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Resulticks

Resulticks

Overview

What is Resulticks?

Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across…

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Recent Reviews

TrustRadius Insights

Resulticks is a versatile marketing automation platform that offers a range of use cases for businesses across different industries. By …
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MicroGraam

7 out of 10
June 18, 2015

Resulticks is being used by our sales and marketing department for our marketing communication program catering to both our prospects and

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Pricing

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What is Resulticks?

Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across…

Entry-level set up fee?

  • -$500,022,000 per installation
    Required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Data Insights from a Deep Learning Platform | Resulticks

YouTube
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Product Details

What is Resulticks?

Resulticks is an omni-channel marketing automation platform built by marketers for marketers. It is designed to provide a common platform over which digital communications from a brand to its audiences can be managed, tracked and measured. In addition to managing marketing campaigns across email, mobile (in app, text), web, QR code, social media, sentiment monitoring, Resulticks also provides added value for multi-market, multi-channel models.

Resulticks Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Resulticks Video

Visit https://www.youtube.com/user/Resulticks to watch Resulticks video.

Resulticks Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, Asia, India, Middle East, Australia, UK, EMEA
Supported LanguagesEnglish-US. Another 14 regional languages coming soon!

Resulticks Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)15%
Enterprises (more than 500 employees)75%
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Comparisons

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Reviews and Ratings

(2)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Resulticks is a versatile marketing automation platform that offers a range of use cases for businesses across different industries. By providing real-time engagement measurement and data-driven decision-making capabilities, Resulticks empowers users to optimize their marketing efforts. One key use case is the ability to view campaign results across multiple channels on a single dashboard. This eliminates the need to pull reports from different platforms, streamlining the process and saving valuable time. Users can also create personalized campaigns integrated with emails, SMS, and social media posts, allowing them to deliver targeted messaging to their audience effectively.

Another valuable use case of Resulticks is its capability to automate social media marketing efforts. By seamlessly integrating with major social media platforms, users can streamline their social media campaigns and reach their target audience more efficiently. The software also includes a digital marketing calendar that enables users to connect multiple tools in one place, providing them with better control over their business's digital presence.

In addition, Resulticks plays a crucial role in lead generation and conversion. By executing personalized marketing strategies across various social media channels, businesses can generate more leads and successfully convert them into customers. The software offers features like website visitor tracking and session analysis, allowing users to gain insights into website traffic behavior and make data-driven decisions.

Furthermore, Resulticks is utilized by event organizers to maximize business leads and foster business growth. Its affordable nature makes it accessible for different industries, making it an ideal choice for managing various sectors easily. The software has also found success as a key omni-channel campaign tool used by a global system integrator. Its ability to solve customer acquisition and retention problems through trigger-based communication has made it invaluable for sales and marketing departments in targeting prospects and maintaining investor bases.

Finally, Resulticks aids businesses in creating awareness among the right audience segments and increasing market awareness through audience segmentation, targeting, and end-to-end communication tracking. These features ensure that businesses can reach their desired audience effectively while monitoring the success of their marketing efforts in real-time.

Overall, Resulticks offers a comprehensive suite of tools and features that cater to the diverse needs of businesses. From campaign management and social media automation to lead generation and market awareness, Resulticks provides invaluable support in driving marketing success.

Valuable Platform for Business Promotion: Many users have found Resulticks to be a valuable platform for promoting their businesses and maximizing profit and sales. The integrated AI-backed platform offers campaign orchestrations and predictive analysis, making it highly convenient for collecting user insights and enhancing business capabilities.

Easy to Use: Resulticks is praised by reviewers for its ease of use. The intuitive user interface requires very little support from the team, allowing users to quickly set up campaigns and analyze results effortlessly. This simplicity makes it accessible to users of all skill levels.

Wide Range of Marketing Channels: Users appreciate that Resulticks provides a multidimensional campaign canvas with all the conventional B2B channels they need. This allows them to create effective social campaigns and combine them with SMS or email services to target a larger audience. With Resulticks, companies can engage their customers online through multiple marketing channels easily.

Price Increase in Large Organizations: Some users have experienced a dramatic increase in the price of Resulticks when used in large organizations, which may impact budget planning and cost-effectiveness. This feedback suggests that the pricing structure of Resulticks may not be suitable for scaling up to meet the needs of larger businesses.

Complexity for Businesses: Several reviewers initially found the platform to be complex for businesses, but they eventually got used to it and were able to navigate it effectively. While this learning curve may pose initial challenges, it indicates that with time and practice, businesses can adapt to using Resulticks efficiently.

