Powtoon

As I mentioned, it is honestly really useful for an agency like Wafa House because we are limited in our ability to show clients. So creating a cartoon with a fake client and fake staff, that are culturally correct in the depiction was a really amazing way to explain the work our organization does, especially through explained slides with stats and steps.

We also used Powtoon to describe in detail the steps someone should take when working with our legal department. It's just a very cool tool.

Powtoon works great for a general information video (short videos) that doesn't need too much customization. If you want to build a more customized video, you will need a more robust solution that will probably will come at a higher cost. Powtoon gets the job done in an easy way.

I use Powtoon a lot for our "tips, tricks and troubleshooting" videos. The reason for this, is that it has a lot of assets to choose from The great thing is they have relationships with third parties for images, videos, etc. They also have a great selection of video music.

I have used it less and less for our explainer videos, only because it takes me more time than Vyond and because I feel the animation is a little less sophisticated.

There are a lot of customizable templates that look good with just some minor tinkering. These are eye-catching and fairly easy to manipulate. The variety of characters and poses for those characters have grown a lot throughout the years. However, if you have a specific goal in mind, most of the time I create short snippets in Powtoon, then I take these clips and do further editing in Premiere or Camtasia.

Powtoon can be used for showcasing videos about products/services on the company's website, as well as marketing videos that can be placed before Youtube videos to target potential customers.