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Percolate, now part of Seismic

Percolate, now part of Seismic

Overview

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

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Recent Reviews
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Popular Features

View all 12 features
  • Content performance analytics (12)
    10.0
    100%
  • Approval workflows (12)
    8.6
    86%
  • Content calendar (12)
    8.5
    85%
  • Content hub (11)
    7.6
    76%
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Pricing

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Unavailable

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://percolate.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Lynx.FX Percolate (Harmonic Percolator clone) quick guitar demo

YouTube
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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.6
Avg 8.0

Content Publishing

Features related to the organization and distribution of marketing content.

8.4
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.4
Avg 7.8
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Product Details

What is Percolate, now part of Seismic?

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. It featured content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media asset management with filtered search and tagging for asset location.

The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Percolate, now part of Seismic Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: Proofing
  • Supported: Campaign Calendar
  • Supported: Work Request
  • Supported: Metadata
  • Supported: Work Management
  • Supported: Campaign Management

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar

Percolate, now part of Seismic Video

Percolate, now part of Seismic Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.

Optimizely Content Marketing Platform, Kapost, and Adobe Workfront are common alternatives for Percolate, now part of Seismic.

Reviewers rate Content performance analytics highest, with a score of 10.

The most common users of Percolate, now part of Seismic are from Enterprises (1,001+ employees).

Percolate, now part of Seismic Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)95%
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Comparisons

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Reviews and Ratings

(41)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users frequently advise thoroughly learning Percolate to take full advantage of its numerous features that simplify tasks. They recommend investing time in the analytics tool, which might be challenging at first but proves invaluable once a customized dashboard is established.

Another common recommendation is to involve the IT team during transition or onboarding. Users suggest close collaboration with Percolate's engineering team and careful workflow mapping before committing to a contract due to certain software limitations.

Many users also propose exploring alternative options like Sprout or Hubspot combined with quality Photoshop capabilities and stock image subscriptions. They recommend using another tool for Instagram posting as Percolate lacks this functionality.

Attribute Ratings

Reviews

(1-13 of 13)
Companies can't remove reviews or game the system. Here's why
Inés Prieto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • You can schedule all the planning done for each social network, with the date and time you want to publish, without any inconvenience.
  • It has many templates of campaigns and content for social networks, which facilitates the work and the workload of designers and community managers.
  • The management of the marketing campaign is very efficient, as it monitors the progress, performance, and progress of the campaign also presents a complete statistical report that helps to improve the plans and strategies used.
  • It is not very intuitive, so you have to spend a few hours to know in-depth all its functions and to get the most out of the platform.
  • I get lost with the mobile version, it is very complicated to see all its functions, no matter what mobile device you are using, plus it takes a while to load the application and it is very difficult to manage for that reason.
  • I had some problems uploading videos on Instagram, I spent a lot of time getting the video to load and be saved for later publication.
Ashlee Taylor, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Approval workflow feature is simple and easy to use.
  • The calendar feature is great because it allows us to see everything we have approved and ready to go for a particular week or month.
  • Creating and scheduling posts is simple and the interface is easy to use.
  • We have had a lot of trouble with the images previewing correctly when we are in the approval workflow. Even when they are sized down correctly, they take forever to load and we tested several browsers and had the same issues.
  • When we export our log of approved and published posts, there is no way to export the destination link that was included with the post. It exports the percolate permalink but that requires the user to go back into Percolate, wait for the preview to load and THEN you can click and see the destination page. It would be much more efficient to include the destination URL in the reports functionality.
August 24, 2018

Robust all-in-one tool

Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • The asset management library was particularly useful as we could store all content in one place, organized by client and into different category folders, until we were ready to use the assets.
  • Percolate has a seamless and easy-to-use content approval workflow which makes it very easy to send and receive approvals with our clients.
  • Percolate is enterprise-level software with a high price tag to match. It is extremely robust and flexible for large agencies or those managing a lot of accounts with many contributors, but might not be the right fit for smaller agencies.
Jennifer Peters | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Campaign organization and planning
  • Process management for creative creation
  • Social publishing
  • Social analytics
  • As our internal processes have changed, it’s challenging to go back and rethink how to manage a process with the updates available.
  • Percolate no longer supports social listening.
  • You can export marketing campaigns in PDF format, but not in Word. They need to be converted.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
  • Calendar scheduling was okay. Not very different from other tools.
  • Analytics exists. Data was hard to find, but there was the ability to create custom metrics.
  • The people at the company seemed nice.
  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It has a great visual calendar.
  • Works well for team members of all different job types
  • Really understands the needs of a social publishing platform
  • The file management system is pretty good but there is always room for improvement. Searching for items can be tricky when you have a large library
  • Search in general could be better. I would love to search through social posts I made using the verbage in the post.
  • Sometimes making a simple post requires so many clicks.
March 02, 2017

Percolate for life

Topher Cusumano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The best at sourcing stock for a wide variety of travel destinations.
  • Reliable scheduling for Facebook & Instagram.
  • Easy to update and share calendar items.
  • More Instagram integration.
  • More options for viewing asset information before adding to library.
  • Being able to edit.
  • Being able to edit briefs live with other users.
Olin Graczyk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
  • At times the platform can be buggy.
  • Analytics tool could be more robust.
  • Would be nice to have a stronger social listening component.
Nancy Ryerson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Percolate has a great image editor that makes it easy to create images that are the correct size for social media.
  • Percolate's comment feature makes it easy to communicate with other team members about a post.
  • The Percolate team often updates the product to keep up with changes and new features from social networks.
  • Functionality can sometimes run slow, especially when new features are introduced.
  • Though Percolate tries to keep up, it is occasionally slow to add new features along with Facebook, for example creating carousel image posts.
  • Icons are not intuitive, so there is a learning curve to use all of its functionality.
Score 9 out of 10
Vetted Review
Verified User
  • The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
  • The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
  • Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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