TrustRadius
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. (It is no longer available as a standalone product.) The Radian6 platform is perhaps the best-known listening platform on the market with over 3,000 customers, including over half of the Fortune 100. However, this is now a very crowded space and there are many competitors.https://media.trustradius.com/product-logos/rf/R7/UO6A6HJOFH9V.PNGReview of Radian6Radian6 allows us insight into identifying potential brand evangelists for our business by targeting relevant keywords. Our strategy was to use these brand evangelists to help build the brand.,Radian6 is definitely proficient in twitter search General keyword search,The only real issue with Radian6 is the pricing for the product. It's a little high.,Our ROI initially was great. We were able to identify keywords we needed to add and be more proficient in.,7,HootSuite Pro,,6,7,5,9Radian6 - Strengths and Weaknesses but Still at the TopWhile Salesforce SRM/CRM tools are being implemented across my organization for use in various departments for customer-facing roles, my review will focus on our use for social media monitoring and engagement. We have a team of seven community managers currently using Radian6 to monitor three Twitter accounts. Also note that this review covers the Radian6 Engagement Console, not their new web version, Social Studio, which is currently in development and launch.,Social media monitoring: Radian6 excels in pulling in mentions of our brand as well as a detailed assortment of key words. Topic Profiles allow an incredible amount of filtering and let create separate stacks or queues for different topics. It also allows "Does Not include" key words in the Topic Profiles. Different profiles can be designed for different teams, also. Categorization of posts: Radian6 offers more categorization of posts than any tool I've used. This includes post tags, source tags, sentiment, priority, engagement level, classification level, and assign to user. Users can create their own system for how they want to use these, but it's not required. Macros: One of my team's favorite things about Radian6 is that we can create macros. These are shortcut buttons within the engagement console that we can program to do multiple actions. For example, a macro for "Alumni Association" may mark a post positive, add a post tag of Alumni, add a high priority flag, and assign the post to a specific user. Multiple workflow actions taken care of with one click. Analytics: This is still emerging but Radian6 does a pretty good job once you know what you're doing. only down side is that you have to open and log into a separate window to access it, which happens to be the Radian6 Dashboard. This is the same place you create and design your Topic Profiles and keyword groups, etc. The Analysis Widgets, Rivers of News, etc. provide a lot of flexibility for viewing things like mentions per time period, pie charts by post tag, and word clouds. It's also easy to export all posts from a chart. Assigning and managing posts: User assignment is easy and flexible within Radian6. Users can quickly create their own My Tasks stack, as well as other stacks to monitor effectively.,Setup: Radian6 is incredibly difficult to get up and running. I'm the only one on my team that took the time to learn it. Two years later, there are still things I have to have our account rep walk me through. Once set up correctly though, it functions great. Fragmentation: Because of all the companies and tools they've acquired and incorporated, the Salesforce ecosystem is quite fragmented. Use the Engagement Console for monitoring and engaging, use the dashboard website for setup, filtering, and analytics, use the Social Hub site for more details filtering and automated rules, use the Summary Dashboard site for other broad view analytics. I just want it all to be in one system. Fortunately, this is exactly what they're working on. Managed Accounts: I still don't entirely understand what these are and why they need to be set up this way. The execution could definitely be better.,8,,6,8Radian6 is a solid tool that sets you up for success!At CDW, we use Radian6 as our "listening tool" for mentions of our brand, products and competitors. Radian6 is used mostly with the Social Media Project Management team and Customer Service. With the Customer Service organization we are looking for "cries" for help or customers that may be experiencing a negative customer experience with our company. We have been able to indentify when pricing issues were taking place on our website my monitoring tweets, step in on blogs where customers were voicing opinions and experiences about our company, and even thank posted who would post positive recognition about our organization. For us, the main problems it addresses are the most urgent when customers aren't recieving calls back from our co-workers or not getting their desired resolution. The Social web allows customers an easy outlet