Overview
What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Not recommend
The best survey software available
Qualtrics is a black hole. Stay away.
Qualtrics CoreXM Review
Qualtrics is a decent tool for survey creation
Simplicity and Elegance. Ease of use hides a lot of powerful features.
A data collection platform that simplifies online surveys
Qualtrics CoreXM is Awesome!
Qualtrics is great
Qualtrics is Great!
Great survey platform!
Qualtrics is the Queen of Questions
Qualtrics is the best tool you can get for survey design!
Great tool for administering surveys
Qualtrics for Employee Retention
Awards
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Reviewer Pros & Cons
Pricing
Research Core 1
1,500
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Qualtrics?
Qualtrics Features
- Supported: Customer Experience Management
- Supported: Customer and Market Research
- Supported: Employee Insights
- Supported: Digital Experience Management
Qualtrics Screenshots
Qualtrics Video
Qualtrics Integrations
Qualtrics Competitors
Qualtrics Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(384)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.
Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.
Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.
Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.
Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.
Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.
Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.
Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.
Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.
Users have provided valuable recommendations for using Qualtrics based on their experiences:
Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.
Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.
Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.
Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.
Attribute Ratings
Reviews
(1-5 of 5)Qualtrics use at a University
- Customizable question types.
- Exporting data.
- It can be hard to interpret readability results.
- The mobile view (while editing from desktop) doesn't really look like the actual mobile view of a survey.
- Detailed reporting of what jobs our graduates take within 2 years of graduating.
- Increased participation in student feedback.
- Product Features
- Product Usability
- Analyst Reports
Not the Industry-Standard; Qualtrics is the Industry
- Easy to use: It's quick to train students, faculty, and staff campus wide. Unlike any other service, we can get people onboard very quickly.
- Branding: We have made Qualtrics look like Flagler. It's easy to recognize and anyone who receives surveys from us is well aware of where it comes from.
- Reporting: Qualtrics reporting just keeps improving. Especially with the qualitative tools available in the Insight Platform.
- I have seen no weaknesses.
- Increased employee efficiency
- Increased response rates
- Elimination of expensive, non-customizable external surveys
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Positive Sales Experience with the Vendor
Great option for internal research projects
- Easy to use
- Reasonably priced for an accredited online survey tool
- Surveys look professional
- Complex reporting and analysis
- Easy to use tracking tool
- Ongoing small tracking project
- Price
- Product Usability
- Positive Sales Experience with the Vendor
- Loading sample
- Programming surveys
- I would like more complex analysis/reporting capabilities (sig testing, complex crosstabs, etc.)
Qualtrics 360 used as a 180
- When they work properly, the graphs and reporting look nice
- Easily set up an online system for collecting data
- Customer support is top notch
- Reporting is challenging to use to get it "just as you want it"
- Needing to repeat steps a number of times
- The system's email system is challenging to use
- Better customer service though feedback received from this process
- Reduced amount of time needed to collect the data
- Price
- Product Reputation
- Vendor Reputation
- Positive Sales Experience with the Vendor
- Third-party Reviews
Qualtrics: Bang for Your Buck
- Web intercept studies related to ad sales, consumer marketing and strategic planning
- Qualitative research recruitment for our user experience team
- Customer support - I like being able to talk to someone on the phone who can help me with technical issues related to complex programming issues. Although the support line is sometimes busy, the majority of the time I am able to talk to someone live who can fix my issue in a timely manner.
- Intuitive programming - Coming from a basic background of survey programming, Qualtrics is the best I've used to date (compared to Survey Builder, Instant.ly, Key Survey and of course Survey Monkey). I like being able to seamlessly copy and paste text into Qualtrics very easily, use display logic appropriately and capture embedded data when needed
- Top line reporting - I've had success working directly in the Results feature as well as exporting to Excel. Running filters is quite easy before exporting to Excel so that you can analyze various subgroups. I've even pulled in a vendor to run traditional tables using Qualtrics' SPSS file.
- Cross Tabs - I like that Qualtrics offers the feature, but one of my biggest complaints is that it takes quite a long time to load responses when you need to merge columns or stubs together. Also, you have to merge two columns/stubs one at a time instead of doing all of your merging and running it at the very end. It is very time consumer and inefficient when doing simple things like age breaks, top 2 box, etc.
- Email response times - While phone support is strong, I recall email support taking more than one business day to get a response for some simple/standard questions. I would like to see Qualtrics invest in online chatting windows similar to retailers to talk through issues.
- Randomization - Currently you cannot nest response options together and randomize them.
- Cost per complete - Sometimes we have niche targets that are more difficult to reach. My team has had to purchase additional batches of survey completions. Given that the sample is solely ours and not from a gen pop panel, I think Qualtrics' costs could be a little more client-friendly when it comes to those who terminate vs. actual qualified respondents.
- Ability to recruit highly qualified individuals for qualitative research
- Conducting research for ad sales projects that require very short turnaround times
- Tracking attitudinal behavior over time
- SurveyBuilder,SurveyMonkey,KeySurvey
- Web intercept
- Qualitative recruitment
- Panel
- Being able to save money by programming ourselves but having a vendor do cross tabbing by exporting the data file to SPSS
- Transitioning a proprietary panel to Qualtrics for more of a do it yourself approach
- Product Features
- Product Usability
- Existing Relationship with the Vendor
- Implemented in-house
- Survey look and feel options/design
- Creating basic questions, but having the option to use grids, sliding scales, etc to change it up
- Top line reporting
- Cross tabulation