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Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
Starting at $1,500 per user/per year
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What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
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Research Core 1
1,500
Cloud
per user/per year
Entry-level set up fee?
- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Qualtrics Features
- Supported: Customer Experience Management
- Supported: Customer and Market Research
- Supported: Employee Insights
- Supported: Digital Experience Management
Qualtrics Screenshots
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See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/
Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Competitors
Qualtrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
Frequently Asked Questions
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Reviewers rate Usability highest, with a score of 3.8.
The most common users of Qualtrics are from Enterprises (1,001+ employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.
Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.
Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.
Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.
Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.
Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.
Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.
Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.
Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.
Users have provided valuable recommendations for using Qualtrics based on their experiences:
Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.
Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.
Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.
Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.
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Reviews
(1-25 of 100)Companies can't remove reviews or game the system. Here's why
April 29, 2023
The best survey software available
We use Qualtrics for research purposes (surveys, etc.) and also for customer satisfaction, internal communications and satisfaction, and event registrations. We've had interns apply using Qualtrics survey, and various other uses over the years. As a research tool, the surveys are better than other software available and provide the validity and anonymity we need to adhere to our university's institutional review board standards.
- Survey research
- Advanced features in survey research (skip and display logic, types of questions, etc.).
- Ease of use: We've trained many in our department to successfully use it on their own.
- The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
- We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
- I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
May 03, 2022
Qualtrics is a decent tool for survey creation
Score 7 out of 10
Vetted Review
Verified User
I used Qualtrics to set up some demographic surveys. I used it to determine participant user base and information such as age, gender, years of experience in a certain field, education level, etc.
- Variety of questions you can ask.
- Easy to rearrange order of questions.
- Good tracking of analytics.
- The margins have some restrictions when adding images.
- The display of images in surveys can be skewed from preview.
Qualtrics CoreXM is our official survey tool across the business. We use it internally as well as for clients. Not just a survey tool, we also use it for educational purposes to help our clients recall concepts learned in our programs. From the feedback we receive, it has helped us evaluate the success of program outcomes and improve our future programs. We also use it as an evaluation tool for our facilitators, new hires, etc.
- Easy to use on the back end for building surveys
- Many built-in features and templates for data visuals and reporting
- Easy and accessible for participants on front end
- I really hate it when we receive blank responses which means the survey "timed out" I wish this can be fixed / improved
- More functionality and better templates for reports that are direct to word or PPT. It's there but quite basic [in my opinion].
- More options for data and results analysis
- More options and easier WYSYWG function for formatting. [I feel] It's very limited and basic. Sometimes it does not come out the way it's supposed to look.
We have used Qualtrics CoreXM to create surveys, collect data, evaluate our progress, and analyze how we can improve. I can check people's tastes and needs in various ways, thus ensuring that the company's style and design meet everyone's needs. The statistics and analysis provided have served us well for statistical analysis fostering success.
- Qualtrics CoreXM gives us a deep analysis obtained from surveys, questionnaires, and other tools.
- It is compatible with any device, mobile or desktop.
- I can design surveys easily, with different options and questions, totally customized to my liking.
- It combines powerful features and ease of use to facilitate your work, receiving real-time feedback on the data collected.
- The software requires some training, but once you master it, it will become the most intuitive tool, and you will be able to take full advantage of all its functions.
- For large amounts of data, it may take some time to load the report interface [in my experience].
June 08, 2021
Qualtrics CoreXM is Awesome!
We use Qualtrics CoreXM for a variety of reasons both inside and outside of the organization. But the main purpose is to capture the voice of our customers through satisfaction surveys and other customer engagement studies. We have also used it to gauge customer preference in health plan coverage design via conjoint surveys. This helps us zero in on which coverage features are most important to the greatest number of our customers. We have also use Qualtrics CoreXM to reach out to former customers to better understand why they left us and - more importantly - what we could have done to make them what to stay. This too has been helpful in designing and modifying our insurance product offerings. We have also used it to measure our Net Promoter Score over time. Qualtrics CoreXM is versatile, easy to use, scalable, and robust. Plus the online self-help tools are great, as is the live support team. We have had several licenses for the Qualtrics application for over 10 years now (I think - perhaps longer). It is a great tool that can be used in so many ways - only limited by your imagination.
- Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
- It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
- Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
- All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
- Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
- Sometimes adding contact data in the "directories" function is clunky and very slow.
May 27, 2021
Qualtrics is Great!
We use [Qualtrics] CoreXM for ad hoc research, as well as anything we want our customers to get back to us on (maturity model assessments)
- Ad Hoc research
- Voice [for] the Customer
- Customer Feedback
- Integration with other apps - you have to sign into the Qualtrics system to do anything. I would prefer it as an add-on
April 01, 2021
Qualtrics is the Queen of Questions
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is a relatively new software for our company. I've been with the company for two years and the initial account was set up by a consumer insights department which no longer exists within the company. Today, we still use the research suite to conduct market research and to monitor internal employee feedback; however, it is now the responsibility of one person in product marketing instead of the responsibility of an entire consumer insights department.