to get help instead of calling a call center or sending an email. Radian6 helps us get access to those posts right away rather than waiting for a customer to have time to stop and email or call. Not to mention, the marketing tool that it creates for our customer service. People see us posting back publically to these posters, offering our services and wanting to help. Radian6 helps us maintain our presense of wanting to provide an unmatched customer experience to all of our customers.,Weeding out posts that don't pertain to CDW. We are able to set up filters that allow us to avoid seeing clutter from other posters. Allowing direct access to the post from the portal. When a tweet comes accross with a CDW mention - the ability to click and access the site it is posted on is key for maintaining productivity and insuring our response gets out to the customer quickly.,There are sites where CDW has presense that Radian6 is not able to tap into to include in their search. This causes us to have to run separate searches on individual sites. It would be great if Radian6 could really be our "one stop shop" to searching all of the web for mentions of our organization.,8,Better Customer Service. We have saved alot of negative customer experiences with being able to approach customers after a complain is made in the Social environment.,other,9Radian6 - Robust and PowerfulRadian6 captures a ton of sources across the internet. Very robust system.,After being purchased by Salesforce.com, I know that their level of personalized customer support fell off a bit. I had become friends with a good amount of the folks over there, but now most of them have left due to culture change. Difficult to use if you are not savvy with tech. Sentiment analysis was off a bit. We had to manually correct sentiment tags that were clearly wrong. Pretty expensive.,Great for customer service Good sales tool when pitching to clients when selling social services,7,8Radian6 ReviewIncorporates tons of data, but allows for control of what and how much. Has great data output for additional analysis. Robust and allows for a large number of social accounts.,It is geared for industries where there is a large amount of chatter on social media. Not a good fit for the company I was at while using it. Very easy to screw up data via the use of keyword hierarchies. At times the platform was overly complex and really required a team of 3-5 minimum to get full use of it.,Very little - our industry was one that sold to the buyer, but the buyer was not the end user. We spent a fair amount of money to discover we were largely listening teenage girls complain. We quit using it and went with Hootsuite.,1,5,No,Hootsuite Enterprise,Product Features Product Reputation Vendor Reputation,Be more in-depth and worry less about what others say and focus on the needs it should meet for a specific company/situation.,The Engagement Console was easy to use. Drilling in data in the analysis dashboard was easy as well.,Understanding the implications of what you were looking at. Setting up profile properly so that the data coming in was relevant, not too much and not too little. It was easy to get way too much or eliminate essential data.,4Radian6 Review from an ex-agency side analystSentiment Analysis - Radian6 does a good job of gathering and categorizing data from various social media channels. It also has a convenient export option that allows you to manipulate the data using your own external tools. Social Listening - Radian6 is useful for brands that want to know the impact of a campaign in real time. Especially to answer questions like "Is our target audience responding the way we anticipated?" Social Media Marketing - Radian6 is useful when planning a social media campaign or any integrated marketing plan which involves social media.,Quality Control. Price. Multiple User Access.,Increased efficiency - Using Radian6 was definitely faster than manually tracking queries on various social media channels Better response rate - Brand could more efficiently respond to customers in real time without hopping around to various websites. Learning curve - It took about 4 weeks to get Radian6 integrated with other processes and tools,8,9The answers you need from social media...Radian6 is helpful in locating target audiences by allowing the user to set a wide variety of preferences. This is hugely important to the interest of saving time. Radian6 has evolved to display results in graphs that make it easy for viewers (at all levels) to interpret. This cuts down on the extra work you have to do in order to present your finidings to clients and/or executives. Perhaps most useful, Radian6 quickly and accurately analyses trends. It really takes some of the guessing work out of crowd listening and allows the most up-to-date information to shine through the noise.,I was honestly able do to what I needed to do (and more) with the platform the way it is...,The data retrieved from Radian6 allowed up to increase