Pure360

Pure360

Score 7.0 out of 10
Pure360

Overview

Recent Reviews

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Pricing

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Pure360

Pure360

N/A
Unavailable

Sorry, this product's description is unavailable

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

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Reviews and Ratings

 (7)

Reviews

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January 12, 2018

Great WISYWIG but there are some flaws that need improving

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employees
Score 4 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Pure360 was used by marketing agency both for the business's own email campaigns and for clients' campaigns. We also used it to host documents online. It was an effective email marketing software.
Pros and Cons
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
Likelihood to Recommend
Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
Return on Investment
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
Pure360 Feature Ratings
Email & Online Marketing (8)
45%
4.5
WYSIWYG email editor
80%
8.0
Dynamic content
60%
6.0
Ability to test dynamic content
N/A
N/A
A/B testing
60%
6.0
Mobile optimization
50%
5.0
Email deliverability reporting
60%
6.0
List management
50%
5.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
76.66666666666667%
7.7
Dashboards
90%
9.0
Standard reports
80%
8.0
Custom reports
60%
6.0
Pre-Send Testing
N/A
N/A
Other Software Used
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