Targeted mail made easier
We use it to publicize a large health science research study for which we represent the state of PA. Working with PFL Direct Mail Platform …
Starting at $40,000 per year
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What is PFL Direct Mail Platform?
PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire process under one roof…
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Pricing
Entry-level set up fee?
- $10,000 Required
For the latest information on pricing, visithttps://www.pfl.com/discover-how-to…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $40,000 per year
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is PFL Direct Mail Platform?
PFL helps businesses deliver authentic moments by
creating impactful direct mail that is data-driven, bringing measurement,
personalization, and predictability from digital to direct mail.
PFL offers direct mail that is...
PFL offers direct mail that is...
- Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement.
- Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from postcards and letters to 3-D mailers with logoed items.
- Personalized: Uses a data to personalize and trigger sends at any scale—from hundreds to millions.
- Measurable: Integrate a CRM/MAP with PFL's platform to manage and measure direct mail performance and ROI.
PFL Direct Mail Platform Screenshots
PFL Direct Mail Platform Video
PFL Overview
PFL Direct Mail Platform Integrations
PFL Direct Mail Platform Competitors
PFL Direct Mail Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
PFL Direct Mail Platform Downloadables
- Hybrid Experiences Bring Direct Mail Into The Digital Age - A PFL-Forrester Study
- PFL’s Essential Guide to Creating Powerful Direct Mail Moments Across the Customer Lifecycle
- PFL's Essential Guide to the Value of Human Connection
- PFL's Essential Guide to Creating Customer Insight with Direct Mail
- This “2023 Fall Lookbook” features purpose partners, brands that give back, are responsible sourcers, feature diversified ownership, and make eco-friendly and sustainable products.
Frequently Asked Questions
PFL Direct Mail Platform starts at $40000.
Reviewers rate Product Scalability highest, with a score of 9.9.
The most common users of PFL Direct Mail Platform are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(60)Attribute Ratings
Reviews
(1-25 of 33)Companies can't remove reviews or game the system. Here's why
February 28, 2024
Targeted mail made easier
- Printing
- Responsiveness
- Targeting
- Mailing from local depot
- Cost of lists
February 22, 2024
An honest review of PFL!
- Communication - weekly catch-up meetings meant we had a consistent communication channel!
- Openness - they're open for honest feedback and ideas for improvement.
- Design flexibility - the printed material assets, and items, were highly customizable.
- Timing - it took months for a BD enterprise solution to transpire, and we're still waiting for a final pitch deck / wow-factor presentation to this day, even though we had asked for the solution back in August.
- Technical capabilities - Reporting could improve (the way reports are generated and certain fields aren't separated in Excel sheets, for example), and there are limitations to the PMC that aren't a perfect 'unicorn' solution to what we need as a business.
- Return policy - we lost several kits - for various reasons, but it'd be great if there was a contingency plan or if you offered a way to credit those kits.
February 15, 2024
PFL review.
- Personalization: The PFL Direct Mail Platform allows for easy customization of direct mail pieces.
- Design Options: The platform offers a wide range of design choices for visually appealing mail pieces.
- Tracking and Analytics: PFL provides real-time insights into delivery and response rates for effective campaign measurement.
- User Interface: The user interface of the PFL Direct Mail Platform could be more intuitive and user-friendly, making it easier to navigate and use.
- Integration: Improved integration capabilities with other marketing tools and platforms would enhance workflow and efficiency.
- Reporting: More robust reporting features, including advanced analytics and customizable reporting options, would provide deeper insights into campaign performance.
February 15, 2024
Great for large companies with bulk direct mail strategies.
- Reporting on finished jobs.
- Support in onboarding and set up.
- Support setting up complex or unusual direct mail strategies.
- There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
- The sales cloud integration didn't give us the syncing or reporting we thought would be available.
- We would like to see more support from team members in the post-onboarding process.
February 15, 2024
PFL solves some real problems, but software needs to be refined.
- Customer support.
- Technical Support.
- Variability of content options. Other vendors were more limited in what they could provide.
- Tools were harder to use than was advertised.
- Not a lot of visibility into usage of pre-purchased credits.
October 27, 2023
Very Focused Platform with Supportive Staff.
- Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
- Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
- Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
- Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
- User Interface Complexity: The platform's user interface can be complex, making it challenging for new users to navigate and utilize its full potential. Simplifying the interface and offering more user-friendly onboarding resources would be beneficial.
