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Pulsar CORE

Pulsar CORE

Overview

What is Pulsar CORE?

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE: Owned…

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Learn from top reviewers

Pulsar Review

Rating: 7 out of 10
August 13, 2019
IncentivizedVetted ReviewVerified User
Pulsar is being used to track brand social channels and train metrics such as likes, comments, impressions, reach, and other engagement metrics. It is also used for social lis...
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Verified user
Manager
Pulsar CORE1 year of experience
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Pricing

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TRAC (starter package)

$1,200

Cloud
150,000 mentions

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Pulsar CORE?

Pulsar CORE Features

  • Supported: Best suite of interactive data visualisations on the market (35 by default + custom ones)
  • Supported: Visibility and Reach algorithms to "weight" content
  • Supported: Audience tracking
  • Supported: Analyse how people share content by tracking URLs
  • Supported: Visual social media analytics
  • Supported: Holistic view of brand performance with the Social Brand Score measuring impact across owned & earned media

Pulsar CORE Screenshots

Screenshot of The activity dashboard gives you a thorough snapshot of all the key numbers in your datasetScreenshot of Pulsar TRAC advanced location detection gives you up to 100% geo-localised data by city, country and GPS coordinatesScreenshot of The Network map visualizes the engagement patterns within your audience and identifies the most influential usersScreenshot of Slice and dice the data with contextual, behavioural and content filtersScreenshot of See the bigger picture. Pulsar CORE gives you integrated brand-level metrics across all owned channels, so you can measure the total reach and engagement you're getting.

Pulsar CORE Competitors

Pulsar CORE Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
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Comparisons

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Reviews From Top Reviewers

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(1-1 of 1)

Pulsar Review

Rating: 7 out of 10
Incentivized
August 13, 2019
Verified User
Manager in Social Media
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Pulsar CORE
1 year of experience
Use Cases and Deployment Scope
Pulsar is being used to track brand social channels and train metrics such as likes, comments, impressions, reach, and other engagement metrics. It is also used for social listening where we can see important insights over a period of time once the brand set and competitors are inputted into the tool.
Pros
  • Track engagements over time
  • Easy to use interface
  • Modern and updated display
Cons
  • Unfortunately, when exporting data it is often hard to read in an easy format.
  • I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.
Likelihood to Recommend
I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.
Return on Investment
  • Input into our algorithm for brand strength and stature
  • Quick engagement tracking
Usability
7
Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.
Support Rating
8
I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.
Alternatives Considered
I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.
Other Software Used
Crimson Hexagon ForSight, Sprout Social, Sprinklr Modern Engagement (formerly Social + Messaging Suite)
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