Qubit

Qubit Reviews

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Reviews
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Score 8 out of 10
Vetted Review
Verified User
Review Source
The Digital Commerce team used Qubit to conduct multiple split tests and targeting campaigns on our website. We used the tool to implement both data driven testing initiatives and to provide personalized or custom content in specific scenarios. Qubit's professional services helped us overcome bandwidth limitations in designing and implementing multiple campaigns.
Niall Totten | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Qubit to gather user feedback, analyse user behaviour, form hypothesis and build MVT and A/B tests and finally, monitor the results. The platform is predominately used within the eCommerce department however test results are shared throughout the organisation and ideas are encouraged from all staff.

Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.
Adam Rooney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Qubit is used by a wide variety of departments within the company and in many different ways. My first experience with Qubit was when I had been tasked to change one of the tracking tags on our website. Due to the seamlessness that Qubit delivers these tags I didn’t even realise that we had a tag manager and was amazed to find out exactly how powerful and useful Qubit was. These days I use the Qubit services on a daily basis to create and deploy A/B tests to our website to improve customer experience and increase conversion rates.
Art Bukowski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use qubit on a daily basis both for A/B testing and content delivery. Implementing new functionality in qubit is much faster than asking developers to made some changes (and we actually measure the impact of those changes!). We also use qubit for personalisation and delivering "hand-picked" offers for selected segments and groups of customers.
December 12, 2017

Queue up for Qubit!

Chris Wood | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
1. CRO development
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management

We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
Neil Majithia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Qubit is used to enhance our websites across all of the business for CeX (but not for subsidiary Designer Exchange for contractual and cost reasons). It has been deployed on websites for all 12 CeX territory websites. The use of it is driven by members of IT (including myself) and Marketing. It allows us to try new ideas quickly without interrupting internal resources, therefore can respond quicker to certain things, we can a/b test those ideas, and use the data to determine if they are of benefit or not, putting an end to many conflicting opinions because multiple ideas can be tested. We can also personalise those tests and experiences using the data we pass to Qubit, which we are not currently able to do. That all applies to the Qubit Personalisation product along with Universal Variable. However we also use product recommendations which piggybacks of the previous mentioned products to produce something we would not be able to create in house at the same speed and quality. WIth the data we send Qubit, we and they can develop many more uses which alone we would struggle to build, such as personal and targeted email marketing and many other website enhancements.
November 13, 2017

Qubit all the way!

Kim Jacob | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.
Zach Shelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Qubit is addressing several significant needs for multiple departments (Customer Service, IT, Marketing, User Experience) within our company:

  • User Experience Testing
  • Customer Journey Reporting
  • Dynamic Customer Segmentation
  • A/B Testing
  • Mobile Experience Testing
  • Data Integration
Limited IT resources mean that we do not have time to make all of the necessary integrations or tests we would like to see. Qubit helps us move with more speed to market advantages.
August 12, 2017

Why Qubit?

Francesca Contardo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Used for A/B testing as we have limited development resource and lead times. It's being used by the UK eCOMMERCE department only. It addresses the need to understand how to optimise the site to improve conversion, UX and CX. It also supports us with the ability to make faster changes to the site which is one of our largest restrictions.
Eduardo Barea | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.
Chi Igboaka | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Qubit is currently being used by the marketing team as a way to create tests to drive conversion rate improvements. This is predominantly within the basket funnel and across top landing pages. We also use the test build platform as a way to implement quick changes to our sites that would otherwise require CMS changes, or dev work. We've used this functionality to help during product launches (promotional banners). We're collecting huge quantities of data, which we will eventually use to help drive our personalisation agenda - through creating a new customer experience (CX) for different types of customers, based on their previous website and transactional behaviour.
Paul Turbelin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Qubit across the digital team. Visitor Opinion was used to identify some key points of growth and the reports were dedicated to the CEO. The Qubit team helped us understand how the Qubit platform could insure our company had a successful growth strategy. The Qubit team's support was imperative to understanding how we could build a growth hacking strategy and what to do to drive it through Qubit's marketing cloud.
Dennis Wildman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Qubit gives us another effective tool to map customer journeys and get insight from how they are moving across and through our website. Qubit also helps us measure the effectiveness in our initiatives, in particular allowing us to probe deeper into how our activities are helping customers with their needs.

