TrustRadius Insights
RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and …
Starting at $49 per month
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What is RavenTools?
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website…
Recent Reviews
Popular Features
- SERP ranking tracking (12)10.0100%
- Site audit / diagnostics (12)10.0100%
- Integration with web analytics tools (12)10.0100%
- Backlink management (12)7.070%
Pricing
Small Biz (2 users)
$49
Cloud
per month
Start (4 users)
$109
Cloud
per month
Grow (8 users)
$199
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Live Raven Tools Walk Through and Demo #2 (May)
YouTube
Raven Demo
YouTube
Features
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Product Details
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What is RavenTools?
RavenTools Video
RavenTools Overview
RavenTools Integrations
RavenTools Competitors
RavenTools Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic by way of getting cited by others. Like other more comprehensive solutions, Raven Tools also helps marketers manage PPC campaigns with analytics and reporting.
The Raven Pro edition allows 4 users access to Ravel Tools for $99 per month, while Raven Agency provides a group of unlimited size shared access for $249 per month. Both editions support unlimited campaigning and access to Raven Tools' foundational data sources, as well as white label reporting, but Agency triples Link Manager storage from 50k to 150k links.
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.
The most common users of RavenTools are from Small Businesses (1-50 employees).
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Reviews and Ratings
(62)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and campaigns, assist with web development and SEO planning, and create performance reports. With the software's integration with Google Search Console, Google Adwords, Google Analytics, and Majestic SEO's backlink data, users can easily generate comprehensive reports that provide valuable insights. One of the standout features of RavenTools is its site audit tool, which highlights issues such as semantic data, visibility issues, and duplicate content or title tags that need to be addressed. Users also appreciate how RavenTools helps them manage and track analytics across multiple websites, making it particularly useful for B2B lead generation and online sales of consumable products. The software is often used to track social media engagement, compare SEO health with competitors, discover backlinks, create automated reports, and perform site audits. Its visual reports make it easy for both analysts and non-analysts alike to understand the information presented. Furthermore, RavenTools enables users to load data from multiple sources into one platform and track metrics that matter to them and their clients. This consolidation of data helps make marketing reporting easier by providing a one-stop solution for measuring the effectiveness of digital marketing efforts. Additionally, the ability to add written text to each section of the report allows for further explanation of the information provided. RavenTools also proves valuable for monitoring keyword rankings and traffic for SEO projects and providing white-labeled SEO reports. Users have found that RavenTools helps them manage their time efficiently by streamlining tasks related to PPC, social media management, SEO, content creation, and research based on clients' goals. Overall, RavenTools is a user-friendly solution that provides valuable insights for users with varying levels of experience in the industry.
Responsive Customer Service: Many users have expressed their satisfaction with RavenTools' customer service team, which has been described as highly responsive and helpful. Reviewers consistently report quick response times and assistance within 24 hours when reaching out for support.
Easy Data Presentation: A significant number of users appreciate how RavenTools presents data in a format that closely resembles Google Analytics. This similarity makes it easier for users to navigate and understand the data, allowing for seamless integration across various platforms.
Simple Setup Process: Users find the setup process in RavenTools to be straightforward and user-friendly. After linking their accounts, they notice that the tool automatically populates relevant data, eliminating the need for manual entry or configuration.
Confusing and Hard-to-Read User Interface: Many users have expressed frustration with the user interface of RavenTools, finding it confusing and difficult to read. This sentiment is especially prevalent when users are trying to interpret charts for keyword placement.
Frequent Crashes in iPhone App: Some users have reported frequent crashes when using the Google Analytics portion of RavenTools' iPhone app. This issue has caused inconvenience and hindered their ability to access important data on-the-go.
Limited Reporting for Social Media Platforms: Several reviewers have mentioned that they would like to see additional reporting options for other social media platforms, particularly Instagram. The lack of comprehensive reporting for these platforms limits the effectiveness of RavenTools as an all-in-one marketing tool.
Users of Raven Tools commonly recommend the following:
-
Utilize Raven Tools for SEO and PPC. Users suggest leveraging Raven Tools for search engine optimization (SEO) and pay-per-click (PPC) advertising. They find it to be a comprehensive reporting tool that works well for small companies.
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Manage multiple reporting and online tools. Users recommend using Raven Tools to manage various reporting and online tools simultaneously. It allows users to streamline their workflow and efficiently handle multiple sites.
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Seek assistance from customer service. Users advise reaching out to Raven Tools' customer service for assistance with any issues or inquiries. They appreciate the support provided by the team.
It's worth noting that while users highly recommend Raven Tools, they also suggest considering other tools in the market and being aware of its limitations before making a purchase. Overall, users find Raven Tools to be a cost-effective solution that provides valuable information, but its effectiveness ultimately depends on the user's skills and specific needs.
Attribute Ratings
Reviews
(1-25 of 26)Companies can't remove reviews or game the system. Here's why
August 01, 2022
RavenTools: Streamlining Reporting
- Provide insights to our clients - ROI for their payments
- Proves success and challenges as it comes to keyword and marketing tactics
- Provides insights into SEO strategies that are/aren't working
March 11, 2020
My Clients Love their Reports
- Saves me a lot of time with reports so good on ROI.
- Helps me show quality data much easier.
- Keeps all of our link acquisition in place.
December 20, 2018
RavenTools : filling the Sweet Spot of Features and Affordability
- As previously stated, RavenTools has been able to fit into a sweet spot for me of affordability and features that have allowed me to continue being a customer for numerous years, back since the early days of the tool.
April 25, 2018
A Great All-around Tool
- RavenTools helps us keep out clients in the loop, delivering concrete reporting that our clients can understand. Because of this, clients feel confident in our professional abilities and are much more likely to remain clients.
