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Qualtrics

Qualtrics

Overview

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Recent Reviews

TrustRadius Insights

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
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Not recommend

1 out of 10
April 29, 2023
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much …
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Qualtrics CoreXM Review

2 out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
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Qualtrics is great

9 out of 10
June 03, 2021
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

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Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Usability highest, with a score of 4.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(384)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.

Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.

Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.

Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.

Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.

Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.

Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.

Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.

Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.

Users have provided valuable recommendations for using Qualtrics based on their experiences:

Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.

Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.

Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.

Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.

Attribute Ratings

Reviews

(51-75 of 170)
Companies can't remove reviews or game the system. Here's why
Indranil Goswami | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Qualtrics to create custom research surveys. Qualtrics has great tools to add flow logic, randomization, and validation checks. Plus, its out of the box function can be enhanced using custom javascript.

Qualtrics is used across my organization.
  • Create Surveys. Many different types of questions are available.
  • Custom Scripts. Qualtrics can be improved using small javascript/jQuery/Prototype.JS scripts. This makes the platform extremely customizable.
  • Custom Scripts. I think how javascript can be used for Qualtrics' default behavior is not very well documented. I believe, easier "hooks" can be provided for each question that would enable such customization with minimal effort
  • Tech Support. I believe it would be good for Qualtrics to have a dedicated tech support team that could take calls from clients and take technical questions.
  • Unique Responses. For some surveys that use crowdsourced platforms like Amazon Mturk for collecting responses from the general population, we need unique respondents. That is because answering questions in one survey might bias responses in another survey. It would be great if Qualtrics can provide a way to prevent duplicate respondents from taking part. Of course, this algorithm might not be 100% full proof, but something that is advanced enough. At present, the "Prevent BallotBox Stuffing" feature in Qualtrics does not do a sufficiently good job. I still see a lot of duplicate IPs in my end results.
Qualtrics is suited for all everyday surveys and ordinary online experiments.
Ellen Fischer, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using Qualtrics to understand our customers and anticipate their needs. Qualtrics allows us to give our customers the best experience by being able to understand, analyze and tell the story of our data.
  • Stats iQ
  • Easy to use
  • Phenomenal Customer Support
  • Amazing yearly insights summit that connects you with other professionals and how they are using Qualtrics
  • Reporting can always be more robust
Qualtrics is well suited for any company, size, and needs. The important factor is to have someone using Qualtrics who has a passion to understand your customer and tell their story.
April 04, 2018

Qualtrics Review

Valerie Mattson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are currently utilizing Qualtrics in our Business Intelligence Team for fan insights and by our Human Resources team for employee (team member) insights.
  • Qualtrics is extremely intuitive and easy to use.
  • The result dashboards are accessible for managers and provide an easy to use way to display data. They make it easy to slice and dice your data how you'd like it presented.
  • The setup is completely customizable.
  • If there was a way to change survey themes and update customizations like that by the end-user, it would be very beneficial. Right now, you must submit a request for a survey theme change.
Qualtrics is perfect for any in-house surveying for employees you'd need to run (engagement or not), as well as any outward facing surveys for fans, customers, etc. Although we are not currently using some of their newest features, there is incredible potential growth into things like conjoint analysis and text IQ.
March 28, 2018

I love Qualtrics!

Score 10 out of 10
Vetted Review
Verified User
We use Qualtrics for surveys and experiments of the public and of specific organizations that we are partnering with. It is used across our entire university. It is a useful research tool for primary social science research and for applied research of organizations and communities.
  • Participant management: Easy to load participant information, and to manage survey recruitment
  • Surveys: Intuitive and easy to design surveys
  • Survey Logic: Several tools to make it easy to customize surveys based on your needs
  • Reports: While this feature has improved over time, I still find it to be not to have as much customization as I'd like
Qualtrics is great for large and small surveys and experiments. It is not well suited for more in-depth interviews.
Vincent Miller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
At Idaho State University Qualtrics is used university-wide by faculty, staff, and students for academic research. The business problem it addresses is the difficulty designing and administrating surveys.
  • Qualtrics is a very user-friendly product to design and distribute surveys.
  • Qualtrics reporting features make it very easy to deliver reports on survey data.
  • Qualtrics customer support is excellent. As the university brand administrator, I have always received quick and accurate help.
  • Qualtrics is always testing and improving the product. I have tested new functionality for their engineers and they are responsive and innovative.
I can definitively state that Qualtrics is very well suited for academic research.
March 26, 2018

