Real-time data and real results - AT Internet
Rating: 10 out of 10
October 12, 2016
Vetted Review
Verified User
2 years of experience
We use AT Internet as our primary source of analytics for multiple websites. It's used by multiple teams within the marketing department, as well as by our development teams. It allows us to monitor our websites for performance and up-time, improve the customer journey and optimize our marketing programs. The real-time aspect of the tool, with a four-minute data delay from real-time, is incredibly important to us. Our business is very reactive to real-time traffic so the ability to see data right away and see immediate impact of code pushes is invaluable.
- Real-time data: only a four minute delay between an action on a website and processed data you can work with.
- Support: very responsive support center and intelligent, creative consultants. I've never had a problem they couldn't solve.
- An application for everyone: there are applications for every type of user, from someone who just needs to view PDF dashboards, to basic data manipulation, to advanced analysts. You can get incredibly in depth with the type of data you're looking at or you can stay on the surface to get quick KPIs.
- API capabilites: ability to run real-time API calls through one of the apps, connect API calls to Excel, and the ability to import data from external APIs to display in dashboards.
Cons
- Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
- Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
- Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.