app downloads by 12 percent over a 6 month period, which surpassed our goal. Since we were able to find the consumers most likely to download the iPad app, we were able to engage them in/on a couple blogs and chat rooms. That was great for spreading the word.,5,8Radian6 - Your Reporting All-StarRadian6 is an industry leader in social media monitoring. In terms of the results returned from the web at large I've always been extremely satisfied. They manage to return just about every company and entity mention out there. The widgets are quick and easy to create and provide C-Level teams with an overview of information they need to know while letting those using the tool daily dig deep into the data. It's the best of both worlds. I will say if you aren't used to a dashboard tool the setup and creation of this will be a bit of a learning curve but nothing you can't handle with the support of their customer service team.,The profile setup is relatively easy although when it comes to clearing out spam results from Facebook it is a bit of a manual process. This is out of Radian's control as it is an API issue on Facebook's part. I find their proprietary influencer tool isn't very helpful or accurate. You can change influencer attribute settings in the report and it does give you results however it isn't fully comprehensive. Instead we use the tool to monitor conversations and hashtags to identify influencers.,9,We are able to show where our social efforts are contributing to our overall strategic goals and the purchase funnel.,8What was once a great tool, now feels neglected and unlovedViewing data in a variety of formats and the ability to easily drill down into this data.,Evolving - since the Salesforce merger in particular, the platform has hardly been updated and as a result is slow and cumbersome. The data tables can take a while to upload, which often makes it feel clunky. The tool cannot be used for engagement, despite the 'engagement console'. You cannot schedule content or post easily. Even dealing with inbound messages via this is overly complicated and the big application is slow - this is not browser based, but a standalone application you need to download and install. When using as a part of a team, the permissions are painful to set up as are the dashboards. There is also a delay in messages coming into the dashboard - around 5-10 minutes, meaning that it is no good for real-time engagement. It also frequently misses tweets. Communication/account management - all poor and not what you would expect from such a high cost platform. You can expect not to hear from an account manager for months at a time, plus they change frequently. Mention limits - this feels like an old-fashioned pricing model and as such greatly limits you on what you can actually track and therefore the benefit you can actually take from the system. To increase mentions, you will be looking at an equally big price hike.,Traffic driver. Brand awareness.,1,2,Social media analysis. Qualitative research/listening. Social media engagement.,,Implemented in-house,Online training Self-taught,5,See previous answer. there were some elements that were hard to figure out, or could find very little info for more detail (this applied to the Boolean logic and what the platform accepted). Never actually got to the bottom of this!,2Radian6 reviewRadian6 is being used by our customer relations dept. to monitor customer compaints via social media. We log into Radian6 and filter through the posts to see if any pertain to the issues. For example we can see if a customer tweets about CDW in a positve or negative way,Searches for everything within the filter search. Has to ability to block blogs. Linking direct to the site where the post is listed.,When searching have the ability to mute certain users. Being able to flag abusive users.,5,Better customer service. Ability to put fires out before they start.,,8Radian6 ReviewRadian6 is currently used by our Social Media and Quality Analyst teams. Radian6 assists us in reaching out to customers who post information regarding their personal experience with our company. It is extremely helpful in diffusing any negative feedback quickly.,Pulls data containing our company name. Assists in being able to provide immediate Customer Service to customer's on the web. Makes managing social media easy!,Being able to remove a post, that is not directed to your company.,9,Better Customer Service.,None,9Radian6 is a lifesaver! Don't start a social media campaign without it!Radian6 simplified tracking social media data for specific projects you or your client was working on and the reports were a great tool to drill down into the data. Radian6 offered great tools and widgets to understand what coverage you were getting and what others were saying about you on a specific topic. The entire Radian6 dashboard was user-friendly and easy to navigate, and there was always something new to learn! If you saw a spike in content you can use the topic