Long-time PR Newswire User
We use PR Newswire for wire distribution in the US to help us get the word out about new products and services. We typically use US1 and …
Starting at $199 per release
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Pricing
Newswire Digital
$199
Cloud
per release
Newswire Digital Plus
$449
Cloud
per release
Newswire State
$499
Cloud
per release
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is PR Newswire?
PR Newswire Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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(25)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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PR Newswire is a versatile platform that has proven to be valuable for various users across different industries. One of its primary use cases is to complement other earned media relations efforts. Users, such as Public Relations Managers, have found that by utilizing PR Newswire alongside product and tour announcements, they can achieve their communication and public relations goals quickly and easily. Moreover, PR Newswire offers a long-life digital footprint that provides value from an SEO standpoint. Users have reported being able to track clicks on links, downloads of media assets like logos and videos, which helps them gauge the success of their campaigns.
Another significant use case of PR Newswire is its ability to simplify the process of disseminating information. Marketing teams have relied on this platform to publish press releases for organizations, ensuring wide distribution across US media outlets. By using PR Newswire, these teams can effectively spread the word about current and upcoming initiatives, saving both time and cost in the process. Additionally, PR Newswire plays a crucial role in increasing the distribution of business communications for clients. It not only reaches English-speaking audiences but also caters to French-speaking audiences through US and Canadian distribution channels. The platform's translation services contribute to effective communication with diverse audiences, making it an indispensable tool for companies operating globally.
Editorial departments have found PR Newswire useful for finding business news releases for investigation or writing purposes. It allows them to establish relationships with public relations professionals and stay up-to-date with industry developments. Furthermore, small businesses have utilized PR Newswire as a means to gain increased exposure on newsworthy events happening within their organizations. By leveraging this platform, these businesses are able to reach a wider audience and generate valuable publicity.
Overall, PR Newswire addresses several common challenges faced by businesses and marketing professionals alike. Its ease of use, broad distribution capabilities, SEO benefits, and comprehensive tracking features make it a go-to platform for maximizing the impact of press releases and media campaigns.
Intuitive and user-friendly interface: Users have praised PR Newswire for its intuitive and user-friendly interface, with multiple reviewers stating that it simplifies the process of setting up a news release for distribution. The website's layout and navigation make it easy to upload press releases and save selections from previous distributions, saving time and effort.
Comprehensive visibility reports: Several users have appreciated the comprehensive visibility reports provided by PR Newswire. These reports offer valuable insights into the performance of press releases, including where they were distributed and their reach. This feature helps users identify target reporters for future releases and demonstrates the service's credibility.
Helpful customer support: Many reviewers have commended PR Newswire's customer support as helpful and personalized. One user highlighted the helpful step of receiving a call from an account representative to confirm everything was set before official distribution via the web portal. This personal touch adds value to the user experience without adding unnecessary complexity.
Pricing Concerns: Some users have expressed concerns about the pricing of PR Newswire, stating that it can be cost prohibitive to add multiple photos, video links, and logos. Others feel that the pricing structure is comprehensive but excludes smaller companies or public relations agencies from affording the service. Additionally, there are mentions of additional fees for services like logo storage that some users believe should be included in their membership fee.
Complicated Pricing Structure: The pricing for different components of the service is perceived as complicated by users. They would appreciate more consultation on which types of press releases deserve more outlets. This lack of clarity has led some users to find PR Newswire pricey compared to its competitors, especially when considering costs for including a logo and image.
Technical Issues and Unreliable Search Function: Users have reported technical issues with PR Newswire's search function, mentioning that it does not always bring up relevant news. Furthermore, there have been instances where press releases were removed after publication, resulting in broken links or missing URLs. These problems undermine user experience and affect the overall reliability of the platform.
Attribute Ratings
Reviews
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January 16, 2024
Long-time PR Newswire User
Score 8 out of 10
Vetted Review
Verified User
We use PR Newswire for wire distribution in the US to help us get the word out about new products and services. We typically use US1 and add additional targets based on the content of the release. We have typically only found success with wire distro in the US and do not put releases over the wire in our global regions.