Difficulty with Platform Navigation: It can be challenging for users to know where to start with Resulticks due to its robust features. Pre-planning is recommended to fully utilize the platform's capabilities and streamline workflow processes. By carefully strategizing how to leverage Resulticks' functionalities, businesses can optimize their marketing efforts effectively.

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Mani Gopalarathinam | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

We as a global system integrator have used Resulticks for some of our major customers as a key omni channel campaign tool (e.g. Telco). It solves the following problems for our customers:

  1. A central campaign tool that takes care of customer acquisition, retention and trigger based communication.
  2. A cleansed repository of segmented data that is readily available for any campaigns.
  3. Analytics tool that enables propensity modeling, engagement and conversion management and ROI calculation engine.
  4. Augmentation of customer / prospect data.
  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Email & Online Marketing (9)
92.22222222222221%
9.2
WYSIWYG email editor
100%
10.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
80%
8.0
A/B testing
100%
10.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
100%
10.0
Triggered drip sequences
90%
9.0
Lead Management (2)
90%
9.0
Lead nurturing automation
90%
9.0
Data quality management
90%
9.0
Campaign Management (2)
95%
9.5
Calendaring
100%
10.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
95%
9.5
Social sharing and campaigns
90%
9.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
83.33333333333334%
8.3
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
70%
7.0
Platform & Infrastructure (6)
80%
8.0
API
80%
8.0
Role-based workflow & approvals
80%
8.0
Customizability
80%
8.0
Integration with Salesforce.com
80%
8.0
Integration with Microsoft Dynamics CRM
80%
8.0
Integration with SugarCRM
80%
8.0
  • Adobe Marketing Cloud,Marketo Marketing Automation,Salesforce Marketing Cloud Email
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
7
Marketing and Analytics
3
Mostly marketing functional people with one with data experience. No technical support involved in house
The UI and visualise toons are very intuitive and do not require interpretation
June 18, 2015

MicroGraam

Rangan Varadan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Resulticks is being used by our sales and marketing department for our marketing communication program catering to both our prospects and existing investor bases.

As a player in the micro-loan sector with a focus on rural empowerment, our challenge has been, first to create awareness amongst the right audience segments, inside and outside the country. Secondly, it requires a certain level of sophistication in approach to be able to convince these audiences to join in for collective growth.

With Resulticks’ model built around audience segmentation and targeting, as well as its ability to track communications end-to-end on every campaign, we are able to see a steady growth in traction and a marked increase in market awareness.

  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels
  • Does not have direct API connections to Paid Media.
It is well suited for:
• • Using multiple channels for triggered follow-on communications
• • Tracking of user response on communications right up to conversion
• • Single, summary view of customer interactions showing emerging propensities for specific types of communications, channels and campaigns
  • Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
  • Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
  • Accurate conversion tracking across channels
Email & Online Marketing (9)
54.44444444444444%
5.4
WYSIWYG email editor
N/A
N/A
Dynamic content
70%
7.0
Ability to test dynamic content
70%
7.0
Landing pages
70%
7.0
A/B testing
70%
7.0
Mobile optimization
70%
7.0
Email deliverability reporting
70%
7.0
List management
70%
7.0
Triggered drip sequences
N/A
N/A
Lead Management (4)
17.5%
1.8
Lead nurturing automation
N/A
N/A
Lead scoring and grading
N/A
N/A
Data quality management
70%
7.0
Automated sales alerts and tasks
N/A
N/A
Campaign Management (2)
70%
7.0
Calendaring
70%
7.0
Event/webinar marketing
70%
7.0
Social Media Marketing (2)
70%
7.0
Social sharing and campaigns
70%
7.0
Social profile integration
70%
7.0
Reporting & Analytics (3)
70%
7.0
Dashboards
70%
7.0
Standard reports
70%
7.0
Custom reports
70%
7.0
Platform & Infrastructure (6)
70%
7.0
API
70%
7.0
Role-based workflow & approvals
70%
7.0
Customizability
70%
7.0
Integration with Salesforce.com
70%
7.0
Integration with Microsoft Dynamics CRM
70%
7.0
Integration with SugarCRM
70%
7.0
  • MailChimp,ContactCentre
Resulticks provides the breadth of digital channels to leverage with audiences. The ability to use multiple channels with the same audience and tracking down to an individual level is a definite advantage.
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