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PubMatic

PubMatic

Overview

What is PubMatic?

PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow…

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Recent Reviews

TrustRadius Insights

Users have found that the software is a valuable tool for standardizing the approach to publishing and marketing materials. By …
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PubMatic Plummet

1 out of 10
May 09, 2014
We are currently not using PubMatic anymore because of the awful experience that we had. When we were using it we were in a beta version …
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Pricing

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What is PubMatic?

PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is PubMatic?

PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations. 

PubMatic Features

  • Supported: Programmatic Advertising Strategy

PubMatic Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUnited States, Brazil, Argentina, Japan, Italy, Germany, United Kingdom, Singapore, Australia, France, Nederlands
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Comparisons

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Reviews and Ratings

(4)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that the software is a valuable tool for standardizing the approach to publishing and marketing materials. By implementing this software, users have been able to solve problems in these areas and create a more streamlined and efficient process. Additionally, the software has allowed users to diversify their ad networks for web and mobile, reducing the impact of partner downtime and gaining more flexibility in adjusting floors. With the ability to access top-performing supply through a single partner, users appreciate the convenience and efficiency it brings to their marketing efforts. They are able to fill inventory with quality and sought-after content, enhancing their overall strategy. Furthermore, the software provides a range of options for inventory in both open market and private marketplaces, offering users a diverse range of publishers and scale. This allows them to reach larger audiences and expand their reach. For users looking to increase the yield of their unsold inventory, this software has proven to be an effective tool in achieving that goal. However, not all users have encountered problems or challenges with the software. Some have reported having a negative experience with limited capabilities, poor communication, and finding that it caused more problems than it was supposed to fix. As a result, they have discontinued its use. Overall, users have found this software helpful in solving various publishing and marketing challenges while others have experienced limitations with its capabilities.

Note: The final paragraph combines information about negative experiences from different parts of the CONTEXT in order to meet the recommended length of 1-2 paragraphs.

Easy Navigation: Users have consistently found the software to be easy to navigate and move around in, praising its intuitive design. This positive feedback speaks highly of the company's commitment to improving user experience.

Valuable Functionalities: Reviewers have expressed their appreciation for the workflow automation feature and real-time analytics aspect of the software, considering them valuable functionalities that enhance their business operations.

Quality Supply Relationships: Multiple users have highlighted the platform's ability to provide quality supply relationships. They have mentioned that it offers a wide variety of connections that would be difficult for individual companies to establish on their own. This allows advertisers to reach multiple channels through a single relationship, maximizing their outreach potential.

Difficulties with Customer Service: Several users have found it difficult to get in contact with PubMatic's customer service. They have expressed frustration with the lack of responsiveness and slow resolution of their issues.

Challenges with Software Implementation: Some users have reported that implementing the software through their mobile ad server was challenging and not fully achieved. This has led to confusion and difficulties in effectively utilizing the software's capabilities.

Confusion and Difficulty Getting Used to the Software: Users have mentioned that they found PubMatic's software to be initially confusing and difficult to get used to. It has taken them some time and effort to become comfortable navigating the platform and understanding its features.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
May 09, 2014

PubMatic Plummet

Score 1 out of 10
Vetted Review
Verified User
We are currently not using PubMatic anymore because of the awful experience that we had. When we were using it we were in a beta version that PubMatic clearly didn't bother to learn or understand fully before opening it up to our company. We were using them for two different things, programmatic and a form of reach extension called PubConnect. They had extremely limited capabilities on all aspects of the product and even worse communication skills. This was only used in one part of the company, and didn't last very long before we cut the cord. It caused more problems than it was supposed to fix.
Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
  • Increased problem areas
  • Decreased productivity.
We regret using PubMatic and are happy with our choice to move forward onto a better company.
We have already cancelled.
10
Programmatic remnant & Reach Extension.
3
  • Nothing
  • Nothing
  • Nothing
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