Emily's Review

Emily Miotke | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Qualtrics on our hospital unit to make surveys and tests in order to assess staff opinions and knowledge.
  • Qualtrics provides an easy to use platform for making surveys and tests.
  • We are able to quantify staff knowledge and opinions easily using the data collected using this product.
  • Qualtrics could be designed to be a little more user intuitive when trying to look at the data from surveys. It took me a bit of clicking around to find my results.
Great for designing tests & surveys.
March 16, 2018

My great experience

Richard Erhardt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I am actually using Qualtrics to complete my dissertation. Most everything is intuitive, plenty of video training in advance of building your project. I have needed to call Tech support only a few times but have gotten exceptional support each time. I feel like I have just had a conversation with a good friend and always get my issue fixed or a explanation of what is possible. . . . Job well done Qualtrics!!!
  • They go the extra mile. At the beginning of my project they walked me through the set up and then put together a series of five training videos to help me through and emailed them to me. I really felt this was the extra mile to help me. . . I felt they cared about my project and my success.
  • There is only one issue that I have had, I really feel I should always have the option to extend my survey time and turns out in my case I did not. No worries they did provide a work around if needed. Again they care about my success.
It is just a grand experience working with Qualtrics.
Billy Lu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The research department currently uses Qualtrics for surveys. It provides best in class survey research tools.
  • Best in class survey questionnaire design
  • Most available survey question types
  • Awesome product support
  • Online support material could be better organized. Due to the amount of different products, online support can get very confusing.
Qualtrics has a tool/solution for everything and they are always innovating/improving. Only problem is the cost.
Diane Keasler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is being used by the Cancer Center's Community Outreach Department to assess and evaluate patient satisfaction with services provides.
  • Guides you through the evaluation tool development process with ease
  • Software provides a wonderful resource library and support
  • Tool development is a quick and easy process - self paced but with easy to identify and use tools
  • A little more flexibility in the background template design tools would be nice, for example, the ability to assign a text to the"back" and "forward" arrows
Customer satisfaction
Level of customer knowledge of services
March 07, 2018

Great Survey Tool

Score 9 out of 10
Vetted Review
Verified User
Qualtrics is a tool where faculty evaluations are built and sent to students for completion. Using this tool Allows us to collect and analyze our data and report in meaningful ways. We also use it as a peer evaluation for a course that uses small groups as part of its curriculum. We ask questions relating to the overall group and individual team members.
  • The survey options are great and user friendly
  • Support for this product is great
  • It is easy to share projects with other team members for collaborations
  • There is a steep learning curve. A walk through tutorial could be helpful. The webinars are great, but are time consuming.
Using surveys to collect data. Building the survey is easy (after the learning curve) and qualtrics does a great job of allowing you to collect your data on the back end. Being able to import contact lists, and tracking who completes the survey is an important feature for my line of work.
Sherry Jimenez, Ed.D., FNAOME | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Currently, I have a user license, but I and some other colleagues on campus are recommending a site license. I've been using Qualtrics for close to a decade, wrote an accepted proposal for its purchase at my previous institution, and have purchases a user license at my current. It is a must have piece of technology.
  • Customer Support
  • User friendly interface
  • Help resources and tutorials
  • Depending on time of day, it can be difficult to reach someone in a pinch.
  • I sometimes get lost in the new user interface, but it is most likely because I was so familiar with the previous. Perhaps some things could be more obvious?
Well suited:
  • Surveys
  • Registration Links
  • Automated Suggestion Box
  • Attendance attestations
Steve Wygant | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
My office is a small unit within a very large university. All of the professionals in the office, as well as our student analysts, use it routinely to gather data. Thousands of others at the university-faculty, staff and students-use it as well. We use Qualtrics to gather survey data that help us support the university's assessment and continuous improvement efforts.
  • Easy initial access. Novice users can jump in quickly and master the basics within a few minutes.
  • High ceiling. Once the basics are mastered users can learn and utilize more sophisticated features that significantly extend and enrich data gathering opportunities.
  • Good support. Support agents are available on-line, through email or via telephone.
  • The data analysis tools are quite limited. They have tried to upgrade these tools but so far we have not been impressed.
  • The reporting tools are easy to use and can readily be used to create basic tables and charts for automated reports. However, the tools have limited flexibility and cannot create very sophisticated or visually appealing reports.
  • Qualtrics has greatly expanded its mission in the last few years. We worry a bit about whether mission creep will cause decay or stagnation in the basic survey tools that launched them.
Good fit - Qualtrics has features that make it useful for any survey research application. It can embed images or video for product testing or focus group uses, has off-line data collection capacity that allows data to be gathered using tablets in field studies or polling.
Less good fit - I haven't yet run into a situation in which it was not a good fit for my data collection needs.
Bhavna Patel BA MA MCIPD | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics is being used to facilitate our internal mid-year employee engagement surveys across the whole global organization. The problem it solves for me is around implementation and analysis time - I've saved a huge amount time using this tool with implementation and in supporting analysis of the results for our global teams, as a result, saving valuable time preparing individual presentations. The system has been easy and simple to set up and use, and I've had great feedback from the business on the survey itself as well as the functionality of the dashboard.
  • Great project implementation team
  • Query responses were very prompt
  • The technology does what it says on the tin with great ease
  • Being able to duplicate/copy the dashboard build - this would be a fantastic!
Qualtrics has been great to use for employee engagement surveys, and know that there are other features being developed, tested and used in their research platform, which would be great to have within the Employee Experience platform. It's possibly less appropriate for gathering exit interview responses as we'd want those connected with the employee records.
Shanna Elias | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Qualtrics is currently being used by a client of mine to conduct two research communities. One consisting of existing clients, the other a competitive community of non-clients. The client uses it across the research department and the goal is to quickly take a pulse on user expectations and reactions. It's been successfully utilized for both discovery, concept testing, and product refinement.
  • Survey tool is incredible - there really isn't anything else as sophisticated on the market.
  • Speed of generating surveys is amazing, it's definitely built by someone that cares about user experience design.
  • Flexibility and complexity of surveys are brilliant.
  • Target audience point redemption process isn't an ideal experience for the user. They should be allowed to redeem rewards at their discretion - save 100 points and get $50. Not push a $10 reward every so often, which they then have to find in their email?!?!
  • Target audience point redemption process isn't business savvy. We experience a ~15-30% burn rate, meaning not all points awarded get redeemed. Community members lose interest and don't redeem, that's a big financial saving for our client. If we adopted the manual redemption push then our client would have lost that saving.
  • We are trying to interface with Tango to provide a more sophisticated reward redemption offering, it's been an uphill battle. We needed a dedicated IT person to help us from spinning our wheels from Day 1. We finally received someone, but it should have been done from day 1.
Great for research communities and mailing lists.
November 13, 2017

