TrustRadius
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. (It is no longer available as a standalone product.) The Radian6 platform is perhaps the best-known listening platform on the market with over 3,000 customers, including over half of the Fortune 100. However, this is now a very crowded space and there are many competitors.https://media.trustradius.com/product-logos/rf/R7/UO6A6HJOFH9V.PNGRadian6 - Monitoring of Social MediaWe used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has become one of the important aspects of any business success. To understand the social buzz and the social trends better, the radian6 was a great choice. Over the course of implementation, we loved the product and the results it has yielded us. The primary focus was to understand where are we stand and how to improve the brand.,The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence. Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs. Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases. The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone. A keyword can be edited quickly to tailor the needs and the results were quick.,The initial setup was difficult to make it live. Despite the fact that the radian6 is a great tool, there is still a lot to improve upon with regard to the setup process. Narrowing down the search sometimes produces glitches. I have experienced some glitches when looking up for the period time like 90 days with fewer keywords. There is room to improve the export data functionality.,8,Radian6 has definitely helped us layout the future social goals. This, in turn, helped in growing the brand value. On a long-term comparison of "where we were" and "where we are now" on the social presence, Radian6 has surely helped to build the road with its social monitoring capabilities.,6,,Adobe Analytics, Google AnalyticsComprehensive and powerful to monitor your online reputation in the marketWe use Radian6 to monitor the social media buzz of our brands in the local market. It's very important for us to keep monitoring what's been said about us in general and specifically when we run local campaigns to know the social media impact and reach of our actions. Also in critical scenarios, it helps us to spot when and where we need to act.,Easy end-user graphical interface, create powerful dashboards in minutes. Can be integrated with other tools like Salesforce. Fast, refreshes and retrieves your queries in seconds; you can have several dashboards with your key metrics, keywords, tag cloud, etc.,Some networks are out of the tool: i.e. only Facebook open public API but not all of it, other social networks are missing as well. Having 2 separate consoles: Engagement console and the Radian6 dashboard console (one is web-based and the other is via desktop app). The engagement console is very powerful but difficult to set up.,8,Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy. Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool. If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.,4,,Webtrends Analytics, Social Studio, Facebook for BusinessRadian6 - The Gold Standard for The EnterpriseRadian6 is used across the company to provide research to enterprise clients. The companies we monitor have thousands of mentions daily on social media and blogs. It allows us to identify trends (both positive and negative) before they become too big to manage.,It is hands-down, the best tool for monitoring brand mentions at an enterprise level. It provides profiles for multiple users. It allows you to identify and address conversations rapidly.,It is difficult to use if your brand has a very common name. For example, if your company name is "Ignite" there could be many different reasons why someone would use that word and the results can be useless. If you have a very unique name like "Starbucks" most of the results will be relevant. It isn't a cost effective tool for smaller brands. There are cheaper, more basic tools for those businesses.,It allows clients to identify negative conversations before they blow up so they can create solutions around them. It allows clients to identify things people like, which can assist with marketing and development. If you know what people like, you can use that information to grow the company.,9,Mention and Talkwalker,WordPress, Squarespace, Sitecore Web Content Management, Google Analytics, Buffer, Hootsuite Free, IFTTT, MailChimp, Pardot, Sprout Social,5,9,8,10Review of Radian6Radian6 allows us insight into identifying potential brand evangelists for our business by targeting relevant keywords. Our strategy was to use these brand evangelists to help build the brand.,Radian6 is definitely proficient in twitter search General keyword search,The only real issue with Radian6 is the pricing for the product. It's a little high.,Our ROI initially was great. We were able to identify keywords we needed to add and be more proficient in.,7,HootSuite Pro,,6,7,5,9Radian6 - Strengths and Weaknesses but Still at the TopWhile Salesforce SRM/CRM tools are being implemented across my organization for use in various departments for customer-facing roles, my review will focus on our use for social media monitoring and engagement. We have a team of seven community managers currently using Radian6 to monitor three Twitter accounts. Also note that this review covers the Radian6 Engagement Console, not their new web version, Social Studio, which is currently in development and launch.,Social media monitoring: Radian6 excels in pulling in mentions of our brand as well as a detailed assortment of key words. Topic Profiles allow an incredible amount of filtering and let create separate stacks or queues for different topics. It also allows "Does Not include" key words in the Topic Profiles. Different profiles can be designed for different teams, also. Categorization of posts: Radian6 offers more categorization of posts than any tool I've used. This includes post tags, source tags, sentiment, priority, engagement level, classification level, and assign to user. Users can create their own system for how they want to use these, but it's not required. Macros: One of my team's favorite things about Radian6 is that we can create macros. These are shortcut buttons within the engagement console that we can program to do multiple actions. For example, a macro for "Alumni Association" may mark a post positive, add a post tag of Alumni, add a high priority flag, and assign the post to a specific user. Multiple workflow actions taken care of with one click. Analytics: This is still emerging but Radian6 does a pretty good job once you know what you're doing. only down