Salesforce Marketing Cloud Social Studio (retiring)Formerly Radian6 + Buddy Media
Overview
What is Salesforce Marketing Cloud Social Studio (retiring)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Radian6 - Monitoring of Social Media
Jack of all trades, master of none
Social Studio, great for scheduling and analysis
Comprehensive and powerful to monitor your online reputation in the market
A great tool for big organizations
Marketing in retail real estate
Social Studio - Good Basic Tool, but Expensive
Social Studio - Great for Radian 6 Users looking for a team platform!
Social Studio is competent
Radian6: measurements and insights
Radian6 - The Gold Standard for The Enterprise
A seamless solution for busy social media managers
Review of Radian6
Social Studio takes the pain out of Social Scheduling and Reporting
Popular Features
- Content planning and scheduling (10)10.0100%
- Broad channel coverage (10)10.0100%
- Twitter (10)9.090%
- Workflow management (10)8.080%
Pricing
Basic
$1,000.00
Pro
$4,000.00
Corporate
$12,000.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7Boolean keyword searches(9) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7Filtering out noise/spam(9) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 10Sentiment analysis(8) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 10Broad channel coverage(10) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 10Content planning and scheduling(10) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 8Audience targeting(9) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 8Content optimization(8) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8Workflow management(10) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 9.9Automated routing and prioritization(9) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 9.9Customer interaction histories(9) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 3.1Bulk actions(9) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 5Lead generation(8) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 5Content marketing(9) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 6Paid media management(7) Ratings
Users can manage and optimize paid social media posts across different channels.
- 6Campaigns and promotions(8) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 9Twitter(10) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 10Facebook(10) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 10LinkedIn(8) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 6.8Google+(6) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8Instagram(7) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 6.5Pinterest(4) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 6.7YouTube(6) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8.9Campaign success analytics(9) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7Real-time tracking(9) Ratings
The tool tracks mentions and comments in real-time.
- 9.9Competitor analysis(7) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 9Role-based user permissions & privileges(8) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.9Mobile access(9) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud Social Studio (retiring)?
Salesforce Marketing Cloud Social Studio (retiring) Competitors
- Bottlenose
- Brandwatch
- Verint Messaging
- Digimind Social
- TotalSocial by Engagement Labs
- Engagor (discontinued)
- General Sentiment (discontinued)
- Hootsuite
- ListenLogic
- MutualMind
- Quid
- Social Suite by Reputation.com
- Oracle Social Cloud (legacy)
- PeopleBrowsr
- Social Data Intelligence SM2
- Simplify360
- Emplifi Social Marketing Cloud
- Sparkcentral (discontinued)
- Sprinklr Social
- Synthesio Social Intelligence Suite
- uberVu (discontinued)
- Viralheat (Discontinued)
- Visible Intelligence, discontinued
- muFusion
- Brand24
- Talkwalker
- Ubermetrics
- Tracx
Salesforce Marketing Cloud Social Studio (retiring) Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(149)Attribute Ratings
- 8.8Likelihood to Renew38 ratings
- 9.6Availability5 ratings
- 8.4Performance5 ratings
- 9Usability9 ratings
- 9Support Rating8 ratings
- 7.6Online Training6 ratings
- 10In-Person Training1 rating
- 9.8Implementation Rating6 ratings
- 7Listening & Monitoring1 rating
- 6Publishing & Engagement1 rating
- 7.5Social Data Collection2 ratings
- 8.5Social Analytics & Insight2 ratings
- 7.2Social Engagement2 ratings
Reviews
(1-5 of 5)Radian6 Review
- The ability to dive into data various ways and bring user directly to source of mention. I love the ability to look at data and dig into the data. For example, looking at Topic Trends and then being able to dive into the River of News from a specific point in the Topic Trends. Another way would be to look at the keyword groups, dive into media type and then dive into a specific media type for more detailed data about Twitter or Forums specifically.
- I really like the art of the Keyword Configuration and ability to filter noise.
- Number of sources covered. One of the things I love about the tool is the ability to crawl so many sources including social media sites, blogs, mainstream news, forums, YouTube, Twitter, Facebook and more. The tool covers over 650 million sources of data the last rep I talked to in late July, 2013.
- Ability to train multiple users across the organization.
