Qualtrics

Qualtrics

About TrustRadius ScoringScore 8.5 out of 100
Qualtrics CoreXM

Overview

Recent Reviews

Qualtrics is great

9 out of 10
June 03, 2021
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Verified User
Analyst

Qualtrics is Great!

10 out of 10
May 27, 2021
We use [Qualtrics] CoreXM for ad hoc research, as well as anything we want our customers to get back to us on (maturity model assessments)
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Verified User
Employee

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Awards

TrustRadius Award Top Rated 2020
TrustRadius Award Top Rated 2019
TrustRadius Award Top Rated 2018

Popular Features

View all 16 features

Multiple question types (125)

9.3
93%

Response tracking (122)

8.8
88%

Data export (122)

8.8
88%

Survey logic flexibility (125)

8.6
86%

Reviewer Pros & Cons

View all pros & cons
CW
Caroline Wong
User Experience Researcher
Sun Life Financial (Financial Services, 10,001+ employees)
FT
Fatima Trapaga
Senior Project Manager, APAC
NeuroLeadership Institute (E-Learning, 201-500 employees)

Video Reviews

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Pricing

View all pricing

Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Survey Format & Appearance

8.4
84%

Survey Content

9.0
90%

Survey Logic

8.6
86%

Survey Reporting & Analytics

8.5
85%

Survey Administration & Security

9.0
90%

Survey Distribution

8.5
85%

Product Details

What is Qualtrics?

Qualtrics CoreXM offers a survey platform for actionable customer, market, and employee insights.

The software allows companies to collect and analyze data, with the goal of gathering insights that drive better decision-making and better customer experiences. Use cases include market research, voice of the customer programs, or employee engagement.

Customers include Nike, Netflix, American Airlines, American Express, Marriott, Microsoft, GE, P&G, Nasdaq, Ferrari, Porsche, Tesla, Boeing, Royal Caribbean, Stanford, Harvard, and MIT. The vendor says the product offers its customers speed, power, agility, ease of use, and value.

The Qualtrics platform underwent a rebrand and came to be known as Qualtrics CoreXM.

Qualtrics is backed by three venture capital firms: Sequoia Capital, Accel Partners, and Insight Venture Partners. The company has 3,000 employees, 10,000+ clients, and millions of users.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

Qualtrics Integrations

Qualtrics Competitors

Qualtrics Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Comparisons

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Frequently Asked Questions

What is Qualtrics?

Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee performance.

What is Qualtrics's best feature?

Reviewers rate Changes to live survey highest, with a score of 9.4.

Who uses Qualtrics?

The most common users of Qualtrics are from Enterprises (1,001+ employees) and the Higher Education industry.

Reviews and Ratings

 (349)

Ratings

Likelihood to Renew (41)

9.4
94%

Usability (18)

9.0
90%

Availability (2)

9.0
90%

Performance (2)

5.5
55%

Support Rating (30)

8.4
84%

Online Training (2)

8.0
80%

Implementation Rating (2)

9.0
90%

Reviews

(1-25 of 168)
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May 03, 2022

Qualtrics is a decent tool for survey creation

CW
Caroline Wong
User Experience Researcher
Sun Life Financial (Financial Services, 10,001+ employees)
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
June 29, 2021

Simplicity and Elegance. Ease of use hides a lot of powerful features.

FT
Fatima Trapaga
Senior Project Manager, APAC
NeuroLeadership Institute (E-Learning, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

For us, qualtrics is well suited for basic survey functionality and reporting, and that is OK. If you are looking for powerful data analytics its not here, at least in the basic functions. Maybe they have more as add ons, but we have not explored that.
If you want quick and easy to learn production of surveys, this is it - no fuss no muss with a WYSYWG interface. On the other hand, the the quick and easy does sacrifice options on making it more customisable. There are limited options for customisation, and it is sometimes a downright pain to try and introduce things like company logos and colours.
June 28, 2021

A data collection platform that simplifies online surveys

Korey Migdal | TrustRadius Reviewer
Korey Migdal
Director of People Ops
Marcus Thomas LLC (Marketing & Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I can recommend Qualtrics CoreXM for any scenario and company; you will have the tools to collect and analyze data collected through surveys and questionnaires easily; thanks to this, we can convert our potential customers to consume more of our services and love our campaigns. In short, it allows any organization to efficiently collect and analyze people experience data to take specific actions based on the beliefs, emotions, and feelings of customers and employees; you can apply it to many types of research.
June 08, 2021

Qualtrics CoreXM is Awesome!

Kevin Bone | TrustRadius Reviewer
Kevin Bone
Product Development Manager
SelectHealth (Insurance, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think Qualtrics CoreXM can be used in nearly every scenario. It is best suited for internal or external gathering of the voice of the customer through product/service satisfaction surveys, disenrollment surveys, net promoter scores, post-meeting satisfaction surveys, comparison surveys (conjoint studies), etc. It also works well as a knowledge-transfer assessment tool (for tests or quizzes). Also, as a way to capture registrations or RSVPs. It is not as well suited for managing an online community forum that relies on participants to see and react to comments/responses from other members of the online community (like social media). There are other products better suited for that use case.
June 05, 2021

The best survey software available

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

We use Qualtrics CoreXM for surveys, research projects, and evaluating programs. It's easy to copy questions, duplicate an old survey, add media (photos, video, etc.) and customize your survey to the audience being addressed. The built-in analytics make it easier for anyone administering their own survey to interpret the results, or add visualizations (charts, word cloud) to their survey and create a report.
May 07, 2021

Great survey platform!