Excellent service/support

Score 8 out of 10
Vetted Review
Verified User
Incentivized
[It's] Used for employee surveys of various kinds and for employee polls.
  • Offer friendly support
  • Easy to filter reports
  • Makes it easy to figure out how to change the question type
  • Tools aren't always intuitively placed
  • No 'un-do' feature
Detailed driven data from surveys
Carrie E. Pichan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My colleagues and I conduct language acquisition research and use Qualtrics regularly (through our university) to collect language-related data including global foreign accent ratings, grammaticality judgment tasks, and participant language use and background information. It allows us to build and distribute surveys not only to the participants that come into our lab on campus but across the country and internationally. This latter part is particularly important for our research, as we often rely on data provided by native speakers of Spanish and Portuguese, among other languages.
  • Customer service. The handful of times I have had questions while building or distributing surveys, Qualtrics customer service has been able to resolve the issue quickly, always with friendly, expert service.
  • Usability. Building a survey in Qualtrics fairly intuitive, and I've been able to train many of my undergraduate research assistants quickly and seamlessly on the platform.
  • Some information is lacking from the FAQs/help pages. I've had to call a couple of times because the information I was looking for wasn't online. For instance, how to disable a back button for individual pages in a survey.
  • File storage within a survey. Particularly, the file names that appear in the library are only the outward-facing names; it would be helpful to see both outward-facing and internal file names/information.
Well-suited for exploring different survey design options (e.g., scale types).

Less suited for instances in which survey formatting must be more flexible or creative.
Alejandra Vargas-Johnson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics is being used to collect data in both the research arm of my organization, as well as the member-facing arm. It addresses the business problem of reporting burden, by allowing respondents to answer questions in a user-friendly manner.
  • Customer service - whenever I have a question about Qualtrics features, I get clear answers from Qualtrics customer support quickly.
  • Survey building - it's easy to make surveys, duplicate surveys, export them into word, and so many other things about making surveys in Qualtrics.
  • Survey distribution - you can put an email list into Qualtrics and send out the survey directly from the Qualtrics platform.
  • Hover-over definitions- my team and I were hoping to have hover-over definitions in our survey. To achieve this, we'd have to put in some custom coding, which Qualtrics doesn't support. Qualtrics customer support advised us to use a hyperlink to a document with the definitions instead, which should work out fine.
It is appropriate for collecting data and responses. It is less appropriate for really quick questions.
October 02, 2017

