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Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
Starting at $1,500 per user/per year
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What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
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Research Core 1
1,500
Cloud
per user/per year
Entry-level set up fee?
- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Qualtrics Features
- Supported: Customer Experience Management
- Supported: Customer and Market Research
- Supported: Employee Insights
- Supported: Digital Experience Management
Qualtrics Screenshots
Qualtrics Video
See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/
Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Competitors
Qualtrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
Frequently Asked Questions
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Reviewers rate Usability highest, with a score of 3.8.
The most common users of Qualtrics are from Enterprises (1,001+ employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.
Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.
Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.
Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.
Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.
Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.
Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.
Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.
Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.
Users have provided valuable recommendations for using Qualtrics based on their experiences:
Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.
Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.
Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.
Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.
Attribute Ratings
Reviews
(126-150 of 169)Companies can't remove reviews or game the system. Here's why
October 12, 2015
Expensive but good
We use Qualtrics for market research, both to screen for eligible participants and for the participants to provide feedback on products. We also use Survey Gizmo which is great, but Qualtrics (while more expensive) is used whenever the surveys have more complex logic or piping that Gizmo can't always handle.
October 09, 2015
Building your Profit Through Customer Surveys
I used this product to collect data on market research for the college athletics market audience. This was done by the Marketing department to spread feedback to additional department to see where market dollars could be raised. I also used this product for multiple collegiate projects mainly for market research data. This business problem addressed was finding where dollars could be grabbed or target audiences looked at that were not before.
October 06, 2015
"Tricks" to Data Gathering through Qualtrics
Qualtrics software was used for multiple purposes in our department, and has begun to be implemented throughout the organization as others see the uses of automating some of their processes.
One purpose for why we used the Qualtrics software was to gather feedback from our customers to better understand their experiences while engaging with our products. We also gathered feedback to understand our customers' experiences with our customer service. The survey aspect of the software was very comprehensive and easy to use. It enabled us to quickly and seamlessly create these feedback requests.
Another purpose was to gather initial information about our customers. As customers would visit, their check-in would be handled automatically with the use of another tech-friendly survey that was highly compatible with our office Apple products. These simple check-in requests would automatically be sent to our email which facilitated the process of ensuring that our customers had exactly what they needed when they needed it. This automation was key to our ability to provide excellent customer service and increase our customer ratings. It enabled us to spend our time focussing on more important tasks.
One purpose for why we used the Qualtrics software was to gather feedback from our customers to better understand their experiences while engaging with our products. We also gathered feedback to understand our customers' experiences with our customer service. The survey aspect of the software was very comprehensive and easy to use. It enabled us to quickly and seamlessly create these feedback requests.
Another purpose was to gather initial information about our customers. As customers would visit, their check-in would be handled automatically with the use of another tech-friendly survey that was highly compatible with our office Apple products. These simple check-in requests would automatically be sent to our email which facilitated the process of ensuring that our customers had exactly what they needed when they needed it. This automation was key to our ability to provide excellent customer service and increase our customer ratings. It enabled us to spend our time focussing on more important tasks.
October 02, 2015
Qualtrics: Easy to learn, use, and teach
It is used by multiple departments within the organization. It it a primary tool used to serve our clients.
September 30, 2015
Qualtrics - brilliant front-end, retched back-end
I am the only Qualtrics user for my organization. I use it for my annual satisfaction/engagement surveys for my various constituents.
September 29, 2015
Qualtrics will help you streamline your survey needs, large and small
We use Qualtrics to build and distribute surveys ranging from evaluations of meetings and events to grantee reports. It is used across our whole organization. It allows us to use one product for multiple different actions-- whether it's simply collecting RSVPs for a reception or creating a reporting template for a complex grant program, our staff only needs to know how to use one program.
June 03, 2015
A fantastic tool with a plethora of resources
Score 8 out of 10
Vetted Review
Verified User
We use Qualtrics to send out surveys after all of our special events and other random surveys as needed to our membership. It is a great tool for allowing us to succinctly communicate large ideas with our membership .
May 01, 2015
Do you have a moment to answer some questions? With Qualtrics that's all it takes: Moments.
Score 10 out of 10
Vetted Review
Verified User
We are currently using Qualtrics to receive customer satisfaction results from their interactions with our product support engineers. We also use Qualtrics on our knowledgebase articles on the web to receive feedback on technical information documents that customers would like to provide feedback on (like if it solved their issue, or if it should have more details, etc). It is being used across our organization in various business units, though it is primarily used in our services division(s).