- Qualtrics is great for designing complex surveys. For example, if you want your customers to register for a survey, you can automatically send them the survey link after they register or you can set an exact number of days to wait before sending the survey.
- Qualtrics is ideal for individuals who want to manage their consumer insights data in one location. You can manage the survey from start to finish on the same platform.
- The data analysis features in Qualtrics is incomparable to other software programs on the market. You can export your data, but you rarely need to because the reporting feature gives you 90% of what you need with the click of a few buttons.
- Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
- The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
- Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.
Qualtrics is being used by my organization to design, analyze, and report on surveys distributed to our customers. We also have made use of Qualtrics multiple times to purchase consumer responses for the sake of market research, where their staff was very helpful in ensuring the responses were high quality.
- Plethora of question types to make use of
- Advanced survey logic to handle complicated design asks
- Built-in report tool to help coworkers stay up to date on responses as they come in
- Their user interface is a bit complicated, which takes some getting used to at first
- I sincerely wish there was a handy "undo" function when it comes to editing surveys rather than relying on backup versions, which are sometimes out of date
- It's easy to choose the # color for text in surveys, but that is unavailable for the report colors
January 22, 2020
Qualtrics for Employee Retention
At Adecco, we use Qualtrics to conduct surveys and use the surveys in reports. Our company uses Qualtrics in a big way 2 times a year. We do a company survey on how working at Adecco is, culturally, pay, etc. The survey results are used so that the company can gauge where the associates are at mentally, and use it to make things better to retain more people.
- Ease of use, email a link to everyone in the company.
- Fast and immediate results.
- Not free.
- Sometimes glitchy on other platforms- cell phones, etc.
January 18, 2020
Quick and Clean Surveys with Large Datasets
Qualtrics allowed us to characterize customer satisfaction of products efficiently and use that information to improve products to the end customer.
- Survey distribution
- Ease of use in creating survey
- Surveys could be more organized.
- Ability to make reports (scales on graphs) more customizable for bipolar scales.
December 11, 2019
Qualtrics use at a University
Qualtrics is being used by various departments and entities within my educational organization. The way my department implements Qualtrics varies from how others use it across the university system. For my department it addressed the problem of anonymous data collection with highly customizable interfaces and a variety of question types to appeal to a broad demographic. I am able to create surveys that are interesting to students while maintaining confidentiality. Qualtrics data analysis is quick and easy to understand.
- Customizable question types.
- Exporting data.
- It can be hard to interpret readability results.
- The mobile view (while editing from desktop) doesn't really look like the actual mobile view of a survey.
December 09, 2019
For Detailed Surveys Choose Qualtrics
We use Qualtrics internally (to learn more about our employees) and externally (to learn more about our donors). It has been incorporated into our employee review process and is also used to gather feedback on policies within the company. Our marketing and fundraising department has incorporated the software in their campaigns to gather insights from our donors.
- Building surveys is extremely intuitive; it's so easy to get started.
- The analytics and reporting you can use from survey results is extensive, there are so many options.
- Compared to other survey products, Qualtrics offers more flexibility and options to create questions so we can build our surveys exactly like we want them.
- The amount of options to build questions can be overwhelming if you just want to use the product to create simple surveys.
- It is a very powerful tool; sometimes I feel like there are analytics options that we are paying for but will never use.
- I wish there were better options for exporting the reporting and analytics into formats that can be shared easily.
October 30, 2019
Good for gathering preference data
We use it to gather student feedback on course offerings or to gather instructor feedback on questions concerning department planning. I have also used it to gather feedback on pedagogy, especially for online courses. I would say I use it once every 2 months or so.
- Fairly intuitive interface.
- Robust distribution options.
- Decent reporting tools.
- More reporting options would be most helpful.
- Improving the method of determining the logic of the questions and the overall survey flow would also be a big help.
- An option to receive an alert when someone has taken the survey would be helpful.
I work as part of a small-scale business team that provides process audits and recommendations to customers. We utilize Qualtrics for a variety of productivity uses - but primarily deliver client pre-work questionnaires, on-site follow-ups, and post-audit surveys. Qualtrics is one of many survey-based tools that our team has used to better our understanding for client engagements. Our team has enjoyed both the user-friendly interface and the flexibility of the platform to fit our own team standards and templates. Qualtrics offers an extensive array of customization tools while leveraging best-in-class features for the modern business. There are many administrative departments within our organization that utilize Qualtrics for business developmental services. Templates can be saved, copied, and edited by a variety of users in order to maximize efficiencies for completing surveys quickly.