Qualtrics is my jam!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're using Qualtrics across the organisation to gauge customer satisfaction and also as a vehicle for online forms. It is allowing us to automatically generate survey invitations that are relevant to the customer and to record their responses in their customer records.
  • Interactive dashboards are great for executives, allowing a high level view of results with the capability to drill down into detail if desired.
  • Qualtrics have been continually adding new features and enhancing the versatility of the product.
  • You can use the survey and Vocalize platforms in a very simple or very complex manner according to your need/expertise.
  • As a fairly advanced user I find that the online support articles do not always cover what I need to know.
  • Navigation/ field naming in the survey platform could be improved. i.e. the Salesforce response mapping field names are located in an odd place that would not be found intuitively.
In my experience Qualtrics is quite versatile and can be adapted for many survey scenarios. Using it for online forms or other functions may be less useful.
September 15, 2017

Quality Customer Service!

Ryan Martenson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is used to gain insight on employees thoughts and feelings. It helps us receive different aspects of employee feedback.
  • Customer service - Very helpful. They will walk you through any question you may have regarding their system.
  • User friendliness - Very user-friendly interface that allows for easy learning.
  • Useful tools - all of the tools they offer are very useful and help tremendously.
  • Adding potential features - taking feedback from customers and adding features.
Employee engagement. Feedback. General survey information.
Elek Pew | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is being used by our organization to manage quality audit reviews. Qualtrics developed a custom application which manages the execution of the individual audits, and we use their existing survey technology to develop custom audits unique to each business area.
  • Their customer support has been very helpful with answering any questions that came up.
  • Their sales team worked with us to ensure that the Professional Services work was properly scoped prior to project execution.
  • Their technology works as promised in terms of the ability to create surveys & manipulate/visualize data.
  • Some of the hoops to jump through to make things work properly within the surveys/audit portal are a little technologically complex, but nothing we couldn't figure out.
[It's] Very well suited to manage anything related to data capture within a survey.
Stephanie Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Here at South College, we are using Qualtrics for Course assessment. I have been involved with the development and distribution of the evaluations to appropriate program courses.
  • The platform is very intuitive and easy to use. It's easy to create surveys and access data.
  • Customer service is AMAZING! I love that you can actually call and talk to a human and get real time experts helping you resolve issues.
  • So far, all of my support questions have been about curiosity - what can I do with this, or how can I implement this. They always know how to help find a solution!
  • So far, Qualtrics has been able to do everything that I have needed, honestly, and it is all easy to figure out within just a click or two.
We actually use Qualtrics for course evaluation for a small college. It is easy to set up course evaluations with different question types. What is especially great for our college is that many courses have multiple instructors. It is easy to Loop and Merge the same questions and just go in and change instructor names from one course to the next.
August 31, 2017

Survey

Mauricio Castro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It has been used by my whole department! Really useful tool to collect data!
  • Online surveys, more than 10 million participants
  • International coverage, multiple countries. They have an option to execute the survey offline.
  • The online and phone support is one of the best
  • Make sure you select the countries where they have the capabilities to collect the amount of data that you need for your project.
Qualtrics is great at providing options to meet your needs. They communicate pretty quickly, and have great support. Need to make sure they can cover the countries that you want to run your research.
Katie Marquis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
[Qualtrics is being used] by our whole division for non-paid events.
  • Customer service
  • Can re-use last year's survey to create one for the current year
  • Fairly intuitive
  • When you hit something and don't know what you just did, [I'd like to see] an easy way to back out of it.
I think it works for most surveys and event registrations (non-paid).
Score 9 out of 10
Vetted Review
Verified User
I use Qualtrics for research and not for company marketing.
  • Support team is excellent and knowledgeable
  • Simple format to use. Saves the survey as you move along without needing to click on a save button.
  • Prevents mistakes by confirming delete actions and saving the trash.
  • Clearer presentation of the blocking concept
Survey research is the best!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use qualtrics for user research and analytics.
  • Qualtrics support is remarkable; I have never worked with a more helpful, intelligent support team.
  • Rich functionality for all sorts of surveys.
  • Very few. Just a built in spell check would be nice.
User research of all kinds, any research requiring a survey. Statistics capabilities could be further built out.
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