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Qualtrics

Qualtrics

Overview

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Recent Reviews

TrustRadius Insights

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
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TrustRadius Insights
TrustRadius Insights

Not recommend

1 out of 10
April 29, 2023
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much …
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Qualtrics CoreXM Review

2 out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
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Qualtrics is great

9 out of 10
June 03, 2021
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

Screenshot of

Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Integrations

Qualtrics Competitors

Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Usability highest, with a score of 3.8.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(385)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.

Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.

Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.

Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.

Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.

Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.

Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.

Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.

Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.

Users have provided valuable recommendations for using Qualtrics based on their experiences:

Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.

Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.

Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.

Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.

Attribute Ratings

Reviews

(1-25 of 170)
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April 29, 2023

The best survey software available

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We use Qualtrics CoreXM for surveys, research projects, and evaluating programs. It's easy to copy questions, duplicate an old survey, add media (photos, video, etc.) and customize your survey to the audience being addressed. The built-in analytics make it easier for anyone administering their own survey to interpret the results, or add visualizations (charts, word cloud) to their survey and create a report.
April 26, 2023

Qualtrics is a black hole. Stay away.

Verified User
Consultant in Human Resources
Human Resources Company, 1-10 employees
Score 1 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Qualtrics is good for nothing. It used to be a well managed and useful platform, but after going public and private again, the software and especially customer service is incredibly poor. They do not work hard to resolve your issues, are only reactive with communication, and could care less about your problems. I hate this company.
May 03, 2022

Qualtrics is a decent tool for survey creation

CW
Caroline Wong
User Experience Researcher
Sun Life Financial (Financial Services, 10,001+ employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
June 29, 2021

Simplicity and Elegance. Ease of use hides a lot of powerful features.

FT
Fatima Trapaga
Senior Project Manager, APAC
NeuroLeadership Institute (E-Learning, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For us, qualtrics is well suited for basic survey functionality and reporting, and that is OK. If you are looking for powerful data analytics its not here, at least in the basic functions. Maybe they have more as add ons, but we have not explored that.
If you want quick and easy to learn production of surveys, this is it - no fuss no muss with a WYSYWG interface. On the other hand, the the quick and easy does sacrifice options on making it more customisable. There are limited options for customisation, and it is sometimes a downright pain to try and introduce things like company logos and colours.
June 28, 2021

A data collection platform that simplifies online surveys

Korey Migdal | TrustRadius Reviewer
Korey Migdal
Director of People Ops
Marcus Thomas LLC (Marketing & Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I can recommend Qualtrics CoreXM for any scenario and company; you will have the tools to collect and analyze data collected through surveys and questionnaires easily; thanks to this, we can convert our potential customers to consume more of our services and love our campaigns. In short, it allows any organization to efficiently collect and analyze people experience data to take specific actions based on the beliefs, emotions, and feelings of customers and employees; you can apply it to many types of research.
June 08, 2021

Qualtrics CoreXM is Awesome!

Kevin Bone | TrustRadius Reviewer
Kevin Bone
Product Development Manager
SelectHealth (Insurance, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Qualtrics CoreXM can be used in nearly every scenario. It is best suited for internal or external gathering of the voice of the customer through product/service satisfaction surveys, disenrollment surveys, net promoter scores, post-meeting satisfaction surveys, comparison surveys (conjoint studies), etc. It also works well as a knowledge-transfer assessment tool (for tests or quizzes). Also, as a way to capture registrations or RSVPs. It is not as well suited for managing an online community forum that relies on participants to see and react to comments/responses from other members of the online community (like social media). There are other products better suited for that use case.
May 07, 2021

Great survey platform!

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Qualtrics is definitely well suited for survey development, though I probably wouldn't use them for a panel. I know it's been about 3-4 years and processes have improved, but it took 8-9 months (or a very very long time) to get back on a panel quote and that's not acceptable to me.
April 01, 2021

Qualtrics is the Queen of Questions

Corinne Gibson | TrustRadius Reviewer
Corinne Gibson
Product Marketing Specialist
The ROHO Group (Hospital & Health Care, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Qualtrics is well suited for individuals who need help with their product roadmaps. If you are looking to accumulate and manage customer feedback at each stage of the product lifecycle, Qualtrics can help you immensely. When used appropriately, you can easily manage consumer feedback at each stage, which helps you to be better informed when making roadmap decisions, like whether or not to kill or re-vamp a certain product.
April 01, 2021

Qualtrics is the best tool you can get for survey design!