cloud to find the keyword that caused the spike and look at the interaction of your community. Great way to really get the cause of increased mentions,I remember that setting up topic profiles was a bit of a chore, especially if you had a longer list of terms. Adding items one by one was one thing I didn't like and should be improved.,You could quickly showcase your work and your clients work and show the need for a tool that fully tracks an entire social media campaign.,9,9New Results with Radian6Understanding what consumers are saying about a product or campaign. Understanding sentiment. Finding advocates and influencers.,Better beginners guide. Better examples of the types of analysis that can be done. New features.,It has helped understand the impact of a campaign. It has helped identify influencers around a campaign/product that help increase the reach of the campaign/product message. Sometimes it can be too much data without enough direction on how to analyze that data.,9,10Streamline your Social lead generationRadian6 is very user friendly and, since it is integrated with Salesforce.com, it is really easy to manage your leads and stay organized. Assigning leads to users in Salesforce is really easy so it streamlines the process of sharing social data and conversations with other colleagues Great user interface that makes navigating the dashboard and console very easy and fun to use. Streamlines various social accounts that keep your social profiling organized.,More integration with LinkedIn. More access to other social websites like Quora or even RSS feeds like Feedly. More alerts and notifications for trigger events or social news relevant to the user.,Faster lead conversion and a streamlined approach to social selling. Mobile access makes it easy to stay on top of your console and social accounts when on the go. Enhanced customer service that allows to you go directly to the user to help solve the problem or react to questions.,9,10Radian6 ReviewThe ability to dive into data various ways and bring user directly to source of mention. I love the ability to look at data and dig into the data. For example, looking at Topic Trends and then being able to dive into the River of News from a specific point in the Topic Trends. Another way would be to look at the keyword groups, dive into media type and then dive into a specific media type for more detailed data about Twitter or Forums specifically. I really like the art of the Keyword Configuration and ability to filter noise. Number of sources covered. One of the things I love about the tool is the ability to crawl so many sources including social media sites, blogs, mainstream news, forums, YouTube, Twitter, Facebook and more. The tool covers over 650 million sources of data the last rep I talked to in late July, 2013. Ability to train multiple users across the organization. I really like the Engagement Console workflow and use the feature to delegate mentions to the appropriate stakeholders. I also like to flag and prioritize mentions among team members. We can also respond to mentions from the tool specifically if we need to.,Provide insights based on data. Customize Reports. Many times, I would like to see data a specific way. Currently, this tool does not allow me to custom build a report in the tool to send to my managers. I will need to export data and create my own dashboard based on the data I would like to see. The Summary Dashboard does not provide me the reporting I need. Sentiment could be improved.,Turning data into actionable insights across the organization. Using custom reports to gain more budget for paid media and other areas.,9,,4,2,Listening for mentions of the brand, industry and competition. Based on insights determining what actions should be made for the product, company or brand.,9,,Implemented in-house,10,Online training Self-taught,8,Yes and No. I believe the live webinars are needed and then time needs to be dedicated to self-train or work with a team who has additional training.,No,8,9,9,9,Google Analytics Omniture,SalesforceRadian6 Experience over the past 3 yearsRadian6 has been used for social listening. It is used by the Analytics Department and Consumer Insight Department as well. It address the topics around the brand that raise attention. It also tells us the effect of our social and TV campaigns.,Friendly user interface. Easy to navigate and easy to set up the account based on keyword Stability - almost never had problem with logging in or getting kicked out of the program unexpectedly during the 3 years of use. Certain features. I really like the keyword cloud as well as the topic trend.,Export limit. 