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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Recent Reviews
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Popular Features

View all 27 features
  • Content planning and scheduling (10)
    10.0
    100%
  • Broad channel coverage (10)
    10.0
    100%
  • Twitter (10)
    9.0
    90%
  • Workflow management (10)
    8.0
    80%
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Pricing

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Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.5
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.5
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.6
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

5.5
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.1
Avg 8.5

Reporting/analytics

8.6
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

9.5
Avg 8.2
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Sentiment analysis and Broad channel coverage and Content planning and scheduling highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(149)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
November 04, 2014

Radian6 Review

Score 9 out of 10
Vetted Review
Verified User
  • The ability to dive into data various ways and bring user directly to source of mention. I love the ability to look at data and dig into the data. For example, looking at Topic Trends and then being able to dive into the River of News from a specific point in the Topic Trends. Another way would be to look at the keyword groups, dive into media type and then dive into a specific media type for more detailed data about Twitter or Forums specifically.
  • I really like the art of the Keyword Configuration and ability to filter noise.
  • Number of sources covered. One of the things I love about the tool is the ability to crawl so many sources including social media sites, blogs, mainstream news, forums, YouTube, Twitter, Facebook and more. The tool covers over 650 million sources of data the last rep I talked to in late July, 2013.
  • Ability to train multiple users across the organization.
  • I really like the Engagement Console workflow and use the feature to delegate mentions to the appropriate stakeholders. I also like to flag and prioritize mentions among team members. We can also respond to mentions from the tool specifically if we need to.
  • Provide insights based on data.
  • Customize Reports. Many times, I would like to see data a specific way. Currently, this tool does not allow me to custom build a report in the tool to send to my managers. I will need to export data and create my own dashboard based on the data I would like to see. The Summary Dashboard does not provide me the reporting I need.
  • Sentiment could be improved.
  • Turning data into actionable insights across the organization.
  • Using custom reports to gain more budget for paid media and other areas.
We evaluate up to five listening tools every year and each has their pros and cons. Radian6 satisfied our needs in reporting, insights and the representation of the data. We also liked the amount of data the tool could pull conversations from. We found this tool had the ability to capture a wide range of sources for mentions.
4
Analytics, Marketing Strategy and Internal Marketing
2
Analysts and Strategists.
  • Listening for mentions of the brand, industry and competition.
  • Based on insights determining what actions should be made for the product, company or brand.
I am trained, comfortable and understand how to use the tool to its full potential.
We were not currently investing in a listening tool.
  • Implemented in-house
Our company, Sundog can provide implementation. www.sundoginteractive.com.
It's an ongoing process to filter noise and optimize the keyword configuration to its fullest potential.
  • Online training
  • Self-taught
Love the live webinars and schedules.
Yes and No. I believe the live webinars are needed and then time needs to be dedicated to self-train or work with a team who has additional training.
I really love the overall support process for Radian6; however have had some communication issues with some reps to clarify understanding at times.. I find the overall process of this tool's support great. I would like the Account Reps and Customer Service Reps to be more knowledgeable once I get to them. Sometimes, it takes a few times to connect before an issue is solved.
No
We have a team in-house.
Very easy to use and find valuable mentions.
Could vary based on your internet connection.
  • Google Analytics
  • Omniture
  • Salesforce
Salesforce is an ongoing project to identify and build social profiles.
Sarah Brown | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
  • Viewing data in a variety of formats and the ability to easily drill down into this data.
  • Evolving - since the Salesforce merger in particular, the platform has hardly been updated and as a result is slow and cumbersome.
  • The data tables can take a while to upload, which often makes it feel clunky.
  • The tool cannot be used for engagement, despite the 'engagement console'. You cannot schedule content or post easily. Even dealing with inbound messages via this is overly complicated and the big application is slow - this is not browser based, but a standalone application you need to download and install. When using as a part of a team, the permissions are painful to set up as are the dashboards. There is also a delay in messages coming into the dashboard - around 5-10 minutes, meaning that it is no good for real-time engagement. It also frequently misses tweets.
  • Communication/account management - all poor and not what you would expect from such a high cost platform. You can expect not to hear from an account manager for months at a time, plus they change frequently.
  • Mention limits - this feels like an old-fashioned pricing model and as such greatly limits you on what you can actually track and therefore the benefit you can actually take from the system. To increase mentions, you will be looking at an equally big price hike.
It is a big shame this part of Salesforce seems to have been neglected, despite strong claims originally that this would be fully integrated into their "marketing solution" - something which never happened (not necessarily a bad thing), but which has just been left to gather dust.
  • Traffic driver.
  • Brand awareness.
  • Social media analysis.
  • Qualitative research/listening.
  • Social media engagement.
I've already stated I will not be renewing and am currently working through notice period.
Used a variety of tools previous to this, however these were mostly geared towards small businesses.
  • Implemented in-house
  • Online training
  • Self-taught
There were lots of videos and articles online which helped me to figure things out. The platform itself is also relatively intuitive meaning that once you are used to it you can generally figure things out for yourself
See previous answer. there were some elements that were hard to figure out, or could find very little info for more detail (this applied to the Boolean logic and what the platform accepted). Never actually got to the bottom of this!
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
Not Sure
Score 6 out of 10
Vetted Review
Verified User
  • Radian6 is the easiest platform to use. User experience is of great quality. Certain analysis and outputs of the platform are yet to be matched by other platforms (such as an analysis of most mentioned hashtags under a campaign)
  • Provides data for only 30 days from starting date, but it builds up (day 1 gives you access to 30 days prior. Day 31 gives access to 60 days worth of data)
  • Difficult to use 1 campaign (or profile) for more than 1 client (if the intention is to cut costs)
  • Not good for Arabic.
  • Stopped using it anymore so none.
Meltwater, picked it over Radian6. we picked Meltwater because Meltwater can pick up Arabic conversations, Radian 6 cannot.
2
2
Analysis and business development. Community manager.
  • We were using the product to listen to conversations and mentions about our clients and their competitors. We generated reports about these mentions and then presented them to the client and measured sentiment.The primary activities were listening, reporting, and online reputation management.
Because it doesn't support Arabic and when you look closely, it's more expensive that other tools we're using now, because Radian 6 is per campaign per user.
  • Vendor implemented
  • Implemented in-house
  • Self-taught
It's easy to use, easy to figure out, and my colleagues loved it.
Support was generally very good. However, Meltwater has an office in Middle East so it was considerably easier to connect with them.
Not Sure
This software is great, gives a lot of insights and neat reports, however, our only concern was Arabic keywords.
We never had issues with availability.
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