marketing department of my company for all social media planning and posting. It is only used by our department but we manage all the social profiles for the company. The insurance industry has a lot of red tape and we have to send all marketing materials for legal compliance approval so the approval workflow feature in Percolate allows us to create and schedule social posts and send them through an approval process right in the program.
August 24, 2018

Robust all-in-one tool

Score 6 out of 10
Vetted Review
Verified User
Incentivized
My agency used Percolate to manage many social media profiles on behalf of multiple clients. It allowed us to streamline communications both internally as well as with our clients, seamlessly coordinating content creation, approvals, and scheduling. It also allowed for easy community management, with all engagement taking place within Percolate rather than across so many different individual social apps.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Percolate was used by all global social media marketing teams and customer support agents within a specific brand at my organization. The other part of the organization was using a different scheduling/ listening platform that I prefer and had our entire company shift to. We used it to schedule social media content/ outline calendars, review social data and handle community management.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The marketing team uses Percolate as a way to organize our social media strategy across the various platforms that we post to. It has been extremely beneficial as well as time-saving in that we are able to post to multiple platforms at once all using the easy user interface.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Percolate is being used by our marketing department to create marketing plans, share files, sync information, create a social content calendar, and manage social accounts. Right now we have about 7 people on our team using it. It helps us stay organized and it really helps us keep track of our marketing assets.
Olin Graczyk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Percolate is a tool, and essentially the "hub", for our global social media marketing efforts. We currently utilize Percolate with our clients to resolve the following:
  • Global and local social content calendarizing
  • Access to image libraries that help subsidize costs and manage image rights
  • Global and local templating to create consistency across markets
  • Sharing social briefs across global markets
  • Providing management of releases with user generated content
  • Multiple user role management
  • Structured content approval across all stakeholders
Jasmeet S Babra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Percolate is currently used by our marketing department for scheduling and tracking on everyone's calendars. This tool is also used for social post scheduling and queuing. Percolate also can create campaign specific calendars for every individual in the team.
Nancy Ryerson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Percolate is used across the marketing, communications and grassroots fundraising teams to schedule social media content, organize campaigns across teams and gain approval for social content. It is used primarily by the marketing team and members of the grassroots fundraising team who schedule social media content. We also use it to store photos and videos and discover content through the tool's Twitter discovery option.
Score 9 out of 10
Vetted Review
Verified User
In 2013, we made the decision to split out social publishing tools into social care, and social content.

As part of this split, we migrated off Hootsuite and into Sparkcentral and Percolate.

Percolate is our central content publishing platform where we manage our content, plan upcoming content, find new content for our brand, manage all of our multimedia assets, and manage a central content planning calendar for all of the outbound channels a social media manager usually takes care of. In our care, this means events, Facebook, Twitter, LinkedIn, Google Plus and our blog. Additionally, Percolate interfaces seamlessly with our corporate Wordpress blog, allowing content to be published not just to the usual social channels, but also to the blog. This greatly reduces the amount of work required to push create, edit and publish our content. It also allows us to create blog content, and immediately schedule sharing the post in social.
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