March 18, 2015
An advanced survey tool that is easy to use
Score 9 out of 10
Vetted Review
Verified User
Our Consumer & Business Insights team is currently using Qualtrics to field primary quantitative research in the form of online surveys. We utilize the software to create the surveys themselves, and on occasion utilize Qualtrics panels in order to recruit survey sample. These surveys help inform the development of marketing strategies on behalf of our clients, as well as in new business prospecting. Some typical primary research efforts include:
- Consumer experience research
- Category intelligence gathering
- Advertising creative / copy testing
- Targeting & market segmentation
- Brand health studies
Score 10 out of 10
Vetted Review
Verified User
I brought in Qualtrics as one of a few in-house survey tools at our disposal for the market research team at ADP. I personally designed, programmed, launched, and deployed several surveys using Qualtrics. I have personal experience with the sales teams, training organization, and service teams at Qualtrics.
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is being used specifically by the Public Policy Research Lab here at LSU. We're essentially a market research unit that serves both on-campus clients, non-profit's, state agencies, and businesses. Whenever we have an online survey to do as part of a research project, we host the survey in Qualtrics.
March 10, 2015
Academic use of qualtrics
Score 8 out of 10
Vetted Review
Verified User
We use it to administer surveys and to learn new things. We assess many variables and have staff input those variables into the survey software. We use this for quantitative and qualitative research. The product is used across the University and my use is in one specific area of academic research. We address the problem on needing to know new information about a topic.
February 25, 2015
Qualtrics is my Secret Sauce of research tools!
Score 9 out of 10
Vetted Review
Verified User
Qualtrics started out just with the Consumer Insights team but with such a positive experience now has grown to the IT/Customer Care departments as well.
February 25, 2015
Ensuring a quality survey experience via Qualtrics
Many faculty across our campus use qualtrics for research and for other survey needs. These could be course related or for other projects. Many departments also use the product to conduct surveys of faculty, students, staff, researchers, etc.
We needed a tool that provided good data for our researchers that functioned at an enterprise level. It was also important that we have a product where data stood in the cloud is considered secure and compliant with state and federal regulations.
We also needed a company willing to work with us to meet our needs. Qualtrics has been a great partner when we needed to get the URL to look like it was coming from our campus and not from the company. While this took a bit of time, it has been a great benefit to response rates for our users.
We needed a tool that provided good data for our researchers that functioned at an enterprise level. It was also important that we have a product where data stood in the cloud is considered secure and compliant with state and federal regulations.
We also needed a company willing to work with us to meet our needs. Qualtrics has been a great partner when we needed to get the URL to look like it was coming from our campus and not from the company. While this took a bit of time, it has been a great benefit to response rates for our users.
December 17, 2014
Thank you Qualtrics
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is being used throughout our organization for survey purposes. We use it for faculty, administrative, student and alumni surveys. It makes survey writing a breeze with the many options on what types of questions you want (multiple choice, text box, likert scale, etc.).
December 09, 2014
Qualtrics used to quickly and efficiently launch pilot program
Score 8 out of 10
Vetted Review
Verified User
I had experience with Qualtrics from a research project in graduate school and decided to use the program in a pilot auditing program. This is the only application to my knowledge that the company is using Qualtrics for, as we would typically have our internal IT staff build similar programs. In the interest of getting the program up and running quickly I knew Qualtrics would be a good solution. Qualtrics allowed for a centralized way for me to deliver data to the employees in the field and collect responses from their audits.
December 09, 2014
Qualtrics - Insight into an amazing product
Score 9 out of 10
Vetted Review
Verified User
We currently use the Qualtrics Research Suite across about 80% of our organization to create surveys that we distribute to current and potential customers as well as internally for employee feedback. We are able to get valuable feedback on our current products as well as upcoming content releases and new product launches. We also use Qualtrics Site Intercept to interact and silicate feedback from users who are on our site about new product features as well as survey users about media channels that drove them to our website. We also use Site Intercept to gain understanding around why users exit our signup process before fulfilling a purchase of our subscription services.
December 09, 2014
The easiest and fastest way to collect data
Score 10 out of 10
Vetted Review
Verified User
We have been using Quatrics at the Kellogg School of Management for many years. We saw the software growing and getting refined every year. In addition, we collaborated with Qualtrics to request features that weren’t present when we first started using the software, and they have always been very receptive and helpful in implementing them.
Qualtrics is being used by the entire school for different purposes. Our MBA students use it as part of their learning process, as a powerful tool to create surveys. We also use it internally, for surveys among the departments for a broad variety of purposes.
In my specific case, however, I work with our researchers (PhD students and Faculty Members) who use Qualtrics for research purposes. As and administrator, I manage their accounts and help them when they have issues creating a survey, which, I must say, happens rarely, since Qualtrics is a very user friendly survey software.
Qualtrics is being used by the entire school for different purposes. Our MBA students use it as part of their learning process, as a powerful tool to create surveys. We also use it internally, for surveys among the departments for a broad variety of purposes.
In my specific case, however, I work with our researchers (PhD students and Faculty Members) who use Qualtrics for research purposes. As and administrator, I manage their accounts and help them when they have issues creating a survey, which, I must say, happens rarely, since Qualtrics is a very user friendly survey software.
