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Qualtrics

Qualtrics

Overview

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Recent Reviews

TrustRadius Insights

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
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Not recommend

1 out of 10
April 29, 2023
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much …
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Qualtrics CoreXM Review

2 out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
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Qualtrics is great

9 out of 10
June 03, 2021
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

Screenshot of

Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Usability highest, with a score of 4.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(384)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.

Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.

Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.

Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.

Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.

Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.

Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.

Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.

Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.

Users have provided valuable recommendations for using Qualtrics based on their experiences:

Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.

Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.

Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.

Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Stephanie Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics is being used by various departments and entities within my educational organization. The way my department implements Qualtrics varies from how others use it across the university system. For my department it addressed the problem of anonymous data collection with highly customizable interfaces and a variety of question types to appeal to a broad demographic. I am able to create surveys that are interesting to students while maintaining confidentiality. Qualtrics data analysis is quick and easy to understand.
  • Customizable question types.
  • Exporting data.
  • It can be hard to interpret readability results.
  • The mobile view (while editing from desktop) doesn't really look like the actual mobile view of a survey.
Qualtrics is well-suited to large-scale surveys involving multiple question types. Qualtrics can take the data from these different types of questions and analyze it quickly. Due to how many types of questions there are and ways to display them, it is not well-suited for surveys with a few simple questions or a small sample size.
Market Research
N/A
N/A
Financial Research
N/A
N/A
Sales Intelligence Data Standards
N/A
N/A
  • Detailed reporting of what jobs our graduates take within 2 years of graduating.
  • Increased participation in student feedback.
None of the other options that I have tried were as customizable as Qualtrics both in question types and display modes. Qualtrics provides much more data analytics options and more variety for export options. Qualtrics also looks and feels professional - many of the other options look like they are free websites that would not be able to stand up to confidentiality or anonymity standards.
Not Sure
  • Product Features
  • Product Usability
  • Analyst Reports
Will Miller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is used all over our campus. From internal to external surveying to meeting scheduling, our entire community has become used to turning to Qualtrics as the first option for every possible scenario. It's most meaningful in replacing major surveys with expensive price tags that we used to ask outsiders to do. It's saved us tens of thousands of dollars in itself there.
  • Easy to use: It's quick to train students, faculty, and staff campus wide. Unlike any other service, we can get people onboard very quickly.
  • Branding: We have made Qualtrics look like Flagler. It's easy to recognize and anyone who receives surveys from us is well aware of where it comes from.
  • Reporting: Qualtrics reporting just keeps improving. Especially with the qualitative tools available in the Insight Platform.
  • I have seen no weaknesses.
Qualtrics isn't the industry leader; it's the industry. I can't imagine using any other service for what we use Qualtrics for. They are innovative, responsive, and always willing to take suggestions. I feel valued as a customer.
Market Research
N/A
N/A
Financial Research
N/A
N/A
Sales Intelligence Data Standards
N/A
N/A
  • Increased employee efficiency
  • Increased response rates
  • Elimination of expensive, non-customizable external surveys
I can't even write a compare/contrast here; there's no comparison to Qualtrics. From tools to value to feeling appreciated as a customer, Qualtrics puts everyone else to shame.
Salesforce App Cloud, Jenzabar Internet Campus Solution (JICS)
No
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
They're quick and effective!
Yes
Yes!
Score 9 out of 10
Vetted Review
Verified User
I used Qualtrics while working in an internal research position in the auto industry. It was used for customer satisfaction survey projects that had a small dynamic sample with minimal reporting requirements (frequencies, simple cross tabs). National tracking studies were outsourced as they required portal reporting with multiple user levels - I don't know if Qualtrics has added online reporting options recently, something to check out if your business needs require it. Qualtrics is very easy to use - think Survey Monkey, Survey Gizmo, or Zoomerang type survey tool. I used the online training videos to learn how to use it and it was super easy to pick up - the training videos were clear and concise. I would recommend Qualtrics for any internally managed research projects - it seems to be accepted as a more professional/accredited tool than Survey Monkey/Survey Gizmo/Zoomerang and it's more reasonably priced than other complex survey tools like the SPSS options. Not sure if it's an option for market research vendors.
  • Easy to use
  • Reasonably priced for an accredited online survey tool
  • Surveys look professional
  • Complex reporting and analysis
Great for internally managed research. Not so sure if Qualtrics is an appropriate option for market research vendors.
  • Easy to use tracking tool
More professional/respected than Survey Monkey, Survey Gizmo, Zoomerang. Less expensive than SPSS options.
Professional and reasonably priced
4
Internal market research analysts
0
  • Ongoing small tracking project
Not Sure
  • Price
  • Product Usability
  • Positive Sales Experience with the Vendor
Qualtrics had an aggressive and effective sales force. That combined with their reasonable price for an enterprise survey research tool made Qualtrics an easy choice.
  • Loading sample
  • Programming surveys
  • I would like more complex analysis/reporting capabilities (sig testing, complex crosstabs, etc.)
Super easy to learn and use
Score 4 out of 10
Vetted Review
Verified User