Verified User
Analyst in Marketing
Airlines/Aviation Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qualtrics is a great service for survey designs big and small, simple and complicated. You have every tool you need at your disposal to create great looking surveys with advanced logic and more. Qualtrics is also great for purchasing respondents, as they ensure you only get quality responses. Their report tool is also great for sharing with employees that need regular updates on an ongoing survey.
January 22, 2020

Qualtrics for Employee Retention

Kristyn Cole | TrustRadius Reviewer
Kristyn Cole
Assistant Recruiter
Adecco (Staffing and Recruiting, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We use it a lot to review employee involvement, and giving feedback on the company. It works really well for this and gives us the ability to use the data to make changes in our organization to better suit associates and retain more of them. We mainly use Qualtrics for the surveys and the reports it generates.
January 18, 2020

Quick and Clean Surveys with Large Datasets

Verified User
Engineer in Research & Development
Automotive Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qualtrics is best suited for any environment that requires surveys to be created to assess a product, process, or service that is collecting a large dataset. It would be less suited for small datasets as the cost may outway the features.
January 16, 2020

Qualtrics will help manage your customer satisfaction!

Jared Hansen | TrustRadius Reviewer
Jared Hansen
Research Assistant
Brigham Young University (Higher Education, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qualtrics is positioning itself to be the hub for "experience management," or the understanding and crafting of the experiences that customers have with products. Thus, Qualtrics excels at survey creation and collection, brand management, and product research to name a few scenarios. It is also useful for academics who are using surveys for other types of research, such as myself.
December 11, 2019

Qualtrics use at a University

Stephanie Brown | TrustRadius Reviewer
Stephanie Brown
Administrative Assistant
UAA (Higher Education, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qualtrics is well-suited to large-scale surveys involving multiple question types. Qualtrics can take the data from these different types of questions and analyze it quickly. Due to how many types of questions there are and ways to display them, it is not well-suited for surveys with a few simple questions or a small sample size.
December 09, 2019

For Detailed Surveys Choose Qualtrics

Jenna Montgomery | TrustRadius Reviewer
Jenna Montgomery
Communications Manager
International Relief Teams (Non-Profit Organization Management, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Compared to the survey tool that we have used (SurveyMonkey), Qualtrics stands out with its ability to create detailed and in-depth surveys. The variety of questions that can be created and how they can be responded to are numerous. It truly allows us to create a customized survey for any occasion.
October 31, 2019

Quality Qualitative Queries

Verified User
Professional in Other
Higher Education Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qualtrics is well suited for creating in-house surveys that come across more professional than Google Forms or Survey Monkey. Qualtrics is seen by respondents as the gold standard for survey usage so respondents are more likely to reply and take their time to answer questions with a high degree of fidelity.
October 30, 2019

Good for gathering preference data

Verified User
Professional in Other
Higher Education Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I have found that Qualtrics is best for gathering data from large and dispersed groups of people. For example, we have used it to ask instructors and faculty about scheduling preferences. I have found it be somewhat less helpful for smaller groups, such as feedback from a single class. This is probably more about surveys in general than Qualtrics itself.
October 25, 2019

Qualtrics Review

Verified User
Analyst in Marketing
Telecommunications Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I've implemented Qualtrics three times - at a small business, medium business and large business. All three uses were different but all entirely appropriate. The nice thing is that Qualtrics lets you scale the functionality you need and how much use you expect, even offering a free level. I can't think of a situation in which Qualtrics would not be appropriate.
June 18, 2019

A Best-In-Class Survey Tool That Offers Extensive Customization Potential

Joshua Melder | TrustRadius Reviewer
Joshua Melder
Process Optimization Analyst
Quad (Printing, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Qualtrics is extremely well-suited for engaging with the wide user-base of your target platform. As a member of a team that provides on-site visits and 'discovery' engagements, Qualtrics helps our team come prepared for on-site visits. Furthermore, follow-up surveys enable our team to be nimble, ask the right questions, and submit additional surveys after our initial engagement. Qualtrics is a fantastic tool for engaging with both internal and external teams with the goal of understanding employee workflows, perceptions, and areas of growth. One can tailor surveys for a specific need and then share out to the client's preferred medium (desktop or mobile). This means that survey respondents will need to have both access and a small technological proficiency in order to successfully complete surveys - however, this is nearly a basic requirement for most administrative jobs today.
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