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Qualaroo

Qualaroo

Overview

What is Qualaroo?

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

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Recent Reviews

TrustRadius Insights

Effective Question Engine: Many users have found that Qualaroo's question engine effectively connects fragmented data points from various …
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A very comprehensive survey tool.

10 out of 10
October 07, 2021
I currently work in a research-based organization, and Qualaroo is being used across the whole organization to collect user-based data. …
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Qualaroo Review

8 out of 10
July 31, 2017
Incentivized
Qualaroo is used across our company to survey visitors to our website. It allows us to validate questions, design, and collect valuable …
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Popular Features

View all 16 features
  • Data export (12)
    9.9
    99%
  • Response tracking (12)
    9.2
    92%
  • Survey logic flexibility (12)
    9.2
    92%
  • Survey templates (11)
    9.0
    90%
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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $199 per month
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Features

Survey Format & Appearance

Features related to the type, look & feel of surveys.

9.3
Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

9.7
Avg 8.6

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

9.2
Avg 8.3

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

9.6
Avg 8.3

Survey Administration & Security

Features related to administration & security for survey tools and data.

9.8
Avg 8.4

Survey Distribution

Features related to the distribution of surveys.

9.4
Avg 8.1
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Product Details

What is Qualaroo?

Qualaroo Video

What is Qualaroo?

Qualaroo Competitors

Qualaroo Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

Qualaroo starts at $199.

Clicktools and QuestionPro are common alternatives for Qualaroo.

Reviewers rate Custom logo/branding and Data export and Standard reports highest, with a score of 9.9.

The most common users of Qualaroo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(25)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Effective Question Engine: Many users have found that Qualaroo's question engine effectively connects fragmented data points from various customer feedback sources. This feature has been praised by several reviewers for allowing them to focus on the most important questions and prioritize them accordingly.

Capture Additional Information: The ability to capture additional information about respondents, such as UTM data, has been highly appreciated by users. This functionality has helped many reviewers gain deeper insights and make more informed decisions based on the collected data.

Valuable Exportable Raw Data: Users find the exportable, raw data provided by Qualaroo to be valuable for deeper analysis. Several reviewers have mentioned that this feature allows them to extract the necessary information and use it with other CRM tools, enhancing their overall data analysis capabilities.

Limited customization options: Some users have expressed that there is no scope for customizing the code, which restricts their ability to merge surveys with their testing platforms. This limitation has been frustrating for those who require a more tailored approach to their surveys.

Lack of visual variety in themes: Many reviewers have mentioned a desire for more varieties of themes to make surveys and tests visually appealing. The current selection of themes is considered limited and does not cater to diverse design preferences.

Dull interface with limited interactivity: Users find the gray interface dull and wish for a more interactive dashboard for deeper analysis. The lack of interactivity hinders their ability to explore data effectively and limits the overall user experience.

Based on user reviews, here are the three most common recommendations for Qualaroo:

  1. Users have found that Qualaroo effectively handles multiple surveys without adding complexity. They recommend utilizing it for all customer feedback needs and appreciate its ability to capture feedback without requiring an in-house tool. Additionally, users find Qualaroo to be a great option for quick and simple in-product surveys.

  2. Reviewers advise thoroughly researching competitors and fully utilizing Qualaroo's features. By doing so, businesses can gain valuable insights and extract the maximum value from using the product.

  3. Users consider Qualaroo to be a strong tool that delivers great value and insights. They emphasize its effectiveness in capturing feedback and the importance of incorporating it into their feedback strategies.

Overall, users highly recommend Qualaroo for various customer feedback needs. They praise its simplicity, effectiveness, and ability to provide valuable insights. Furthermore, they encourage businesses to thoroughly explore its features and integrate it into their feedback strategies for optimal results.