500 mentions is too little. Any topic could easily gather over 2000 mentions in my experience. Keyword sentiment. This is the major turn-off but it is not unique only to Radian 6.The keyword-based analysis cannot properly interpret human emotions. The sentiment we received is not accurate but we just don't have the time to go through these mentions manually to get a favorability ratio. Level of noise. Often times there are quite a few automated and duplicated message/advertising that should have been noticed, captured and filtered out automatically by the system.,8,It helped us improve customer satisfaction and monitor the features they are concerned about our client's product/service Provide post-sale customer service and pre-sale consultation It helped our social campaign to find the right online community and market research often takes insight through Radian6 too.,Crimson Hexagon ForSight,Adobe Marketing Cloud,8Why Radian6 Might Not Be For YouI used Radian6 as a social media manager at a mid-sized company (250-300 employees). Radian6 comes with two key features: a listening platform and an engagement console. The engagement console was only available on a desktop and could not be accessed online, which I found strange and inconvenient. Configuring the listening platform isn't intuitive and several of my coworkers found it confusing to understand. Radian6 allows you to build your own pages with widgets which could have been great, except the widgets didn't fit properly on the screen so things end up looking unorganized and chaotic. I suggest attending their five part webinar series if you're struggling with setting up your account. It especially helped me understand the reporting and analytics portion. The largest hurdle we faced as a company using this software was identifying the right keywords to track, other than our company name, products, and competitors. If your keywords are too broad you will bring in too many search results and exceed your data limit. Radian6 may be a good solution for a bigger company, but it was not the right fit for ours.,Radian6 integrates with other enterprise applications like Salesforce.com and analytics like Webtrends, Omniture and Google Analytics.,Radian6 does not pull data from a handful of major sites that provide extremely useful content, such as LinkedIn groups, Amazon reviews, and Google+. Radian6 also does not capture comments made in response to Facebook fan page post or pick up posts proactively made by fans to pages unless the fans make all their content public. The query search for Radian6 basically consists of "and" "or" and "not" as filtering tools but doesn't provide other valuable filtering options such as narrowing your search to specific sites or links. Radian6's website is entirely in Flash, which makes your computer slow down quite a bit. The collaboration process has some glitches. For example, when a user creates a campaign or keyword to track, everyone on the team can see it but will not have the ability to modify anything. In addition to the license fee, there is a per-topic profile fee, which is where you tell it what data you want to pull in. If you want to separate data, there is only so much you can do within one topic profile. If you go over your data limit, you'll be charged! It's very expensive. If you're a small - mid-sized company you can probably get the same results with a much more affordable software.,I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it. Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.,2,HootSuite Free,Meltwater Buzz,Meltwater News,Simply Measured,Sprout Social,1Radian6 reviewWe use Radian6 for a social media monitoring engine. It is primarily used within our department, though in addition to cross department projects, we will get one off requests. Our department is the only in the company that does have direct access to the tool. Because we are the insights group (research), Radian6, along with other monitoring agents, serve as the base for our report. We use third party aggregators, like Radian6, to capture the universe of conversation pertaining to a set of keywords and then analyze and report on the data.,I think Radian6 have one of the best data crawls out of the Social Monitoring tools that I have used. The tool consistently returns the largest volume numbers. Radian6 is great at getting a read on what is being said about your brand and most importantly, doing so quickly. It only takes a minute or two to set up a keyword group and the pull can run in a matter of seconds. The tool's AI behind the data crawl is smart. When searching for certain keywords like Pepsi, social mentions that include Pepsi in a hashtag are also pulled back. So not only posts including #Pepsi, but also #ILovePepsi would be pulled back as well.,The export or raw data can be tedious. Currently, the tool exports a 10,000 mention bulk CSV file. When dealing with larger brands like Nike, you are looking at well over 300K posts for a year. Parallel to this, is the lack of an exportable sample of data. Each widget can only showcase 3 months worth of data. So creating a trend line of volume of mentions must be done in 3 separate widgets and requires the user to manually piece them together. Though the tool consistently brings back the most volume, the data is not always