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Cision PRWeb

Cision PRWeb

Overview

What is Cision PRWeb?

Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.

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Recent Reviews

TrustRadius Insights

PRWeb is a versatile platform that has been widely used by businesses and organizations to effectively distribute press releases and …
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Pricing

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Basic

$99

Cloud
per news release

Standard

$205

Cloud
per news release

Advanced

$305

Cloud
per news release

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://service.prweb.com/pricing/?nav_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per news release
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Product Details

What is Cision PRWeb?

Cision PRWeb Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.

Cision PRWeb starts at $99.

The most common users of Cision PRWeb are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(38)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

PRWeb is a versatile platform that has been widely used by businesses and organizations to effectively distribute press releases and generate wider reach and visibility. Users have found it particularly beneficial for issuing press releases about company news, new product offerings, and equipment or capabilities acquisitions throughout the year. With PRWeb, users can effortlessly send out press releases on a mass scale to media outlets across the country, targeting specific geographic regions or industry-relevant products or capabilities.

One of the key advantages of PRWeb is its convenience and cost-effectiveness. It provides a streamlined solution for posting news announcements without the need for additional features like graphics or specialty news wires. This makes it an ideal choice for organizations without a dedicated PR team looking to efficiently distribute press releases and reach a wider audience. Users appreciate the ease of use that PRWeb offers, allowing them to upload visuals to make their press releases more compelling.

Moreover, PRWeb has proven valuable for augmenting marketing efforts and increasing the chances of news releases being picked up by news organizations. By utilizing PRWeb, companies like Strouse have successfully amplified their content and expanded their network of qualified contacts through prospecting and pitching media contacts using tools like Cision. This software not only helps track media hits but also enables users to find specific contacts for journalists and producers while easily disseminating news releases for clients.

Furthermore, PRWeb has been instrumental in promoting higher education institutions. Small colleges have utilized this platform to connect with media outlets across the country, delivering national newsworthy stories to a broader range of publications. This wider reach ensures that these institutions gain visibility on search engines and achieve greater exposure for their important news.

In summary, PRWeb serves as an indispensable tool for organizations seeking to distribute press releases efficiently, announce relevant news, increase their visibility on search engines, and enhance their media outreach efforts. Its user-friendly interface, cost-effective nature, and ability to target specific regions or industry-specific topics have made it a go-to choice for businesses, institutions, and individuals alike.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 1 out of 10
Vetted Review
Verified User
We use PRWeb to announce exciting news pertinent to our community.
  • I am not pleased with the service.
  • We pay a great deal of money for the service and twice they have delayed releases to question our organization's information accuracy. Most recently, they questioned a grant receipt amount; they previously posted with no issue 2 years prior. I met their demand and had the information verified. Hours later they did not send the release delaying our reach impact. No reason why.
The service is suited for companies that have the cash to waste and a large staff to meet their requests and demands before they will send releases a business pays for.
  • I cannot put a price on the reduced reach impact, however it is significant.
They have poor customer service and do not execute in a timely manner.
Nicholas Zgorski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use PRWeb to send press releases about company news, new product offerings from our suppliers, and of new equipment and capabilities that we purchase throughout the year. I am the only person in my company who is responsible for marketing duties therefore I am the sole user of PRWeb at Strouse. PRWeb allows us to create press releases and issue them on a mass scale to media outlets all over the country. Often times products or capabilities that are new to our industry are only targeted to certain geographic regions and we have the ability to focus on these regions with PRWeb.
  • PRWeb is fairly easy to use to issue press releases. They have a review process that will look over your release before submission although this review is not going to catch spelling and grammatical errors.
  • I've seen our press releases posted on industry relevant websites thanks to the reach that PRWeb provided us.
  • Although I never used it because we subscribed to a different service, PRWeb allows you to create and send email blasts within their OutMarket marketing platform.
  • I enjoy the ability to add a quote call out in the release.
  • I also like that images or videos can be added to the release.
  • While I was surprised with how well PRWeb could publish our content to many different outlets, I was disappointed that some of these outlets were not including links back to our website even through links were provided in the initial release. I found that on the most important sites where my PR was posted, that no links were sent back to our website.
  • PRWeb could do a better job at providing analytics for the release. They present some good info, not a lot, and the data that they do show you is not presented cleanly. I was most interested in the # of reads, impressions, and clicks my release received, and while they provided this information it was not in depth enough so that I could identify where the majority of this data was coming from.
  • Besides clicks, reads, and impressions, I was also interested in where my press release was being posted online. They provide an extensive list, but this list is so long and full of low quality websites that it is difficult to find the high quality sites that your PR is posted to.
  • More enhanced reporting dashboards.
PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution.
I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales.
During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
  • We did not see much of an impact as a direct result of using PRWeb besides small increases of traffic to our website on the day a press release was issued and for the next couple of days following the release. A week later web traffic would go back to normal levels.
  • It was a time saver because we did not have to contact media outlets to distribute the press As PR web enhanced the pickup.
PRWeb stood out against all of their other competitors because their staff was much more willing to answer questions I had about their product.
1
I am the only person in my company who is responsible for marketing duties. I spend my time managing our website, PPC management, creating content and optimizing this content for search engines, writing press releases, creating email blasts and much more. Of all of these responsibilities I found PRWeb to be the least exciting and I had the lowest expectations for content created through this medium.
1
PRWeb is easy to use and will be used by mostly marketing and communications employees. PRWeb does not require any advance computing skills as their platform is very easy to use and is very intuitive.
  • Issuance of Press Releases
  • Brand expansion
  • Email Marketing
  • Send press releases based on supplier news and new product releases
  • Email marketing if we had not subscribed to another service.
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
No
  • Price
  • Product Features
  • Product Reputation
  • Third-party Reviews
A product that would successfully distribute our releases to multiple outlets with enhanced pickup.
Evaluate more vendors and find out why PR Web/Cision is really the best out there.
  • Implemented in-house
No
Change management was minimal
  • None at all, implementation was quick and easy.
Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
No
Not sure if this is considered exceptional support, but we had just learned news of a new product release from our largest supplier. They were issuing a release the following day and welcomed the opportunity for us to submit a join-press release with them showing how our capabilities can help expand the usage of their product. I was able to submit the press release to PRWeb and expedite the review process and the PR was issued the following day without any problems.
  • Creating PR and sending this to specific industries and markets.
  • Analyzing data from press releases
It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.
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