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PFL Direct Mail Platform

PFL Direct Mail Platform

Overview

What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire process under one roof…

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Recent Reviews

Targeted mail made easier

9 out of 10
February 28, 2024
Incentivized
We use it to publicize a large health science research study for which we represent the state of PA. Working with PFL Direct Mail Platform …
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PFL review.

9 out of 10
February 15, 2024
Incentivized
In our organization, we use the PFL Direct Mail Platform to streamline our direct mail campaigns. The product helps us address the …
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PFL review

1 out of 10
July 13, 2023
Incentivized
We use PFL to send customized packages, swag, and brochures to our customers. We have been using this platform for 3 years and have run …
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PFL is Great

10 out of 10
May 26, 2023
Incentivized
PFL has been a great partner for us! They help make sure our direct mail campaigns run smooth and effectively every time.
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Direct Mail at Scale

10 out of 10
April 04, 2023
Incentivized
We use PFL's Direct Mail Platform to scale our direct mail outreach with our BDRs and AEs to create meaningful touchpoints with our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
C-Level Executive in Marketing
Health, Wellness and Fitness Company, 51-200 employees
Verified User
Employee in Marketing
Health, Wellness and Fitness Company, 501-1000 employees
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Pricing

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Entry-level set up fee?

  • $10,000
    Required
For the latest information on pricing, visithttps://www.pfl.com/discover-how-to…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40,000 per year
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Product Details

What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.

PFL offers direct mail that is...
  • Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement.
  • Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from postcards and letters to 3-D mailers with logoed items.
  • Personalized: Uses a data to personalize and trigger sends at any scale—from hundreds to millions.
  • Measurable: Integrate a CRM/MAP with PFL's platform to manage and measure direct mail performance and ROI.

PFL Direct Mail Platform Screenshots

Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options

PFL Direct Mail Platform Video

PFL Overview

PFL Direct Mail Platform Integrations

PFL Direct Mail Platform Competitors

PFL Direct Mail Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

PFL Direct Mail Platform Downloadables

Frequently Asked Questions

PFL Direct Mail Platform starts at $40000.

Sendoso, Alyce by Sendoso, and Reachdesk are common alternatives for PFL Direct Mail Platform.

Reviewers rate Product Scalability highest, with a score of 9.9.

The most common users of PFL Direct Mail Platform are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(60)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
March 27, 2021

It's been the "you get what you pay for" direct mail solution

Verified User
Director in Marketing
Internet Company, 201-500 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PFL [Tactile Marketing Automation] as a lead generation tool for our sales team. We work closely with sales to identify key targets, and then we deliver mailers via FedEx to open the door for our sales team when it comes to building up interest and pipeline. It's used jointly by sales and marketing to power the campaigns.
Pros and Cons
  • Integration with our Marketing Automation system (Marketo)
  • A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
  • Warehouse storage of mailers
  • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
  • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
  • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
Likelihood to Recommend
If you're working for an organization that wants to do direct mail as a tactic, [PFL Tactile Marketing Automation is] an acceptable basic solution. They can scope out mailers, price them, and help with fulfillment. But the end results of those mailers and the eye for quality has been questionable on occasion from my experience.
Most Important Features
  • The ability to trigger bulk mailer orders
  • Having off-site storage and kitting of the mailers
  • Integration with our marketing automation tools
Return on Investment
  • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
Alternatives Considered
They may not have had all the advanced features we would have wanted, but the price point made it worth using it.
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