I use Qualtrics 360 at a large hospital system in Northern California. It is being used by the entire organization as a tool to rate the customer service abilities of key leaders. While we don't use it the traditional sense of a full 360, I call it more of a 180 approach, it has been a challenge to use. The system is not intuitive and has very little forgiveness for any errors. I would often find myself doing the exact same steps multiple times until it would actually process and work in the system. Lists of names are not able to be alphabetized and there is no real order to how they are presented, they don't even match the order on the spreadsheet upload. Reporting is also challenging, and I found myself struggling not to just give up because I could only get the reports to look "okay" instead of "perfect" as I expect of any deliverable I produce. In the end, Qualtrics 360 will do the job and their help and support staff is amazing to work with, but the actual software just doesn't seem like it is completely ready for public use. I felt like I was using a beta version instead of a polished final version.
  • When they work properly, the graphs and reporting look nice
  • Easily set up an online system for collecting data
  • Customer support is top notch
  • Reporting is challenging to use to get it "just as you want it"
  • Needing to repeat steps a number of times
  • The system's email system is challenging to use
It would be best to use this for small 360s that follow a traditional structure and that require a very simple reporting plan.
  • Better customer service though feedback received from this process
  • Reduced amount of time needed to collect the data
I was not involved in the selection of this product, so I did not get to evaluate any of the competitor systems. I have not used any others in the past, so I can only rate my experience of Qualtrics as I would have expected it, not how it ranked against another system.
Once the system is set up for the first round of data collection, future set ups are much easier. I'd be hard pressed to switch to a different system after having set up Qualtrics once unless there was an essential feature in another system that I could not get through Qualtrics.
No
  • Price
  • Product Reputation
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
Product support being available was the most important factor for this decision. As a new process being set up, it was essential that we had access to Qualtrics Help Staff to ensure that we were able to get the system set up properly to gather the data we needed in a timely manner.
I would have been present in this process. I was not involved with the organization until after the system was already purchased, so I was not able to evaluate the system prior to being asked to use it. Knowing what I know now, I would have brought a number of key technical questions to the table.
Benjamin Sider | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is used by a handful of people in our The New York Times Consumer Insight Group. We typically use it for:
  • Web intercept studies related to ad sales, consumer marketing and strategic planning
  • Qualitative research recruitment for our user experience team
While some studies are completed within a week or two of fieldwork, others are used for trending purposes over time.
  • Customer support - I like being able to talk to someone on the phone who can help me with technical issues related to complex programming issues. Although the support line is sometimes busy, the majority of the time I am able to talk to someone live who can fix my issue in a timely manner.
  • Intuitive programming - Coming from a basic background of survey programming, Qualtrics is the best I've used to date (compared to Survey Builder, Instant.ly, Key Survey and of course Survey Monkey). I like being able to seamlessly copy and paste text into Qualtrics very easily, use display logic appropriately and capture embedded data when needed
  • Top line reporting - I've had success working directly in the Results feature as well as exporting to Excel. Running filters is quite easy before exporting to Excel so that you can analyze various subgroups. I've even pulled in a vendor to run traditional tables using Qualtrics' SPSS file.
  • Cross Tabs - I like that Qualtrics offers the feature, but one of my biggest complaints is that it takes quite a long time to load responses when you need to merge columns or stubs together. Also, you have to merge two columns/stubs one at a time instead of doing all of your merging and running it at the very end. It is very time consumer and inefficient when doing simple things like age breaks, top 2 box, etc.
  • Email response times - While phone support is strong, I recall email support taking more than one business day to get a response for some simple/standard questions. I would like to see Qualtrics invest in online chatting windows similar to retailers to talk through issues.
  • Randomization - Currently you cannot nest response options together and randomize them.
  • Cost per complete - Sometimes we have niche targets that are more difficult to reach. My team has had to purchase additional batches of survey completions. Given that the sample is solely ours and not from a gen pop panel, I think Qualtrics' costs could be a little more client-friendly when it comes to those who terminate vs. actual qualified respondents.
It is well suited when you are under budget restraints and cannot afford a full service vendor. Studies where you are simply looking at total and a handful of easy to filter sub groups such as age/gender/HHI. It is far less appropriate when you need more advanced statistical needs such as segmentation, max diff, etc.
  • Ability to recruit highly qualified individuals for qualitative research
  • Conducting research for ad sales projects that require very short turnaround times
  • Tracking attitudinal behavior over time
  • SurveyBuilder,SurveyMonkey,KeySurvey
I didn't choose Qualtrics per se - the contract was already in place when I started at NYT. But the level of sophistication and customer support is far better than other competitive products.
The simple fact is that I have a lot of historical data and questionnaires already tied into Qualtrics. Having the same product in place makes it easy to look back at old studies for learning purposes as well as design purposes for consistency.
7
Custom research
7
Basic survey programming and writing
  • Web intercept
  • Qualitative recruitment
  • Panel
  • Being able to save money by programming ourselves but having a vendor do cross tabbing by exporting the data file to SPSS
  • Transitioning a proprietary panel to Qualtrics for more of a do it yourself approach
Not Sure
  • Product Features
  • Product Usability
  • Existing Relationship with the Vendor
I'm not the decision-maker, but did offer input in the 2014 contract renewal since I've been using Qualtrics extensively for 2.5 years.
N/A
  • Implemented in-house
No
I like being able to easily integrate new colleagues by simply giving them a log in user name and password.
Yes
Some of our surveys are very complex. Using Survey Flow for pathing/display can be tricky, but I've learned a great deal by working with the support team.
One point docked since waiting times occur occasionally and another point docked for the long time it takes for an email response.
No
Qualtrics is fantastic when it comes to including java script coding to make my surveys more presentable. I love it when they simply log in to my account and make a change on the spot. They are also really good for logic/piping/display complexities. Their support team is very patient.
  • Survey look and feel options/design
  • Creating basic questions, but having the option to use grids, sliding scales, etc to change it up
  • Top line reporting
  • Cross tabulation
Yes
Pretty well, but many of my surveys have matrix style questions which don't work well for mobile.
I have trained one colleague who had no background in survey programming. She has picked it up quite nicely and can program things fairly easily without much assistance.
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