Score 8 out of 10
Vetted Review
Verified User
- RavenTools allows our company to save time and time is money! We are able to review campaign results all from one place.
- While running a campaign, for example AdWords, I use RavenTools to check on daily performance. I can see what is or isn't working. This helps ensure we are using our money for the maximum ROI.
- After we have run a campaign RavenTools helps up navigate the success or failure. This is a great way to debrief and decide how to make the next campaign more profitable.
February 23, 2016
Good for Small to Mid Size Businesses, Reports Are Underwhelming
- RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
- It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
January 26, 2016
RavenTools a good fit for modest SEO needs, but not the best solution for deep SEO needs
- Not a tremendous amount of ROI can be proven by our use of RavenTools
- It was helpful to plan SEO for new pages quickly by people with minimal background in SEO techniques
September 11, 2015
SEOh no you don't. Raven for Moz because... well I like it.
- We had some faster lead conversion so it had a positive ROI for a time. Then as we were not able to hold SEO clients the agency had to cancel.
September 11, 2015
Quick and Effective
- Increased efficiency
- Tunnel vision - puts so many tools in one place that other tools may be overlooked
September 08, 2015
I just love this product!
- This tool helped improve the SEO for our websites and most of our leads are due to organic traffic.
September 04, 2015
RavenTools for SEO tracking and reporting
- More efficient client reporting
- Better monitoring of organic keyword ranking
- Additional SEO analysis to reference for site audits
September 04, 2015
The Essential Search Marketing Tool
- Increased efficiency
- Better link tracking
- Improved Organization
July 08, 2015
Easily Integrate Marketing Data with RavenTools
Score 9 out of 10
Vetted Review
Verified User
- RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
- RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.
December 18, 2014
RavenTools - Indispensable Product, Despite Glitches
- Increased employee efficiency is huge! We are able to go back to the past month's work when we get new accounts and see what past work has been done and what needs a follow-up or an extra step.
- RavenTools's biggest strength is its organization of data that is indispensable to reporting. It has made monthly SEO reports so much simpler and provides all the data we need for clients to be happy, without overwhelming them.
- The site auditor has been excellent in creating reports, competitive analyses, and website recommendations for clients. Without needing to use 5 different tools, we can just use Raven which pulls in multiple tools into one.
November 26, 2014
RavenTools Remains our Favorite Tool
Score 10 out of 10
Vetted Review
Verified User
- Better identification of SEO issues.
- Better communication of KPIs to the organization.
July 01, 2014
RavenTools: The leftover casserole of SEO software
- Analytical analysis in general has had a great impact on our business objectives, but RavenTools has played a very small part in that. The data that matters comes from drill downs which are difficult to do in RavenTools and impossible to add to the automated reports.
June 30, 2014
Great for reporting, lacking in analysis
- Enabling better reporting
- Improved customer service
- Slightly faster research time when evaluating new clients
June 24, 2014
Quote the Raven
Score 8 out of 10
Vetted Review
Verified User
- A positive impact that we've had with RavenTools is the help it provides in managing time with all of our employees that use it. As the saying goes, "Time Is Money", and if that holds true, then the time saved using RavenTools has created an ROI for us just on that aspect alone.
- Another positive impact is that it gives our client something to log into and visually see things happening. These days, you can't trust many people to provide you with the correct data. By providing them with this tool to log into, it allows us to hold a reputable, open, and honest relationship with each and every client.
June 22, 2014
An honest review of a great product (in my opinion!)
- It includes many tools all in one subscription. This allowed us to do away with three other tools we were paying for...for a fantastic price. You really can't beat that and that's why I am so excited about it.
- The detailed information it gives helps you do a better job with SEO and the spending that goes into it. Period. For example, the better keyword research you have, the better you can adjust your spending habits when it comes to PPC budgets. The better backlink information you have, the more you can see where your SEO ranks might be getting hurt so that you can identify true problem points and don't end up overspending time and money in other areas, etc. It's just a solid SEO tool.
June 20, 2014
Perspective From the Intern
- All positives. Easy to train entry-level employees.
- Quick and easy insights to optimize campaign.
- Spent less time on reporting and more time on optimizing.
June 20, 2014
RavenTools is great!
- Improved online presence
- Improved keyword/website rankings
- Helped guide when to post on social media
- Tells us what our competitor is doing well, and not doing well
- Increase employee efficiency for sure. Having to take time to build reports in Word, Excel or PowerPoint and trying to gather information for a multitude of places is very time consuming.
- Better client interface. Clean, concise and easy to read made it better for the clients and easier to explain and have a visual to show progress and opportunities.
- Sometimes you could spin your wheels trying to utilizing the HTML functionality in an effort to add what was important, additional information critical to reporting.
June 17, 2014
A Good Tool at a Great Price
- It makes life easier for developers, consultants and content marketers doing the work on the websites and campaigns since all the information you'll need can be found in one portal.
- It's made life easier on our sales team who spend the majority of their time interfacing with clients instead of preparing reports for them.
- Our customers really appreciate the level of detail we can provide them in the monthly report booklets we provide them.
May 14, 2014
An In-House's Review of RavenTools
Score 7 out of 10
Vetted Review
Verified User
- More targeted outreach. which has saved us a considerable amount of time.
- Better insights into where to focus our efforts in regards to keyword and landing page optimization.
- Increased overall efficiency of internal traffic team.
Score 10 out of 10
Vetted Review
Verified User
- Efficiency in content marketing by making rank reports readily available to those unfamiliar with SEO
- Evidence and direction for web developers of the importance of site performance, speed, etc.