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Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
Starting at $1,500 per user/per year
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What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
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Research Core 1
1,500
Cloud
per user/per year
Entry-level set up fee?
- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- Integrations
- Competitors
- Tech Details
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What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Qualtrics Features
- Supported: Customer Experience Management
- Supported: Customer and Market Research
- Supported: Employee Insights
- Supported: Digital Experience Management
Qualtrics Screenshots
Qualtrics Video
See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/
Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Competitors
Qualtrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
Frequently Asked Questions
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Reviewers rate Usability highest, with a score of 3.9.
The most common users of Qualtrics are from Enterprises (1,001+ employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.
Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.
Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.
Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.
Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.
Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.
Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.
Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.
Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.
Users have provided valuable recommendations for using Qualtrics based on their experiences:
Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.
Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.
Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.
Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
July 21, 2016
Qualtrics Take Me Away
Score 10 out of 10
Vetted Review
Verified User
We use Qualtrics to conduct national, regional, and property specific surveys related to the gaming and hospitality industries. The surveys allow our company to identify trends in the industry ahead of our competitors and provide crucial data that feeds our modeling process leading to more accurate forecasts. For our clients, the property specific surveys of their customer databases help our clients understand the preferences and habits of their customers and assist in determining what amenities to develop at their properties, ultimately leading to longer length of stay and increased property revenues.
- First and foremost, the ability to program the survey myself reduces costs significantly compared to what we would pay a programmer. It also allows us to edit and make the inevitable last minute changes that always tend to occur.
- The ability to tailor the survey to meet our or our clients' specifications leads to better responses. To illustrate, I am able to incorporate my clients color schemes and logos for their customer database surveys which leads to greater trust in the survey and incrementally more completed surveys. When it comes to new development ideas, Qualtrics allows me to use video and graphics to best describe and portray a potential development idea thereby resulting in better, more educated responses. This ability allowed me to run a college survey for a $450 million stadium redevelopment that was sent to over 250,000 alumni and resulted in 25,000 completed responses.
- The previous point leads to my greatest point which is the ability to generate easy reports and disseminate the data through cross tabs. In the past I had used SPSS, which I found less than user friendly. Being able to cross tabulate and create instant visuals through Qualtrics reporting not only saves me an astounding amount of time, but also eliminates the stress that other programs have caused in the past.
- I use their panels quite often when running our national and regional surveys for random samples of people. Their panels team is always very helpful, knowledgeable and efficient. After I program my surveys, they take over and run the survey to achieve the appropriate amount of responses based on my quotas. The process is effortless and much easier than when we hired another company to run our regional and national surveys. Additionally they have several panel houses from which they can get a random sample which reduces the cost considerably.
- The only weakness I can think of was the reporting in Beta mode. However since then there have been significant improvements and the reporting element runs beautifully.
- Not sure if this is an issue anymore, however in the beginning they gave quicker support to their larger clients. That being said, today when I had a questions for support they got back to me within the hour.
N/A
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- The greatest impact Qualtrics has had on me is on my time. I am so much more efficient with this platform. The ease of programming and simple abilities to program skip or display logic has even helped me become better at writing because it opened up so many new survey design possibilities.
- In terms of our business, the ease of programming cut the project timeline in half. No longer do we have to send drafts back and forth with the programmer at a cost every time. The platform has streamlined our process and allowed us to complete more projects in a year and increase our revenues.
- In terms of cost, this platform is just a fraction of what we used to pay to run national and regional surveys.
I used to pull my hair out using IBM SPSS. The instructions were difficult to follow and the programming took forever. Since we have sued Qualtrics I have never used anything else since. If I never have to open IBM SPSS again it'll be too soon. One other thing that I forgot to say about the benefits of this platform is the ability to enter raw data from previous surveys (pre-Qualtrics) and use the Qualtrics platform to analyze the old data or compare with new survey data. This is a huge bonus since we often like to compare our regional and national surveys to previous years.
1
I put just one because I am in charge of all the programming and surveys. That being said, our entire company uses it to review each other, so in that sense 12 people use it.
1
Just me. There wasn't a need for others to learn it since I am the only one running surveys.
- Our national and regional surveys of random samples of people in the United States to help us keep up on gaming and hospitality trends, habits and preferences.