- I really like the Engagement Console workflow and use the feature to delegate mentions to the appropriate stakeholders. I also like to flag and prioritize mentions among team members. We can also respond to mentions from the tool specifically if we need to.
- Provide insights based on data.
- Customize Reports. Many times, I would like to see data a specific way. Currently, this tool does not allow me to custom build a report in the tool to send to my managers. I will need to export data and create my own dashboard based on the data I would like to see. The Summary Dashboard does not provide me the reporting I need.
- Sentiment could be improved.
- Turning data into actionable insights across the organization.
- Using custom reports to gain more budget for paid media and other areas.
- Listening for mentions of the brand, industry and competition.
- Based on insights determining what actions should be made for the product, company or brand.
- Implemented in-house
- Online training
- Self-taught
- Google Analytics
- Omniture
- Salesforce
What was once a great tool, now feels neglected and unloved
- Viewing data in a variety of formats and the ability to easily drill down into this data.
- Evolving - since the Salesforce merger in particular, the platform has hardly been updated and as a result is slow and cumbersome.
- The data tables can take a while to upload, which often makes it feel clunky.
- The tool cannot be used for engagement, despite the 'engagement console'. You cannot schedule content or post easily. Even dealing with inbound messages via this is overly complicated and the big application is slow - this is not browser based, but a standalone application you need to download and install. When using as a part of a team, the permissions are painful to set up as are the dashboards. There is also a delay in messages coming into the dashboard - around 5-10 minutes, meaning that it is no good for real-time engagement. It also frequently misses tweets.
- Communication/account management - all poor and not what you would expect from such a high cost platform. You can expect not to hear from an account manager for months at a time, plus they change frequently.
- Mention limits - this feels like an old-fashioned pricing model and as such greatly limits you on what you can actually track and therefore the benefit you can actually take from the system. To increase mentions, you will be looking at an equally big price hike.
- Traffic driver.
- Brand awareness.
- Social media analysis.
- Qualitative research/listening.
- Social media engagement.
- Implemented in-house
- Online training
- Self-taught
Easy To Use
- It allows companies to easily publish engaging content on their Facebook page. Whether it was a sweepstakes, poll or photo contest, we were able to turn them around on a dime.
- The only issue we experienced was during publishing status updates. There were times when it wouldn't publish to the entire public.
- Improved engagement.
- We purchased Buddy Media because we wanted an easy and quick way to build out engaging Facebook tabs. What sold us on the platform was the analytics.
- Vendor implemented
- Implemented in-house
- Online training
- In-person training
Great for Twitter monitoring.
- We appreciate it's twitter results more than it's other functions. Twitter monitoring is acceptable and translates well to measurement reporting in Social.
- Social Brand Analytics, Social monitoring & Competitive Analysis
- FB analytics due to account privacy settings
- Sentiment analysis
- Social Brand Intelligence reporting. This involves monitoring of the client's brand as well as their competitive set. You can determine sentiment of conversation via random sample and can determine the Share of Voice in various media types to include, blogs, twitter & Facebook.
- Helps develop Social insights through SBA performance, Sentiment and Competitive analysis
- The alternative to not using this platform of course is to monitor manually. This is both cost prohibitive to the client and requires a large team of hourly billable staff versus one or two individuals using R6 which is less the $1000 per brand profile.
- For our purposes, we use Radian 6 for Social Listening and it serves as a both a listening and Real-Time monitoring tool and the output / or return provides us with data to produce analytic reports, Social Brand Intelligence as well as data that provides snapshot analytics for Competitor Intel reporting.
- Implemented in-house
- Online training
- BuddyMedia CMS
Doesn't support Arabic keywords!
- Radian6 is the easiest platform to use. User experience is of great quality. Certain analysis and outputs of the platform are yet to be matched by other platforms (such as an analysis of most mentioned hashtags under a campaign)
- Provides data for only 30 days from starting date, but it builds up (day 1 gives you access to 30 days prior. Day 31 gives access to 60 days worth of data)
- Difficult to use 1 campaign (or profile) for more than 1 client (if the intention is to cut costs)
- Not good for Arabic.
- Stopped using it anymore so none.
- We were using the product to listen to conversations and mentions about our clients and their competitors. We generated reports about these mentions and then presented them to the client and measured sentiment.The primary activities were listening, reporting, and online reputation management.
- Vendor implemented
- Implemented in-house
- Self-taught