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Qualtrics

Qualtrics

Overview

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Recent Reviews

TrustRadius Insights

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
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Not recommend

1 out of 10
April 29, 2023
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much …
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Qualtrics CoreXM Review

2 out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
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Qualtrics is great

9 out of 10
June 03, 2021
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

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Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Usability highest, with a score of 4.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(384)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.

Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.

Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.

Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.

Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.

Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.

Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.

Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.

Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.

Users have provided valuable recommendations for using Qualtrics based on their experiences:

Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.

Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.

Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.

Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.

Attribute Ratings

Reviews

(151-169 of 169)
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Score 9 out of 10
Vetted Review
Verified User
I used Qualtrics while working in an internal research position in the auto industry. It was used for customer satisfaction survey projects that had a small dynamic sample with minimal reporting requirements (frequencies, simple cross tabs). National tracking studies were outsourced as they required portal reporting with multiple user levels - I don't know if Qualtrics has added online reporting options recently, something to check out if your business needs require it. Qualtrics is very easy to use - think Survey Monkey, Survey Gizmo, or Zoomerang type survey tool. I used the online training videos to learn how to use it and it was super easy to pick up - the training videos were clear and concise. I would recommend Qualtrics for any internally managed research projects - it seems to be accepted as a more professional/accredited tool than Survey Monkey/Survey Gizmo/Zoomerang and it's more reasonably priced than other complex survey tools like the SPSS options. Not sure if it's an option for market research vendors.
Aubri Nowowiejski (No-Whiskey) | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Qualtrics is used mostly by our corporate and U.S. marketing department for surveys and e-blasts, often in conjunction with a trade shows or client event as a menthod of tracking RSVPs. We are also in the process of leveraging qualtrics for employee feedback from trade shows, as well as creating an online "order form" for attire.
Score 10 out of 10
Vetted Review
Verified User
It is being used for data management for our research study, and on other studies throughout our department. It is an alternative to using REDCap, as Qualtrics has more options and flexibility in terms of the formatting and branch logic. It was a huge upgrade from a previous program our department used called Quask. If Qualtrics was HIPAA compliant, we would use Qualtrics all the time.
Score 10 out of 10
Vetted Review
Verified User
I currently use Qualtrics for my own research for special projects. I've most recently used it as a survey to investigate internal process issues and attain raw data for elements that I do not have data for, since they are not being measured.
Score 10 out of 10
Vetted Review
Verified User
We are using Qualtrics for simple internal survey and consumer's feedback for new product's development. It is currently used by Product and Partner's team. We might attempt to use it across the whole company when we have a chance. It helps us understand customer's behavior when surfing our website, it is a very powerful tool for survey
March 03, 2014

Use it :)

Score 8 out of 10
Vetted Review
Verified User
Our organization utilize qualtrics in various ways. The events team is utilizing qualtrics as a registration database. The whole organization has a qualtrics accounts. It helps the small meetings area collect registration information in a flexible way.
Score 8 out of 10
Vetted Review
Verified User
Qualtrics was used to validate serveral different use cases across a customer base that featured many different types of consumers. Ideas were brainstormed, use cases explored, arguments supported, etc by cross analyziing cross subsets of the data we collected.
Score 4 out of 10
Vetted Review
Verified User
I use Qualtrics 360 at a large hospital system in Northern California. It is being used by the entire organization as a tool to rate the customer service abilities of key leaders. While we don't use it the traditional sense of a full 360, I call it more of a 180 approach, it has been a challenge to use. The system is not intuitive and has very little forgiveness for any errors. I would often find myself doing the exact same steps multiple times until it would actually process and work in the system. Lists of names are not able to be alphabetized and there is no real order to how they are presented, they don't even match the order on the spreadsheet upload. Reporting is also challenging, and I found myself struggling not to just give up because I could only get the reports to look "okay" instead of "perfect" as I expect of any deliverable I produce. In the end, Qualtrics 360 will do the job and their help and support staff is amazing to work with, but the actual software just doesn't seem like it is completely ready for public use. I felt like I was using a beta version instead of a polished final version.
Christa Kuminski Arite | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
One department owns the logins and typically only members of this department, research, uses the product. Sometimes, members of other teams within the wider User Experience group uses for surveys. My early use has been to collect simple feedback on some of the sessions I had facilitated. My recent use has typically been to run surveys after remote user testing.
David Cromer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I haven't had the privilege of using Qualtrics in quite a while, but I'm so glad I had the opportunity to use it at a previous company. It's far superior to any survey software I've ever used. You can do so much more, metrics and analyses are far more robust, and the customer assistance group is friendly, competent, and eager to assist and teach. Research participants also find the surveys easy to complete and intuitive to understand. Can't say enough good things about Qualtrics. Wish my current company would pay for a subscription - It would definitely make my life a lot easier!
February 28, 2014

Qualtrics review

Score 9 out of 10
Vetted Review
Verified User
When I was working at MIT Sloan, it was used throughout Sloan. I now work at central MIT, and we do not use Qualtircs. I think there is an opportunity for Qualtrics to become the preferred survey tool for all of MIT.
In the Career Development office it addresses questions related to student opinions and was used to gather feedback following events and modules.
Blaine Schultz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Qualtrics was used for the analysis of marketing surveys conducted to determine brand positioning and strategy for a new online organization looking to optimize their current marketing and advertising well identifying new target markets on a global scale.
Bindya Bhakta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The implementation of Qualtrics within our organization is used differently in each department. The Human Resources department uses the platform for Employee recognition and rewards programs, employee satisfaction surveys, and other HR needs. The learning and development department uses the service to understand what training is needed internally and externally, what types of conferences satisfy our external clients, and collecting post conference/training satisfaction. Lastly, our council uses the platform to reach out to our external clients to understand their need and how we can offer better service and gather data on multiple levels.
February 26, 2014

Qualtrics all the way :)

Score 10 out of 10
Vetted Review
Verified User
I am a student and DePaul University and I was a research assistant using Qualtrics for a research study that was conducted. It was being used by our research team and it solved a problem relating to biases regarding our study. An electronic version of our survey was much more convenient for the college students that we wanted to participate in our study.
Benjamin Sider | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Qualtrics is used by a handful of people in our The New York Times Consumer Insight Group. We typically use it for:
  • Web intercept studies related to ad sales, consumer marketing and strategic planning
  • Qualitative research recruitment for our user experience team
While some studies are completed within a week or two of fieldwork, others are used for trending purposes over time.
Amber Liu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Qualtrics helps me implement the survey. Its selected template and guide helps me to start survey and analyze survey very easily. I highly recommend any company with a research department to starting using Qualtrics. It is very easy to use, and also provides you clear and deep insight after you complete the research. Great web-based software.
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