Overview
What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Not recommend
The best survey software available
Qualtrics is a black hole. Stay away.
Qualtrics CoreXM Review
Qualtrics is a decent tool for survey creation
Simplicity and Elegance. Ease of use hides a lot of powerful features.
A data collection platform that simplifies online surveys
Qualtrics CoreXM is Awesome!
Qualtrics is great
Qualtrics is Great!
Great survey platform!
Qualtrics is the Queen of Questions
Qualtrics is the best tool you can get for survey design!
Great tool for administering surveys
Qualtrics for Employee Retention
Awards
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Reviewer Pros & Cons
Pricing
Research Core 1
1,500
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Qualtrics?
Qualtrics Features
- Supported: Customer Experience Management
- Supported: Customer and Market Research
- Supported: Employee Insights
- Supported: Digital Experience Management
Qualtrics Screenshots
Qualtrics Video
Qualtrics Integrations
Qualtrics Competitors
Qualtrics Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(384)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.
Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.
Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.
Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.
Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.
Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.
Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.
Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.
Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.
Users have provided valuable recommendations for using Qualtrics based on their experiences:
Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.
Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.
Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.
Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.
Attribute Ratings
Reviews
(1-25 of 88)The best survey software available
- Survey research
- Advanced features in survey research (skip and display logic, types of questions, etc.).
- Ease of use: We've trained many in our department to successfully use it on their own.
- The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
- We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
- I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
Qualtrics CoreXM Review
- Do the business job
- What is a Rest Api
- What is json and his format
- What is a CSV
- How structure export data
Qualtrics is a decent tool for survey creation
- Variety of questions you can ask.
- Easy to rearrange order of questions.
- Good tracking of analytics.
- The margins have some restrictions when adding images.
- The display of images in surveys can be skewed from preview.
Qualtrics CoreXM is Awesome!
- Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
- It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
- Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
- All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
- Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
- Sometimes adding contact data in the "directories" function is clunky and very slow.
Qualtrics is great
- Variety of surveys offered.
- Qualtrics takes suggestions on how to improve & implements.
- Offers various ways to network & solve problems with surveys.
- The improvements of the platform are fast and in all areas, if you have a small team like mine it’s hard to keep up with all the changes.
- A little pricey.
- I wish the on demand how to videos were more in depth.
Qualtrics is Great!
- Ad Hoc research
- Voice [for] the Customer
- Customer Feedback
- Integration with other apps - you have to sign into the Qualtrics system to do anything. I would prefer it as an add-on
Qualtrics is the Queen of Questions
- Qualtrics is great for designing complex surveys. For example, if you want your customers to register for a survey, you can automatically send them the survey link after they register or you can set an exact number of days to wait before sending the survey.
- Qualtrics is ideal for individuals who want to manage their consumer insights data in one location. You can manage the survey from start to finish on the same platform.
- The data analysis features in Qualtrics is incomparable to other software programs on the market. You can export your data, but you rarely need to because the reporting feature gives you 90% of what you need with the click of a few buttons.
- Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
- The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
- Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.
Great tool for administering surveys
- Clean user-interface
- Multiple item structures (e.g. multiple choice, likert, sliding scale, etc.)
- When reverse coding items, the default settings kept overriding what I was trying to enter, which was very frustrating and time-consuming, I had a lot of difficulties assigning the values I needed.
- I couldn't figure out a way to copy/paste the values for multiple-choice items. This led to a LOT of extra work.
Qualtrics for Employee Retention
- Ease of use, email a link to everyone in the company.
- Fast and immediate results.
- Not free.
- Sometimes glitchy on other platforms- cell phones, etc.
Quick and Clean Surveys with Large Datasets
- Survey distribution
- Ease of use in creating survey
- Surveys could be more organized.
- Ability to make reports (scales on graphs) more customizable for bipolar scales.
Qualtrics use at a University
- Customizable question types.
- Exporting data.
- It can be hard to interpret readability results.
- The mobile view (while editing from desktop) doesn't really look like the actual mobile view of a survey.
Good for gathering preference data
- Fairly intuitive interface.
- Robust distribution options.
- Decent reporting tools.
- More reporting options would be most helpful.
- Improving the method of determining the logic of the questions and the overall survey flow would also be a big help.
- An option to receive an alert when someone has taken the survey would be helpful.
- There are both personal and shared libraries for individual users and business teams.
- Extremely intuitive user-interface that familiarizes users with the platform quickly.
- One can save results to a wide variety of formats (CSV, SPSS, and more) for further data management
- Our team has encountered some difficulties embedding data into surveys.
- From my experience, conditional logic could be a bit more streamlined and user-friendly. It encumbers some of our team from creating more complex surveys.
- Dependent on the amount of data, reporting can sometimes feel a bit clunky.
Stellar System
- Easy to use and understand.
- Full-blown suite of tools.
- Best support in the industry!!!!
- Sometimes, when changes are made to the interface, if you don't pay attention to the email updates, you may have a difficult time finding tools/sections and have to contact support.
