PubMatic

Users have found that the software is a valuable tool for standardizing the approach to publishing and marketing materials. By implementing this software, users have been able to solve problems in these areas and create a more streamlined and efficient process. Additionally, the software has allowed users to diversify their ad networks for web and mobile, reducing the impact of partner downtime and gaining more flexibility in adjusting floors. With the ability to access top-performing supply through a single partner, users appreciate the convenience and efficiency it brings to their marketing efforts. They are able to fill inventory with quality and sought-after content, enhancing their overall strategy. Furthermore, the software provides a range of options for inventory in both open market and private marketplaces, offering users a diverse range of publishers and scale. This allows them to reach larger audiences and expand their reach. For users looking to increase the yield of their unsold inventory, this software has proven to be an effective tool in achieving that goal. However, not all users have encountered problems or challenges with the software. Some have reported having a negative experience with limited capabilities, poor communication, and finding that it caused more problems than it was supposed to fix. As a result, they have discontinued its use. Overall, users have found this software helpful in solving various publishing and marketing challenges while others have experienced limitations with its capabilities.

Note: The final paragraph combines information about negative experiences from different parts of the CONTEXT in order to meet the recommended length of 1-2 paragraphs.