clean. Within the data crawl, twitter user names are also scraped for your kewords, so going back to the above example, if your keyword is nike, and someone's twitter handle is @IhateNike, the post is often irrelevant to the brand. Though I find the tool quite easy to use, new users often tell me that the tool is incredibly confusing and not an intuitive process. Lack of Facebook posts, though this is a limitation of all social monitoring tools given the privacy settings of the social network Lacking the ability to input Boolean Syntax limits the depth of the keyword queries.,8,Overall it has had a positive impact on our process. This is less about specific numbers and more so about Radian being a primary tool for our Social Media Monitoring objectives.,Crimson Hexagon ForSight,Sysomos MAP,8Radian6 is Scalable - Great for beginners & advancedI like that I am able to quickly edit my keyword string to see how different keywords will change the overall results. I do not have to wait for results to load, as in other platforms. This is especially helpful when trying to figure out words that need to be excluded from a keyword string. If your client's name is a very common word, you have to figure out which other words should be excluded in order to get clean results. Radian6 makes this cleaning process very easy. This product can be scaled. It can be used by very technical analysts or on a more basic level by those who do not have extensive research experience. Very user friendly! I have always found the representatives from Radian6 to be very prompt and helpful. They are also proactive in suggesting uses for the tool based on specific clients.,I think Radian6 could grow in its global capabilities. I do not always feel confident that it aggregates all conversation from a particular country or foreign language. I would like to see more capabilities for visual platforms, such as Instagram, Pinterest, and Vine. Clients are more frequently asking us to search content on those platforms. Exporting can be tedious. I would like to be able to pull a larger sample size at one time, rather than making a few smaller exports.,Radian6 has allowed my team to develop effective keyword strings at a quicker pace. It is very easy to edit keywords and immediately see how it affects conversation results. Clients are impressed that we use the Radian6 tool. We have been able to sell through additional business by sharing that we use this platform. The visual exports from the Radian6 platform can be used in presentations to more clearly explain a piece of data. Clients understand and trust visuals.,8,8Expensive to scale listening. Other tools better for engagement.Localized, keyword, social media monitoring,The product had lot of "noise" despite filters; no easy integration with social intranet and natural employee workflow; standalone system. We needed a tool that integrated with our social intranet (in this case Jive). Additionally, we wanted workflow capability that would provide a clear process for all employees to follow, and not something we would have to buy an individual license for every user. It was crucially important to collect and filter the data, and then assign it to the right people within the organization to respond.,brand mentions and awareness tracking,1,2,5,1,Social media monitoring,,,Vendor implemented,10,Online training,8,Yes,4,6,10,9,No,,# keywords, # usersWould be lost without Radian6Word Clouds. Twitter analytics to track hashtags. Finding where users are Tweeting from based on location.,Having a longer time period for temporary profiles. Using less bandwidth so computers don't freeze running reports.,It has lead to faster response times on social channels and overall strategy planning. It has allowed us to find who is talking about our brands at how they are talking about us. It has increased employee efficiency for reports.,10,10Robustly GlitchyNice looking charts. Responsive to Twitter complaints. Simple to use.,Not enough data pull options. Too many glitches - The other day I did a 90 day pull and it said "0 posts" when there were thousands just the day before.,The glitch delayed my data research for an important report.,3,3Need an analytics person on staff to reap full value.Software is really powerful, but does require some staff members who have a passion for analytics who are able to analyze the data and figure out appropriate engagement strategies. The tool certainly supplied highly relevant data, but it requires someone with an analytics background to spend a considerable portion of their time figuring out what actions to take based on that data. Product has a great UI, and is quite flexible, but it is a bit overwhelming. We have only started to scratch the surface of what the platform actually does. There is a lot of functionality that we don’t even use yet.,Even with the nonprofit discount, the software is still quite expensive and there are limits to the amount of data that we can pull into the system. Pricing plans