- Template Customization: While PFL offers template options, more flexibility in designing and customizing templates would be appreciated. Users should have the ability to create unique designs without limitations.
- Campaign Reporting: While the platform provides tracking and analytics, enhancing the reporting capabilities with more granular insights and visualization options would help users better understand campaign performance and make data-driven decisions.
July 25, 2023
An ace-up-the-sleeve for AE relationship building!
- Intuitive UI within our Salesforce instance.
- Easy to track sending and budget.
- As a Canadian employee of a US-based company, provisioning my personal access to PFL was painful. Neither my Salesforce admins nor the PFL team seemed to be able to align the correct settings.
July 13, 2023
PFL review
- Notecards
- Shipping
- Inventory
- Customization On Demand
- Customer Support
July 13, 2023
Awesome
- Easy to use
- Easy to Understand
- role friendly
July 12, 2023
Great tool and unique in todays marketing world!
- Customer service for new users
- Kit design
- Product availability for kits
- Speed of shipping
- Affordability with lower cost mailers
July 10, 2023
Hands down, value ad!
- Ability to customize the message to the prospect.
- Unique ability for prospect to choose their own gift and make it memorable.
- Wide range of price points that fits the budgets we are working within per campaign.
- Ability to add logos/branding for the business providing
- Ability to add logos/branding for the business we are targeting
- Additional data insights into customer behavior.
May 26, 2023
PFL is Great
- Direct mail
- customer service
- Pricing
- No need to change anything
- Provides a variety of direct mail kit options
- Great customer service
- High quality product with attention to detail
- Invoicing us for shipping costs has areas for improvement
- Better reporting within their system on kits
April 04, 2023
Direct Mail at Scale
- They are engaged business partners always ready to work with us on the next campaign.
- They source ethical and high quality gifts for our customers.
- Their platform creates a streamlined experience for our sellers.
- Better integration with custom implementations.
- integrates to marketing cloud
- sends print mail via a digital platform automatically
- reports back data
- it would be interesting if address validation was included in the solution
March 27, 2023
Direct mail review
- personalisation
- customisation of the message and package
- incorporating sustainability
- looking to have additional features
March 20, 2023
PFL met my business neeeds!
- Fair pricing.
- Brand application.
- Relevant options that our target audience wants.
- CRM program integration.
- kick-off call count to decision-making and delivery of materials timeline.
- The requirement is to use a "store" rather than a pull from the inventory.
- Works with us on back and forth testing of products
- Integrates well with MC
- Is user-friendly when setting up new products
- Easy for beginners to learn
- More previews of products in MC
- Faster way to see failures on their side
- A way to note failed send reasons within MC data extensions
- Providing direct mail options based on our campaigns and goals.
- Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
- Variable, on-demand printing, to create customized pieces instead of static kits.
- More e-Gifting options.
- More creative, really different concepts. They typically provide good options but many times similar concepts.
September 22, 2022
Positive Experience with PFL.
- Addresses used for direct mail piece.
- Status of delivery to recipients.
- N/A
September 16, 2022
Incredible people, alright product.
- Great Customer Success team
- Great printing experience (paper goods, mailers, boxes, PODS, machine written cards)
- Good communication from all teams (finance, CS, and design)
- Easy to use SFDC integration (more so on the sales side of the house)
- Campaign set up, more support in rule creation
- I would love to see a project intake form or even a library of templates to choose from when beginning a project. So it is clear exactly what is needed from us, prior to starting a project.
- More QA on the PFL side of the house throughout the campaign setup. We had an instance where one campaign continued to break, and while one of our marketers was at an event, it was being fixed. I am sure both teams (Checkr and PFL) have room for improvement here.
- Invoicing and bucketing of funds
September 14, 2022
Efficient HIPAA Compliant Mailers to Patients
- Timeliness of printing services
- Responsiveness of customer success team
- Communication about mapping or API changes
August 26, 2022
Direct Mail Gifts That Drive Sales Opportunities With Ease
- Streamlines the shipping process
- Extensive communication with the team to resolve any issues
- Easy to use / integrate the platform with our systems
- Invoicing/PO process could be more efficient
August 25, 2022
Amazing company!!
- Timely email responses
- They have creative ideas while also letting use our own ideas
- very friendly and supportive
- provides an efficient program for our sales team
- updating their digital experience
- providing more premium options
August 25, 2022
Using PFL for B2B marketing material management
- Manages existing inventory
- Printing collateral
- sourcing materials and promotional items
- forecasting refills on promotional items