Qubit has been particularly useful in setting up short term initiaves and changes in an agile way, quickly getting the initiative live and capturing the data we need for analysis. This has been valuable to me from a campaign perspective, as we are able to get quality outcomes with less investment and development time. It is being used across a few departments currently and will likely be used by more departments in the future.
Sean Emmel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Qubit to implement strategic A/B testing (also known as CRO: Conversion Rate Optimization) for various mid-to-large tier clients on various e-commerce platforms. We seek to improve overall site user experience, conversions (e.g., revenue per visitor, average order value, and other key performance indicators) and conversion rate, enhance/extend functionality, improve design and aesthetics, and in general make the site more efficient and easier to use for customers.
Austin Limmer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use qubit broadly across the business, but in the team that I am part of (Content) we use it use it for updates that would otherwise require an app release - such as hiding promotions that are only available for a short time. We also use it for content that we would like to be shown across all pages like service messages and banner promotions.
Kevin Chamberlin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Currently we are using it in the public marketing side. We A/B test and are currently getting customer feedback. Will be implementing promos and abandon cart email through Qubit. Also segmenting visitors by GEO, demographic, and shopping habits. This has allowed us to show the proper messaging to increase both user interaction as well as the all important increase in conversions.

October 28, 2016

Qubit Review

Adam Harris | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Qubit is central to our plans to both develop the website through iteration and personalise our customers' experience. It is used by marketing and IT, but for ideas that could come from any area of the business. We also use qubit for messaging when targeted customers leave certain pages. Similar to what Yieldify do, but within the system.

We also use the consultancy side to make sure we get the best out of the system and over time this will allow us to be self-sufficient.
David Pert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have been using QuBit in two primary ways;
1) Test conversion rate optimisation changes to the user experience, primarily the purchase journey (without requiring development/site releases)
2) Manage and test changes to on-site promotional banners. Including the addition of banners/messages in locations which our current CMS is not able to.
Stuart Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The Online Marketing and Merchandising department has used Qubit for AB/MVT Testing, Analytics, Self Segmentation and Customer Feedback. In the future we will also be using Qubit technology for Personalisation, Re-targeting, Abandonment, Product Recommendations and much more.

Qubit upgrades their technology and product offerings often. Which always opens up new avenues for increasing conversion rate and engagement.

The aim is to increase the conversion rate of key sales funnels via a process of testing, provide a level of analytics just not possible using other software and learn to understand our customers better - what they want and how they behave.

What is Qubit?

Qubit uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.

Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.

Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.

Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.

Qubit Features

  • Supported: Website Personalization Technology
  • Supported: Visitor Analytics and Insights
  • Supported: Business Intelligence
  • Supported: A/B Testing Platform
  • Supported: Tag Management

Qubit Screenshots

Qubit Pro segments metrics page, showing the key metrics and activity for an audience segment.Segments overview page in Qubit Pro, showing a list of user-created audience segments.Selecting between the different types of experience in Qubit Pro to create a new personalization.Using a Qubit Pro template to create a Visitor Pulse Survey to gather user information.Using Qubit Pro custom mode to create a homepage banner.The overview metrics page in Qubit Pro.Setting the goals and segments for an experience to be tested in Qubit Pro.

Qubit Videos

Qubit Spring 2016 Product Launch
Qubit Pro Jan 2018 Introduction Video We believe in the power of data to get you closer to your customers. Our technology will help every visitor to discover and spend more with the brands they love. This is where uplift lives.

Qubit Downloadables

Qubit Integrations

Qubit Competitors

Qubit Pricing

Qubit Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)45%
Enterprises (more than 500 employees)50%

Qubit Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUK, USA, France, Germany, Netherlands, Spain, Italy
Supported LanguagesOur service can process all major languages

Frequently Asked Questions

What is Qubit?

Qubit uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. We combine quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization. Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle. Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are. Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business. Qubit has received investment from Balderton and Accel totalling more than $36 million.

What is Qubit's best feature?

Reviewers rate Availability highest, with a score of 9.

Who uses Qubit?

The most common users of Qubit are from Enterprises and the Retail industry.