Powerful, But The Price May Double
- It has many features, about as many as QuestionPro, slightly more than SurveyGizmo, and *many* more than SurveyMonkey.
- It's probably the fastest when logging into the design tool. Actually, taking surveys is fast in all the ones we've tried.
- It has one unique feature: the ability to keep someone from moving forward in a survey until a certain amount of time passes. That's not needed very often but if you want to ensure that someone has really studied, say, an advertisement before answering, that'll do it.
- It's complex, so it takes longer to master than, say, SurveyMonkey
- I'd like to see the company treat their customers fairly. Their common approach is to sell it to you at a huge discount, then wait until it's obvious that changing vendors would be very expensive. Then they raise the price sharply, often doubling it. Then they try to pressure you into a multi-year contract. It sounds like a crazy way to treat customers, but we weren't the only one. Search these archives to see how many customers have complained that they got the same treatment: EDUCAUSE CIO Community Group Listserv and the EDUCAUSE IT Procurement and Supplier Management Community Group Listserv. Our team works with round 30 research software vendors and this is extremely rare behavior.
Use Qualtrics
- Survey interface is neat and Qualtrics allows complex survey designing.
- There is always a way, if not straightforward, then a roundabout way of getting things done in Qualtrics. That's what I really like about this interface.
- Their Customer service is great. One of the best and something to learn from. They tend to change the Account Manager every year, but I've only had good experiences with each one of them. They are very knowledgeable, experienced, and friendly.
- Need a select-one-answer-per-column question type. There's a roundabout way to do this, but if we implement the roundabout, we cannot make this question a "required" response
- There should be a way to copy formats (colors, fonts, etc.) from Word. Currently, copying these from Word can cause the survey look and feel to go completely haywire
Qualtrics review from a Ph.D. student user
- Qualtrics has excellent customer support that works you through each problem and provides instructions tailored to your survey, such as through customized videos, instead of sending you to a generic help page.
- Qualtrics' survey flow is not intuitive. To skip to a custom end of survey, you need to skip to the end of a block.
Qualtrics Helps Us Succeed!
- Qualtrics allows us to create surveys and generate the related reports without having to be survey or data experts.
- Very user-friendly
- The support staff is amazing. They take care of issues immediately and are eager to help you succeed.
- I really can't think of any problems.
- My experience has been positive.
Qualtrics is a great survey software
- Qualtrics offers a wide range of question formats. This feature allows for uniquely styled questions that keep a students interest.
- Qualtrics is very useful for sending out surveys on a particular schedule at a good time to not overload our campus IT system. The reminder feature is great in that I can set up all four reminders for the entire survey when I set up the survey.
- I most value the immediate support when I run into a problem. A problem stops my work in its tracks. It is very important that I get the issue resolved quickly so I can get on with my work.
- The one feature I have found to be frustrating is the rank order question format. The way it gives the response still means I need to calculate the numbers for each response in order to see which ranked highest. I wish Qualtrics would give this information.
Data at a glance!
- The Qualtrics tools allow the user to create surveys with a variety of response formats. Triggers for redirecting respondents to websites, email, additional surveys, etc.provide for clear definition in data collection.
- Phone support is consistently effective. Their guidance to solutions to issues related to logic or piping language reduce the time and stress of constructing a useful, efficient survey.
- Video tutorials to accompany the directions in the Help menu would be useful.
Qualtrics Saved my Time
- Qualtrics allows you to give visuals to the recipient in many different ways.
- It allows you to approach a question with another if recipient answers it approving or not.
- It also allows you to collect data in many different visual formats for the surveyor to present easily.
- When making a survey I found it hard to allow the recipient to only pick two from a group and instead had to leave the question unforced with particular directions to only pick top two of interest.
- My features did not include upload file in our package and could not collect data easily from our field with this added feature in place as it was not part of our initial package. I feel a tutorial on new features could be helpful to users if we want to add it our not instead of finding it is not possible while trying to close a project.
Surveys with anonymous outcomes are relevant to get quick fixes to current project needs are most appropriate.
Surveys with no target audience are not appropriate because your answered will be skewed.
How to get rid of different programs you use by having Qualtrics to generate more ROI
Qualtrics solved a lot of problems when it comes to report the results in professional way and break down the reports to separate departments easily.
Qualtrics saved a lot of working hours to do the automation in Excel and the email triggers helped us to have a fast response to our travelers in accurate manner.
- Create professional surveys.
- Do deep analysis with the data in a more user-friendly way than, for example, SPSS.
- More question types for videos.
- Better API integration with other platforms like Microsoft power BI.
First Time Experience Positive
Master's student review
- Construct the survey logic, allowing you to create cases and conditions as you need them.
- Suggest well known or commonly used scales for your questions.
- Reviewing the survey format in different kind of displays.
- Some specific reminders for assessing the correct score system. When it is the first time you use Qualtrics, it is not intuitive that you can give specific scores to each variable or measurements.
Catchy Review
- Customer service
- Survey design
- Survey distributions
- Managing contacts
- We've had some issues using their panel service; the quotas were not met when we collected data.