have data ceilings based on the number of topic profiles and mentions we pull into the system. Exceeding those limits incurs quite a bit of extra cost. For example, we would love to monitor supporters of peer organizations, but it is too expensive for us to do that. We use Small Act Thrive for scheduling (and are interested in future functionality from Thrive allowing us to cross-reference social activity with our donor file). However, it would be nice if we could do everything in a single tool. I'm not actually sure if Radian6 allows for scheduling.,The software does a fantastic job of letting us understand who are top social supporters are. It would be impossible to understand this without Radian6. We now know who shares our content and helps us grow virally. Knowing who these people are is crucial to the success of the organization. Our marketing team understands who among our supporters can help us grow, and which messages resonate the most.,9,7,5,0,We use the tool mainly to monitor what is being said about us and to indentify who our top influencers are. We really want to know who is tweeting about our campaigns, sharing our content etc. Once we have identified top influencers, we reach out to them for engagement using other channels (email / blogs). In a nutshell, we use the tool to ID our brand promoters. The software definitely helps us to solve the problem we purchased it to solve. The only real problem is on our side. We do not have adequate resources to really analyze the data that Radian 6 returns and build appropriate communication and engagement strategies to better target these people. We simply don’t have enough people to really parse the data. We use a different tool for scheduling tweets / FB posts (Small Act Thrive).,,Vendor implemented,8,Online training,8,No,7,6,Yes. We are working on integration with Adobe Site Catalyst (Omniture) so that we are doing more than simply tracking mentions but are able to pull web analytics data into Radian 6 so that we can see how much of the social media buzz we are tracking actually results in visits to our website or participation in webinars. We have not actually done this integration yet, but intend to do it using in-house resources.,As a nonprofit, we benefit from the 50% nonprofit discount.Great for Twitter monitoring.We appreciate it's twitter results more than it's other functions. Twitter monitoring is acceptable and translates well to measurement reporting in Social. Social Brand Analytics, Social monitoring & Competitive Analysis,FB analytics due to account privacy settings Sentiment analysis,Social Brand Intelligence reporting. This involves monitoring of the client's brand as well as their competitive set. You can determine sentiment of conversation via random sample and can determine the Share of Voice in various media types to include, blogs, twitter & Facebook. Helps develop Social insights through SBA performance, Sentiment and Competitive analysis The alternative to not using this platform of course is to monitor manually. This is both cost prohibitive to the client and requires a large team of hourly billable staff versus one or two individuals using R6 which is less the $1000 per brand profile.,7,7,5,0,For our purposes, we use Radian 6 for Social Listening and it serves as a both a listening and Real-Time monitoring tool and the output / or return provides us with data to produce analytic reports, Social Brand Intelligence as well as data that provides snapshot analytics for Competitor Intel reporting.,,Implemented in-house,7,Online training,7,Individual profiles configured for each client and the desired criteria for specific reporting.,Yes,9,7,9,8,BuddyMedia CMS,,The terms are on a client / brand profile basis. Believe it is currently a $800 / profile for agencyDoesn't support Arabic keywords!Radian6 is the easiest platform to use. User experience is of great quality. Certain analysis and outputs of the platform are yet to be matched by other platforms (such as an analysis of most mentioned hashtags under a campaign),Provides data for only 30 days from starting date, but it builds up (day 1 gives you access to 30 days prior. Day 31 gives access to 60 days worth of data) Difficult to use 1 campaign (or profile) for more than 1 client (if the intention is to cut costs) Not good for Arabic.,Stopped using it anymore so none.,2,6,2,2,We were using the product to listen to conversations and mentions about our clients and their competitors. We generated reports about these mentions and then presented them to the client and measured sentiment.The primary activities were listening, reporting, and online reputation management.,,Vendor implemented Implemented in-house,6,Self-taught,It's easy to use, easy to figure out, and my colleagues loved it.,Specific keywords, searches, and reports.,8,8,9,8,
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Radian6
81 Ratings
Score 7.1 out of 101
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Radian6 Reviews