- There are both personal and shared libraries for individual users and business teams.
- Extremely intuitive user-interface that familiarizes users with the platform quickly.
- One can save results to a wide variety of formats (CSV, SPSS, and more) for further data management
- Our team has encountered some difficulties embedding data into surveys.
- From my experience, conditional logic could be a bit more streamlined and user-friendly. It encumbers some of our team from creating more complex surveys.
- Dependent on the amount of data, reporting can sometimes feel a bit clunky.
Score 9 out of 10
Vetted Review
Verified User
Qualtrics is used currently only by the Research team, but it's a fantastic piece of technology for our team. It helps us with our complex research needs (quantitative research projects) and also more basic needs (stakeholder satisfaction surveys).
- Can create complex surveys (with multiple types of logic to skip between questions, sort respondents into different groups and so on).
- Can perform basic descriptive/comparative analysis and reporting (simple but effective graphs).
- Good customer service response when you need help.
- I haven't found a weakness yet (perhaps cost! But we prioritize it in our budget).
March 03, 2019
Powerful, But The Price May Double
Score 1 out of 10
Vetted Review
Verified User
Qualtrics is used for almost every type of survey across all the campuses of The University of Tennessee. The only exception to that is the 360-degree performance reviews, for which they charge an additional fee. Most of the surveys are for academic research, but we also do administrative ones such as student opinions, faculty senate voting, etc.
- It has many features, about as many as QuestionPro, slightly more than SurveyGizmo, and *many* more than SurveyMonkey.
- It's probably the fastest when logging into the design tool. Actually, taking surveys is fast in all the ones we've tried.
- It has one unique feature: the ability to keep someone from moving forward in a survey until a certain amount of time passes. That's not needed very often but if you want to ensure that someone has really studied, say, an advertisement before answering, that'll do it.
- It's complex, so it takes longer to master than, say, SurveyMonkey
- I'd like to see the company treat their customers fairly. Their common approach is to sell it to you at a huge discount, then wait until it's obvious that changing vendors would be very expensive. Then they raise the price sharply, often doubling it. Then they try to pressure you into a multi-year contract. It sounds like a crazy way to treat customers, but we weren't the only one. Search these archives to see how many customers have complained that they got the same treatment: EDUCAUSE CIO Community Group Listserv and the EDUCAUSE IT Procurement and Supplier Management Community Group Listserv. Our team works with round 30 research software vendors and this is extremely rare behavior.
January 26, 2019
Qualtrics: Flexible but flawed
Score 8 out of 10
Vetted Review
Verified User
We are using this tool within one department to serve the needs of the entire organization. It provides insight on customer experience, training evaluations, and health outcomes.
- Flexible. Software is able to do lots of things ... but you have to trick it a lot of the time.
- Powerful. Software is able to integrate with other tools well.
- Product isn't always stable. Lots of spinning wheels. Slow at deleting data and downloading raw data. There are major areas of improvement in functionality, like data reports.
- Non-intuitive. I feel great about Qualtrics now that I've been working with it for two years, but it was a steep learning curve for a lot of features.
- Easy to make big mistakes. I deleted a group once and it caused chaos on my team for three days while reps figured out whether they could reinstate it.
December 07, 2018
Qualtrics Helps Us Succeed!
Score 10 out of 10
Vetted Review
Verified User
AU Campus Recreation uses Qualtrics to survey our members, our student users, and our student employees. It helps us gauge our successes and needs in allowing us to assess our unit and strategic plan goals, as well as in our student learning outcomes. I appreciate the ability to tie in our short and long term goals into surveys which allow for long term data collection. It really is a great service.
- Qualtrics allows us to create surveys and generate the related reports without having to be survey or data experts.
- Very user-friendly
- The support staff is amazing. They take care of issues immediately and are eager to help you succeed.
- I really can't think of any problems.
- My experience has been positive.
November 12, 2018
Survey tool that meets any need
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is used for different purposes. PhD students and faculty members use Qualtrics surveys for research purposes. Staff departments use Qualtrics to obtain data on student and potential student experiences while attending school events. MBA students often use Qualtrics within various courses to obtain data for projects.
- Qualtrics has great support. Always quick to respond, and works to provide answers to resolve reported issues.
- Survey tools has many options, and allows for customization.
- Surveys are easy to create.
- The only issue I've encountered is that Qualtrics doesn't allow an organization to easily update template branding for the organization.
November 08, 2018
An Excellent Research Platform
We use Qualtrics as a platform to conduct survey-based research with households and businesses as part of client projects as well as to support other services we offer. We are a research and analysis consulting firm focused on the economics of broadband internet and related issues. Our analysis creates actionable intelligence for our clients.