- To help our clients understand what their customers want in a casino development and their habits and preferences so that they can better serve their customers.
- Internally this has allowed us to survey our clients to improve on our services as well as review each other for personal growth.
- We are still learning them, but the internal review process is brand new.
- Getting feedback from our customers.
- Comparing old surveys pre-Qualtrics to new surveys that we used Qualtrics for.
- Still learning that one. But we are using it now to judge our webinars to understand topics that we might want to cover and hear feedback on our past webinars.
No
Wasn't sure it was available. But even if it was I wouldn't pay for it. The regular support team is quick and helpful.
Yes
Back when they had Beta reporting, users were encouraged to report any issues they were having so that Qualtrics could build the best platform for reporting. And they did. It's really great.
Yep. I was running a survey of college alumni for a huge university in Texas. This survey was the first one that I had ever programmed and it was for a potential $450 million dollar redevelopment of their college football stadium. The support staff were on the phone with me so many times I couldn't even count helping me achieve my programming goals. The programming was pretty intense in that there were multiple qualifiers and skip logic. They helped me through the entire process. They even reviewed the survey for me to make sure I had everything right. Suffice it to say this was a crash course in learning the Qualtrics platform.
We sent out the survey link in hopes of receiving 2000 completed responses. We ended up reaching that within the hour and we had to work quickly to broaden our license. We ended up with nearly 25,000 completed responses.
We sent out the survey link in hopes of receiving 2000 completed responses. We ended up reaching that within the hour and we had to work quickly to broaden our license. We ended up with nearly 25,000 completed responses.
- Programming
- Viewing Results
- Creating Reports
- Working with Panels.
- It took me a day or so to learn how to program the survey flow. Once I learned the basics it opened up a whole new level of survey programming that I had previously not even considered.
- Learning about the various survey questions was interesting but not cumbersome. It allowed me to think about how I want the data reported which in turn improved the quality of my survey.
- It has inspired me to learn coding which I have not found to be easy. At least not yet.
Yes, but I don't use it
December 23, 2015
Qualtrics - Still need some improvements
Score 5 out of 10
Vetted Review
Verified User
We use Qualtrics to design surveys across various businesses to gain feedback from Sales and Partners, to know their concerns, satisfaction and their priority areas. And results from these surveys help management make decisions and prioritize actions.
- Qualtrics is user friendly, anyone can start using this tool without prior training
- Survey Flow helps us managing the overall flow of the survey
- Sending Invites to participants is quite easy and simple in Qualtrics
- Some of the basic question set ups are missing, especially matrix/grid questions are very limited. Placing validations in those questions is again a BIG task, it is super tedious to handle matrix questions in Qualtrics
- Translations: - Translating/Overlaying your surveys is going to be BIG task, their translator module is terrible
- Reporting again is limited
- Better Service
ConfirmIT is far better than Qualtrics, however, bit costly when compared to Qualtrics
20
Marketing and Operations
- Employee Satisfaction Survey which is review by our management to bring improvement in tools, process and resorces
- Concept testing for new products and solutions
- Ad-hoc/Pulse survey to record the pulse of the participants for any changes in the organization
- I don't see Qualtrics as a tool to be used in the future by our organization
- Vendor implemented
No
I am not happy with the support and Qualtrics as a tool, however, i am forced to use this tool as my organization has got licences
Yes
Yes, it got resolved in timely fashion
No, there is NO time when I got exceptional support from the Qualtrics support team
- Panel Management
- Sending Emails to the participants/panel
- Creating various questions
- Validation
- Skip logic
- Conditional flow
Yes
We can design quality surveys using Qualtrics
March 08, 2014
Great option for internal research projects
Score 9 out of 10
Vetted Review
Verified User
I used Qualtrics while working in an internal research position in the auto industry. It was used for customer satisfaction survey projects that had a small dynamic sample with minimal reporting requirements (frequencies, simple cross tabs). National tracking studies were outsourced as they required portal reporting with multiple user levels - I don't know if Qualtrics has added online reporting options recently, something to check out if your business needs require it. Qualtrics is very easy to use - think Survey Monkey, Survey Gizmo, or Zoomerang type survey tool. I used the online training videos to learn how to use it and it was super easy to pick up - the training videos were clear and concise. I would recommend Qualtrics for any internally managed research projects - it seems to be accepted as a more professional/accredited tool than Survey Monkey/Survey Gizmo/Zoomerang and it's more reasonably priced than other complex survey tools like the SPSS options. Not sure if it's an option for market research vendors.