December 04, 2014
Quality=Qualtrics
Score 9 out of 10
Vetted Review
Verified User
Describe how Qualtrics is being used by your organization?
Qualtrics is currently being used in our organization for a variety of purposes. We use the survey tool both for internal and external research. Our external research primarily revolves around surveying attendees after course completion and conducting satisfactions survey. Internally, we also use the surveys for satisfaction gauging as well as for event registration.
Is it being used by a department or across the whole organization?
It is used throughout several departments in the organization.
What business problems does it address?
A comprehensive database that we can look back to for history reference and conduct comparative analysis over the course of time to track trends.
Qualtrics is currently being used in our organization for a variety of purposes. We use the survey tool both for internal and external research. Our external research primarily revolves around surveying attendees after course completion and conducting satisfactions survey. Internally, we also use the surveys for satisfaction gauging as well as for event registration.
Is it being used by a department or across the whole organization?
It is used throughout several departments in the organization.
What business problems does it address?
A comprehensive database that we can look back to for history reference and conduct comparative analysis over the course of time to track trends.
November 18, 2014
Qualtrics: Good for both simple and complex surveys
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is used for qualitative and quantitative market research projects performed for clients. This includes screeners, quant surveys, moderator notes for qualitative surveys, and customer satisfaction surveys. Only the consultants/researchers and respondent recruiters use Qualtrics, which is about 50% of the company.
July 01, 2014
Qualtrics is Your Go-To for Survey Building
Qualtrics is used at the campus level at the University of Colorado at Boulder. I manage the instance used at the Leeds School of Business, and we have faculty, staff, and student users. We use it robustly for what it's intended, surveying, but we also use it as an RSVP tool for event management and other ways.
Qualtrics is a GREAT product for obtaining survey responses, calculating statistics and gathering analytical information. I'm impressed with it's user "friendly-ness". I've been using the product for almost 8 years and thus far, there is no reason to change that. One issue I do have, is the inability to download responses for only one question. I do not always need the FULL responses to my entire survey. Sometimes my members want the responses of one particular question. Unfortunately, I have to download the entire survey, copy/paste or extract from the downloaded material. Otherwise, the product has been most helpful. Best features are: Triggers, statistics, and skip logic! Love it!
May 28, 2014
Qualtrics - Because every answer counts!
Score 9 out of 10
Vetted Review
Verified User
Qualtrics was introduced to advertising and public relations students in the Advertising Research course that is required by the department. In the course we were taught the importance of survey making and how to structure them to get meaningful results. Qualtrics is a great tool because it lets you structure surveys however you please, and most importantly it allows for the user to look at the results very easily. I personally used this tool for my capstone project which helped my team come to clear decisions about our client. Qualtrics helped us come to the conclusion of our target audience, design ideas, and marketing opportunities that we were unsure of.
March 10, 2014
Qualtrics is Awesome!
Score 10 out of 10
Vetted Review
Verified User
I first staring using Qualtrics when I was a student at Columbia Business School to conduct research for my academic projects. I conducted several student surveys and was able to become fluent in the software very quickly because of its well designed, intuitiuve user interface.
At my first job I immediately recognized how Qualtrics could benefit the consumer research being conducted. At this job I used qualtrics to survey the current customer base because I was able to easily tie individual survey responses to CRM behavioral data living in the offline CRM customer warehouse. This allowed for significantly more robust analysis to be conducted as I was able to utilize a much larger dataset. I was also able to create value and understand my CRM data that was formally just sitting in isolation.
I have never used the Site Intercept product however I have heard fantastic things from peers who have used it while conducting studies on the effectiveness of digital marketing campaigns and websites.
Also I enjoy Qualtrics blog as it is incredibly educational. I have referenced it numerous times. Specially I have used it to read up on the various methadologies of conjoint analysis. I have never used the Qualtrics conjoint product, but I look forward to testing it out when the time is right!
At my first job I immediately recognized how Qualtrics could benefit the consumer research being conducted. At this job I used qualtrics to survey the current customer base because I was able to easily tie individual survey responses to CRM behavioral data living in the offline CRM customer warehouse. This allowed for significantly more robust analysis to be conducted as I was able to utilize a much larger dataset. I was also able to create value and understand my CRM data that was formally just sitting in isolation.
I have never used the Site Intercept product however I have heard fantastic things from peers who have used it while conducting studies on the effectiveness of digital marketing campaigns and websites.
Also I enjoy Qualtrics blog as it is incredibly educational. I have referenced it numerous times. Specially I have used it to read up on the various methadologies of conjoint analysis. I have never used the Qualtrics conjoint product, but I look forward to testing it out when the time is right!
March 08, 2014
Qualtrics and the MR World
Score 8 out of 10
Vetted Review
Verified User
Qualtrics solved the problem in the organization where we wanted to start programming more robust surveys but didn’t have the technical or operational expertise. It was quite easy to get up and going with and scalable in field.