Attribute Ratings

Reviews

(1-16 of 16)
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Score 10 out of 10
Vetted Review
Verified User
  • It helped to develop a more focused approach towards customer discovery.
  • We can create any survey in minutes and deploy it to collect feedback to understand customers’ expectations and fears. We then channel this data into our optimization strategies.
  • We receive hundreds of responses each day, and Qualaroo reduces the feedback analysis time with its inbuilt AI-based analytical tool, helping us close the feedback loop quickly.
  • It needs a bulk action button to export reports from multiple surveys at once.
  • There is no feature to embed surveys directly into the mail body.
  • We can't create custom charts to get a high-level view of various survey metrics.
Saurabh Agrahari | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • It works perfectly with our Axure tool. We can embed surveys without writing any code to collect more targeted feedback from shareholders and reviewers.
  • The in-built survey templates helped us design usability surveys when we first started using the tool.
  • It has a minimal learning curve. The survey creator is very intuitive and easy to use.
  • It would be better if there were a separate price tier for the design prototype feature. It would make the tool more affordable.
  • It needs more question types like the ranking question.
Anurag Pandey 🚀 | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The question branching feature is very effective in driving customers to relevant links. We show the branched survey nudges to the visitors and redirect them to the relevant pages depending on their answers.
  • The advanced targeting options are well designed. We can combine different target conditions with a few clicks to show the surveys to the right people.
  • The ability to export the survey report helped us to use the feedback with our CRM tools.
  • It would be more effective if the reporting section had more filter options.
  • Needs a way to give a bird-eye view of all the question branches in a survey to work faster.
Saumya Sharma | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • The feedback analysis and reporting system has always been the biggest upside.
  • The feature of make sense of free-form responses is amazing...saves a lot of time
  • Ability to personalize the survey questions and templates.
  • Sometimes the sentiment analysis only yields vague results
  • There is no option to drastically change the appearance of the nudge; we can only tweak the placement.
  • The cost of the software for small businesses or individual owners is quite high.
Score 10 out of 10
Vetted Review
Verified User
  • It is extremely easy to understand and use and requires little to no training.
  • It offers a range of customization options for the surveys for better presentability.
  • Its advanced targeting option saves a lot of time as we can deploy them as per specific audience
  • The tool is very reliable, and we haven’t run into any groundbreaking issues with it.
  • The pre-built templates could use some improvements as the questions they provide are quite generic.
  • The dashboard also needs some improvements in terms of functionality.
  • The user interface could do with some changes.
Score 10 out of 10
Vetted Review
Verified User
  • Apart from the initial effort, it is reasonably simple to use.
  • It gives us a number of survey types, such as website surveys, to embed in the webpage. Then it has link surveys that can be sent to anyone via URL link. We use link surveys to run internal surveys.
  • It also has a plethora of targeting and personalization options to design your survey, like branding, targetings, survey design, etc.
  • The Survey management dashboard needs to be improved to provide more functionality.
  • The UI is simple to use, but a bulk action button is needed in the dashboard.
  • There is a need for pre-built template options for employee surveys.
Aniket Ubhe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Qualaroo’s question engine connects fragmented data points spread across all the customer feedback gathered from varied sources.
  • Qualaroo allows us to connect with our customers’ questions directly so that we can focus on the most important ones on priority.
  • The insights we get from Qualaroo surveys help us prioritize which hypotheses to formally run as an experiment first, and which to implement straight away.
  • There is no scope of customizing their code. Their integrations run fine, but we would like to merge certain surveys in precise ways with our testing platforms.
  • We want to see more varieties of themes because many new joinees want to run new versions of surveys and tests with striking visual patterns, etc.
  • I’m nitpicking on a similar qualm here but maybe they could break out of the gray interface, it makes the process seem dull.
Score 9 out of 10
Vetted Review
Verified User
  • Qualaroo helps us see how we should invest our money. We identify channels that are generating the most value and what points of communication are resonating. The A/B tests and surveys help in this process.
  • Through Qualaroo, we ask how customers find out about us, so that our marketing teams can use this information to replicate and build upon launch strategies as we enter new cities. We also use this insight to determine which cities, based on demographics, make sense to target for future service expansion.
  • They could expand their templates to cover more scenarios (although it has been a long time since we needed their templates - we develop our own questionnaires tailored to our clients’ geographies).
  • On the other hand, there are way too many options in the targeting section, but we have gotten used to skipping past them while creating surveys. Perhaps that’s more for companies who target wide audiences. We only collect client feedback, so we don’t really use ‘targeting’ as such.
Score 9 out of 10
Vetted Review
Verified User
  • Qualaroo uncovers visitor intent in real-time and in context.
  • It delivers mapped page-level feedback through the conversion funnel that helps identify user behavior.
  • It’s a must-have tool for your CRO toolbox to understand customers' intent and then work on improving the product/services accordingly.
  • The "exit survey" functionality doesn't work smoothly on landing pages because the nudge pops up when a visitor's cursor is in the navigation area of the opened tab.
  • Net promoter score question type is somewhat constraining, as there is no control over labels.
  • Analytics and reporting can be a bit more comprehensive.
Meredith Walter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Qualaroo does a great job of being able to capture additional information about a respondent, like their UTM data
  • Qualaroo does a great job at providing exportable, raw data for deeper analysis
  • Qualaroo does a great job at providing emails to give quick snapshots at how your survey "nudge" is performing
  • Qualaroo has great support and lots of documentation online to help
  • Qualaroo has easily digestible dashboards to get quick insights
  • Qualaroo makes it easy to duplicate and rerun surveys "nudges"
  • I wish the dashboard was a little more interactive so that you can do some deeper analysis - things like filtering out people who answered a certain way
  • I wish the building of the survey "nudge" was easier and more visual - it's a bit clunky and hard to reorder questions.
  • I wish there was a way to add more logic into questions, as you have to duplicate questions to get around this which can make the building process difficult
July 31, 2017

