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Qualtrics

Qualtrics

Overview

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Recent Reviews

TrustRadius Insights

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
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Not recommend

1 out of 10
April 29, 2023
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much …
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Qualtrics CoreXM Review

2 out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
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Qualtrics is great

9 out of 10
June 03, 2021
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

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Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Usability highest, with a score of 3.9.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(385)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.

Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.

Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.

Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.

Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.

Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.

Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.

Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.

Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.

Users have provided valuable recommendations for using Qualtrics based on their experiences:

Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.

Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.

Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.

Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.

Attribute Ratings

Reviews

(126-150 of 170)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think that Qualtrics is perfect for gathering small amounts of information from an audience. 10-20 questions would be a solid amount of questions. However, I found that any in-depth (20+ question) surveys would be more complicated with Qualtrics. This is mostly due to the nature of the technology behind the surveys. The technology is becoming more advanced, but for now it lacks the ability to provide more complex questions and answers during any given survey session.
Whitney Magendie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics is well suited for any survey need, from small to large. It's easy to distribute to a panel for identified responses or via a link for anonymous/unidentified responses. The reporting functionality is all that you could need. I can't think of a time when Qualtrics would not be able to get the job done.
Margaret Deegan Seifert | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I would recommend Qualtrics for anyone looking to have a full range survey system especially if it is important to have compliance for HIPAA and FERPA.
D. SKye Hodges | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

We have gone through various survey provider vendors, and here are some of the issues we've run into:

  • Free surveys don't have enough customizations (and aren't professional for our enterprise usage)
  • Other vendors would charge for: survey creation, survey translation, survey changes, survey results (ie reporting), customizing the reporting, providing access to the reporting, changes in the data fields, transmission of survey results over http/ftp/email, user management changes
Qualtrics has a better pricing model and lets you handle all of the above issues internally, or by engaging their professional services.
Brian LoPiccolo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
There are cheaper survey design platforms out there, but in my opinion Qualtrics is worth the cost. The less expensive options tend to have limitations in how you can design your surveys. I would only recommend another option if someone had very basic survey development needs.
Ben Lawder | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've evaluated all kinds of tools in this space from SurveyMonkey and SurveyGizmo to more robust tools like Confirmit and Vision Critical's Sparq platform. I describe Qualtrics to people as the best of both worlds. It is far more robust that the cheap tools like SurveyMonkey (even their highest end package), but It is WAY easier to learn and use than Confirmit or Sparq. It is a great fit for organizations looking for a reasonably priced in-house market research platform. They are also developing the tool quickly, and I've seen major progress in it this year alone.
Tim Jaconette | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It is well suited to academic and survey research. It is also suited to situations where you have to pay panelists to do research for you. I think it is less suited for situations where you have a low budget and not enough resources as I understand there are cheaper options.
Chris Higgins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The enterprise offering has been key for our campus. The quality of the data export and reporting are other major factors. The custom URL has been critical for us to improve response rates especially when our initial installation made respondents balk at who was really asking for the the survey to be completed.
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is an excellent survey software -- in any scenario where a colleague was using either paper or email questionnaires, or other services such as Survey Monkey, I would absolutely recommend Qualtrics. It is excellent for simple surveys and even slightly more complex needs (skip logic). It is especially useful in large scale studies.
Tami Deleeuw | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Qualtrics began as an academic based system used by various academic institutions and excels in this area. In the past several years they have expanded their product to include features that make is simple and easy for anyone to create surveys. This vendor is extremely easy to work with but it is always handy to have real world survey issues you have experienced in the past to evaluate if they are a fit for your needs.
Simone Cavallaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is a great software and it is really easy to use and powerful. It is useful in gathering information and it is suited for any kind of survey. It can really be used in many situations.

You might want to use it to gather information among the employees for some internal initiative, or get a feedback from your customers, or really gather any kind of survey data that you need (i.e. for research purposes).

Obviously, in my field, we also use some other software for tasks that are more specific and that Qualtrics is not tailored to accomplish (i.e., record reaction time during a Implicit Association Test experiment).
December 04, 2014

Quality=Qualtrics

Score 9 out of 10
Vetted Review
Verified User
There are several survey suites out there, and some free suites--like through Google or Survey Monkey, and those work perfectly if you're looking to do a 5 question short survey here or there that you won't need to reference in the future and analyze comparative data on. However if you're looking for a permanent solution for your survey needs and a database that is easy to use and store data and assist with conducting analysis, Qualtrics is the tool for you.
Joanna Iturbe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is well suited for simple and advanced survey building with lots of options for look and feel and survey flow. It is not best used for an application to something because of its inability to report on individual responses.
Jarie Maldonado | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As a student, we were introduced to this survey tool and not really any others beside Survey Monkey. However, I was more pleased using Qualtrics for research because of the minimalistic interface. Our target audience for our campaigns project was an older crowd (baby boomers), so we just needed them to answer the questions presented and not be bombarded with an overly-colurful interface.
Score 8 out of 10
Vetted Review
Verified User
This is a great solution for companies that want to get into survey programming and need something robust but do not have the time to develop software. Also, its FAR easier to use than Confirmit.
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