November 24, 2021
Very good if used properly (part of an overall distribution plan)
We use PR Newswire to distribute some of our client news stories and key updates. It helps us increase the distribution of our business communications for those clients. Doing so also provides some additional benefits to our clients that are not directly related to comms distribution (such as SEO as well as referral traffic to the website).
Press releases are constantly used as part of our communication strategy, on behalf of our wide range of clients. Disseminating info using this service takes a lot of the work out of the process. We simply need to create a solid release and spend very little time on getting it out to the right people. The time and cost savings make it a no-brainer!
Our agency uses PR Newswire to distribute news for our clients over the wire. It is exclusively used by our PR division as a way to memorialize news and announcements, have the news populate Google and other news alerts, and tie the news to the ticker symbols for our publicly traded clients. It ensures that there is an official, searchable and findable record of news that's been announced for and about the company and its stakeholders.
PR Newswire is used by our internal PR/communications team. PR Newswire is viewed as a paid tool that helps to complement other earned media relations efforts, i.e., product announcements, tour announcements, etc. PR Newswire isn't particularly valuable from a strict earned media standpoint, we still use traditional press releases and other means of distributing news or engaging with media. PR Newswire does provide value from an SEO standpoint, as well as having a long-life digital footprint, where you can track clicks on links, downloads of logos, downloads of photography, downloads of videos, etc., that are relevant for forecasting future PR interest.
July 14, 2021
Stay with the best, forget the rest
PRNewswire is used by marketing to publish press releases for the organization. We use it as a one stop shop for ensuring distribution across the United States media outlets. It helps us quickly and easily get the word out about our current and upcoming initiatives with our target prospects and clients in the healthcare industry.
Our organization relies on PR Newswire for all of our over-the-wire press releases. We utilize the US and Canadian distribution in order to reach both our English-speaking and French-speaking audiences. This includes the translation services that PR Newswire provides. We are currently in the discussion and planning phases of implementing additional PR Newswire/Cision services to round out our initiatives.
December 04, 2019
PR Newswire Offers Great Customer Service!
PR Newswire is a great tool for our client launches and announcements.
November 29, 2019
PR Newswire CAN be good for larger companies or bigger news announcements, but it can be pricey
I use PR Newswire in my business to issue clients' press releases on a wire service. I have my own account but I also sometimes help clients set up an account under their own business name.
It helps further the reach of a press release. While a wire service doesn't do the job of a PR consultant who would pitch the news to journalists, it does help cover the bases. It also helps boost SEO.
It helps further the reach of a press release. While a wire service doesn't do the job of a PR consultant who would pitch the news to journalists, it does help cover the bases. It also helps boost SEO.
November 27, 2019
PR Newswire is dishonest and I recommend searching elsewhere...
Score 1 out of 10
Vetted Review
Verified User
We used PR Newswire to release a couple of press-releases in 2019. We are a small business, so when a release is made, it is for the entire organization. We like to get increased exposure on newsworthy events/updates happening within our organization, and that is why we chose to use PR Newswire.
August 14, 2018
PR Newswire review
PR Newswire is currently being used by the corporate affairs department, primarily by the media relations team. It solved the business problem of needing to keep our own distribution list and also keeps us compliant with the SEC as far as who needs to receive our press releases.
August 06, 2018
Satisfied PR Newswire User
I currently use PR Newswire in my role as the Public Relations Manager for the Florida Region of Comcast. I use this service when I have a media release about news or an announcement that I want to communicate across the entire state of Florida. I'll use PR Newswire to put that particular release and any accompanying multi-media assets, such as logos, photos or video, out over the Florida newswire, so it is quickly disseminated to relevant news media outlets.
My company uses PR Newswire to release press releases either regionally within our industry, or on a wider basis to a national audience, within or outside of our industry. We are a small team, and using a tool like PR Newswire allows us to achieve our communications and public relations goals in a quick and easy fashion.
June 27, 2018
Does the job once you get accustomed to the platform
PR Newswire is used mainly by our editorial department when looking for business news releases we may want to investigate or write about. It also provides contact information for media relations teams that we can use to begin developing solid relationships with public relations professionals in a variety of industries.
We receive PR Newswire and sometimes will use info from that in stories published online by my company. It is something helpful when trying to pull needed information that an entity or school will put out to get their word out. It helps us just put in info without having to track down more info.