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Business Problems Solved
Pros
Cons

PR Newswire is a versatile platform that has proven to be valuable for various users across different industries. One of its primary use cases is to complement other earned media relations efforts. Users, such as Public Relations Managers, have found that by utilizing PR Newswire alongside product and tour announcements, they can achieve their communication and public relations goals quickly and easily. Moreover, PR Newswire offers a long-life digital footprint that provides value from an SEO standpoint. Users have reported being able to track clicks on links, downloads of media assets like logos and videos, which helps them gauge the success of their campaigns.

Another significant use case of PR Newswire is its ability to simplify the process of disseminating information. Marketing teams have relied on this platform to publish press releases for organizations, ensuring wide distribution across US media outlets. By using PR Newswire, these teams can effectively spread the word about current and upcoming initiatives, saving both time and cost in the process. Additionally, PR Newswire plays a crucial role in increasing the distribution of business communications for clients. It not only reaches English-speaking audiences but also caters to French-speaking audiences through US and Canadian distribution channels. The platform's translation services contribute to effective communication with diverse audiences, making it an indispensable tool for companies operating globally.

Editorial departments have found PR Newswire useful for finding business news releases for investigation or writing purposes. It allows them to establish relationships with public relations professionals and stay up-to-date with industry developments. Furthermore, small businesses have utilized PR Newswire as a means to gain increased exposure on newsworthy events happening within their organizations. By leveraging this platform, these businesses are able to reach a wider audience and generate valuable publicity.

Overall, PR Newswire addresses several common challenges faced by businesses and marketing professionals alike. Its ease of use, broad distribution capabilities, SEO benefits, and comprehensive tracking features make it a go-to platform for maximizing the impact of press releases and media campaigns.

Intuitive and user-friendly interface: Users have praised PR Newswire for its intuitive and user-friendly interface, with multiple reviewers stating that it simplifies the process of setting up a news release for distribution. The website's layout and navigation make it easy to upload press releases and save selections from previous distributions, saving time and effort.

Comprehensive visibility reports: Several users have appreciated the comprehensive visibility reports provided by PR Newswire. These reports offer valuable insights into the performance of press releases, including where they were distributed and their reach. This feature helps users identify target reporters for future releases and demonstrates the service's credibility.

Helpful customer support: Many reviewers have commended PR Newswire's customer support as helpful and personalized. One user highlighted the helpful step of receiving a call from an account representative to confirm everything was set before official distribution via the web portal. This personal touch adds value to the user experience without adding unnecessary complexity.

Pricing Concerns: Some users have expressed concerns about the pricing of PR Newswire, stating that it can be cost prohibitive to add multiple photos, video links, and logos. Others feel that the pricing structure is comprehensive but excludes smaller companies or public relations agencies from affording the service. Additionally, there are mentions of additional fees for services like logo storage that some users believe should be included in their membership fee.

Complicated Pricing Structure: The pricing for different components of the service is perceived as complicated by users. They would appreciate more consultation on which types of press releases deserve more outlets. This lack of clarity has led some users to find PR Newswire pricey compared to its competitors, especially when considering costs for including a logo and image.

Technical Issues and Unreliable Search Function: Users have reported technical issues with PR Newswire's search function, mentioning that it does not always bring up relevant news. Furthermore, there have been instances where press releases were removed after publication, resulting in broken links or missing URLs. These problems undermine user experience and affect the overall reliability of the platform.

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July 12, 2018

An Industry Leader and a Great Tool for a Small PR Team

Richard Angeloni

Director of Integrated Marketing Communciations

Brown & Toland Physicians (Hospital & Health Care, 201-500 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

My company uses PR Newswire to release press releases either regionally within our industry, or on a wider basis to a national audience, within or outside of our industry. We are a small team, and using a tool like PR Newswire allows us to achieve our communications and public relations goals in a quick and easy fashion.

Pros and Cons

It is very easy to set up an account on PR Newswire and get started. The dashboard is very intuitive.
Once you are ready to upload a press release, doing so it easy and the pricing structure for the different distributions are clearly laid out.
You can choose a distribution list or e-mail (or fax) your own distribution list, making it easy to target your release to different reporters.
Once a press release is sent up, PR Newswire follows up with visibility reports so you know how well your release did and if you need to do another or target specific reporters.

The pricing structure is comprehensive, depending on how far you want your release to go.
Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).

Likelihood to Recommend

PR Newswire is a great tool to have if you have a small PR team. Maintaining distribution lists are time-consuming, and subscribing to a media monitoring service can be expensive. Even if your company subscribes to a media monitoring service, it does take some time and effort to maintain distribution lists. So using a service like PR Newswire helps take some of the grunt work out of public relations work and makes it easy, and quick, to distribute your press release to a wide audience.

Return on Investment

ROI is difficult to calculate in my company's specific industry, but we do know our visibility has increased when we send out a release via PR Newswire.
We send out a relatively small number of press releases a year, so we know when we send out a report if our target audience is receiving it.
With Google and other search engines being the primary way people research information about company's today, we know that when we do a press release via PR Newswire that release will "live" indefinitely on the web, so we know our press release will go much further than the initial distribution.

Alternatives Considered

24-7 Press Release and Business Wire NewsHQ

We did do some research before selecting PR Newswire a number of years ago, and we saw that PR Newswire was certainly an industry leader and that the pricing was for the most part competitive with other companies. Ultimately, we choose PR Newswire because the dashboard is very intuitive and user friendly, and they have a helpful support service. Additionally, as a PR Newswire member, we have a dedicated customer service representative who is available to help us to more (and get the most out of the product). They also are available 24/7, which is helpful as our company is located on the West Coast.

Easy Tasks

Dashboard makes it very easy to use.
Uploading documents is easy.
Customer Service is always available to help if you are having problems.

Difficult Tasks

Pricing can get a bit cumbersome.
The product provides a number of way to target your message, which can be confusing.
Adding multi-media to a release is an extra charge.

Usability

PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service.

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