Skip to main content
TrustRadius
PFL Direct Mail Platform

PFL Direct Mail Platform

Overview

What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire process under one roof…

Read more
Recent Reviews

Targeted mail made easier

9 out of 10
February 28, 2024
Incentivized
We use it to publicize a large health science research study for which we represent the state of PA. Working with PFL Direct Mail Platform …
Continue reading

PFL review.

9 out of 10
February 15, 2024
Incentivized
In our organization, we use the PFL Direct Mail Platform to streamline our direct mail campaigns. The product helps us address the …
Continue reading

PFL review

1 out of 10
July 13, 2023
Incentivized
We use PFL to send customized packages, swag, and brochures to our customers. We have been using this platform for 3 years and have run …
Continue reading

PFL is Great

10 out of 10
May 26, 2023
Incentivized
PFL has been a great partner for us! They help make sure our direct mail campaigns run smooth and effectively every time.
Continue reading

Direct Mail at Scale

10 out of 10
April 04, 2023
Incentivized
We use PFL's Direct Mail Platform to scale our direct mail outreach with our BDRs and AEs to create meaningful touchpoints with our …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Entry-level set up fee?

  • $10,000
    Required
For the latest information on pricing, visithttps://www.pfl.com/discover-how-to…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40,000 per year
Return to navigation

Product Details

What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.

PFL offers direct mail that is...
  • Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement.
  • Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from postcards and letters to 3-D mailers with logoed items.
  • Personalized: Uses a data to personalize and trigger sends at any scale—from hundreds to millions.
  • Measurable: Integrate a CRM/MAP with PFL's platform to manage and measure direct mail performance and ROI.

PFL Direct Mail Platform Screenshots

Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options

PFL Direct Mail Platform Video

PFL Overview

PFL Direct Mail Platform Competitors

PFL Direct Mail Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

PFL Direct Mail Platform starts at $40000.

Sendoso, Alyce by Sendoso, and Reachdesk are common alternatives for PFL Direct Mail Platform.

Reviewers rate Product Scalability highest, with a score of 9.9.

The most common users of PFL Direct Mail Platform are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(59)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Matt Quirk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We've leveraged Hybrid Experience Platform at Insight for many different types of campaigns and lead generation. From helping webinar registrants get excited for their up-coming session with Popcorn and Coffee, to meeting-setters in a "do this, get this" scenario, to congratulating CIO's for having won a prestigious award in their region. We've found incredible value in the partnership with Hybrid Experience Platform. Not only do they consult with us and help us reach our demand gen and appointment setting goals, but they proactively bring new ideas to the table and work directly with our Marketo experts to ensure the API is working properly. If you're finding it harder to connect with prospects and existing customers via the "same old channels", definitely look at PFL to help. Merging the digital experience with the physical can be a massive game changer.
  • Integrates with our marketing automation tools
  • Provides holistic visibility from order thru Marketo to shipping to delivery
  • Customized experiences that match our campaign and program motions
  • Deep customer success support
  • Internal account expansion for enterprise accounts... helping the client bring PFL into more teams across marketing and the company
Well suited for integrated campaign motions that are built to surprise and delight prospects and customers alike.
Webinars, virtual events, behavioral triggers from content engagement, in-person or hybrid events, campaign engagement, executive door openers, and so so many more opportunities.
  • Increased live webinar attendees that lead to booked meetings
  • Increased client satisfaction and rapport with sales teams and leadership
  • Increased pipeline generation from events we are a sponsor of
Highly scaleable. We'll be looking at incorporating and scaling even more programs in the near future. The main driver here has been slow adoption by other teams due to a misunderstanding of what PFL provides.

Some teammates believed PFL to be an agency, and therefor didn't leverage them in campaigns for a long time.
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines.

This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
While there is some overlap in services and capabilities, PFL stands out in it's Tactile Automation Platform and customer success/support. They are truly part of our team and we look to them for new ideas, guidance, and opportunities we have not yet thought of internally.

It's a partnership we thrive on.
March 18, 2022

Fantastic

Score 10 out of 10
Vetted Review
Verified User
Incentivized
They perfected our logo colors and printed our business collateral. We had worked quite unsuccessfully with other reputable vendors and nothing came close to the quality and vibrancy of PFL’s work. I was thrilled with their ability to ensure the colors we used were perfectly represented. I didn’t think that would be such a challenge, but it was for other companies.
  • Color matching
  • Color vibrancy
  • Quality printing
  • They aren’t very well known
If you have vibrant colors in your business cards and handouts, these are the people who can bring your products to life. Other companies’ work was dull and washed out. I was very concerned until I found PFL and they immediately understood what I was trying to achieve and their product delivered was perfect.
  • Captivating materials
  • Professional look draws new business
They are excellent
Very responsive
Score 8 out of 10
Vetted Review
Verified User
Incentivized
PFL is being used by our Marketing Department to create cross-channel campaigns that expand into print. It allows personalized print pieces to be sent alongside Marketo emails. It also allows us to automate the sending of ongoing print pieces.
  • Integrates with Marketo to create personalize print pieces
  • Enables cross-channel campaigns
  • Offers creative print and tactile marketing pieces
  • Time to launch a campaign seems long
  • Lots of turnover among account reps
If you have a budget and are trying to sell services or complex products, pairing print and create tactile pieces with your digital campaigns can be very effective. We made the mistake of not including a trackable CTA on our first mailer. If you just need a print provider, there are probably cheaper options, but the ability to integrate with Marketo makes it a powerful automation tool!
  • Customer engagement
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
Support and account management is good, it can just take a while to go through all the steps to get something live.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use PFL [Tactile Marketing Automation] as a lead generation tool for our sales team. We work closely with sales to identify key targets, and then we deliver mailers via FedEx to open the door for our sales team when it comes to building up interest and pipeline. It's used jointly by sales and marketing to power the campaigns.
  • Integration with our Marketing Automation system (Marketo)
  • A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
  • Warehouse storage of mailers
  • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
  • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
  • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
If you're working for an organization that wants to do direct mail as a tactic, [PFL Tactile Marketing Automation is] an acceptable basic solution. They can scope out mailers, price them, and help with fulfillment. But the end results of those mailers and the eye for quality has been questionable on occasion from my experience.
  • The ability to trigger bulk mailer orders
  • Having off-site storage and kitting of the mailers
  • Integration with our marketing automation tools
  • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
They may not have had all the advanced features we would have wanted, but the price point made it worth using it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
At Marketo, we used the TMA solution in coordination with SwagIQ. We built an ABM campaign around direct mail with massive success.
  • Easy for sales to control direct mail.
  • Great at tracking success rates.
  • We had fulfillment issues once we scaled across the larger organization.
  • Our Marketing Team didn't see to be on board as much as our Sales Team.
Mid Market
  • More revenue in my territory.
I've never used any other competitive solutions.
Return to navigation