side is that you have to open and log into a separate window to access it, which happens to be the Radian6 Dashboard. This is the same place you create and design your Topic Profiles and keyword groups, etc. The Analysis Widgets, Rivers of News, etc. provide a lot of flexibility for viewing things like mentions per time period, pie charts by post tag, and word clouds. It's also easy to export all posts from a chart. Assigning and managing posts: User assignment is easy and flexible within Radian6. Users can quickly create their own My Tasks stack, as well as other stacks to monitor effectively.,Setup: Radian6 is incredibly difficult to get up and running. I'm the only one on my team that took the time to learn it. Two years later, there are still things I have to have our account rep walk me through. Once set up correctly though, it functions great. Fragmentation: Because of all the companies and tools they've acquired and incorporated, the Salesforce ecosystem is quite fragmented. Use the Engagement Console for monitoring and engaging, use the dashboard website for setup, filtering, and analytics, use the Social Hub site for more details filtering and automated rules, use the Summary Dashboard site for other broad view analytics. I just want it all to be in one system. Fortunately, this is exactly what they're working on. Managed Accounts: I still don't entirely understand what these are and why they need to be set up this way. The execution could definitely be better.,8,,6,8Radian6: measurements and insightsWhen I used Radian6 it was being used by one department/division. It addressed our need for measuring analytics on our social media and digital efforts. We used it to see how we measured up to competitors, and how we could better utilize content to reach our audiences. Radian6 helped us see who was talking about us, and where and when they were talking about us.,I liked that Radian6 measured multiple social media platforms. I liked the easy-to-use interface of Radian6. I liked the fact that Radian6 allowed for the export of information, charts and results to easily compile into a document that could be shared with upper leadership.,I frequently wished I could see a share of voice a little easier - how a company compares with competitors. I had trouble setting up keywords to monitor certain companies or industry trends. When I used Radian6, I wanted to be able to monitor in real time more effectively.,Radian6 allowed our company to measure results for our social sites - we didn't have that capability before. We were able to create reports to give to executives that showed our progress and effectiveness with online projects. Radian6 helped us shape future objectives because we knew what results we were gathering and could find ways to grow based off of those results.,6,NUVI,NUVI, Traackr, Oracle Social Relationship Management (SRM),1,7,7,8Radian6 ReviewThe ability to dive into data various ways and bring user directly to source of mention. I love the ability to look at data and dig into the data. For example, looking at Topic Trends and then being able to dive into the River of News from a specific point in the Topic Trends. Another way would be to look at the keyword groups, dive into media type and then dive into a specific media type for more detailed data about Twitter or Forums specifically. I really like the art of the Keyword Configuration and ability to filter noise. Number of sources covered. One of the things I love about the tool is the ability to crawl so many sources including social media sites, blogs, mainstream news, forums, YouTube, Twitter, Facebook and more. The tool covers over 650 million sources of data the last rep I talked to in late July, 2013. Ability to train multiple users across the organization. I really like the Engagement Console workflow and use the feature to delegate mentions to the appropriate stakeholders. I also like to flag and prioritize mentions among team members. We can also respond to mentions from the tool specifically if we need to.,Provide insights based on data. Customize Reports. Many times, I would like to see data a specific way. Currently, this tool does not allow me to custom build a report in the tool to send to my managers. I will need to export data and create my own dashboard based on the data I would like to see. The Summary Dashboard does not provide me the reporting I need. Sentiment could be improved.,Turning data into actionable insights across the organization. Using custom reports to gain more budget for paid media and other areas.,9,,4,2,Listening for mentions of the brand, industry and competition. Based on insights determining what actions should be made for the product, company or brand.,9,,Implemented in-house,10,Online training Self-taught,8,Yes and No. I believe the live webinars are needed and then time needs to be dedicated to self-train or work with a team who has additional training.,No,8,9,9,9,Google Analytics Omniture,SalesforceExpensive to scale listening. Other tools better for engagement.Localized, keyword, social media monitoring,The product had lot of "noise" despite filters; no easy integration with social intranet and natural employee workflow; standalone system. We needed a tool that integrated with our social intranet (in this case Jive). Additionally, we wanted workflow capability that would provide a clear process for all employees to follow, and not something we would have to buy an individual license for every user. It was crucially important to collect and filter the data, and then assign it to the right people within the organization to respond.,brand mentions and awareness tracking,1,2,5,1,Social media monitoring,,,Vendor implemented,10,Online training,8,Yes,4,6,10,9,No,,# keywords, # usersNeed an analytics person on staff to reap full value.Software is really powerful, but does require some staff members who have a passion for analytics who are able to analyze the data and figure out appropriate engagement strategies. The tool certainly supplied highly relevant data, but it requires someone with an analytics background to spend a considerable portion of their time figuring out what actions to take based on that data. Product has a great UI, and is quite flexible, but it is a bit overwhelming. We have only started to scratch the surface of what the platform actually does. There is a lot of functionality that we don’t even use yet.,Even with the nonprofit discount, the software is still quite expensive and there are limits to the amount of data that we can pull into the system. Pricing plans have data ceilings based on the number of topic profiles and mentions we