- A wide range of question formats that are very easy and intuitive to set up and use.
- Excellent technical support and support resources. It is hugely beneficial to be able to actually talk to someone by phone when needed, helping to resolve issues quickly.
- Extremely reliable with a rich set of features, not only for data collection, but for analysis and reporting as well.
- More flexibility and options for creating and testing email triggers. The editor is limited and the only way to test the triggers is to complete the survey each time you change something.
- Having an "undo" feature would be useful if you make a change to a question that you don't like.
- Provide a built in feature to be able to "toggle" additional text open and closed within a question. Sometimes optionally providing more information for respondents can be helpful. I currently use a java script to do this, but that can be unreliable if something changes in the platform. I had used such a script for a long time and then it just stopped working for an unknown reason. I found a new script that works, but who knows for how long.
October 17, 2018
Sophisticated product with caveats.
Score 9 out of 10
Vetted Review
Verified User
We use Qualtrics 360 to support our corporate clients with online leadership assessments. It facilitates continual feedback on leaders at all levels in their growth across an array of crucial leadership traits.
- The automated email reminder system for collecting survey responses is their most time-saving feature.
- The report customization is fairly strong as well. Graphs are not quite as good as Excel/Pivottable, but they are still strong, and coupled with the overall ability to integrate them within a text report that converts easily to PDF is a real difference maker.
- It is a sophisticated and sometimes complex system. The 24 hour tech support is as crucial of a feature as any other. Without it, small companies could not use this system. With it, small companies can offer a very professional survey system.
- Online documentation has not kept up with feature updates and interface changes. You must use Tech Support a lot if you are doing anything slightly out of the mainstream.
- Tech Support often regularly ends calls on you when they don't have the answer with promises to email a solution at a later time. Later can sometimes mean numerous hours or even a day. Sometimes never. This seems to be to keep their call times down. Their TS reps don't have immediate access to Tier 2 support to get immediate answers.
- Employee Directly maintenance and Subject/Evaluator syncing/linkages are convoluted.
October 16, 2018
Qualtrics to reach global audience
Score 9 out of 10
Vetted Review
Verified User
We use Qualtrics to survey our global membership population on many different topics. We find the platform easy to use and they are always very helpful when I need to reach support. Their professional services have also been very helpful at doing custom work we asked them to perform for us.
- Easy to use
- Good support
- Continually evolving
- Reporting tools
- Re-uploading data after data cleaning
- Data cleaning w/in the program would be welcome
September 10, 2018
Data at a glance!
Score 10 out of 10
Vetted Review
Verified User
I am using Qualtrics to create surveys for:
Workshop evaluations
Registration for workshops
Polling for meeting dates and and times
- The Qualtrics tools allow the user to create surveys with a variety of response formats. Triggers for redirecting respondents to websites, email, additional surveys, etc.provide for clear definition in data collection.
- Phone support is consistently effective. Their guidance to solutions to issues related to logic or piping language reduce the time and stress of constructing a useful, efficient survey.
- Video tutorials to accompany the directions in the Help menu would be useful.
September 07, 2018
Qualtrics Saved my Time
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is being used cross-functionally to collect quick wins and opportunities for improvement on products/projects/processes we have in place currently. It allows us a visual to realign and rethink what we can be doing better and what we are doing well at.
- Qualtrics allows you to give visuals to the recipient in many different ways.
- It allows you to approach a question with another if recipient answers it approving or not.
- It also allows you to collect data in many different visual formats for the surveyor to present easily.
- When making a survey I found it hard to allow the recipient to only pick two from a group and instead had to leave the question unforced with particular directions to only pick top two of interest.
- My features did not include upload file in our package and could not collect data easily from our field with this added feature in place as it was not part of our initial package. I feel a tutorial on new features could be helpful to users if we want to add it our not instead of finding it is not possible while trying to close a project.
August 17, 2018
How to get rid of different programs you use by having Qualtrics to generate more ROI
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is used to conduct customer satisfaction surveys and automate paper work forms to be electronic for research.
Qualtrics solved a lot of problems when it comes to report the results in professional way and break down the reports to separate departments easily.
Qualtrics saved a lot of working hours to do the automation in Excel and the email triggers helped us to have a fast response to our travelers in accurate manner.
Qualtrics solved a lot of problems when it comes to report the results in professional way and break down the reports to separate departments easily.
Qualtrics saved a lot of working hours to do the automation in Excel and the email triggers helped us to have a fast response to our travelers in accurate manner.
- Create professional surveys.
- Do deep analysis with the data in a more user-friendly way than, for example, SPSS.
- More question types for videos.
- Better API integration with other platforms like Microsoft power BI.