Qualaroo Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Advanced options for implementation, and survey options.
  • Quick and easy to create a survey and collect feedback.
  • Customer support is among the quickest, friendliest, and most helpful I've encountered.
  • The new UI took some time to get used to, but overall it's an improvement and there was plenty of communication before the change and afterwards, including tutorials.
  • The amount and types of integrations are great, but it would be nice to see further integrations with other optimization tools and Adobe Analytics.
  • It would be great to see more information on advanced implementations such as triggering a survey after specific events, or conversion paths.
Score 7 out of 10
Vetted Review
Verified User
  • Rapid roll-out of micro-surveys targeted to specific types of visitors (Qualaroo controls) and/or pages (via regular expressions) without having to use developer resources
  • Easy to brand (add a logo and change colors) to generally match or at least complement the look & feel of our site
  • With the exception of some hiccups we experienced early on with changes Qualaroo was making to the way regular expressions work for targeting "nudges" (micro-surveys), the platform has been very stable and reliable
  • Response notification and aggregate reporting (both online and via downloadable CSV files) are simple and intuitive
  • Easy to "clone" an existing nudge to rapidly modify and launch as a new micro-survey
  • We're able to pass session information directly into a Qualaroo submission from our site so that we can identify respondents without asking for an email address or other unique identifier (so long as they're logged in as returning/repeat site users).
  • The way regular expression targeting works can be quirky, depending on how your site works. A "nudge" that is sometimes supposed to display only on certain pages will sometimes carry over to a page where it should not display.
  • The interface for editing and sequencing steps within a "nudge" becomes cumbersome once there are more than just 3-4 questions/screens bundled into the "nudge" (think 3-4 single-question pages of a typical web survey). You can use branch logic to make a very sophisticated question sequence and you can preview/test thoroughly, but it's a challenging UI for advanced use cases.
  • The "exit survey" functionality does not work well on landing pages because the "exit" nudge displays when a user's mouse is in the tabs or navigation area of the browser. That's often where a user's mouse is located on page load for a landing page (especially direct navigation), so the "nudge" displays too quickly. There's no ability to set a delay before the exit "nudge" can be triggered.
  • Qualaroo's NPS question type is too constraining (no control over labels) and the presentation looks dated compared to other micro-survey tools that I've seen since we signed up for Qualaroo.
Olga Antonenko Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Flexibility of the pop-up. It was valuable to display the pop-up after a short delay and easy to allocate traffic based on how much of the page users saw.
  • Very easy to get started. A good user experience.
  • Ability to see responses in email. This makes it easy to keep track of feedback while on the go.
  • I would like to see the pop-ups appear faster on the page and receive responses in real time.
  • Stringing questions together can be a little cumbersome.
  • I would like to see better logic branching.
Score 7 out of 10
Vetted Review
Verified User
  • Refine your target audience (i.e. show a survey to people who have visited at least 5 pages on your website this visit and have remained on the 5th page for at least 10 seconds).
  • Customize question types (e.g. open-ended response, multiple option select, single option select).
  • Track open rate (it seems the system tracked impressions rather than unique views thus making it very difficult to compute an accurate response rate).
  • Make it easy to create and test rules (i.e. we set up for a user to see a survey one time, after visiting 5 pages on our site, after remaining on last page for 10 seconds, but we noted many users saw the 'nudge' multiple times. Thus, either it wasn't easy enough to set up and we did it wrong, or, we set it up correctly and there are bugs).
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