PFL Hybrid Experience Platform

PFL Hybrid Experience Platform

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Score 8.7 out of 100
PFL Hybrid Experience Platform

Overview

Recent Reviews

Fantastic

10 out of 10
March 18, 2022
They perfected our logo colors and printed our business collateral. We had worked quite unsuccessfully with other reputable vendors and …
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Pricing

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What is PFL Hybrid Experience Platform?

PFL delivers authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. They bring the measurement, personalization, and predictability users expect from digital to direct mail. The Hybrid Experience Platform integrates with current systems and…

Entry-level set up fee?

  • $10,000 Required
For the latest information on pricing, visithttps://www.pfl.com/discover-how-to…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is PFL Hybrid Experience Platform?

PFL delivers authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. They bring the measurement, personalization, and predictability users expect from digital to direct mail.

The Hybrid Experience Platform integrates with current systems and listens for intent signals, or behavioral data, to influence the timing and content for direct mail.

The vendor describes their platform as:

· Integrated – HX Platform seamlessly works with the systems already in place used to engage prospects and customers.

· Orchestrated – Automates the sending of personalized, timely direct mail experiences.

· Impactful – Relevant direct mail experiences demand attention, increase affinity, and amplify growth.

PFL Hybrid Experience Platform Features

  • Supported: Build multichannel campaigns at any scale
  • Supported: Personalize messages using variable data or marketing-approved templates
  • Supported: Get 15-minute delivery notifications
  • Supported: Track orders from end to end and review detailed reports

PFL Hybrid Experience Platform Screenshots

Use rules to automate relevant, personalized, and timely campaigns.Add direct mail to your automated marketing journeys. Use intent data to personalize and trigger the delivery of high-impact mailers and packages when it matters most.Make every prospect feel like your only prospect by using variable data to personalize each piece.Give your sales reps access to customizable, marketing-approved templates so they can personalize assets without jeopardizing brand.Sales reps can personalize the notecard when sending tactile marketing to a contact.Use our 15-minute delivery notifications to contact your prospect as they engage with your mail and see response rates increase by 10–20%. Trigger a task or digital outreach upon direct mail delivery.Use PFL’s Preferred Address Capture solution to connect with your audience no matter where they are. You have full control over the branding, including emails, the landing page, and the journey that follows.

PFL Hybrid Experience Platform Videos

It's the brands that are memorable that are winning.
Hear from four PFL customers about how they're improving their B2B and B2C multichannel marketing campaign efforts with TMA.

PFL Hybrid Experience Platform Downloadables

PFL Hybrid Experience Platform Integrations

PFL Hybrid Experience Platform Competitors

PFL Hybrid Experience Platform Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Comparisons

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Frequently Asked Questions

What are PFL Hybrid Experience Platform's top competitors?

Sendoso, Alyce, and Reachdesk are common alternatives for PFL Hybrid Experience Platform.

What is PFL Hybrid Experience Platform's best feature?

Reviewers rate Product Scalability highest, with a score of 9.4.

Who uses PFL Hybrid Experience Platform?

The most common users of PFL Hybrid Experience Platform are from Enterprises (1,001+ employees) and the Information Technology & Services industry.

Reviews and Ratings

 (8)

Ratings

Reviews

(1-5 of 5)
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Matt Quirk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Integrates with our marketing automation tools
  • Provides holistic visibility from order thru Marketo to shipping to delivery
  • Customized experiences that match our campaign and program motions
  • Deep customer success support
  • Internal account expansion for enterprise accounts... helping the client bring PFL into more teams across marketing and the company
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Integration with our Marketing Automation system (Marketo)
  • A team dedicated to helping you scope out mailers and concepts, as well as pricing them out
  • Warehouse storage of mailers
  • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
  • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
  • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Easy for sales to control direct mail.
  • Great at tracking success rates.
  • We had fulfillment issues once we scaled across the larger organization.
  • Our Marketing Team didn't see to be on board as much as our Sales Team.