pull into the system. Exceeding those limits incurs quite a bit of extra cost. For example, we would love to monitor supporters of peer organizations, but it is too expensive for us to do that. We use Small Act Thrive for scheduling (and are interested in future functionality from Thrive allowing us to cross-reference social activity with our donor file). However, it would be nice if we could do everything in a single tool. I'm not actually sure if Radian6 allows for scheduling.,The software does a fantastic job of letting us understand who are top social supporters are. It would be impossible to understand this without Radian6. We now know who shares our content and helps us grow virally. Knowing who these people are is crucial to the success of the organization. Our marketing team understands who among our supporters can help us grow, and which messages resonate the most.,9,7,5,0,We use the tool mainly to monitor what is being said about us and to indentify who our top influencers are. We really want to know who is tweeting about our campaigns, sharing our content etc. Once we have identified top influencers, we reach out to them for engagement using other channels (email / blogs). In a nutshell, we use the tool to ID our brand promoters. The software definitely helps us to solve the problem we purchased it to solve. The only real problem is on our side. We do not have adequate resources to really analyze the data that Radian 6 returns and build appropriate communication and engagement strategies to better target these people. We simply don’t have enough people to really parse the data. We use a different tool for scheduling tweets / FB posts (Small Act Thrive).,,Vendor implemented,8,Online training,8,No,7,6,Yes. We are working on integration with Adobe Site Catalyst (Omniture) so that we are doing more than simply tracking mentions but are able to pull web analytics data into Radian 6 so that we can see how much of the social media buzz we are tracking actually results in visits to our website or participation in webinars. We have not actually done this integration yet, but intend to do it using in-house resources.,As a nonprofit, we benefit from the 50% nonprofit discount.Great for Twitter monitoring.We appreciate it's twitter results more than it's other functions. Twitter monitoring is acceptable and translates well to measurement reporting in Social. Social Brand Analytics, Social monitoring & Competitive Analysis,FB analytics due to account privacy settings Sentiment analysis,Social Brand Intelligence reporting. This involves monitoring of the client's brand as well as their competitive set. You can determine sentiment of conversation via random sample and can determine the Share of Voice in various media types to include, blogs, twitter & Facebook. Helps develop Social insights through SBA performance, Sentiment and Competitive analysis The alternative to not using this platform of course is to monitor manually. This is both cost prohibitive to the client and requires a large team of hourly billable staff versus one or two individuals using R6 which is less the $1000 per brand profile.,7,7,5,0,For our purposes, we use Radian 6 for Social Listening and it serves as a both a listening and Real-Time monitoring tool and the output / or return provides us with data to produce analytic reports, Social Brand Intelligence as well as data that provides snapshot analytics for Competitor Intel reporting.,,Implemented in-house,7,Online training,7,Individual profiles configured for each client and the desired criteria for specific reporting.,Yes,9,7,9,8,BuddyMedia CMS,,The terms are on a client / brand profile basis. Believe it is currently a $800 / profile for agencyDoesn't support Arabic keywords!Radian6 is the easiest platform to use. User experience is of great quality. Certain analysis and outputs of the platform are yet to be matched by other platforms (such as an analysis of most mentioned hashtags under a campaign),Provides data for only 30 days from starting date, but it builds up (day 1 gives you access to 30 days prior. Day 31 gives access to 60 days worth of data) Difficult to use 1 campaign (or profile) for more than 1 client (if the intention is to cut costs) Not good for Arabic.,Stopped using it anymore so none.,2,6,2,2,We were using the product to listen to conversations and mentions about our clients and their competitors. We generated reports about these mentions and then presented them to the client and measured sentiment.The primary activities were listening, reporting, and online reputation management.,,Vendor implemented Implemented in-house,6,Self-taught,It's easy to use, easy to figure out, and my colleagues loved it.,Specific keywords, searches, and reports.,8,8,9,8,
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Radian6
81 Ratings
Score 7.1 out of 101
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Radian6 Reviews

Radian6
81 Ratings
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Score 7.1 out of 101
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April 22, 2016

User Review: "Radian6: measurements and insights"

Score 6 out of 10
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1 - The person who used Radian6 is in the Marketing department and focused on advertising, public relations, and social media. This person monitored social media activity and reviewed analytics for the company about online traffic and social media sites. This person created reports and compiled the information to give it to executives.
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November 12, 2012

Radian6 Review: "Need an analytics person on staff to reap full value."

Score 7 out of 10
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Users and Roles

5 - • We have five logins. Mainly used by our social media manager and some members of the digital marketing team (to promote marketing campaigns)
• Usage varies a bit depending on the phases we are in. For example, during campaign execution and analysis, we use the tool daily. Otherwise we check metrics about once a week. We also use the tool heavily at month end for reporting and analysis.
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About Radian6

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. (It is no longer available as a standalone product.)

The Radian6 platform is perhaps the best-known listening platform on the market with over 3,000 customers, including over half of the Fortune 100. However, this is now a very crowded space and there are many competitors.

Radian6 Competitors

Radian6 Technical Details

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