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Qualtrics is definitely well suited for survey development, though I probably wouldn't use them for a panel. I know it's been about 3-4 years and processes have improved, but it took 8-9 months (or a very very long time) to get back on a panel quote and that's not acceptable to me.
April 01, 2021

Qualtrics is the Queen of Questions

Corinne Gibson | TrustRadius Reviewer
Corinne Gibson
Product Marketing Specialist
The ROHO Group (Hospital & Health Care, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Qualtrics is well suited for individuals who need help with their product roadmaps. If you are looking to accumulate and manage customer feedback at each stage of the product lifecycle, Qualtrics can help you immensely. When used appropriately, you can easily manage consumer feedback at each stage, which helps you to be better informed when making roadmap decisions, like whether or not to kill or re-vamp a certain product.
April 01, 2021

Qualtrics is the best tool you can get for survey design!

Verified User
Analyst in Marketing
Airlines/Aviation Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Qualtrics is a great service for survey designs big and small, simple and complicated. You have every tool you need at your disposal to create great looking surveys with advanced logic and more. Qualtrics is also great for purchasing respondents, as they ensure you only get quality responses. Their report tool is also great for sharing with employees that need regular updates on an ongoing survey.
January 22, 2020

Qualtrics for Employee Retention

Kristyn Cole | TrustRadius Reviewer
Kristyn Cole
Assistant Recruiter
Adecco (Staffing and Recruiting, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

We use it a lot to review employee involvement, and giving feedback on the company. It works really well for this and gives us the ability to use the data to make changes in our organization to better suit associates and retain more of them. We mainly use Qualtrics for the surveys and the reports it generates.
January 16, 2020

Qualtrics will help manage your customer satisfaction!

Jared Hansen | TrustRadius Reviewer
Jared Hansen
Research Assistant
Brigham Young University (Higher Education, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Qualtrics is positioning itself to be the hub for "experience management," or the understanding and crafting of the experiences that customers have with products. Thus, Qualtrics excels at survey creation and collection, brand management, and product research to name a few scenarios. It is also useful for academics who are using surveys for other types of research, such as myself.
December 11, 2019

Qualtrics use at a University

Stephanie Brown | TrustRadius Reviewer
Stephanie Brown
Administrative Assistant
UAA (Higher Education, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Qualtrics is well-suited to large-scale surveys involving multiple question types. Qualtrics can take the data from these different types of questions and analyze it quickly. Due to how many types of questions there are and ways to display them, it is not well-suited for surveys with a few simple questions or a small sample size.
December 09, 2019

For Detailed Surveys Choose Qualtrics

Jenna Montgomery | TrustRadius Reviewer
Jenna Montgomery
Communications Manager
International Relief Teams (Non-Profit Organization Management, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Compared to the survey tool that we have used (SurveyMonkey), Qualtrics stands out with its ability to create detailed and in-depth surveys. The variety of questions that can be created and how they can be responded to are numerous. It truly allows us to create a customized survey for any occasion.
October 31, 2019

Quality Qualitative Queries

Verified User
Professional in Other
Higher Education Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Qualtrics is well suited for creating in-house surveys that come across more professional than Google Forms or Survey Monkey. Qualtrics is seen by respondents as the gold standard for survey usage so respondents are more likely to reply and take their time to answer questions with a high degree of fidelity.
October 30, 2019

Good for gathering preference data

Verified User
Professional in Other
Higher Education Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I have found that Qualtrics is best for gathering data from large and dispersed groups of people. For example, we have used it to ask instructors and faculty about scheduling preferences. I have found it be somewhat less helpful for smaller groups, such as feedback from a single class. This is probably more about surveys in general than Qualtrics itself.
October 25, 2019

Qualtrics Review

Verified User
Analyst in Marketing
Telecommunications Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I've implemented Qualtrics three times - at a small business, medium business and large business. All three uses were different but all entirely appropriate. The nice thing is that Qualtrics lets you scale the functionality you need and how much use you expect, even offering a free level. I can't think of a situation in which Qualtrics would not be appropriate.
June 18, 2019

A Best-In-Class Survey Tool That Offers Extensive Customization Potential

Joshua Melder | TrustRadius Reviewer
Joshua Melder
Process Optimization Analyst
Quad (Printing, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Qualtrics is extremely well-suited for engaging with the wide user-base of your target platform. As a member of a team that provides on-site visits and 'discovery' engagements, Qualtrics helps our team come prepared for on-site visits. Furthermore, follow-up surveys enable our team to be nimble, ask the right questions, and submit additional surveys after our initial engagement. Qualtrics is a fantastic tool for engaging with both internal and external teams with the goal of understanding employee workflows, perceptions, and areas of growth. One can tailor surveys for a specific need and then share out to the client's preferred medium (desktop or mobile). This means that survey respondents will need to have both access and a small technological proficiency in order to successfully complete surveys - however, this is nearly a basic requirement for most administrative jobs today.