Radian6
81 Ratings
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Score 7.1 out of 101
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Weston Woodward profile photo
December 02, 2013

User Review: "Radian6 - Robust and Powerful"

Score 8 out of 10
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7
I loved using Radian6 because how powerful of a tool it was and they had a great support team. Granted, this was over a year ago and I know there have been changes in the company. The user interface can be tricky and I highly recommend getting lots of training on how to use the tool.
Read Weston Woodward's full review
Chirag Gupta profile photo
November 02, 2013

"Radian6 Review from an ex-agency side analyst"

Score 9 out of 10
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8
I give it an 8 because I would definitely use it again when working with a brand that has a large consumer base. Since the time I used it, many more competing tools have come out into the market, such as Crimson Hexagon, so I would recommend evaluating the features of competing tools against the business needs. Radian6 is not a one stop shop for all social media needs - it is an added layer of value over existing tools and processes, so I would only use it for a long term advertising/marketing campaign.
Read Chirag Gupta's full review
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November 04, 2014

"Radian6 Review"

Score 9 out of 10
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9
I am trained, comfortable and understand how to use the tool to its full potential.
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September 12, 2014

Review: "Radian6 Experience over the past 3 years"

Score 8 out of 10
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Likelihood to Renew

8
Aside from what has already been said earlier, I would consider the renewal of Radian6 if the social campaign is not based on very granular metrics. Radian6 would be great for identifying the overall trend and conducting research for measurement plan.
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May 14, 2014

User Review: "Why Radian6 Might Not Be For You"

Score 2 out of 10
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Verified User
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Likelihood to Renew

1
Our company's contract with Radian6 was up in January and we came to the unanimous agreement that we would look for another software. For the 18 months we had Radian6, very few employees knew how to use it and we were ready to try something new.
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May 06, 2014

"Radian6 review"

Score 8 out of 10
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Likelihood to Renew

8
Consistency is the main reason we will renew our contracts with Radian. Reporting data from one tool and comparing it to another is not an apples to apples comparison and often you run the risk of pin pointing errant details that are a product of the pull rather than the meat of the conversations.
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April 05, 2013

Radian6 Review: "Expensive to scale listening. Other tools better for engagement."

Score 2 out of 10
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Likelihood to Renew

1
I found an alternative solution to be better (first Jive, and then Spredfast because it has a better listening component and engagement capabilities). Radian 6 was expensive to scale. The B2B company I worked for targeted several industries - ie. robotics, medical device design, automotive. Radian6 charged both by keyword and user. It was impossible to scale due to cost restrictions. Therefore, we could only use the tool to monitor and react to certain product keywords and not proactively to get involved in important conversations in various industries.

Instead we went with a service that integrated with our social intranet. This allowed the social team to quickly find internal experts based on their profiles, host a conversation about the social media post internally, and the publish a response back out. This was better than getting user licenses and training thousands of employees on a tool they may only use a few times a year or trying to manage the social media monitoring process via email.
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November 04, 2013

Radian6 Review: "Robustly Glitchy"

Score 3 out of 10
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Verified User
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Likelihood to Renew

3
We don't get the data we need, there aren't enough social media pulls, and there are too many glitches. Radian6 seemed like a robust option for us but the results of our data pulls for client reports have been disappointing. Also, customer service was a nightmare to work with. Proper notes weren't written down and when I finally received a phone call for assistance, it was someone whose expertise was NOT Radian6.
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February 12, 2013

Radian6 Review: "Great for Twitter monitoring."

Score 7 out of 10
Vetted Review
Verified User
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Likelihood to Renew

7
We are an agency and make product recommendations to clients on tools depending on what they are trying to achieve. In general, Radian6 is relatively inexpensive and provides great Twitter metrics. There are better platforms for various other tasks i.e. more accurate sentiment measurement, real time monitoring (less lag time), etc.
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About Radian6

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. (It is no longer available as a standalone product.)

The Radian6 platform is perhaps the best-known listening platform on the market with over 3,000 customers, including over half of the Fortune 100. However, this is now a very crowded space and there are many competitors.

Radian6 Competitors

Radian6 Technical Details

Operating Systems: Unspecified
Mobile Application:No