Qubit

Qubit Reviews

Do you work for this company? Learn how we help vendors

Reviews
(1-25 of 80)

Companies can't remove reviews or game the system. Here's why
Gideon Caspi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • We are able to query various details about the customer that would otherwise be extremely difficult, in order to identify geography or device types to affect their experience. We've consistently seen good return on often minor updates to the UI.
  • As Qubit collects vast amounts of detail from our site we're able to test advanced functionality to validate theories that might otherwise be difficult to quantify. Their attribution algorithms seem to do a good job of projecting the effect of tests
  • Qualitative tests, such as feedback request forms have helped add to our interaction with customers, and have helped identify key areas on the site and in our offerings that we are able to address.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Unfortunately, we weren't able to leverage Qubit's end-to-end data and analytics capabilities. We had an established analytics tool which they weren't able to integrate with, so we had to map data as a work around.
  • We found Qubit's dashboards and data collection methods useful in quickly understanding how tests were performing and deciding on next steps.
  • Although there were limitations in mapping data or needing to scrape our site rather than read directly from Qubit's data layer, Qubit still helped us find ways to effectively execute most of the initiatives we identified.
Niall Totten | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The Qubit platform and service has reduced our reliance on our internal IT team to implement changes on site.
  • Test hypothesis can be created relatively quickly and the test outcome, either conclusive or inconclusive, provides answers that would not otherwise be very difficult to answer.
  • The platform and process helps to introduce a culture of using evidence to make decisons.
Adam Rooney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The reports generated from the tests completed on the website have been the deciding factor in a large amount of decisions within the company.
  • The fact that Qubit isn’t merely the middleman to deliver tests and provide tags is one of their best features, they are included in the whole process from the design and implementation all the way through to the analysis of the results and provide suggestions on the ways forward.
December 12, 2017

Queue up for Qubit!

Chris Wood | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • We feel liberated, being able to do anything we feel is right. And we can test the theory first - taking opinion/emotion out of the equation. Let the numbers speak for themselves.
  • We are able to test and refine development ideas first - before having to raise any internal Dev tickets. Amazing!
Neil Majithia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Targeted website personalisation such as first time visitor prompts, market segmented content, feedback collection and many more.
  • Product recommendations, starting from the data they collect on what our customers do and buy, to calculating products to recommend and then delivering the content.
  • Email targeting - We are running email campaigns using data gathered by Qubit to drive when emails are sent and the content in them, and the delivery of those emails.
Zach Shelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • This has been our largest challenge based on our current IT infrastructure. We are working toward a more robust Data Integration with Google Big Query, but our own internal resource constraints have slowed the process.
  • The segmentation data included in our A/B Testing has been key to better refining our personalization for our customer base both by acquisition and channel specifics.
Chi Igboaka | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • This is the first time we have had an end to end view of website visitors, at customer level. Further, we are able to look at how changes we've made via Qubit have impacted user behaviour. It has allowed us as a business to be more data-led when we think about making changes to our site, and has encouraged a 'test and learn' mentality. Changes which we would previously have simply made to the site are now put through Qubit, so we can test impact before we go fully live.
  • This end-to-end data has not yet been fully utilised due to other dependencies within the business, but the fact that we have it means that we've already got a whole load of historic data that we can link to individuals when it comes to looking at how we can truly personalise the website experience.
Sean Emmel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • An A/B test is not just having a whim of an idea and using a tool to implement it to see what happens. We have a strategic team here that uses various data points, including those offered by Qubit, to conceive of tests that could have a high impact on various KPIs and "move the needle" so to speak.
  • The preview tool/feature in Qubit is easy to use and reliably indicative of the actual user experience post test launch. It also makes it easier to send clients links for their own testing/QA before we launch a test.
  • The reporting/metrics in the dashboard occur in real time and are a great way to see how any given test/experience is performing as well as gain valuable insight for future iterations/ideas. The Qubit team is also very responsive and will accommodate custom data/reporting requests promptly.
David Pert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The QuBit data layer is extremely useful in tapping into customer segments which we couldn't previously (and of course testing whether there is value in marketing specifically to those new segments as a new group).
  • The data collection elements of the platform are very useful, although it was tricky to use this data across multiple platforms (email, etc).
Lei Zhao | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Clarity in decision making - analytical validation is critical to our ability to assess whether any given assumption about the impact of a change to the site on customer behavior is borne out in actuality.
  • In-house creative control - the high degree of customizability that Qubit affords gives us complete in-house control over the variations that we deliver. It's definitely a plus that when you want to make some minor adjustments to a variation, you generally don't have to reach out to an external agent.
  • Custom event tracking - we use the custom event tracking feature in many of our Qubit layers to assess the impact of variations on goals that are important to us specifically, but may not be applicable to other companies.

What is Qubit?

Qubit uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.

Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.

Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.

Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.

Qubit Features

  • Supported: Website Personalization Technology
  • Supported: Visitor Analytics and Insights
  • Supported: Business Intelligence
  • Supported: A/B Testing Platform
  • Supported: Tag Management

Qubit Screenshots

Qubit Pro segments metrics page, showing the key metrics and activity for an audience segment.Segments overview page in Qubit Pro, showing a list of user-created audience segments.Selecting between the different types of experience in Qubit Pro to create a new personalization.Using a Qubit Pro template to create a Visitor Pulse Survey to gather user information.Using Qubit Pro custom mode to create a homepage banner.The overview metrics page in Qubit Pro.Setting the goals and segments for an experience to be tested in Qubit Pro.

Qubit Videos

Qubit Spring 2016 Product Launch
Qubit Pro Jan 2018 Introduction Video We believe in the power of data to get you closer to your customers. Our technology will help every visitor to discover and spend more with the brands they love. This is where uplift lives.

Qubit Downloadables

Qubit Integrations

Qubit Competitors

Qubit Pricing

Qubit Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)45%
Enterprises (more than 500 employees)50%

Qubit Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUK, USA, France, Germany, Netherlands, Spain, Italy
Supported LanguagesOur service can process all major languages

Frequently Asked Questions

What is Qubit?

Qubit uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. We combine quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization. Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle. Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are. Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business. Qubit has received investment from Balderton and Accel totalling more than $36 million.

What is Qubit's best feature?

Reviewers rate Availability highest, with a score of 9.

Who uses Qubit?

The most common users of Qubit are from Enterprises and the Retail industry.