ResellerRatings is a good review collection tool that is easy to implement. As a bonus your reviews/ratings can even tie into Google Ads!
- can understand how our users feel about our websites and applications based on their quantitative rating and qualitative feedback
- can integrate our ratings with our other digital campaigns (such as email and pay per click)
- we can add reviews to our websites through pre-built widgets that Reseller Ratings provides which allows us to avoid custom development to integrate via APIs (which are also available, but more IT-support heavy)
- Reseller Ratings provides easy to use widgets that can be embedded on our websites that show our aggregate rating and can also display a specific number of full reviews.
- Reseller Ratings is a partner that integrates its review data with Google and easily allows us to incorporate star ratings with our Google paid search ads
- Reseller Ratings also provides a simple to use and integrate review collection tool that can be implemented through tag management tools and doesn't require much (or any!) IT support
Cons
- The Reseller Ratings business page that shows all of the reviews a business has received is a bit barebones and isn't the prettiest. It could be improved.
- The widgets that are provided for embedding reviews on your website are serviceable, but they could be more configurable and/or have alternate display options.
- The reporting interface is a bit confusing and it isn't the easiest to configure the reports you want to receive. I think the reporting is good, but the interface and help leaves a bit to be desired.
- ResellerRatings has had a positive impact on ROI by allowing us to quickly gather user ratings/reviews and integrate the aggregate review with Google's paid search ads (via star ratings showing in ads)
- ResellerRatings has also had a positive impact on our business by allowing us to collect reviews and display on our website without the need for internal development resources and IT work (which would have been very costly for us).
- One thing we had wanted to accomplish through the use of ResellerRatings was to display reviews on our website and provide that detail to Google in a consumable format which would result in star ratings showing in our organic search results. However, we were not able to accomplish this and Google never picked up our rating from the ResellerRating's widgets, so that was a bit of a letdown.