- Easy to use
- Reasonably priced for an accredited online survey tool
- Surveys look professional
- Complex reporting and analysis
- Easy to use tracking tool
More professional/respected than Survey Monkey, Survey Gizmo, Zoomerang. Less expensive than SPSS options.
4
Internal market research analysts
0
- Ongoing small tracking project
Not Sure
- Price
- Product Usability
- Positive Sales Experience with the Vendor
Qualtrics had an aggressive and effective sales force. That combined with their reasonable price for an enterprise survey research tool made Qualtrics an easy choice.
- Loading sample
- Programming surveys
- I would like more complex analysis/reporting capabilities (sig testing, complex crosstabs, etc.)
February 25, 2014
Qualtrics: Bang for Your Buck
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is used by a handful of people in our The New York Times Consumer Insight Group. We typically use it for:
- Web intercept studies related to ad sales, consumer marketing and strategic planning
- Qualitative research recruitment for our user experience team
- Customer support - I like being able to talk to someone on the phone who can help me with technical issues related to complex programming issues. Although the support line is sometimes busy, the majority of the time I am able to talk to someone live who can fix my issue in a timely manner.
- Intuitive programming - Coming from a basic background of survey programming, Qualtrics is the best I've used to date (compared to Survey Builder, Instant.ly, Key Survey and of course Survey Monkey). I like being able to seamlessly copy and paste text into Qualtrics very easily, use display logic appropriately and capture embedded data when needed
- Top line reporting - I've had success working directly in the Results feature as well as exporting to Excel. Running filters is quite easy before exporting to Excel so that you can analyze various subgroups. I've even pulled in a vendor to run traditional tables using Qualtrics' SPSS file.
- Cross Tabs - I like that Qualtrics offers the feature, but one of my biggest complaints is that it takes quite a long time to load responses when you need to merge columns or stubs together. Also, you have to merge two columns/stubs one at a time instead of doing all of your merging and running it at the very end. It is very time consumer and inefficient when doing simple things like age breaks, top 2 box, etc.
- Email response times - While phone support is strong, I recall email support taking more than one business day to get a response for some simple/standard questions. I would like to see Qualtrics invest in online chatting windows similar to retailers to talk through issues.
- Randomization - Currently you cannot nest response options together and randomize them.
- Cost per complete - Sometimes we have niche targets that are more difficult to reach. My team has had to purchase additional batches of survey completions. Given that the sample is solely ours and not from a gen pop panel, I think Qualtrics' costs could be a little more client-friendly when it comes to those who terminate vs. actual qualified respondents.
- Ability to recruit highly qualified individuals for qualitative research
- Conducting research for ad sales projects that require very short turnaround times
- Tracking attitudinal behavior over time
- SurveyBuilder,SurveyMonkey,KeySurvey
I didn't choose Qualtrics per se - the contract was already in place when I started at NYT. But the level of sophistication and customer support is far better than other competitive products.
7
Custom research
7
Basic survey programming and writing
- Web intercept
- Qualitative recruitment
- Panel
- Being able to save money by programming ourselves but having a vendor do cross tabbing by exporting the data file to SPSS
- Transitioning a proprietary panel to Qualtrics for more of a do it yourself approach
Not Sure
- Product Features
- Product Usability
- Existing Relationship with the Vendor
I'm not the decision-maker, but did offer input in the 2014 contract renewal since I've been using Qualtrics extensively for 2.5 years.
N/A
- Implemented in-house
No
Yes
Some of our surveys are very complex. Using Survey Flow for pathing/display can be tricky, but I've learned a great deal by working with the support team.
No
Qualtrics is fantastic when it comes to including java script coding to make my surveys more presentable. I love it when they simply log in to my account and make a change on the spot. They are also really good for logic/piping/display complexities. Their support team is very patient.
- Survey look and feel options/design
- Creating basic questions, but having the option to use grids, sliding scales, etc to change it up
- Top line reporting
- Cross tabulation
Yes
Pretty well, but many of my surveys have matrix style questions which don't work well for mobile.